R4N Booklet

Event Booklet
Event Booklet
Event Booklet
www.ueh.edu.vn
Copyright 2022 UEH University
All right reserved. This book or any portion thereof may

not be reproduced or used in any manner whatsoever
without the expressed written permission of the publisher
except for the use of brief quotations in a book review.
Event Booklet
CONTENTS
Ready for Next 2022
Message from UEH Chairman 13

Organizers 15
Keynote Speaker 16
Timeline & Activity Layout 18
Sustainable University Development:

Opportunities & Challenges 34
Our People 36
Special Sessions 42
Scientific Papers 43
Resilience by Technology & Design

Future Resilience through Smart City Lens 53
Our People 54
Special Sessions 58
Scientific Papers 62
ArtTech Fusion 76
Special Sessions 77
Our People 78
Keynote Speaker 80
ArtTech Fusion Hub 81
Sponsors 82
Exhibitions 84
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READY FOR NEXT 2022
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UEH - Ready for Next Booklet
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www.event.ueh.edu.vn
All sections of this book are produced to also allow readers to access
our conferences websites. Scan the QR code at the upper right
corner to enjoy more vivid details of UEH - Ready for Next 2022.
Unbounded
creativity.
Empowered
futures.
Holistic
values.
11
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INTRODUCTION
Message from
UEH Chairman
“I am delighted to welcome you to the event series UEH - Ready for Next 2022.
We are most grateful to the UEH University, as well as more than 10 domestic
and international education partners, for their support and organization of the
event series.
UEH - Ready for Next 2022 is believed to provide a platform for sharing,
networking, and partnering. This is also an opportunity for domestic and
international scientists and experts to discuss, cooperate and act together to
serve the community and society.
Sustainable action projects will always need the accompaniment of stakeholders,
jointly implemented and widely spread to the community and society, contributing
to orienting the thinking and actions of the next generations. Through the series
of Ready for Next 2022 activities, UEH wishes to further promote its own role - a
center for connecting multidisciplinary, interdisciplinary and transdisciplinary
knowledge, connecting resources, resonancing and spreading positive values,
contributing to the sustainable development of the community. Together, we
will give and receive positive values, spreading practical knowledge for a
sustainable society.
Every big journey begins with the first step. This event series should be the first
step on the way to a fruitful cooperation of all involved parties.”
Prof. Nguyen Dong Phong
Chairman of UEH University Council

Head of Conference Steering Committee
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About Ready for Next 2022
13
Resilience by Technology Sustainable University UEH - Ready for Next 2022
and Design Development:
Opportunities and
Challenges From December 4, 2022 to December 11, 2022, University
of Economics Ho Chi Minh City. Ho Chi Minh City (UEH)
organized a event series Ready for Next 2022 - “Ready
to transform for the sustainable development of the
community”. The program includes a series of scientific
ArtTech Fusion Future Resilience
and artistic activities with the participation of many
through Smart City Lens
prestigious universities and international organizations
with a wide range of content from academics, special
sessions, exhibitions...
An important highlight in UEH’s Ready for Next series of

activities is 04 international conferences, connecting
academics with the industry with the participation of
leading scientists and experts in the world:
• The first international scientific conference:
Resilience by Technology and Design 2022 - (RTD)
with the theme “Smart Living”
• International scientific conference: Sustainable
University Development: Opportunities and
Challenges (SUDOC)
• International Conference ArtTech Fusion 2022 (ATF)
• International conference “Future Resilience through
Smart City Lens” (FR)
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INTRODUCTION
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Organizers
15
Ready for Next 2022, co-organized by UEH and 16 universities and organizations around the world, aims to not only meet the
mission of a key national academic institution, but also as a center connecting knowledge with the mission of bringing the world’s
knowledge to Vietnam and spreading the quintessence of Vietnam to the world.
UEH University, Handong Global United Nations Ulsan Art University of

Vietnam University, Academic Museum, Korea Information
Korea Impact Technology,
Vietnam
Polytechnic The University Kwangwoon Thammasat National

University of of Melbourne, University, University, Institute of
Milan, Italy Australia Korea Thailand Technology
Calicut, India
The University of Auckland, University of Trieste, Italy Volgograd State University, Russia
New Zealand
Seoul National University, Korea Portland State University,

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United States of America

INTRODUCTION
Keynote Speaker
Dr. Un-Chan Chung

Fomer Prime Minister of the Republic of Korea
Dr. Un-Chan Chung served as the 40th Prime Minister of the Republic of
Korea during 2009-2010. After his term as Prime Minister, he led the National
Commission for Corporate Partnership as Commissioner from 2010 to 2012.
Dr. Chung served as the 23rd President of Seoul National University (SNU)
during 2002-2006.
Dr. Chung began his academic career as an assistant professor at Columbia
University in 1976 and was a professor of economics at SNU (1978-2009).
Prior to his appointment as the president, he was dean of the College of Social
Sciences in 2002, a visiting fellow at the Princeton Institute for International
and Regional Studies (PIIRS) (2008-09) and a Y. T. Shim Visiting Professor
of Korean Studies in Jackson School of International Studies at the University
of Washington (Seattle) in 2009. Dr. Chung received a Ph.D. in economics
at Princeton University (1972-76) and an honorary degree in international
education at the Far Eastern National University in Vladivostok, Russia in
2004. He is currently Chairman of Korea Institute for Shared Growth (KISG),
an independent research institute. He was also Commissioner of Korea Baseball
Organization (KBO)(2018-2020).
Dr. Chung continues to author books and academic papers and to conduct
research on macroeconomics and financial markets with enthusiasm. He has
numerous publications in both Korean and English, the latest of which include
the following publications: Macroeconomics; Money and Financial Markets;
Principles of Economics; Reviving the Korean Economy; The Korean Economy
after the IMF Bailout Loan; East Asia’s Economic Crisis: The Case of Korea
and Korean Economy, shared Growth and the spirit of capitalism.
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INTRODUCTION
Timeline
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INTRODUCTION
Timeline
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INTRODUCTION
Timeline
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INTRODUCTION
Timeline
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INTRODUCTION
Timeline
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INTRODUCTION
Activity Layout
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INTRODUCTION
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Sustainable University Development:
Opportunities & Challenges
“Dear SUDOC 2022 Participants,

The UEH International Conference “Sustainable University
Development: Opportunity and Challenges 2022” will be held
from December 8th to 11th, 2022, hosted by UEH University
in cooperation with more than 10 domestic and international
education partners as an academic event belonging to the
series “Ready for Next (R4N)”.
The SUDOC 2022 is a forum to discuss the necessity of
sustainable university development; pillars and standards of
sustainability in universities; models to execute; as well as
solutions to promote the role of higher education in practicing
sustainability through its core activities: education, research,
operations, community engagement, and governance. The
events also offer chances for participants to join us on a
technical tour, which will be conducted in Vung Tau city.
We hope you enjoy an engaging, personal and surprising
experience in Ho Chi Minh City!”
Prof. Su Dinh Thanh
President of UEH University

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SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES
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SUDOC - PEOPLE
Honourable Chairs
Prof. Nguyen Dong Phong Prof. Su Dinh Thanh
Chairman of the UEH University Council President
UEH University, Vietnam UEH University, Vietnam
Prof. Alla Kalinina Dr. Jung Keun Yu

Rector of Volgograd State University Chairman of United Nations Academic Impact Korea
Russia Republic of Korea
Prof. Jaehyo Kim Prof. M.V.L.R. Anjaneyulu

Dean of Graduate School of Human Ecology & Technology National Institute of Technology Calicut
Handong Global University, Republic of Korea India
Prof. Elena Marchigiani Prof. Young Sang Kwon

Vice Dean of Department of Engineering & Architecture Director of Smart City Engineering
University of Trieste, Italy Professor of Dept. of Civil & Environmental Engineering
Seoul National University, Republic of Korea
Conference Chairs
Dr. Bui Quang Hung Prof. Valentin Dzedik
Vice President of UEH University First Vice Rector of Volgograd State University
Acting Rector of College of Technology & Design Russia
UEH University, Vietnam
Prof. Barbara E. A. Piga Prof. Ilaria Garofolo

Department of Architecture & Urban Studies Department of Engineering & Architecture
Polytechnic University of Milan, Italy University of Trieste, Italy
Asst. Prof. Yogeshwar V. Navandar Julia Babcock

National Institute of Technology Calicut Hatfield School of Government
India Portland State University
United States of America
Prof. Ducksu Seo Assoc. Prof. Heyjeong Ruy

Dean of Department of Spatial Environment System Smart City Engineering
Engineering, Handong Global University Seoul National University, Republic of Korea
UN Academic Impact Korea, Republic of Korea
Dr. Lee Beattie

Dean of Department of Spatial Environment System
Engineering, Handong Global University
UN Academic Impact Korea, Republic of Korea
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Steering Committee
Chairman of the UEH University Council President of UEH University
37
Head of Steering Committee Deputy Head of Steering Committee
Dr. Bui Quang Hung Assoc. Prof. Phan Thi Bich Nguyet
Vice President of UEH University Chairwoman of UEH Strategy & Policy
Acting Rector of College of Technology & Design Advisory Consulting Council
Member Member
Organizing Committee
Dr. Trinh Tu Anh Dr. Pham Duong Phuong Thao
Director of Institute of Smart City & Management Deputy Head of Department of Research Management &
College of Technology & Design, UEH University International Cooperation, UEH University
Head of Organizing Committee Deputy Head of Organizing Committee
Assoc. Prof. Nguyen Phong Nguyen MA. Dang Thi Bach Van
Deputy Head of Department of Research Management & Head of Administration Office
International Cooperation, UEH University College of Economics, Law & Goverment, UEH University
Member Member
MA. Duong Minh Man Dr. Nguyen Tan Trung

Deputy Head of Human Resources, UEH University Head of Administration Office
Member College of Business, UEH University

Member
MA. Nguyen Dinh Hoang Uyen
MA. Le Thi Hanh An
Secretary of UEH Youth Union
Executive of Department of Marketing & Communication,
Member
UEH University
MA. Vo Duc Hoang Vu Member
Deputy Head of Department of Research Management & MA. Nguyen Thi Phuong Thao
International Cooperation, UEH University Head of Administration Office
Member College of Technology & Design, UEH University
Member
Dr. Nguyen Thi Hong Nham
Lecturer at School of Finance, UEH College of Besiness MA. Tran Thi Thuy Hai
Member Executive of Department of Student Affairs
UEH University
MA. Lai Phuong Dung Member
Executive of Administrator Office, UEH College of
Dr. Le Vinh Trien
Techonology & Design
Member Lecturer at School of Governmen, UEH College of
Economics, Law & Government,
MA. Truong My Hanh Trinh Membet
Institute of Smart City & Management
Member
SUDOC - PEOPLE
Scientific Members
Prof. Dominique Laffly - French Embassy in Vietnam, France
Prof. dr. ir. arch. Griet Verbeeck - Hasselt University, Belgium
Prof. Elena Marchigiani - University of Trieste Italy
Prof. Su Dinh Thanh - UEH University Vietnam
Prof. Barbara e.a. Piga - Polytechnic University of Milan Italy
Prof. Borruso Giuseppe - University of Trieste Italy
Prof. Ginevra Balletto - University of Cagliari Italy
Prof. Ilaria Garofolo - University of Trieste Italy
Prof. Young Sang Kwon - Seoul National University Korea
Prof. Nguyen Trong Hoai - UEH University Vietnam
Prof. Tae Young Jung - Yonsei University Korea
Assoc.Prof. Phan Thi Bich Nguyet - UEH University Vietnam
Assoc.Prof. Pawinee Iamtrakul - Thammasat University Thailand
Assoc.Prof. Bui Thanh Trang - UEH University Vietnam
Assoc.Prof. Trinh Thuy Anh - UEH University Vietnam
Assoc.Prof. Nguyen Khac Quoc Bao - UEH University Vietnam
Assistant Professor. Heyjeong Ryu - Seoul National University Korea
Dr. Bui Quang Hung - UEH University Vietnam
Dr. Derlie Mateo-Babiano - University of Melbourne Australia
Dr. Ducksu Seo - Handong Global University Korea
Dr. Dinh Cong Khai - UEH University Vietnam
Dr. K Krishnamurthy - National Institute of Technology Calicut, India
Dr. Harikrishna M. - National Institute of Technology Calicut, India
Dr. M Sivakumar - National Institute of Technology Calicut, India
Dr. Yogeshwar Vijayakumar Navanda - National Institute of Technology Calicut, India
Dr. Pham Khanh Nam - UEH University, Vietnam
Dr. Trinh Tu Anh - UEH University, Vietnam
Dr. Dong-Su Yi - UEH University, Vietnam
Dr. Sy Adler - Portland State University USA
Dr. Lee Zoonky - Yonsei University, Korea
Dr. I-Ting Chuang - University of Auckland, New Zealand
Dr. Dmitry Ovcharov - Volgograd State University, Russia
Dr. Victoria Batmanova - Volgograd State University, Russia
Dr. Apollon Karibov - Volgograd State University, Russia
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SUDOC - KEYNOTE SPEAKERS
Keynote Speakers
Speech: How to Develope Sustainable University: Case studies
Prof. Su Dinh Thanh

President
UEH University
Professor Su Dinh Thanh has more than 30 years of experience at the University of Economics Ho Chi Minh City
(UEH), and currently acts as the University President, term 2020 - 2025. Prior to his appointment as President,
Professor Su was the Editor-in-Chief of UEH Journal of Asian Business and Economics Studies (JABES), and held
various roles, including UEH Lecturer, Program Director, Dean of the School of Public Finance at UEH. He was
granted the titles Associate Professor in 2005 and Professor in 2015.
Dr. Dosoung Philip Choi

President
Handong Global University
Certified Public Accountant (member of the Korean Institute of Certified Public Accountants: KICPA) Honors
and Awards: Best Paper Award, Korea Securities Association, 2003 Chung Jinkee Award for the Best Book in
Business/Economics, Chung Jinkee Journalism and Culture Foundation, 1999 Best Paper Award, Korea Finance
Association, 1999 Ayres Fellowship, American Bankers Association Stonier Graduate School of Banking, June 1989
Peter D. Kiernan Fellowship, State University of New York at Buffalo, 1992 & 1989 Lilly Endowment Fellowship for
Instructional Development, SUNY at Buffalo, 1987 Faculty Research Recognition Award, University of Tennessee,
1982 Presidential Award for the Highest Achievement, Seoul National University, 1974
Dr. Jong Heon Kim

President
Kwangwoon University
Jong-Heon Kim (M’95) received the B.S. degree in electronic communication engineering from Kwangwoon
University, Seoul, Korea, in 1984, the M.S. degree in electronic engineering from Ruhr University, Bochum,
Germany, in 1990, and the Ph.D. degree in electronic engineering from Dortmund University, Dortmund, Germany,
in 1994.,Since 1995, he has been a Professor with the Department of Radio Science and Engineering, Kwangwoon
University. He is also currently a Research Associate with Simon Fraser University, Burnaby, BC, Canada, where he
is involved with DSP techniques of PAs for the wireless industry. His current interests include digital linearization
of PAs and transmitters, smart PAs, and integrated RF/DSP design.
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Speech: The Role of Research in Sustainable University Development
Time: 09.00
Date: December 9th, 2022
Location: Room B1 - 205
Prof. Nam-Joon Cho

MRS-Singapore Chair Professor, Principal Investigator
School of Materials Science and Engineering
Nanyang Technological University, Singapore
Dr. Nam-Joon Cho is the MRS-Chair Professor in the School of Materials Science and Engineering at Nanyang Technological University in Singapore.
He is also serve an a project leader of AVIDD Pandemic Prepareness Center at Stanford Medical School, Stanford University. In addition, he is the senior
academic advisor for DQ Institute. His research activities focus on biointerfacial science approaches to solve important biomedical problems and
to translate these capabilities into practical applications for global health. Key research activities include model membrane platforms for biological
surface science, acoustic and optical biosensor applications, pollen-based biomaterials, tissue engineering, and the development of membrane-active
antimicrobial strategies. His research team has published over 250 scientific papers in top journals such as Nature Materials, Nature Medicine, Nature
Communications, Nature Protocols, Science Translational Medicine, Science Advances, Advanced Materials, ACS Nano, and the Journal of the American
Chemical Society. Dr. Cho’s scientific work has been highlighted by international media organizations such as Reuters, CNBC, and Businessweek, and

has led to licensed technologies in the fields of antiviral medicine, biomaterials, and biotechnology. He is a graduate of Stanford University and the
University of California, Berkeley.
Speech: Universities Commitment for Territorial Sustainable

Development and Responsible Communities
Time: 13.30
Prof. Ilaria Garofolo

Coordinator of TrIAL – Trieste Inclusion & Accessibility Lab
Deputy for the Rector’s Delegate for Building and Energy
University of Trieste, Italy
Prof., Dr. Ilaria Garofolo is full professor in Technology of Architecture at the University of Trieste, Italy . She develops research on organisational models
for the management of building projects, with specific reference to the evaluation and monitoring of processes and resources, strategies and protocols
for environmental sustainability, inclusive design in relation to the conditions of usability for real users. She is the coordinator of TrIAL – Trieste Inclusion
& Accessibility Lab and Deputy for the Rector’s Delegate for Building and Energy at the University of Trieste.
SUDOC - SPECIAL SESSION
Speech: A City Science Perspective for Hyper-LOCAL Solutions

to GLOBAL Challenges
Time: 09.00
Dr. Arnaud Grignard

Massachusetts Institute of Technology, USA
Arnaud Grignard is a computer scientist specializing in complex systems modeling and information visualization. He received his PhD in Computer
Science from l’université Pierre et Marie Curie-UPMC in 2015 where he co-developed a novel approach to agent-based simulation that handles real-
time visualization tasks applied both to data and simulation outputs. Since 2016, Grignard has been a research scientist in the City Science group at the
MIT Media Lab working on multiple applications of agent-based modeling theory using evidence-based or data-driven simulations. He is involved with
several collaboration within the CityScience Network that include urban land-use modeling, and mobility and hydraulic simulations. In addition, he is
one of the main developers of the open source community surrounding the CityScience group. In 2021, he received a Marie Curie Fellowship and joined
the Université de Lyon in the LIRIS laboratory to apply his research on Reactive Agent-based Tangible simulation for decision making in urban studies
(ReAgent).
Special Session
Special Session
The 2nd Zero Waste School
Festival
Time: 08.30
Keynote Speakers:
Dr. Bui Quang Hung
Vice President of UEH
Representatives of VZWA
Vietnam Zero Waste Alliance
Dr. BUI QUANG HUNG has been working for UEH since 2000 as an accounting lecturer. He joined UEH management works since 2011 as the Chief
Accountant, head of the Accounting-Finance office of UEH Head of UEH HRM office, and took part in the UEH’s pilot full autonomous project.
Now, he is the university’s vice president and plays one of the key roles in the UEH’s transitional strategies for a multi-disciplinary and sustainable
University.
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Scientific Papers
Oral Session
Scientific Research in Universities for Sustainable Development
43
Room B1-504, 10:15 December 9th, 2022 Chair: Prof. Su Dinh Thanh
SDGS IN HIGHER EDUCATION INSTITUTIONS: THEORETICAL Nguyen Dong Phong, UEH University, Ho Chi Minh City, Vietnam
BACKGROUND, INTERNATIONAL PRACTICES AND IMPLICATIONS FOR Le Nguyen Duc Nhan, UEH University, Ho Chi Minh City, Vietnam
SUSTAINABLE UNIVERSITIES IN VIETNAM Ho Xuan Huong, UEH University, Ho Chi Minh City, Vietnam
Julian Ming Sung Cheng, National Central University, Taoyuan City, Taiwan
Angelina Nhat Hanh Le*, UEH University, Ho Chi Minh City, Vietnam
Sustainable Development Goals (SDGs) have been increasingly incorporated into higher education institutions’ (HEIs) strategies and activities, however
there are a few attempts to evaluate the state-of-the-art as well as the effectiveness of such practices, especially in the context of developing countries
like Vietnam. By reviewing the literature and collecting archival materials through a web scraping from the Times Higher Education’s (THE) website
regarding their 17 SDGs-based ranking list of HEIs, this study describes the state-of-the-art of the participating HEIs from 2019 to 2022. Especially, our
analysis of the Vietnamese HEIs reveals that only a few efforts have been exerted in incorporating SDGs into university activities. Thus, we provide a
bundle of suggestions to integrate SDGs into visions, missions, strategies, and activities (i.e., research, teaching, and community engagement) for the
development of sustainable universities in Vietnam.
A SYSTEMATIC APPROACH TO DEVELOPING SUSTAINABLE CAMPUS Kieu Thi Kinh, University of Danang-University of Science and Education,
Vietnam
Nguyen Phuong Thao, Hanoi National University of Education, Vietnam
Phan Chung Thuy, College of Business, University of Economics Ho Chi Minh
City, Vietnam
A sustainable campus is a complex open system that includes many components. Such components have interrelationships that support movement and
complement each other. Therefore, to build a sustainable campus, it is necessary to have a holistic and systematic approach. However, the literature
review implies that no research has confirmed the need to build a sustainable campus according to the systematic approach. This study will provide an
overview of the sustainable and methodical campus and discuss the possibilities of applying a systematic approach to developing a sustainable campus.

RESEARCH ON INDICATORS RELATING TO SUSTAINABLE DEVELOPMENT Nguyen Thi Hong Nham, University of Economics Ho Chi Minh City, Vietnam
OF ENTERPRISES
Sustainable Development is the main framework for businesses to construct their operational mechanisms, optimize business, production, and
supply chain processes, etc. This allows businesses to not only create positive impacts on the environment and community development but also to
create sustainable values for the business itself. The existence and growth of businesses will ultimately depend on investments made in sustainable
development. It is necessary to mention the significant role of businesses in the roadmap for each nation’s goal of sustainable development. Businesses
are a force that significantly contributes to the creation of wealth and materials for society, but they are also a factor that can have an impact on
the environment and society. Businesses will be able to prepare timely modifications, increase operational performance, and establish trust with all
customers with the aid of a comprehensive sustainable development strategy of stakeholders, ultimately increasing the value of the company.
HOW DID GOVERNMENT RESPONSES AFFECT CO2 EMISSIONS? Duy Duong*, University of Economics Ho Chi Minh City, Vietnam
EVIDENCE FROM THE COVID EVENTS Dang Thi Bach Van, University of Economics Ho Chi Minh City, Vietnam
Hien Luong Thi Thu, University of Economics Ho Chi Minh City, Vietnam
Nguyen Thi Ngoc Anh, University of Economics Ho Chi Minh City, Vietnam
Nguyen Ngoc Tu, Ho Chi Minh University of Banking, Vietnam
The paper analyzes changes in CO2 emissions based on government responses in pandemic crisis events, including the overall government response
index, the containment and health index, the stringency index, and the economic support index. Despite having a significant influence on the global
economy, measures like lockdown or local isolation in some nations have somewhat reduced global warming and benefited the natural environment. The
trade-off between the economy, public health, and environment has been exposed through the study of daily data on CO2 emissions and the government
reaction index set for the years 2020–2021, including the COVID pandemic event. This study will give the government advice on how to implement various
aspects of government policy in response to crisis situations.
SUDOC - SCIENTIFIC PAPERS
CONCEIVE-DESIGN-IMPLEMENT-OPERATE (CDIO): A MODEL TO IMPROVE Pham Duong Phuong Thao*, University of Economics Ho Chi Minh City,
THE QUALITY OF TRAINING AT UNIVERSITIES FOR A SUSTAINABLE Vietnam
FUTURE IN 2030 Huynh Duc, University of Economics Ho Chi Minh City, Vietnam
CDIO model means Conceiving – Designing – Implementing – Operating, which is based on the initiative of MIT (US) and three Swedish universities in
2000 to reform engineering education. Up to now, this model has been applied more and more by universities and colleges around the world. Intrinsically,
CDIO is a solution to improve training quality, meeting social requirements on the basis of determining output standards, from which to design training
programs and plans. This process is built in a scientific, reasonable and logical way, which can be applied to many different training fields. CDIO is
currently considered as a new initiative for education, a system of methods and forms of knowledge and skills accumulation in improving the quality of
higher education in order to meet the requirements of businesses and society. In this article, the authors introduce to readers the CDIO method as a
trend of modern teaching. It is intended to help you implement a CDIO approach in your education program, assisting with your adaptation of the CDIO
approach to your own disciplines, universities, and national and regional requirements, aiming for a sustainable future in 2030.
SOME FINDINGS ON THE UNIVERSITY GOVERNANCE AND AUTONOMY Bui Quang Hung, University of Economics Ho Chi Minh City, Vietnam
TOWARD SUSTAINABLE DEVELOPMENT IN VIETNAM Trinh Thuy Anh, UEH School of Media Design, University of Economics Ho
Chi Minh City, Vietnam
Hoang Thi Ai Nhan*, UEH School of Media Design, University of Economics
Ho Chi Minh City, Vietnam
Recently, the trend of university governance and autonomy is seen as a solution to promote the sustainable development of universities. How should
university governance and autonomy be recognized, evaluated and development oriented? Is university autonomy aimed at promoting university
governance as a solution to today’s problems? This article aims to assess the current state of university autonomy in Vietnam. The study was conducted
by qualitative method with 11 typical universities in Vietnam, representing different sectors and fields. The survey results on the situation of university
governance and autonomy at the universities show the challenges and status of university autonomy in Vietnam. The issue of university autonomy
is considered in terms of orientation of the university’s development, management system, structure organization and personnel issues toward
sustainability.
Oral Session
Sustainable University Models - How to approach
Room B1-502, 10:15 December 9th, 2022 Chair: Prof. Nguyen Trong Hoai
THE IMPACT OF SOCIAL RESPONSIBILITIES ON SUSTAINABLE Dinh Thi Huong*, Department of Human Resource Economics, Thuongmai
DEVELOPMENT, REPUTATION AND BRAND NAME OF VIETNAMESE University, Hanoi, Vietnam
UNIVERSITIES IN CONDITIONS OF AUTONOMY AND DIGITAL ECONOMIC Nguyen Hong Chau Linh, Department of Human Resource Economics,
DEVELOPMENT Thuongmai University, Hanoi, Vietnam
Do Phuong Thao, Department of Economics - Law, Thuongmai University,
Hannoi, Vietnam
This study aims to analyze the impact of implementing social responsibility on sustainable development, reputation, and brand name of Vietnamese
universities in the context of autonomy and digital economy development. 665 questionnaires were collected from 22 Vietnamese universities. The
data then were processed through SPSS 26 & AMOS 24 software, then descriptive statistics, EFA analysis, CFA analysis, SEM analysis, and Bootstrap
test were performed. The result indicates that the impact of social responsibility on the sustainable development of universities includes the
responsibility to stakeholders, responsibility for training programs, and responsibility for research. In particular, responsibilities to stakeholders have
the strongest influence. At the same time, the study also proposes some policy implications for managers at universities to promote the university
social responsibility with the aim to sustainably develop universities, enhance their reputation and brand names, in the condition of autonomy and digital
economy development.
DEPLOYING THE DEMING CYCLE IN SUSTAINABLE UNIVERSITY MODEL Nguyen Ha Vu, Department of Quality Assurance – Curriculum Development,
TRANSFORMATION University of Economics HCMC, Vietnam
Nowadays, the idea of “Sustainable development” is becoming more and more important, as an inevitable trend. Its contents are concretized to 17
sustainable development goals set by the United Nations to change the world towards a sustainable future by 2030. Universities play a role in promoting
and spreading this trend now and in the future. By shifting to sustainable development, universities can become a model of sustainable development
in response to degradation, environmental pollution, and depletion of resources. This article discusses the concept of education for sustainable
development and the key elements of the sustainable university model. And the final part proposes to apply changes in the transition to a sustainable
university based on the Deming spiral cycle.
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SUSTAINABLE UNIVERSITY DEVELOPMENT: A VIEW OF CULTURAL Hoang Thi Chinh, UEH University, Vietnam
ECONOMICS Hoang An Quoc, UEH University, Vietnam
Dinh Thai Hoang*, UEH University, Vietnam
Nguyen Xuan Long, UEH University, Vietnam
This paper tries to address the dual issue of culture and economics in institutional sustainable development, mainly focusing on higher education
institutions including universities through an interdisciplinary approach of cultural economics, a field of science that has evolved over decades
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in developed countries but that is still relatively new in developing countries like Vietnam. Both culture and education are seen as foundations of
institutional sustainability, so universities as higher academic institutions in the national education system need to be clear about their core values. The
concepts of cultural values and cultural capital (Throsby, 1999) with their theoretical interpretations in terms of economics have been long introduced
and considered among development thinkers and policy makers around the world; cultural economics like various broad ways towards an inclusive
lighthouse, notably as a value-based approach (Klamer, 2016), is a promising domain worth to be learned more so that all local institutions together with
their historical, present and future generations themselves could be able to identify, enhance and realize their own cultural capital and values not only
at the regional and national level but also at the global level, taking action in producing certain scientific impacts and unique creative goods in order to
contribute to such a quality initiative as Our Common Agenda towards 2030 and beyond (UN, 2021).
SUSTAINABLE DEVELOPMENT - UNIVERSITY’S VIEW Tran Thi Tuyet Van, Faculty of Accounting - Auditing - Banking University of
In recent years, countries around the world are actively pursuing the path of green growth in order to revive their economies and bring long-term
prosperity to mankind. In that process, universities play a particularly important role through their ability to influence communities. Educating
current and future generations is the mission of universities and sustainability is the core issue that needs to be addressed in this regard. The path
to sustainability requires first and foremost a profound cultural change, starting with the education of responsible citizens: this is an essential step,
without which it is impossible to overcome the weaknesses of the current development model.
SUSTAINABLE ACTIONS FOR SUSTAINABILITY UNIVERSITY Tran Thi Tuan Anh, University of Economics Ho Chi Minh City (UEH), Vietnam
DEVELOPMENT: A JOURNEY OF A THOUSAND MILES BEGINS WITH A
SINGLE STEP
A sustainable university is an educational institution that educates global citizens for sustainable development. Universities have a significant role
to play in achieving the SDGs because of their social responsibilities for knowledge creation and dissemination as well as their unique position within
society. A sustainable university, according to the United Nations Environment Program, must prioritize teaching and research, people and society,
the environment and climate, as well as administration and governance. This article provides a list of sustainable activities based on these essential
elements so that we can integrate sustainability into our universities.

SUSTAINABLE UNIVERSITY MODEL FOR DEVELOPING COUNTRY Quang Hung Bui, University of Economics Ho Chi Minh City, Vietnam
Tu Anh Trinh*, University of Economics Ho Chi Minh City, Vietnam
Hanh An Le Thi, University of Economics Ho Chi Minh City, Vietnam
Nhu Quynh Phan, Vietnam Aviation Academy, Vietnam
Hoang Uyen Nguyen Dinh, University of Economics Ho Chi Minh City,
Vietnam
A model of sustainable university transition is becoming more necessary than ever, especially in developing countries, which are heavily affected by the
negative side of unsustainable development, such as climate change and environmental pollution. With core traditional functions, such as Education,
Research, and general functions, such as Governance, Operation and Community, how traditional universities integrate sustainability elements in a
harmonious way is a central focus. By synthesizing and evaluating a number of models for approaching and implementing sustainable universities, the
authors propose a sustainable university model and implementation principles, appropriate to the general context of universities in emerging markets.
It emphasizes the “Operation” element as the intersection of Sustainability Training, Sustainability Studies, Connecting communities interested in
sustainability, by treating the university campus as a test-bed and developing the application of sustainable practices to each organization and individual
under the respective institution. The model emphasizes the overarching role of university “Governance” and the PDCA principles in the implementation
process for the best approach.
Oral Session
“Community” in Sustainable University Development
Room B1-506, 10:15 December 9th, 2022 Chair: Prof. Ilaria Arofolo
RESEARCH THE FACTORS THAT IMPACT ON “MADE IN VIETNAM” Nguyen Thi Van Anh*, University of Labor and Social Affairs, Vietnam
ELECTRIC CAR BUYING INTENTION OF VIETNAM CONSUMERS Hoang Thanh Tung, University of Labor and Social Affairs, Vietnam
Chu Quoc Hung, Hanoi - Amsterdam High School for the Gifted, Vietnam
Nguyen Dai Nhat Minh, International Economics Faculty - Diplomatic
Academy of Vietnam, Vietnam
Electric cars are growing rapidly and have a significant proportion of the global car market. In this study, the research team has reviewed the theory
and related empirical studies, thereby determining the research purpose and model, and surveying the factors affecting the behavioral intentions to
purchase electric cars of Vietnamese customers. The results collected from the survey of 220 respondents were used by the research team using SPSS
statistical software and SEM linear structural model to analyze the influence of 6 factors: (i) Perception of price-cost; (ii) Subjective norm; (iii) Expected
efficiency; (iv) Environmental awareness; (v) Government influences; (vi) Favorable conditions that affect the behavioral intentions to purchase electric
cars of Vietnamese consumers. The research results show that Vietnamese consumers’ intention to buy Made-inVietnam electric cars is influenced by 5
factors arranged in order from the one that has the most impact to the lowest one, including: (1) Expected efficiency (+ 0.576); (2) Government influences
(+0.468); (3) Perception of price-cost (0.439); (4) Environmental awareness (+ 0.395); (5) Favorable conditions (+ 0.296); The factor “subjective norms” is
not statistically significant enough to have an impact on the Vietnamese customers’ intention to buy Made-in-Vietnam electric cars. From these results,
the research team has discussed figuring out some solutions for car manufacturers in Vietnam to optimize their products to serve the needs of electric
vehicles in Vietnam while also increasing product competitiveness with foreign and internal combustion engine automakers.
A CASE STUDY OF DIGITALIZATION SDG INDICATORS INTO GIS FOR Hang Nguyen Thuy, ISCM, University of Economics Ho Chi Minh City, Vietnam
PLANNING AND DEVELOPING URBAN Quang Ngo Ngoc, ISCM, University of Economics Ho Chi Minh City, Vietnam
Hieu Le Ngoc*, ISCM, University of Economics Ho Chi Minh City, Vietnam
According to Ho Chi Minh City Department of Planning and Architecture, the upstream area of the Saigon River, is from the northern boundary of the
city in Cu Chi district to Binh Phuoc bridge on National Highway 1A in district 12 (about 54 km in length), has covered the subdivision planning with
15 projects. The planning orientation is ecotourism areas with the participation of the community and rural residential areas combined with garden
economy, housing areas with low density. However, so far, this area is still only a planning and has not been invested to develop the right direction for
the upstream area of the Saigon River. The case study of Saigon river has reflected an idea to develop a good detailed plan and a good direction, a lot
of information is needed and it must be a great convergence of all fields such as economics, society, culture, environment and sustainability. GIS is one
of the most effective tools in supporting decision making for planning the development of the upstream of Saigon River. SDGs are the most advanced
criterias for evaluating the sustainability of the area. So both GIS and SDGs are in accordance with the ecological and sustainable orientation set forth
by HCMC. This article, with the study of integration of GIS data and the SDG indicators to support optimally the assessment of the upstream area of the
Saigon River. With this proposal, we also aim to build a technology platform combining GIS and SDGs to provide valuable information to support decision-
making in urban development and planning along the upstream of Saigon River. This paper experimented with GIS data collected by our team combined
with SDG criterias. The computational result of this GIS data with SDG criteria shows great potential, and this approach is a very useful tool for urban
planners to develop and adjust urban development along the upstream of Saigon River.
APPLICATION OF SUSTAINABLE CONCEPT IN FINAL PROJECT DESIGN Yosephine Sitanggang, Universitas Multimedia Nusantara, Tangerang,
CASE STUDY: DESIGNING WITH ECO-LEISURE CONCEPT IN IMPROVING Indonesia
IMAGE AND VALUE OF PAMULANG SUB-DISTRICT Putri Arini Kusumaningtyas*, Universitas Multimedia Nusantara, Tangerang,
Indonesia
Buildings often negatively impact the environment, and one solution to these problems is to apply the concept of sustainability to the building design.
One of the efforts to support sustainability is to apply it to the Final Project design process. The case study presented in this paper is about designing
with the eco-leisure concept to improve the image and value of Pamulang Sub-district. Context analysis is carried out to find the issues with producing
a design that applies the concept of sustainability to the design. The results of the research that has been carried out regarding the image and value of
Pamulang sub-district obtained the results of the analysis that until now, both the image and value of Pamulang sub-district are not good. One of the
factors causing this is the lack of maximum utilization of natural elements in Pamulang sub-district, namely Ciledug lake. If the aspects and elements
of the image and value of Ciledug lake are improved, it can have a positive impact and improve the image and value of Pamulang sub-district. This paper
uses a qualitative approach with a descriptive analysis method. The design results by applying the concept of sustainability as a solution found in the
research are analyzed related to the principles of the eco-leisure concept. By applying the concept of eco-leisure to the design is expected to improve
the image and value of Pamulang sub-district.
READY FOR NEXT 2022
HISTORICAL PERSPECTIVE – ORIENTED ARCHITECTURE: AN Freta Oktarina, Department of Architecture, Universitas Multimedia
INTEGRATED APPROACH TO SUSTAINABILITY PRACTICES IN Nusantara, Tangerang, Indonesia
ARCHITECTURAL DESIGN TOWARDS A DEEP-ROOTED AND FAR-
SIGHTED ARCHITECTURE
This paper examines the importance of a comprehensive study of various disciplines in architectural design. It highlights historical studies as a method
in the design process to approach factual conditions and problems in urban spaces. History is a critical lens that stores the layers of space that have
47
shaped the city over a long period, as in Asian and African countries, whose past backgrounds were colonies. For centuries, cities have been working
as the frame and directing the movement of society under the colonial ruler. Urban patterns and the forces that settle need attention to explore the
potential and relationships that grow and have created engagement between people and the surrounding space. This study examines architecture
student practice in design projects in downtown Jakarta. The paper identifies four stages in the design process that involve history and provide
opportunities for further analysis of the city’s sustainability. It shows that sustainability in architecture is an attempt to dig deeper into the roots that
bind society and to look further into the identities in developing the urban space.
INFLUENCERS’ EXPERTISE, INTERACTION, AND LIFESTYLE IMPACT ON Minh T.H. Le, School of International Business-Marketing, College of
BRAND ENGAGEMENT Business, University of Economics Ho Chi Minh City (UEH), Vietnam
Pham Thi Truc Ly*, School of International Business-Marketing, College of
Business, University of Economics Ho Chi Minh City (UEH), Vietnam
As a sort of internet marketing, influencer marketing has expanded in popularity and efficiency. Millions of individuals use social media daily for
entertainment, inspiration, and product suggestions. This research will analyze the relationship between influencers’ expertise, interaction, and
lifestyle and brand engagement, in order to choose an appropriate influencer to strengthen the brand’s relationship. It also looked at the elements
influencing each brand’s engagement and purchase intention. Data was obtained through an online questionnaire sent over the network and other
online portals, and the structural equation model was used to evaluate it (SEM). According to the research, influencers’ trustworthiness, knowledge,
content, interaction, lifestyle, and brand congruence contribute to their followers’ brand engagement. Interaction and content are two factors that
influence behavioral brand engagement. The interaction between followers and influencers will help shorten the distance and enhance mutual trust and
understanding. Posting interesting, fun content or offering a variety of posts will also make followers more interested and engage them more. Study
shows that knowledge base’s critical frequency in influencing purchase intention. The interaction between followers and influencers will help shorten
the distance and enhance mutual trust and understanding, making it easier for followers to take action.
ITALIAN UNIVERSITIES FOR TERRITORIAL SUSTAINABLE Ilaria Garofolo, Department of Engineering and Architecture, University of
DEVELOPMENT AND RESPONSIBLE COMMUNITIES, WITH A FOCUS ON Trieste, Trieste, Italy
UniTS CASE STUDY Elena Marchigiani*, Department of Engineering and Architecture, University
of Trieste, Trieste, Italy

Promoting sustainability through innovative solutions and cultural approaches is today a prior task for universities. Under the flagship of the 17 United
Nations Sustainable Development Goals (UN SDGs), universities are asked to commit themselves to conveying the message that sustainability is not a
“luxury” but an essential vehicle for pursuing and guaranteeing everyone’s rights, inclusion, and future. The aim is to help tackle the complex problems
and challenges sustainability refers to through the implementation of territorialized actions, and strong collaboration with other public institutions,
private actors, and communities. Aware of that, in 2016 Italian Universities set up a Network for Sustainable Development (RUS) acting as a model to
encourage cooperation with their hosting cities and territories, and to spread social, economic, and cultural progress and innovation at the local and
national levels. Since 2017, the University of Trieste (UniTS) has joined the RUS and has implemented a number of measures and projects working both
on the micro-context (to orientate behaviors and habits within its community), and on the macro-context (to raise public awareness and support local
administrations and territories). By presenting Italian experiences and focusing on UniTS case study, this paper describes the present framework of
policies and measures that actively involve university locations, students, researchers, professors, and administrative staff, as well as some “public
engagement” projects developed in Trieste and addressed to help territorial institutions meet the sustainability goals.
FINTECH: AN ANSWER TO SUSTAINABLE FINANCE Nguyen Ngoc Tram Anh*, University of Economics Ho Chi Minh City (UEH),
Vietnam
Vu Truc Hanh
Until recently, the concept of fintech, especially in its relation with sustainable development goals, was a novelty both from the point of view of
theoretical substantiation in scientific literature and practical aspects. As such, this is an opportune time to conduct further research into this matter.
This research will first look at the development of fintech and the requirements for the legal framework to reach sustainable development goals.
Particular, multidimensional impacts of fintech on financial consumers will be analyzed. Next, some prime examples of sustainable fintech business
models will be examined to provide a practical view besides serving as the empirical basis to point out the expectation and the shortcomings of the
current Vietnam legal system.
Oral Session
Educating Generations of Learners With Abilities of Lifelong Learning,
Acting as The Host of Sustainable Development
Room B1-505, 10:15 December 9th, 2022 Chair: Dr. Arnaud Grignard
SUSTAINABLE PRACTICES OF VOLGOGRAD STATE UNIVERSITY Dr. Valentin Dzedik, First Vice-Rector of Volgograd State University, Russia.
ANALYSIS OF FACTORS AFFECTING INTENTION TO PARTICIPATE Nguyen Ly Kieu Chinh*, University of Economic Ho Chi Minh City, Vietnam
IN INTERNATIONAL STUDENT EXCHANGE PROGRAM BY PARTIAL Lê Duy Dong, University of Economic Ho Chi Minh City, Vietnam
LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) AND
ARTIFICIAL NEURAL NETWORK (ANN): CASE STUDY OF VIETNAMESE
STUDENTS
The student exchange program is a cooperation program between a Vietnamese university and a university in another country to help students of the
two universities have the opportunity to experience and develop themselves in the learning environment of the new culture, have the opportunity to
exchange and connect with international friends; have the opportunity to develop communication skills in English as well as improve the necessary skills
of a global citizen. This research was carried out by quantitative research method, surveying 205 subjects who are students studying at universities
in Vietnam. From the factors of previous studies and the author’s suggestions, the results of quantitative analysis using the PLS-SEM model have
identified three factors that affect students’ intention to participate in an international exchange program and influence attitudes and risks. In which, the
attitude has the most important influence on the intention to participate in the program, followed by attitude and risk. ANN analysis has contributed to
confirming the results of PLS-SEM analysis. The results of this study provide information for universities with international student exchange programs
to develop appropriate programs, goals, and communication strategies to increase the number of students participating in the program international
student exchange, one of the educational solutions for sustainable development.
AN EVALUATION ON STUDENT SATISFACTION ON ENGLISH MAJORING Do Minh Diep, National Economics University, Vietnam
PROGRAM AT FACULTY OF FOREIGN LANGUAGES OF NATIONAL FACTORS INFLUENCING STUDENT SATISFACTION DURING USING THE
ECONOMICS UNIVERSITY, VIETNAM LEARNING MANAGEMENT SYSTEM (LMS)
Viet Quoc Cao*, School of Management, College of Business, University of
Economics Ho Chi Minh, Ho Chi Minh City, Vietnam
Hai Phuoc To, School of Management, College of Business, University of
The study shows an evaluation on students’ satisfaction level on an English majoring program at the Faculty of Foreign Languages, National Economics
University. Based on the SERVQUAL model (Parasuraman et al, 1988), this paper measures the current level of satisfaction of full time students on the
current training program by carrying out a survey to English majored students from the freshmen to the fourth year in the faculty. Research results
reveal the overall students’ satisfaction on educational service in the Faculty of Foreign Languages, National Economics University is at an acceptable
level. There are seven service factors affecting significantly to students’ satisfaction, including Curriculum, Professional abilities and enthusiasm
of lecturers, Supporting equipment for learning, Learning Environment, The responsiveness of management staff, Library, textbook and training
information, Examination and assessment.
COMMUNITY-BASED PARTICIPATORY RESEARCH (CBPR) TO REFLECT Le Thi Phuong Lien*, Department of Business Administration, Ho Chi Minh
STUDENTS’ PERCEPTION ON SUSTAINABLE DEVELOPMENT GOALS City Open University, HCMC, Vietnam
(SDGS): SHOWCASES FROM ASIAN PACIFIC VIRTUAL WORKSHOP Champ Sutawon, Lead Youth Conference, CRPAO school, Thailand
Nguyen Duy Cuong, Founder, Knowhere Makerspace (NGO), Vietnam
Students’ perception on sustainability should be equally considered and inclusion in education for sustainable practice. The purpose of this study is to
understand and describe perspectives on SGDs of Asia Pacific students. Participants are sixty students from six countries from Asia Pacific with diverse
backgrounds. They are independent to share their thoughts and experiences in SDGs. Researchers follow, moderate to connect diverse participants via
stories and visual languages, such as drawing, painting. This research started from a bottom-up perspective, in which the students’ perceptions on
SDGs were constructed. Through photovoice, we reveal student’s perceptions about SDGs and also invite audiences to imagine via our showcases.
THE INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS – AN Nguyen Hoang Thuy Bich Tram, School of Finance, UEH University, Ho Chi
EXPERIENCE IN THE POSTGRADUATE CURRICULUM OF FINANCE IN UEH Minh City, Vietnam
In order to effectively promote Education for Sustainable Development, Higher Education is not excluded. Therefore, it is important to present the
students with a framework for learning which incorporates concepts such as empowerment, partnerships, interdisciplinary thinking, and lifelong
learning. It would be tough to include all of these things in a course. This paper will discuss the framework of teaching and learning which the Master
program of Finance in the UEH University is designed in an effort to promote Education for Sustainable Development.
READY FOR NEXT 2022
FACTORS INFLUENCING STUDENT SATISFACTION DURING USING THE Viet Quoc Cao*, School of Management, College of Business, University of
LEARNING MANAGEMENT SYSTEM (LMS) Economics Ho Chi Minh, Ho Chi Minh City, Vietnam
Hai Phuoc To, School of Management, College of Business, University of
This study examines the factors affecting learner satisfaction. According to the findings, self-efficacy, self-motivation, student-instructor dialogue,
49
student-student dialogue, instructor activities, and course quality substantially impact student satisfaction. The research surveyed 353 students
from Ho Chi Minh City universities using a questionnaire. The collected data was used to examine the structural model. Our study indicates that self-
efficacy, self-motivation, student instructor dialogue, student-student dialogue, instructor activities, and course quality significantly influence student
satisfaction. However, student self-regulation had no significant relationship with user satisfaction. Finally, student satisfaction did not affect learning
outcomes.
Oral Session
Green Operation - Experiences and Solutions
Room B1-502, 10:15 December 9th, 2022 Chair: Prof. Nam-Joon Cho
A STUDY ON PUBLIC ACCEPTANCE OF ELECTRIC TWO-WHEELERS IN A Abhijith R. S*, Department of Civil Engineering, National Institute of
DEVELOPING COUNTRY Technology Calicut, NIT Campus P.O., India
Harikrishna M, Department of Civil Engineering, National Institute of
Technology Calicut, NIT Campus P.O ., India
Electric vehicles (EVs) are a promising solution for reducing dependence on fossil fuels and simultaneously decreasing greenhouse gas emissions.
Hence it is being promoted all over the world. Currently, there are a number of Electric Vehicles (EVs) available in India. However, EV adoption is extremely
less compared to European countries. The objectives of the study were to identify the major factors that could influence the EV purchasing decision and
identify the people’s willingness to use EVs. This study was focused on two- wheeler owners and their willingness to shift from conventional to Electric
vehicle two-wheelers. For this purpose, the survey was conducted among the conventional two-wheeler users in the Calicut district in Kerala, India.
From the preliminary analysis of the responses, it was observed that the energy efficiency and eco-friendly nature of vehicles were the most attractive

characteristics of EVs. A Multinomial Logit model was developed based on the collected stated preference data. The choice model results indicate
that the purchasing price of the vehicle is the major influencing factor for purchasing decisions. Moreover, age, academic status, economic status and
location of the consumer were found to be the demographic factors which impacted the utility of Battery Electric Vehicle and Hybrid Electric Vehicle.
The model which incorporated the latent factors indicated that the perception of individuals about the external design factor related to Electric vehicles
has a significant influence on the utility of Battery Electric Vehicle.
PLASTICITY IMAGINARIES AS SUSTAINABLE DESIGN PEDAGOGY Tatyana Kusumo*, Department of Art and Design, Universitas Multimedia
Nusantara, Tangerang Selatan, Indonesia
Apriani Kurnia Sarashayu, Department of Art and Design, Universitas
Multimedia Nusantara, Tangerang Selatan, Indonesia
The sustainable approach in the design education is ubiquitous, yet there are too many barriers to application in the real world. Plastic waste, for
example, has been a potential architectural building element for years. Still, the application is uncommon because of the gap between the process and
consumers as the main contributors to the volume. The paper aims to discuss the possibility of design class pedagogy with the case from the class
“ Architecture and waste: plastic by UMN.” How the sustainable approach could affect students towards the actual act on a daily basis became the
intention of the class. The method uses a practiced-based methodology by dividing the class into two balance sessions of theory and practice, thus
creating loops of the design process. Ignited by the discussion on sustainable design approaches in design, architecture and construction, and plastic
waste, both potential and problems, and projecting the issue into everyday life. The material used is plastic due to its excess material and can be recycled
in small units. The result shows that focusing on the process and relating what the class and workshop are doing to everyday life would impact students’
thinking about sustainability as their base of action. Furthermore, by doing deep research on certain materials, the student has a broader illustration of
how the networks of sustainability work that will affect more significant decision-making, especially in architecture.
USING APPROPRIATE TECHNOLOGY IN DESIGNING CLIMATE Janmejoy Gupta*, Department of Architecture, School of Planning and
RESPONSIBLE ARCHITECTURE FOR A SUSTAINABLE FUTURE Architecture, (under GoI, MoE) Vijayawada, Andhra Pradesh, India
Namrata P. Dhobekar, Architect 361 BIT, Aurangabad, Maharashtra, India
One of the prime determinants of how comfortable an occupant feels inside a building is the indoor thermal comfort, which in turn depends on the
outer climatic conditions, and the architectural interventions carried out in the building design as well as the materials and methods of construction
used. To evaluate various strategies for passive building design and suggest best design techniques to achieve maximum indoor thermal comfort,
appropriate technology in the form of using a building bio-climatic analysis is essential. One of the commonly used tools for building bioclimatic analysis
is the Climate Consultant 6 software developed by a team of University of California, LA Energy Design Tools Group for the main purpose of interpreting
outdoor climatic conditions to indoor occupant comfort. Using a characteristic analysis, Climate Consultant proposes various appropriate design
strategies for a specific climate. The same has been done in this study, wherein the benefit of using selected passive cooling approaches to achieve
thermal comfort and reduce energy consumption in residential dwellings, is assessed for Aurangabad in Maharashtra, India which is located in the hot
dry climatic zone of India. The optimum mix of passive design strategies which can keep the occupants comfortable for maximum number of hours in
naturally ventilated conditions is worked out. The software results are analyzed using an EPW (Energy plus Weather) file. The study being for naturally
ventilated conditions, ASHRAE Standard 55-2004 using Predicted Mean Vote Model is used to determine the suitable design strategies for Aurangabad.
FACTORS AFFECTING THE INTENTION TO BUY GREEN PRODUCT: CASE Do Thi Hai Ninh*, School of International Business – Marketing, College
OF GREEN SERVICE of Business University of Economics Ho Chi Minh City, Ho Chi Minh City,
Vietnam
Phan Nguyen Anh Quan, Department of Finance, University of Economics Ho
Chi Minh City, Ho Chi Minh City, Vietnam
Nguyen Ho Xuan Tra, Department of Finance, University of Economics Ho
Phan Thai Binh, Department of Finance, University of Economics Ho Chi
Minh City, Ho Chi Minh City, Vietnam
This study investigated the factors impacting intentions to purchase online agricultural products in Ho Chi Minh City. This study examined the relationships
between seven variables, including product knowledge, perceived risk, perceived benefit, perceived ease of use, perceived logistics service quality,
positive online comments, and perceived usefulness, using a valid sample of 324 participants. After conducting a reliability and validity test, the findings
indicated that all 7 factors and the 25 observed variables were valid. According to the findings, four factors—perceived benefit, perceived ease of use,
perceived logistics service quality, and positive online comments—were each associated with a higher likelihood that customers in Ho Chi Minh City
would make an online purchase of agricultural products.
GREEN UNIVERSITY: A MODEL OF FUTURE Dinh Tien Minh*, Department of Marketing, University of Economics Ho Chi
Minh City, Ho Chi Minh City, Vietnam
Nguyen The Hung, Department of Marketing, University of Economics Ho
Duong Ngoc My Quynh, Department of Marketing, University of Economics
Ho Chi Minh City, Ho Chi Minh City, Vietnam
“Green University” is a university that fosters an environment that is favorable to learning and practicing energy and resource conservation in all
endeavors, including bringing about community awareness. copper. The three Green University pillars provide guidance on how to gauge the creation and
maintenance of a green school by improving each person’s lifestyle and overall health in the neighborhood; Lessening the harm done to the environment;
Improving student understanding of sustainable development. The objective is towards environmental protection, saving natural resources (at the same
time using natural energy to help save money. save costs for schools), help students access the Green University model and make contributions to the
model development, raise more awareness about environmental protection, thereby providing concepts and information helps students easily access
the Green University model system and provide the implications. The analysis’s findings indicate that more than a half of the survey sample knows the
Green University model and 80% of the respondents are interested in the issue. Finally, suggestions for Green University model such as growing several
trees all around the school to give pupils a comfortable and healthy studying environment; making an investment in a rainwater treatment system to
meet the students’ home water demands; building solid waste treatment zones and wastewater treatment zones.
READY FOR NEXT 2022
EWOM AND PURCHASING INTENTION: EFFECT OF SUSTAINABLE Nguyen Hue Minh*, School of International Business – Marketing, University
BEHAVIOR IN FASHION of Economics Ho Chi Minh City, Ho Chi Minh City, Viet Nam
51
Pham Thi Thanh Truc, School of International Business – Marketing,
University of Economics Ho Chi Minh City, Ho Chi Minh City, Viet Nam
Nguyen Le Thanh Tuyen, School of International Business – Marketing,
Nguyen Le Hong Hieu, School of International Business – Marketing,
Hoang Thi Thanh Huyen, School of International Business – Marketing,
The revolution of the Internet and social media changes the way people search for information about products or services as well as plays an important
role in their purchase intention. In this study, we examine components of eWOM (electronic word–of–mouth) that impact customer purchase intention
and how sustainable behavior influences this relationship. A study was performed with a total usable sample size of 203 respondents interested in
fashion in general and sustainable development in the fashion industry in particular. Descriptive and inferential statistics were used to test the influence
of eWOM components on purchase intention with sustainable behavior being the moderating variable. The results highlighted that sustainable behavior
has a positive impact on the relationship between eWOM components and fashion items’ purchase intention. Findings suggest that fashion brands
that have been oriented towards sustainable activities should focus on creating integrated marketing communication campaigns to gradually help
consumers get used to sustainability and build sustainable consumption habits.

International conferences
.Resilience by Technology & Design

.Future Resilience through Smart City Lens
Dear distinguished guests,

On be half of College of Technology and Design (UEH-CTD), I am very
pleased to welcome you at the event series UEH - Ready for Next 2022. In
cooperation with 11 universities, institutes and NGOs around the world, we
are honored to organize first biennially international conference “Resilience
by Technology and Design” and the event series “Future Resilience through
Smart City Lens” from December 9th to December 11th, 2022. These events
are one of the key activities in our event series “Ready for Next 2022”, which
also be held on December, 2022.
Resilient cities and their development solutions are always one of the main
topics of discussion around the world, however, it is always impossible to
come up with a one-size-fits-all solution. Resilience by Technology and
Design (RTD) is a forum created for discussion on how to strengthen the
resilience of communities using technology and human-centered design to
achieve sustainability for all, and in parallel, promotes the integration of
digital technology innovations and advancements in various facets of human
life and business.
While RTD is about enhancing the relationship between technology and
design, Future Resilience through Smart City Lens (RF) is focusing on the
application and knowledge of Smart city to secure a sustainable urban future.
With diverse activities such as exhibitions, talkshows, keynote speeches,
seminars, workshops,… RF strives to create opportunities to connect domestic
and foreign experts on urban development, especially smart cities, with other
stakeholders such as students, local residents, local authorities, etc.
With a creative and unconventional approach and organization, RTD and RF
aims to promote diversity and inclusion, which we strongly believe are the
keys to sustainability. Our events are open and community-oriented, to affirm
and enhance the role of UEH-CTD as the nucleus of innovation and changes.
Once again, it is an honor to be able to welcome those of you that have
been with us for years now as well as those who are new to our College of
Technology and Design, and UEH University. I wish you all the best and hope
to see you more in UEH-CTD activities in the future.
Sincerely,
Dr. Bui Quang Hung

Vice President of UEH University
53
Resilience by Technology & Design | A Future Resilience through Smart City Lens
READY FOR NEXT 2022
RTD | RF 2022
Honourable Chairs
Prof. Nguyen Dong Phong Assoc. Prof. Nguyen Hoang Tu Anh
Chairman of the UEH University Council President of University of Information Technology
UEH University, Vietnam Vietnam National University HCMC, Vietnam
Prof. Young Sang Kwon Dr. Jung Keun Yu

Director of Smart City Engineering Chairman of United Nations Academic Impact Korea
Professor of Dept. of Civil & Environmental Engineering Republic of Korea
Seoul National University, Republic of Korea
Assoc. Prof. Asan Suwanarit Prof. K Krishnamurthy

Dean of Faculty of Architecture & Planning National Institute of Technology Calicut
Thammasat University, Thailand India
Prof. Jaehyo Kim Prof. Elena Marchigiani

Dean of Graduate School of Human Ecology & Technology Vice Dean of Department of Engineering & Architecture
Handong Global University, Republic of Korea University of Trieste, Italy
Conference Chairs
Dr. Bui Quang Hung Assoc. Prof. Nguyen Dinh Thuan
Vice President of UEH University Dean of Information Systems
Acting Rector of College of Technology & Design University of Information Technology
UEH University, Vietnam Vietnam National University HCMC, Vietnam
Assoc. Prof. Manfredo Manfredini Prof. Ilaria Garofolo

Faculty of Creative Arts & Industries, Architecture and Department of Engineering & Architecture
Planning, University of Auckland, New Zealand University of Trieste, Italy
Prof. Barbara E. A. Piga Assoc. Prof. Heyjeong Ruy

Department of Architecture & Urban Studies Smart City Engineering
Polytechnic University of Milan, Italy Seoul National University, Republic of Korea
Assoc. Prof. Manat Srivanit Prof. M.V.L.R. Anjaneyulu

Assistant Dean for Knowledge Management National Institute of Technology Calicut
Faculty of Architecture & Planning India
Thammasat University, Thailand
Prof. Ducksu Seo Julia Babcock

Dean of Department of Spatial Environment System Hatfield School of Government
Engineering, Handong Global University Portland State University
UN Academic Impact Korea, Republic of Korea United States of America
READY FOR NEXT 2022
Steering Committee
Chairman of the UEH University Council President of UEH University
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Member of Steering Committee Member
Prof. Nguyen Trong Hoai Dr. Park Young June

Editor-in-Chief of JABES Honorable Rector of UEH - College of Technology & Design
Member Member
Assoc. Prof. Nguyen Khac Quoc Bao Dr. Trinh Tu Anh
Vice President of UEH University Director of Institute of Smart City & Management
Vice Rector of UEH - College of Technology & Design College of Technology & Design, UEH University

Head of Organizing Committee Deputy Head of Organizing Committee
Dr. Thai Kim Phung Assoc. Prof. Trinh Thuy Anh

Vice Dean of School of Business Information Technology Dean of School of Media Design
College of Technology & Design, UEH University College of Technology & Design, UEH University
Deputy Head of Organizing Committee Deputy Head of Organizing Committee
MA. Nguyen Thi Phuong Thao

Head of Administration Office
College of Technology & Design, UEH University
Deputy Head of Organizing Committee | A Future Resilience through Smart City Lens
RTD | RF 2022
Scientific Members
Assoc.Prof. Phan Thi Bich Nguyet - UEH University, Dr. Bui Quang Hung - UEH University, Vietnam
Vietnam Dr. Derlie Mateo - Babiano - University of Melbourne,
Assoc.Prof. Pawinee Iamtrakul - Thammasat University, Australia
Thailand Dr. Ducksu Seo - Handong Global University, Korea
Assoc.Prof. Trinh Thuy Anh - UEH University, Vietnam Dr. Huynh Luu Duc Toan - UEH University, Vietnam
Assoc.Prof. Nguyen Khac Quoc Bao - UEH University, Dr. M.V.L.R. Anjaneyulu - National Institute of Technology
Vietnam Calicut, India
Assoc.Prof Ngo Viet Liem - University of New South Wales, Dr. M Sivakumar - National Institute of Technology Calicut,
Australia India
Prof. Dominique Laffly - French Embassy in Vietnam, Dr. Yogeshwar V. Navandar - National Institute of
France Technology Calicut, India
Prof. Elena Marchiagiani - Trieste University, Italy Dr. Trinh Tu Anh - UEH University, Vietnam
Prof. Barbara e.a. Piga - Polytechnic University of Milan, Dr To Kien - UEH University, Vietnam
Italy Dr. Nam Le - UEH University, Vietnam
Prof Borruso Giuseppe - Trieste University, Italy Dr. Le Khanh Duy - UEH University, Vietnam
Prof. Ginevra Balletto - University of Cagliari, Italy Dr. Dong-Su Yi - UEH University, Korea
Prof. Ilaria Garofolo - University of Trieste, Italy Dr. Dinh Cong Khai - UEH University, Vietnam
Prof. Young Sang Kwon - Seoul National University, Korea Dr. Ngo Duc Thanh - University of Information Technology,
Prof. Tae Young Jung - Yonsei University, Korea Vietnam
Asst. Prof. Heyjeong Ryu - Seoul National University, Korea
Keynote Speakers
Speech: Smart Co-Design: X-Realty as a collaboration enabler and an
analytical tool for human-centered design
Time: 16.00
Asst. Prof. Barbara E. A. Piga

Coordinator of TrIAL – Trieste Inclusion & Accessibility Lab
Deputy for the Rector’s Delegate for Building and Energy
University of Trieste, Italy
An Architect by education, Barbara E. A. Piga is Assistant Professor at the Politecnico di Milano (POLIMI), where she is also research scientist and
Coordinator of the Laboratorio di Simulazione Urbana Fausto Curti – labsimurb (POLIMI – Department of Architecture and Urban Studies) since
its foundation in 2007. At labsimurb, she coordinates and leads projects related to experiential simulation and sensory urban design. She leads the
participation in research calls and the management of funds. She is responsible for national and international networking and numerous national and
international seminars and conferences.
READY FOR NEXT 2022
Speech: Innovations that Foster the Transition to Community Resilience
Time: 15.15
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Assoc. Prof. Tran Thanh Long
Deputy-Head Department of Computer Science,
University of Warwick
Long Tran-Thanh is an Associate Professor in Artificial Intelligence at the University of Warwick, UK. Long has been doing active research in a number
of key areas of Artificial Intelligence and multi-agent systems, mainly focusing on multi-armed bandits, game theory, multi-agent systems, and their
applications to AI for Social Good. He has published more than 80 papers at peer-reviewed A* conferences in AI/ML (including AAAI, AAMAS, CVPR,
ECAI, IJCAI, NeurIPS, UAI) and journals (JAAMAS, AIJ), and have received a number of prestigious national/international awards, including 2 best paper
honourable mention awards at top-tier AI conferences (AAAI, ECAI), 2 Best PhD Thesis Awards (one in the UK and one in Europe), and the AIJ Prominent
Paper Award, for being the author of one of the most influential papers published at the flagship journal in AI.
Long currently is the Deputy-Head (Research) at the department of Computer Science, University of Warwick. He is also the university’s Research
Champion in AI, Data, and Smart Applications theme. In this capacity he is in charge of proposing new research vision and plans for the university’s next
10-year research in AI.
In addition, Long serves as a board member (term 2018-2024) of the IFAAMAS Directory Board, the main international governing body of the International
Federation for Autonomous Agents and Multiagent Systems, a major sub-field of the AI community. He is also the local chair of AAMAS 2023 (London, UK)
and KR 2024 (Hanoi, Vietnam), both are A* international conferences in AI.

Speech: Resilient Design in Architecture and City
Time: 14.15
| A Future Resilience through Smart City Lens
Mrs. Thuy Tu
Portland State University
Senior Transportation Planner/ Civil Engineering Project Manager with over 24 years of experience and proven leadership:
• Bridging the gap between transportation, transit, and urban planning, civil engineering design and sustainable community relations by utilizing
effective communication, exceptional leadership, efficient management and transparency.
• Providing synergy in collaborative planning processes for civil engineering and project management, while integrating transportation, sustainability,
environment, architecture and government policy.
• Believing in a people-focused urban design concepts and methods that integrate land use and multi-modal transportation network system for the 21st
century and beyond.
RTD | RF 2022
Special Sessions
Chair:
Dr. Dong Su Yi
Vice Dean of School of Media Design, UEH-CTD
Panelists:
Mr. Hoseon Chae
Seoul Metaverse Team, Seoul City Hall
Dr. Kim SangYeon
Dr. Jaehyun Han
Mr. Stan Weonsuk Lee
General Director of DAEHONG Communications, Lotte Vietnam
Seoul, the capital of Korea, annouced the world’s first metaverse city plan and is putting it into practice. In this special session, by listening to Metaverse
development story from Korean experts, we will learn how it is built, why it is so important for Seoul citizens, and how it can affect communication
between authorities and citizens.
Through this special session, we will look at the metaverse city from the perspective of media and communication and the scalability in terms of
technology. It is hoped that this will allow us to explore the potential and applications of the metaverse in urban planning and administration. In addition,
the audience will be able to better understand the new future that cities will bring by closely coupled with the cutting-edge technology called the
metaverse.
Chair:
Dr. Elena Marchigiani
Trieste University
Panelists:
Dr. Derlie Mateo-Babiano
University of Melbourn
Dr. Park Taewon
Dr. Monty Santos
CPG
“We pushed a load of people out to the suburbs where property prices are lower. And we told them ‘take the train, you can spend an hour commuting to
work and you can be grateful to have a job because the world belongs to those who get up early’. With the ‘15-minute City’, we no longer want to accept
this situation.” - Carlos Moreno - Professor, University of Paris 1 Panthéon-Sorbonne.
Talking about a 15-minute City means conceptualizing the city as an urban environment where citizens can access their daily necessities by sustainable
mobility within 15 minutes. Recently revived by the French-Colombian scientist Carlos Moreno, the idea of a 15-Minute City refers to a long-lasting urban
planning model based on the organization of cities into neighborhoods. Today, this model is proposed by many international organizations and applied
to a number of cities around the world with the aim to create more sustainable human-centric urban environments.
The prompt is to imagine decentralized cities in which citizens can access both their home and workplace in either a short walk or cycle. Food, health,
education and cultural facilities would also be accessible without a car within a quarter of an hour. Reducing dependency on vehicles can cut fossil
fuel usage, carbon emissions, air pollution and, in turn, improve the health of both people and the planet. However, the concrete application of the
15-Minute City to urban planning is nothing but simple. More than a reproducible spatial model, it needs to be handled as a complex planning device,
whose effective implementation depends on the specific characters of the urban environments it applies to and on strong intertwining of different
policy fields and tools.
READY FOR NEXT 2022
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Chair:
Dr. Khanh Hoang
UEH-CTD
Panelists:
Prof. David Tran
University of Massachusett Boston
Nowaday, Blockchain emerges as a very promising new technology that has real impacts on the economy and business innovation. Blockchain plays a
very important role in the digital economy by providing a secure and decentralized way to store data and transactions. With blockchain, there is no need
for a central authority to manage and validate transactions, which makes it much faster and more efficient. Blockchain can be used to create unique
digital assets, such as non-fungible tokens (NFTs) and smart contracts which can power new applications and businesses.
There is an increasing number of businesses and startups that are using blockchain and NFT to create innovative solutions for the tourism and property
industry. There are now platforms that allow users to book and manage their vacation rentals on the blockchain, and there are also NFT-based platforms
that allow users to buy, sell, or trade property ownership rights. Blockchain as technology innovation definitely has an impact on tourism, making it more
accessible and convenient for people to travel at a reasonable cost.

Chair:
Prof. Pawinee Iamtraku
Thamassat University
Panelists:
Prof. Yogeshwar Vijayakumar Navandar
NIIT
Mr. Sebastien Goethals
Cities Link
Dr. Lee Dong Min
University of Seoul
Mrs. Thuy Tu
Portland State University | A Future Resilience through Smart City Lens
As urbanization accelerates around the world, cities are and should remain at the forefront of the transformation towards sustainable development.
Mobility is fundamental to the functioning of all cities—and in smart cities, mobility goes beyond the movement of citizens, it becomes a service for
intelligent, sustainable and safety purposes. For this webinar, we will engage leaders, researchers, and stakeholders to talk about how intelligent mobility
enhances convenience for travelers of all ages and gender, saves lives and reduces the number of accidents, and reduces environmental impacts.
RTD | RF 2022
Chair:
Prof. Ducksu Seo
Panelists:
Prof. Youngsang Kwon
Seoul National University
Prof. Jose Rafael Martinez
Singapore University of Technology and Design
Prof. Arnaud Grignard
Massachusetts Institute of Technology
Mr. Vu Chi Kien
Vice President of Binh Tan District People’s Committee
The world is changing. Technology and its use in our lives have never been more extensive. This is evident not only in how we do our jobs but also in where
we live. Cities have grown with the help of communities and societies, constantly evolving to meet new urban challenges. Cities are becoming “smarter”
at their current stage of development. Thus, there are a lot of different reasons why people want to become more resilient. Perhaps the most common
reason is the fear of unforeseen events that could have a detrimental effect on your city. These events can include things like natural disasters, terrorist
threats, and climate change. To be more specific, the most obvious disaster that happened to us is the pandemic COVID-19. Of course, there are also
other reasons why people would want to get involved in this movement. It could be because they’re interested in making their city more environmentally
sustainable or improving public safety. Whatever the reason may be, becoming resilient is important for any city and it’s something worth considering if
you’re looking for ways to improve your city.
Chair:
Assoc. Prof. Trinh Thuy Anh
Dean of School of Media Design, UEH-CTD
Panelists:
Dr. Dong Su yi
Mr. Trinh Dinh Huynh
OLLI
In this section, we will talk about the present and future of artificial intelligence (AI), how is AI applied in the Internet of Things (IOT)? For example, smart
speakers, how does the future of smart speaker? What is a competitive advantage or an outstanding point of smart speaker? How is the application of AI
in creating a “virtual human” - a trend of the world today? What are the opportunities and challenges of virtual humans in the future? What technologies
can we apply to virtual human and how can they change the world?
Chair:
Dr. Ngo Tan Vu Khanh
UEH-CTD
Panelists:
Duy Dang-Pham
RMIT University
Van-Dinh Nguyen
VinUniversity
Application of information technology in business management in today’s competitive landscape is essential in the societal environment. The reason is
that for business to thrive and survive, they need the capability of decision making effectively to achieve business objectives. In such a rapidly changing
and challenging environment, business decision making must be timely and in accordance with current business situation by using the valuable
information from analyzing the data, through past to present, inside and outside of the organization or enterprise.
READY FOR NEXT 2022
Chair:
Dr. Khanh Hoang
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UEH-CTD
Panelists:
Mr. Cuong Nguyen
New Zealand
Mr. Quang Ngoc Ngo
Banking University HCMC
As urbanization accelerates around the world, cities are and should remain at the forefront of the transformation towards sustainable development.
Mobility is fundamental to the functioning of all cities—and in smart cities, mobility goes beyond the movement of citizens, it becomes a service for
intelligent, sustainable and safety purposes. For this webinar, we will engage leaders, researchers, and stakeholders to talk about how intelligent mobility
enhances convenience for travelers of all ages and gender, saves lives and reduces the number of accidents, and reduces environmental impacts.
Chair:
Dr. Trinh Tu Anh
Institute of Smart City and Management, UEH-
CTD
Panelists:

Prof. Elena Marchigiani
Trieste University
Mrs. Thuy Tu
Portland State University
Mr. Sebastien Goethals
Cities Link UoS
Dr. Arnaud Grignard
Massachusetts Institute of Technology
Dr. Dong-Su Yi
Prof. Ilaria Garofolo
Trieste University
Prof. Pawinee Iamtraku | A Future Resilience through Smart City Lens
Thamassat University
Prof. Ducksu Seo
Prof. Jose Rafael Martinez
Singapore University of Technology and Design
In order to serve as a bridge to share knowledge and connect domestic and foreign experts for local development, the special session “Smart City
Development” is a forum where experts share and discuss with the local authorities of Vung Tau city on sustainable smart city development. The working
session included field visits, sharing, reports of local departments, sharing articles and discussions between experts and the city government.
RTD | RF 2022
Scientific Paper
Oral Session
Smart City Planning and Sustainable Design 1
Room B1-405, 10:15 - 12:20 December 9th, 2022 Chair: Prof. Youngsang Kwon
IDENTIFYING CHALLENGES TO IMPLEMENT A 15-MINUTE CITY MODEL IN Thwe Thwe Lay Maw, Department of Advanced Convergence, Handong
MANDALAY Global University, Republic of Korea
Ducksu Seo, Department of Spatial Environment System Engineering,
Handong Global University, Republic of Korea
Institute for Global Education, UNAI Korea, Seoul, Republic of Korea
During the COVID-19 pandemic, the “15-Minute City”—where residents can walk or bike to meet their basic needs within a short distance —plays a vital role
in reconfiguring cities. 15-Minute Cities are implemented worldwide in developed nations. Mandalay City Development Committee plans a sustainable
urban mobility plan (SUMP) to improve access to public services and amenities and promote walking and cycling in the future. The citizens of Mandalay
use automobiles, mainly motorcycles, to commute and rarely walk. This study evaluated the proximity of the accessibility to the public food markets if
the 15-Minute City is implemented in Mandalay Gridded City and defined the challenges Mandalay will encounter in adopting the 15-Minute concept in
food markets. The study uses qualitative and quantitative methods, including network analysis with Geographic Information System (GIS) and an online
walkability survey of people to the food and commercial markets. Data is collected through site fields, online surveys, and Google Maps & Earth. The
result shows that all food markets are within reach of 15-Minute proximity in six townships except for Amarapura Township. However, the study argues
that Mandalay city still needs to be ready to adopt the 15-Minute City immediately because of people’s willingness, behavioral activity, lack of pedestrian
facilities, safety concerns, and streetscape design. The further study requires more residents’ behavioral activities, pedestrian accessibility in grid
layouts, cultural aspects, and city’s urban design standards. This research will provide a record for enacting the SUMP strategy in the city.
Keywords: 15-minute city; accessibility; cycling; markets; walking
A SPACE SYNTAX APPROACH TO INVESTIGATE THE IMPACT OF THE Manat Srivanit, Faculty of Architecture and Planning, Thammasat
FUTURE ROADS ON THE SPATIAL INTEGRATIONS IN THE LAND-USE University, Thailand
ZONING OF PATTANI CITY, THAILAND Center of Excellent in Urban Mobility Research and Innovation (CoE-UMRI),
Chompoonut Kongphunphin, Faculty of Architecture and Planning,
Chakarin Bejrananda*, 3 Faculty of Social Sciences, Chiang Mai University,
Thailand
Damrongsak Rinchumphu, Faculty of Engineering, Chiang Mai University,
Thailand
The main contribution of this study demonstrates how the future roads in the comprehensive planning 2016 (B.E.2558) of Pattani city change the
location pattern of the street network in urban land-use zones with the application of the space syntax method. This study has two objectives. 1) present
inquiry focuses on the moment after the proposed road’s implementation based-on the comprehensive planning. Then, 2) how a development of this
sort can be analyzed regarding the impact of the street network’s spatial configuration and land-use zoning in the city core of Pattani. The spatial
integration analyses of the road network results are discussed regarding changes in the transportation plan before and after implementing future roads
and current roads. These provide an evidence-based reflection on space syntax theories as the results show how the future roads are connected. The
type of transportation plan of the road network it is imposed upon dictates the resulting location pattern of land-use zones. Religious institutions and
low-density residential zones locate themselves along the high spatially-integrated streets. The impact of road network planning for the future influence
on the location pattern of land-use zoning in Pattani neighborhood centers is useful for planning sustainable city centers.
Keywords: comprehensive planning; future roads; land-use zoning; space syntax

READY FOR NEXT 2022
EVALUATING THE SUSTAINABLE URBAN MOBILITY AMONG MOTORIZED Pawinee Iamtrakul*,Center of Excellence in Urban Mobility Research and
AND NON-MOTORIZED ROAD USERS IN SUBURBAN AREA, THAILAND Innovation (UMRI), Department of Urban Environmental Planning and
Development, Faculty of Architectural and Planning, Thammasat University,
Thailand
Jirawan Klaylee, Center of Excellence in Urban Mobility Research and
Innovation (UMRI), Department of Urban Environmental Planning and
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Thailand
I-soon Raungratanaamporn
School of Transportation Engineering, Suranaree University of Technology,
Thailand
The impacts of non-motorization may vary by the walkability of spatial environments, particularly the accessibility by walking, cycle which must be
safe, comfortable, and pleasant atmosphere. It presents as a part of willingness to walk and commuting behaviors regarding non motorization travel
which walkable street encourages people to freely stand, sit, dance, run, or walk. On the other hand, a poor-environment street and sidewalk decrease
the possibility of walking trips and turn to use motorization. It is necessary to understand the various environmental features of a street and sidewalk
that closely affect road users’ satisfaction with motorization and non-motorization. This study aimed to comprehensively evaluate multi-indicators of
Sustainable Urban Mobility (SUM) through the group of motorization and non-motorization by questionnaire-based survey. The total 1,998 inhabitants
of Pathum Thani Province (Thailand) were asked for evaluations of their neighborhoods with the indicators of SUM through the indicators of walkability,
transit safety, safety, attractiveness and environmental quality, infrastructure and technology for drivers, transportation infrastructure and services
and alternative transportation infrastructure. Among different social dimension together with socio-economic background, the transportation
characteristics among different group of trip makers present different perception on their mobility indicators. By using Factor Analysis with a principal
component method and comparing results with spatial visualization, results showed that traffic management (intersection controls, signage and
information, sidewalk management, personal mobility choices, etc.) affected travel behaviors and decision to take vehicles, more significantly than
other supportive facilities.
Keywords: Non-motorization; paratransit; public transport; Peri-urban area; sustainability.
DESIGN TOWARDS DISASTER RESILIENT COMMUNITY: A PRELIMINARY Sylviana Mirahayu Ifani*, Department of Architecture, Multimedia Nusantara
STUDY ON THE POTENTIAL USE OF MASJIDS AS RESILIENT HUBS IN University, Indonesia
INDONESIA
Indonesia is an archipelagic country located at the circum-Pacific ‘Ring of Fire. This situation makes Indonesia highly prone to natural and socio-
natural hazards. The country records upwards of 3,000 natural disasters in any given year. Thus, it is essential to create disaster-resilient communities,

especially at the grassroots community level. Creating resilience hubs to support the Community-based Disaster Risk Management (CBDRM) in Indonesia
represents an efficient and effective way to build resilience because they function perpetually. Community owned and operated sites including ones that
hosted by faith-based organizations believed to be the most effective sites to become resilience hubs. This study uses an integrative literature review
method that assesses and synthesizes various literature including research reports, articles and public data related to the topic. This preliminary study
aims to explore the possible use of masjids (Islamic houses of worship) and their surrounding infrastructure as resilience hubs in Indonesia from the
perspective of their architectural design.
Keywords: resilience hubs; community-based disaster management;
BUYER’S DEMANDS TOWARDS SECOND-HAND NON-PERFORMING- Kongkoon Tochaiwat*, Faculty of Architecture and Planning, Thammasat
ASSET DETACHED HOUSE RENOVATION: A STUDY IN BANGKOK University, Thailand
METROPOLITAN, THAILAND Narongdach Hadped, Faculty of Architecture and Planning, Thammasat
University, Thailand | A Future Resilience through Smart City Lens
Patcharida Poontawee, Thammasat University Research Unit in Project
Development & Innovation in Real Estate Business, Thailand
Deliberate renovation of second-hand non-performing asset (NPA) in a community can restore the community and foster its resilience. The purpose of
this research was to study the customer demands on the renovation of the buyers of the second-hand NPA detached house in Bangkok Metropolitan,
Thailand, classified by the demographic characteristics of buyers and the price levels of the houses. Data were collected from a sample of 400 people
who had bought the second-hand NPA detached house with questionnaires. The acquired data were then analyzed with Descriptive Statistics and Chi-
square Test. The results showed that the elements in which the most respondents are willing to pay for the aesthetic value more than the strength and the
functional values with different levels. It was also found that the demographic characteristics of buyers have statistically significant relationships with
customer demands towards the renovation of the houses at the 0.05 level in several aspects as follows: (1) gender, marital status and occupation have
relationships with renovation objective and (2) marital status has relationship with purpose of buying. The results help NPA entrepreneurs efficiently
allocate the renovation budget and respond to the demands of their targeted buyers, leading to the competitive advantage and success in NPA business.
Keywords: buyer’s demand; renovation; non-performing asset; detached house

RTD | RF 2022
Oral Session
Technology and Design in Education
Room B1-404, 10:15 - 12:20 December 9th, 2022 Chair: Prof. Pawinee Iamtrakul
DEVELOPMENT OF A GAMIFIED E-LEARNING PLATFORM TO IMPROVE Hoai Nguyen Pham*, Institute of Smart City and Management, University of
TRAFFIC SAFETY EDUCATION IN HO CHI MINH CITY, VIETNAM Economics Ho Chi Minh City, Vietnam
Ariane Cuenen, Transportation Research Institute, School of Transportation
Sciences, Hasselt University, Belgium
Tu Anh Trinh, Institute of Smart City and Management, University of
Economics Ho Chi Minh City, Vietnam
Geert Wets, Transportation Research Institute, School of Transportation
Davy Janssens, Transportation Research Institute, School of Transportation
High school students are overrepresented in traffic crashes, compared to other subgroups of students in Vietnam. Traffic safety education can increase
students’ knowledge and skills, but faces issues regarding psychological factors including engagement, motivation, and attitude. Gamification has great
potential to tackle these issues. This research aimed to explore the effectiveness of traffic safety education, through a gamified e-learning platform,
on students’ knowledge and skills about traffic safety, and their engagement, motivation, and attitude towards traffic safety education before and after
following this platform through online questionnaires. Findings show that the platform is not only advantageous to measure students’ learning outcomes
regarding traffic safety knowledge and skills which are categorized based on their socio-demographic characteristics, but also generates engagement,
motivation, and positive attitudes towards traffic safety education. In an effort to increase the effectiveness of traffic safety education, gamification is
suggested as an innovative and effective teaching method for traffic safety education in Vietnam.
Keywords: attitude; e-learning; engagement; gamification; motivation; traffic safety education
CAN GAMIFIED E-LEARNING IMPROVE TRAFFIC KNOWLEDGE & SKILLS Hoang Nam Le*, Faculty of Civil Engineering, Ton Duc Thang University, Ho
OF VIETNAMESE ADOLESCENT RIDERS? A PILOT TEST STUDY Chi Minh City, Vietnam
Transportation Research Institute, School of Transportation Sciences,
Hasselt University, Belgium
Ariane Cuenen, Transportation Research Institute, School of Transportation
Tu Anh Trinh, Institute of Smart City and Management, University of
Economics Ho Chi Minh City, Vietnam
Davy Janssens, Transportation Research Institute, School of Transportation
Geert Wets, Transportation Research Institute, School of Transportation
Kris Brijs, Transportation Research Institute, School of Transportation
Adolescent riders are considered as vulnerable road users and education is one way for adolescents to increase their knowledge and riding skills. In
this study, a version of an e-learning platform tailored to the Vietnamese context is used to improve four specific competences, i.e., traffic-related
knowledge, situation awareness, risk detection, and risk management. Images and short videos from authentic traffic situations are used as learning
stimuli and users have the possibility to self-test their competences via a separate “finale”. The purpose of this study is to pilot test the effectiveness
of the e-learning platform, and to assess user experience. 47 adolescents (aged 15-16) participated in a single arm (i.e., test group only) within-subject
design with baseline and post-measurement. Results indicate scores on the post-measurement were statistically significantly higher as compared to
baseline performance. Scores were better for the risk management module and for familiar situations (i.e., coming from the city where participants are
living) versus unfamiliar situations. Males overall performed better than females. Results for user experience are also discussed.
Keywords: adolescent riders; e-learning platform; traffic knowledge and skills

READY FOR NEXT 2022
COMFORT IN SCHOOL FURNITURE FOR VIETNAMESE CHILDREN Thanh Tra Tran*

Faculty of Sociology - Social Worker - Southeast Asian Studies, Ho Chi Minh
City Open University, Vietnam Tuong Quyen Vu
School of Media Design, University of Economics, Ho Chi Minh City, Vietnam
Cristina Maria Marques Batista Salvador
Faculty of Architecture, Lisbon University, Lisbon, Portugal
Ngoc Quynh Giao Pham
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School of Media Design, University of Economics Ho Chi Minh City, Ho Chi
Minh City, Vietnam
This research aims to study the current primary school furniture in Vietnam, searching for data about ergonomic suitability and physical comfort for
children aged 6-12 years, in public schools. Some studies have shown that remaining in a sitting position for many hours may have a negative impact on our
well-being and if this happens for a long period of time in unsuitable furniture, it might also damage the spine. In Vietnam, according to statistical reports
from the Vietnamese Ministry of Education and Training, in the academic year of 2018-2019, more than 8 million Vietnamese children use classroom
furniture for most of their schedule and spend much time in school, daily. The methodology used in this paper includes observation and analysis of
Vietnamese primary schools and an interview-based study of primary school teachers, manufacturers, and staff from the Department of Education and
Training (DOET) so that it’s possible to study existing furniture and children’s behavior. The results provided data to better define a contextualization in
this research and demonstrated levels of the discomfort of children in their school furniture, which may strengthen the importance of this subject and
the emergency to further investigate these problems, in order to contribute to a change in Vietnamese children’s well-being.
Keywords: classroom furniture; posture; children’s body size;, sitting; comfort
LEISURE TRENDS “AN ENQUIRY IN THE PAST TWO DECADES TO Ritesh Ranjan*, Department of Architecture and Planning, National Institute
UNDERSTAND THE TRANSITION IN LEISURE TRENDS” of Technology Calicut, India
Damarla Sai Puneeth, Department of Architecture and Regional Planning,
Indian Institute of Technology Kharagpur, India
Recreation and leisure can be found in any location where people congregate to play, enjoy, or rest. Cities, towns, small villages, the countryside, and
urban centres all provide opportunities for recreation. Leisure affects people of all ages, stages of life, cultures, social classes, and genders through
personal experiences or observations, and it is used to identify people who engage in recreational activities or spend time in natural settings. Leisure
has a prominent role in the mental and physical health of the human being. Leisure activities are being ignored by the people for different reasons, while
building the future cities we have to introduce new domain leisure while planning and designing cities. This study focuses on exploring significant trends
in the domain of leisure using the database from the Elsevier Scopus and analysing the database using bibliometric analysis to evaluate the research
components. The study will serve as a fundamental basis for understanding the different trends in the research domain. This bibliometric analysis
combines information from various research areas, adds to the categorization of the literature review on the subject, and provides information to help
understand changing trends in the leisure domain which can be used in building up the future cities.

Keywords: Barriers to leisure, Bibliometric, Leisure, Leisure trends, Non-leisure, Recreation.
Oral Session
Multidisciplinary in Technology and Data Analytics
Room B1-403, 10:15 - 12:20 December 9th, 2022 Chair: Assoc. Prof. Trinh Thuy Anh
FEDERATED LEARNING FOR HETEROGENEOUS DATA: AN OVERVIEW Le Duy Dong*, University of Economics Ho Chi Minh City (Vinh Long Campus),
Vietnam
Nguyen Ly Kieu Chinh, University of Economics Ho Chi Minh City (Vinh Long | A Future Resilience through Smart City Lens
Campus), Vietnam
Traditional machine learning has solved many real-life problems. Artificial intelligence models are increasingly being used in statistical, analytical,
and forecasting tasks. However, today data arises more rapidly due to the progress of science in general and computer in particular. Data in different
terminals is not the same in terms of capacity, value, and property. In other words, today’s data is often heterogeneous. The traditional data processing
method: gathering data from different locations to one machine and building models on that data set has encountered many obstacles. Firstly, there
will be limitations when the computer configuration is not strong enough for larger and more diversified data. Secondly, the barriers to data privacy and
security do not allow transferring it to other places as in finance, health care, security-defense... In addition, some models that are well evaluated on this
data set are not guaranteed to well perform on the other ones. Therefore, finding a new data processing solution that overcomes the above challenges
is an urgent need. In this study, we synthesize, analyze and introduce a new approach to solve this problem. Federated learning and its multi-model
approach where each computer processes different models and data sets.
Keywords: multi-model federated learning; heterogeneous data; distributed data analysis; big data
RTD | RF 2022
INFERENCE TIME OPTIMIZATION FOR CNN-BASED DEFORMABLE STYLE Lan Phuong Nguyen Ngoc, University of Information and Technology, VNU-
TRANSFER HCM, Vietnam
Hung Phu Cao, University of Information and Technology, VNU-HCM,
Vietnam
Thanh-Danh Nguyen, University of Information and Technology, VNU-HCM,
Vietnam
Viet-Tiep Nguyen, University of Information and Technology, VNU-HCM,
Vietnam
Thanh Ngo Duc, University of Information and Technology, VNU-HCM,
Vietnam
This work presents Facial Style Transfer method to render a portrait image in different styles, including both texture and geometry factors, while
maintaining the semantic concept of the original image. Previous work on image style transfer using Convolutional Neural Network have achieved
noteworthy results, such as generating high-quality images or real-time execution algorithm. Regardless, there exist limitations that available methods
neither transfer shapes and geometry forms in an artwork which is an integral part of style, nor well handle the problem of memory cost as well as
inference time. To address the above issues, we take advantage of the Convolutional Neural Network and Thin Plate Spline algorithm to transfer image
style. In this work, we focus on performing our method on the human portrait datasets alongside the portrait artworks. Finally, we evaluate our systems
in comparison with other available methods. The experiments demonstrate that our method has the outstanding performance in terms of the qualitative
metric and execution time.
Keywords: adaptive instance normalization; fast geometric deformation; image warping; neural style transfer
DERIVING CONTROL REQUIREMENTS FROM DEONTIC PROCESSES Vu Nguyen*, Department of Mathematics and Statistics, Economics
University, HCMC, Vietnam
Different from conventional approaches to the design of controls, which adapt control principles from auditing and accounting, this study proposes an
analytical method for deriving control requirements. The process of deriving control requirements starts with representing contractual relationships
in what so called a deontic process (Lee and Nguyen 2008, Nguyen 2021). The paper presents an analysis of risk exposures in a deontic process and
prescribes control requirements to limit these exposures.
Keywords: deontic process modeling, inter-organizational control
SEEING TREES OR FORESTS: WHEN AND HOW CREATIVITY IS Trinh Thuy Anh, School of Media Design, University of Economics Ho Chi
ENHANCED Minh City, Vietnam
Liem Viet Ngo, School of Marketing, University of New South Wales,
Australia
Pham Ngoc Quynh Giao, School of Media Design, University of Economics Ho
Nguyen Thi Thanh Huyen, School of Media Design, University of Economics
Le Thi Hue Linh, Ho Chi Minh City Open University, Vietnam
Dao Tran Hoang Quan, Ho Chi Minh City Open University, Vietnam
Augmented reality (AR) has received increasing attention from academics and practitioners alike. Building upon naïve theory and construal level theory,
we present a conceptual model that addresses two research questions: (1) how AR experience enhances creativity via processing fluency; (2) and under
which conditions (i.e., high- vs. low-level construal) this relationship is altered. We extend the creativity literature by offering three hypotheses and
provide possible avenues for future research.
Key words: Augmented reality (AR); creativity; processing fluency
THE SALES RATE FORECASTING MODEL FOR TOWNHOUSE FROM Patcharida Pultawee, Department of Faculty of Architecture and planning,
HOUSING PROJECT: MULTIPLE REGRESSION ANALYSIS APPROACH Thammasat University, Thailand
Kongkoon Tochaiwat*, Department of Faculty of Architecture and planning,
One of the residential types that real estate developers develop and affect middle-income community development and help low-income earners is
townhouse housing project (Tochaiwat, 2020). At the same time, the rise of townhouses in Thailand has led to problems in the quality of life of residents
and environmental problems of urban society of project developers (Klinmalai & Kanki, 2013). The objective of the study was to provide a solution for
townhouse developers to realize the factors that are responsive to their occupants, livable and sustainable community (Land & House, 2022). According
to the literature review, experts are trying to solve these problems by modeling. There are various types of factors involved (Nuntanach, 2021). The study
applied Multiple Regression Analysis (MRA) to the secondary data collected from market research from trusted real estate companies. The results of the
analysis revealed that 11 variables affect the sales rate. It was found that five factors with the highest regression coefficient are: (1) distance to market,
(2) townhouse characteristics, (3) distance to bus stop, (4) land price, and (5) distance to shopping mall. There was no significant difference between the
observed and predicted sales rates from the proposed model and the model had 0.549 Adjusted R2 and 12.97 RMSE, showing that the proposed model
can be used to provide useful information for designers and developers of housing project and allocation of various proportions.
Keywords: forecasting model; sales rate forecasting; Subdivision Townhouse Project; MRA
READY FOR NEXT 2022
Oral Session
Business and Entrepreneurship
Room B1-402, 10:15 - 12:20 December 9th, 2022 Chair: Dr. Quach Doanh Nghiep
FACTORS INFLUENCING THE TOURIST’S INTENTION TO SELECT GREEN Tran Chau Thanh Mai*, School of Economic Mathematics - Statistics,
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TOURISM IN VIETNAM College of Technology and Design, UEH University, Vietnam
Nguyen Thao Nguyen, School of Economic Mathematics - Statistics, College
of Technology and Design, UEH University, Vietnam
If in the past, tourism was often defined simply as setting foot in a new land to experience the difference in culture, cuisine, and visiting historical
sites. Since climate change and environmental pollution have affected people’s thinking and interest in the type of eco-friendly tourism, also known as
green tourism. Tourism plays an increasingly important role, becoming a spearhead economic sector of many countries, including Vietnam. The type
of green tourism is developed to meet the tourists’ desire to be responsible and environmentally friendly. The survey was conducted on Google Forms,
conducted in 1 month, and was distributed to tourists at different tourist locations in Viet Nam. A total of 217 questionnaires were returned and analyzed
by using SPSS and smart PLS software. The findings found that environmental attitude and image at the destination significantly influenced the tourists’
intention to select green tourism destinations. Furthermore, this study proved that the perception of climate change and the perception of green
tourism have a strong impact on the attitude toward environmental protection. The findings offer important managerial implications for managers of
tourism destinations and decision-makers in understanding what motivates influence tourists’ intention in selecting green tourism destination.
Keywords: environmental consciousness; environment protection; green tourism
THE ANTECEDENTS OF BRAND TRUST AND THE MODERATING EFFECTS Manh Phan Dinh*, Department of Business Administration, Graduate School
OF AGE: THE CASE OF MOBILE GADGETS IN VIETNAM of International Social Sciences, Yokohama National University, Japan
Le Tran Thi Huynh, Faculty of Economics, Kien Giang University, Vietnam
This study explores the relationships between brand personality, brand identification, perceived quality of brand and brand trust; and the moderating
role of age on the above relationships. The paper uses the survey-based methodology and SEM analysis technique with the sample collected in Vietnam.
According to our findings, the antecedents of brand personality, brand identification, and perceived quality have positive impacts on brand trust.
Additionally, we also find that age has a negative moderating effect on the relationship between brand personality and brand trust, and age positively
moderates the relationship between perceived quality and brand trust. However, age has no moderating effect on the relationship between brand
identification and brand trust.
Keywords: antecedents of brand trust, moderating effects of age, customer behavior for mobile gadgets.
THE IMPACT OF DIGITAL TRANSFORMATION ON THE PERFORMANCE OF Nguyen Van Huy, School of Finance, University of Economics Ho Chi Minh

MANUFACTURING COMPANIES LISTING ON THE VIETNAMESE STOCK City, Vietnam
MARKET Nguyen Thi Thanh Hang, School of Finance, University of Economics Ho Chi
Minh City, Vietnam
Quach Doanh Nghiep, School of Finance, University of Economics Ho Chi
Minh City, Vietnam
Nguyen Van Thien Tam, School of Finance, University of Economics Ho Chi
Minh City, Vietnam
The rapid development of digital technology has been having a significant impact on all aspects of the economy and social life. There have been many
studies showing that digital transformation has a positive effect on economic growth and development. This study was conducted to evaluate the
impact of digital transformation on the performance of 66 manufacturing companies listed on the Vietnamese stock market in the period 2014–2021
using Pooled OLS, FEM, REM, and FGLS combined with machine learning methods. Our results show that the adoption of digital transformation increases
operation performance and has a U-shaped relationship with financial performance.
Keywords: digital transformation; machine learning methods; financial performance
FACTORS AFFECTING FOREIGN CUSTOMERS ’ DECISION IN THE HIGH- Phuong Ho, Phu Long Corp, Ho Chi Minh City, Viet Nam
END RESIDENTIAL APARTMENT MARKET IN HO CHI MINH CITY Chau Giang Nguyen, Faculty of Fundamental Studies, Ho Chi Minh City Open
University, Vietnam
Thanh Tra Tran*, Faculty of Sociology-Social Worker-Southeast Asian
Studies, Ho Chi Minh City Open University, Vietnam
Since 2015, foreigners who have been given entrance into Vietnam has been allowed to own property. This performance is particularly noteworthy in Ho
Chi Minh City (HCMC), a thriving economic hub and the promised land for international investors, particularly in the high-end residential market. This
paper aims to have a general description of the real estate market in HCMC and the factors affecting customers’ decisions in the high-end residential
apartment in HCMC. The research utilized a qualitative approach to conduct the secondary and primary data. Secondary data sources include official
public papers, reports, and websites, as well as regular media releases from major market participants. Meanwhile, the primary database was collected
from 23 samples via semi-structured interviews, conducted both online and offline. The qualitative content analysis (QCA) method was applied to build
up this thesis story from raw information. The paper uses statistical data from 2021. The results show that there are not many differences between
developers, sales agencies, and customers’ perceptions in the high-end residential apartment market. Developers and sales agencies show their good
customer insight. Meanwhile, foreign customers in this survey generally have good experiences with high-end apartments.
Keywords: foreign customer; high-end residential apartment; HCMC; Vietnamese; property regulation; emerging market
RTD | RF 2022
ANALYSIS OF THE FACTORS AFFECTING THE INTENTION TO CHOOSE Ngoc Ky Duyen Nguyen, University of Economics Ho Chi Minh City, Vietnam
AND CONSUME ON THE VIETNAMESE E-COMMERCE PLATFORMS AMONG Tran Hai Anh Nguyen, University of Economics Ho Chi Minh City, Vietnam
THE YOUNG IN HO CHI MINH CITY Doan Minh Thu Nguyen, University of Economics Ho Chi Minh City, Vietnam
Hoang Dung Nguyen, University of Economics Ho Chi Minh City, Vietnam
Ngoc Ha Nguyen, University of Economics Ho Chi Minh City, Vietnam
The development of information technology has created a drastic change in shopping and Vietnamese trading platforms have also made efforts to
capture this inevitable development trend in the process of investment and development of services in the market. Lately year, the reality of using
e-commerce platforms services in the past time shows that the number of service users has continuously grown and is expected to continue to grow in
the near future. The supply is quite diverse and well meets the needs of customers.
We built a research model based on the combination of the Theory of Planned Behaviour, the Technology Acceptance Model and the addition of
customer service factors to study the factors affecting the intention to use the e-commerce platform. To collect data for this Scientific research topic,
we conducted a survey of 250 people aged 16 - 25 in Ho Chi Minh City using a survey questionnaire, then the survey data was analyzed with SPSS 20.0
software. Research results on the conditions for the development of e- commerce platforms in Vietnam in 3 aspects of the external environment,
organizational context and technology context show that the legal framework, although relatively clear, is still limited to the satisfaction of customers
shopping needs. Research results on the factors affecting the intention to use the e-commerce platform of young people in Ho Chi Minh City show the
Perceived Ease of Use; Perceived Usefulness; Subjective Norm; Perceived Playfulness and Customer Service both have a positive impact on intention to
use e-commerce platform. On that basis, we propose a number of measures to improve the ease of use and the usefulness of the e-commerce platforms;
impact on subjective norm, perceived playfulness of the customer and improve the quality of customer service in order to create an aggregate positive
impact on the intention to use the e-commerce platforms.
Keywords: e-commerce platform; Ho Chi Minh City, youth, Vietnam
Oral Session
Smart City Planning and Sustainable Design 2
Room B1-405, 15:15 - 1 7:20 December 9th, 2022 Chair: Dr. Ly Cam Duong Nguyen
INTER-CONNECTEDNESS BETWEEN HIGH-RISE RESIDENTIAL Suwadee Thongsukplang Hansasooksin*, Thammasat Design School,
DEVELOPMENT AND TRANSPORTATION NETWORK WITHIN TOWN AND Thammasat University (Rangsit Campus), Thailand
GOWN AREA: A CASE STUDY OF THAMMASAT UNIVERSITY, RANGSIT
CAMPUS
This paper examines the way in which Thammasat university (Rangsit Campus) and surrounding communities could collaborate to determine the
concrete and sustainable direction of vertical residential development. Research question, “How does high rise residential development surrounding
Thammasat University (Rangsit Campus) relate to transportation network? And what are the potential development trends?” have been raised. Two
research objectives have been stated: (1) to examine the location and distribution of high-rise residential development around Thammasat University,
(Rangsit Campus) and (2) to analyze the inter-connectedness between high-rise residential development and accessibility through transportation
networks surrounding Thammasat University, (Rangsit Campus). Research method starts by analyzing spatial distribution of high-rise residential
buildings. Time series of development are shown through maps. Thereafter, Space Syntax are utilized to study the relationship between location of
high-rise residences with the ability to access the area in terms of transportation.
The results showed that the growing number of academic populations drives housing demand. Currently, high-rise residences are firmly concentrated
along Khlong Luang Road and Chiang Rak Road. In the future, those vertical dwellings will increase because a sky train with its terminal station at
the gate of the campus. However, the study found two significant natures of residential development within this area. Firstly, the accessibility of
the transport network attracts high-rise housing developments. Secondly, low price vacant lands available for development can attract real estate
developers, although the accessibility potential is considerably low.
Keyword: town and gown; university town; residential development; high-rise building; space syntax
SEEKING A TOPONYMIC SOLUTION FOR NEW URBANS IN VIETNAM Nguyen Khac Quoc Bao, College of Technology and Design, University of
Economics Ho Chi Minh City (UEH), Vietnam.
Le Van*, Institute of Innovation, UEH College of Technology and Design
(UEH-CTD), University of Economics Ho Chi Minh City (UEH), Vietnam.
This study investigates a practical issue that streets in new urbans of Vietnam are named after numbers. A preliminary benefit and cost analysis
reveals that this issue makes residents confused despite its convenience in public management. Accordingly, we find that it is necessary to rename
streets which had been named by numbers. Seeking an appropriate solution, we propose the toponymic Erzählmethode, which means the telling-by-
counting method, to suggest new street names. In essence, this method requires to tell stories compared to streets named after numbers. To clarify
the application of this method, we do a case study for the Bình Trị Đông B urban of Bình Tân District in Ho Chi Minh City. This case study illustrates how
the proposed Erzählmethode works in practice. Along telling by counting, we are supposed to consider related toponymic factors to suggest meaningful
street names. Beyond streets naming, this study recommends policy implications relating to the cultural and social development in terms of residents’
knowledge. As a result, this study is expected to provide referring solutions for new urbans in terms of toponymic urban planning.
Keywords: cultural sociology; public management; toponymy; urban planning

READY FOR NEXT 2022
ADAPTATIVE REUSE OF CONTEMPORARY RUINS: UNEXPECTED Andrea Taglioni*, Faculty of Architecture, Chulalongkorn University,
SYMBOLS FOR SUSTAINABILITY IN DEVELOPING CITIES? Thailand
Massive recent abandoned infrastructures are being reused in developing cities. Ongoing research on adaptive reuse has primarily studied cases of
former industrial and historical buildings. Though, more recently, centrally located contemporary projects fell victim to fast and uncontrolled development
and as a result also stopped having a function in the city. Termed here as ‘contemporary ruins’, they may address the concept of sustainability. They
are argued to highlight the dedication of a few to adapt to the existing city at a low cost instead of praising new malls and hotels as sole symbols of
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progress. By focusing on cases in developing cities, notably Bangkok, media-based and academic research are achieved. The paper would supplement
the understanding of alternative strategy to re-development in cities of the global South: Adaptative reuse of contemporary ruins. The research also
emphasizes the great resilience these infrastructures can have, contrasting with the rush to a “city 4.0”.
Keywords: contemporary ruins; adaptative reuse; sustainability; developing cities; speculative urbanism; strategy
IDENTIFYING POHANG RAILWAY REGENERATION PROJECT THROUGH Boreum Kim, Department of Spatial Environment System Engineering,
ARNSTEIN’S CITIZEN PARTICIPATION THEORY Handong Global University, Republic of Korea
Jungho Lee, Department of Global City Lab, Handong Global University,
Republic of Korea
Ducksu Seo*, Department of Spatial Environment System Engineering,
Handong Global University, Republic of Korea
The proportion of abandoned railways has increased, and attempts are made to solve social problems through urban regeneration based on the potential
of the site. The trend of urban regeneration in Korean society is shifting from a top-down format to a bottom-up format of a citizen participation type,
but it still faces various problems. Therefore, this study analyzed the Pohang Railway Forest project through literature research, in-depth interviews
with officials and citizens, and site visits, and identified the status of citizen participation based on Arnstein’s citizen participation theory. As a result,
it remains in the stage of Tokenism and Nonparticulation, showing limitations in civic participation and sustainability, as in other urban regeneration
projects, and it should be improved through civic capacity, convergence, and self-sustaining system of residents. This study has important implications
for identifying the problems facing the current resident-participating urban regeneration project and spreading the continuous citizen-participating
urban regeneration project.
Keywords: abandoned railway; Arnstein’s theory; citizen participation; citizen-led; urban regeneration
INVOLUNTARY MOBILITY OF MAKOKO SLUM RESIDENTS IN LAGOS, Oluwaseyi David Adu, Department of Advanced Convergence, Handong
NIGERIA Global University, Republic of South Korea
Ducksu Seo*, Department of Spatial Engineering, Handong Global
University, Republic of South Korea

The Lagos state government has made numerous attempts to evict Makoko residents and clear the slum, which caused destruction to housing property,
and revenue-generating mediums, thereby amplifying the penurious conditions. However, slum dwellers have steadfastly remained in Makoko, as
formerly evicted return, current residents remain, and new migrants flock incessantly to the settlement. Previous studies have shown that Makoko
residents have deep roots in the community and government development policies do not motivate Makoko residents to give up their settlement.
However, these studies do not give clear reasons why residents refuse to exit the slum. This study critically investigated Makoko’s development, its
intrinsic value, and why current and previous Makoko residents chose to take up residence in the locality despite government evictions, using data
collected from site surveys and in-depth interviews. The results revealed that Makoko, which is a rural suburb, holds intrinsic value to its current and
evicted residents. The findings demonstrated that despite Makoko being a riverine slum, residents’ lifestyles and means of income, including material
and social resources, add value to the community and influence how residents improve their living conditions. Moreover, the results identified integral
strategies that could facilitate optimal housing, living, and environmental conditions for Makoko residents and other slum dwellers to assist them in
achieving an improved lifestyle.
Keywords: abandoned railway; Arnstein’s theory; citizen participation; citizen-led; urban regeneration

AGRICULTURAL ARCHITECTURE APPROACH TOWARD GREEN SPACE Nguyen Van Du, University of Economics Ho Chi Minh City, Vietnam
DEVELOPMENT IN HO CHI MINH CITY Phan Thi Nhu Quynh, Vietnam Aviation Academy, Vietnam
Nguyen Thanh Hai, Department of Agriculture and Rural Development of Ho
Urban agriculture is the process of producing goods, crops, and livestock in the city with the goal of product and service provision to urban residents.
Urban agriculture is also a place for recreation, social interaction, and maintaining biodiversity. In an architectural viewpoint, integrating agriculture
into urban infrastructure will help increase green space, create environmental landscapes, and speed up the city’s resilience to radiation problems and
climate change. The agricultural architecture approach has recently been a trend, widely adopted to address the city’s economic, environmental, and
social challenges. Agricultural architecture is architectural thinking where agricultural design merges with urban space development. In planning and
development, green space has a critical function, which is considered the city’s glowing leaf, the lungs of the city, and positively affects the dwellers’
health. However, being a megacity with more than 10 million inhabitants, the problem of Ho Chi Minh City is a lack of green space, which leads to air
pollution and heat islands, reducing the quality of urban life. A considerable effort is needed as the city has had more than 300 years of development
with many outdated plans compared to the significant changing needs of citizens. In this exploratory study, the authors use the descriptive statistics
methodology based on secondary data sources from functional sector reports to assess the current status of green space. Then, this study proposes a
new model; an agricultural architecture approach helps the city deal with those problems toward a sustainable urban.
Keywords: green space, urban agriculture, agricultural architecture, urban environment, sustainable development
RTD | RF 2022
Oral Session
Friendly Environment Design, Construction and Development
Room B1-403, 15:15 - 1 7:20 December 9th, 2022 Chair: Dr. Do Thi Hai Ninh
APPLICATION OF GREEN INFRASTRUCTURE IN THE PLANNING OF NEW Le Thanh Tu, Senior Urban Planner, Ho Chi Minh City, Viet Nam
URBAN AREA: CASE IN HOC MON DISTRICT, HO CHI MINH CITY, VIETNAM Hoang Ngoc Lan*, Institute of Smart City & Management, UEH University,
Ho Chi Minh City, Viet Nam
Cities in Vietnam are facing many problems, notably the rapid urbanization leading to a sudden increase in population and uncontrolled construction
activities. In some urban areas with lowland areas and wetlands in suburban areas, construction increases the concreted surface area and significantly
reduces green spaces, reducing natural water holding capacity and drainage. This leads to an overload on the already degraded urban infrastructure
system and reduces the adaptability and self-healing of the city. One of the solutions to solve the above problem in new urban development areas is
the application of green infrastructure. These solutions, if applied right from the planning stage, will contribute to protecting and restoring the natural
ecosystem in the urban environment, preserving and returning the green spaces that have been lost due to the urbanization process and are also suitable
for the limited land fund of urban areas, especially in megacities. Principles of green infrastructure in urban areas are the selection and application of
green infrastructure solutions to increase permeable surface, restore and increase the adaptability of the city, including:
Principle 1: Integrated “Green–Gray”: a combination of green infrastructure and gray infrastructure based on the addition of green components to the
existing urban infrastructure system including transportation system, urban drainage system, other urban utilities... This helps to share the pressure
and increase the adaptability of the existing urban infrastructure system, especially the urban drainage system.
Principle 2: Strengthen the connection of key components in the Green Infrastructure system by forming a network of connecting green areas, including
functional and structural links between green spaces to support and increase the benefits that individual green areas odd can’t achieve. Thereby
creating landscape and ecological values for the urban area.
Principle 3: Multifunctional urban green spaces which includes all areas with green such as parks, residential flower gardens, green strips along rivers
and canals, roof gardens, etc. The combination of different functions enhances the capacity of urban green spaces. Urbanization minimizes conflicts
between natural and man-made environments in the process of urbanization while providing many benefits to the community.
This writing is a research result on the application of Green Infrastructure in urban areas, explores related issues to determine the components and
principles to apply in urban areas, from the urban scale to each building. This result is included in a specific case study in new urban areas in Hoc Mon
- the suburban district of Ho Chi Minh City.
Keywords: adaptability of the city; green Infrastructure; green spaces; permeable surface; Ho Chi Minh City
SMART HOME ENERGY MANAGEMENT: A STANDALONE SYSTEMATIC Alexander N. Ndife*, Center of Excellence in Urban Mobility Research
LITERATURE REVIEW and Innovation (UMRI), Faculty of Architecture and Planning, Thammasat
University, Thailand
Pawinee Iamtrakul, Center of Excellence in Urban Mobility Research and
Innovation (UMRI), Faculty of Architecture and Planning, Thammasat
This paper juxtaposes a review analysis of research that developed a real-time power consumption Forecast Model for energy monitoring and control
to Building Energy Management methods published in the literature; then provides updates on how the multidisciplinary scientific approach could
be leveraged to consolidate existing efforts. Buildings account for about one-third of the total primary energy in the world, thus power consumption
forecasting is an important aspect of energy generation, distribution, and management. The approach to this topic was to comprehensively analyze
methodologies covering various disciplines such as artificial intelligence, data science, and IoT/Embedded systems. For a more reliable review,
considerations were made to problem framing, modeling strategies, and the nature and size of datasets reported in the literature. Our contribution to
The Body of Knowledge is to review various demand-side energy management methods and compare and analyze existing methods’ potential, leading to
a proposal of more result-oriented methods for future energy challenges. As well, a comprehensive view of how power forecasting can be implemented in
an efficient way for smart city sustainability is developed. A bibliometric method was used to systematically review the literature to understand prior and
current research efforts and to identify gaps in Home Energy Management Systems. Papers were gathered from Scopus and Web of Science databases
from several platforms including IEEE, Elsevier, and Springer using smart home energy management methods as keywords. The findings showed that
a multidisciplinary approach to energy management that integrates AI-based forecast models not only provides robust energy conservation but also
creates friendly human-to-human and human-to-machine interactions.
Keywords: energy management; power consumption forecasting; time-series; real-time control

READY FOR NEXT 2022
AN ANALYSIS OF HOUSEHOLD ELECTRIC ENERGY CONSUMPTION Seungjae-Lee, Department of Civil and Environmental Engineering, Seoul
CHANGES IN THE GROWTH OF SINGLE-PERSON HOUSEHOLDS National University, Korea
Youngsang Kwon, Advanced Institute of Convergence Technology, Seoul
National University, Korea
One of the biggest changes in the type of household in Korea in the 2010s is the increase in single-person households. The number of single-person
households is expected to continue to increase in the future due to complex reasons such as low birth rate, aging, non-marriage, and intensifying
concentration in the Seoul metropolitan area. According to the Korea National Statistical Office’s estimate of future households, the proportion of small
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households (one or two-person households) in Seoul is expected to reach 70.0% of all households by 2040. Along with these changes in the household
structure, the trend of energy consumption also changed. Single-person households have high energy consumption per person because they have all
the appliances necessary for life as multi-person households have. In other words, the increase in the number of single-person households causes an
increase in total energy consumption, so it is time to prepare for energy reduction measures accordingly. Therefore, this research analyzed the change
in energy consumption due to the increase in the number of small households (one or two-person households) through time-series (2015~2021) panel
data by autonomous districts in Seoul. As a result, it was confirmed that per capita energy consumption increases with the increase in small households,
so the main purpose is to suggest policy implications in terms of household energy consumption management according to the trend of increasing
single-person households in Korea in the future.
Keywords: electricity energy consumption; Seoul; single-person households; panel data analysis; GIS
EVALUATION OF EMISSION OF GREENHOUSE GAS (GHG) FROM MSW Pornnapas Khemthong*, Department of Urban Environmental Planning and
DISPOSAL PROCESS IN MEGACITY, THAILAND Development, Faculty of Architecture and Planning, Thammasat University,
Thailand
Pawinee Iamtrakul, Center of Excellence in Urban Mobility Research and
Innovation, Faculty of Architecture and Planning, Thammasat University,
Thailand.
Wasan Pattara-atikom, National Electronic and Computer Technology
Center, 112 Thailand Science Park, Thailand.
Greenhouse gas (GHG) emission from municipal solid waste is one of the environmental concerns especially in megacities. The key challenge of waste
management in Bangkok is how to balance the economic growth and environmental impact. This research provides an evaluation of greenhouse gas
emission from three waste transfer center in Bangkok include Nong Khaem center, Sai Mai center and On Nut center focused on disposal process
consist of incineration, composting, wait for transferring to landfill, and mechanical biological treatment. IGES calculator and ALOHA were used to
simulate the amount of gas from waste generation and the distance of gas emission from January to December in 2021. According to the result, the
average gas emission from a year showed 133,782.2 kilograms CO2-eq per hour. The highest gas generation location was Nong Khaem, Sai Mai and On
Nut due to the treatment process. The result from ALOHA revealed that average distance zone of gas dispersion in Nong Khaem, Sai Mai and On Nut
is 521, 431 and 336 meters respectively. Nevertheless, the results from this study did not consider the transportation and fuel consumption process.

Consequently, the impact of environment from municipal solid waste is not only the social issue but also the environmental issue.
Keywords: greenhouse gas; health; megacity; municipal solid waste; well-being
WHY THE GREEN BUILDING CERTIFICATE EDGE IS REMARKABLY Jin Ho Park, Department of Advanced Convergence, Handong global
HIGHLIGHTED IN HOUSING MARKET OF VIETNAM? University, South Korea
Ducksu Seo*, Department of Spatial Design and Engineering, Handong
global University, South Korea
Le Bao Minh Ngoc, Strategic Planning Department, Handong Engineering
and Construction, Vietnam
James Wooshin Kim, Strategic Planning Department, Handong Engineering
and Construction, Vietnam
The green building (GB) certification system was introduced in Vietnam in 2007. The three certification systems – LEED, LOTUS, and EDGE – were widely | A Future Resilience through Smart City Lens
adopted and applied to various building types. Among the three, EDGE(IFC) has been remarkably highlighted in the Vietnam housing market. Literature,
documents, and focused interviews were extensively analyzed and conducted, and comparison analyses of the three green building certification systems
were performed to discover critical factors that allow EDGE to predominate and have a more significant influence over others. This study reveals that
EDGE has three main advantages over LEED and LOTUS – issuance of an official design certification at the design stage prior to project construction,
global recognition and brand awareness, and a lower initial investment cost. Therefore, these findings may be used by housing project owners as a guide
to make decisions concerning their initial investment among the three certification systems.
Keywords: Green building, Housing project, EDGE, Vietnam

RTD | RF 2022
Oral Session
Smart Mobility
Room B1-404, 15:15 - 1 7:20 December 9th, 2022 Chair: Dr. Dinh Vinh Minh Man
THE PROXIMITY OF TRANSIT ORIENTED DEVELOPMENT IN TROPICAL Salyawate Prasertwitayakarn*, Department of Urban and Regional Planning,
CONTEXT Chulalongkorn University, Bangkok, Thailand
Nayada Nakhasit, Department of Architecture, National University of
Singapore, Singapore
The attention of this paper is to distil the Transit-Oriented Development (TOD) concept and theories that can help us to understand the development
approaches around the TOD areas. It focuses on the issue of promoting walking and cycling in Non-Motorized Transit (NMT) areas, particularly paying
attention to the context of tropical cities. The study was carried out to explore the interchange station, particularly Asok Station and Bang Wa Station.
This study is conducted through a comparative study approach covering various methods: document search, mapping, and observation. The study found
that the areas surrounding Bangkok’s BTS and MRT stations lack the NMT, which is the main element of TOD implementation. Moreover, the indication of
FAR bonus’s boundary by radius affects the development of the land plots of surrounding area of the station to not reach their full potential of its area.
Therefore, the results of this paper can lead to further study on the understanding of the suitable distance of NMT within the Bangkok context. This
type of measurement can have a valuable impact on real-world practices, especially in the Bangkok context and other developing countries in the same
context of tropical cities. Its results can contribute to the appropriate incentive for sustainable development of the area around the mass transit station.
Keywords: Bangkok; Non-Motorized Transit (NMT); smart growth; Transit-Oriented Development (TOD); tropical context; walkability
A COMPARATIVE TRAVEL PATTERN ANALYSIS OF MOTORIZATION AND Jirawan Klaylee, Center of Excellence in Urban Mobility Research and
NON-MOTORIZATION CHOICES IN SUBURBAN AREA: A CASE STUDY Innovation (UMRI), Department of Urban Environmental Planning and
PATHUM THANI PROVINCE, THAILAND Development, Faculty of Architectural and Planning, Thammasat University,
Thailand
Pawinee Iamtrakul*, Center of Excellence in Urban Mobility Research
and Innovation (UMRI), Department of Urban Environmental Planning and
Thailand
I-soon Raungratanaamporn, School of Transportation Engineering,
Suranaree University of Technology, Thailand
The improvement of suburban area people’s mobility in developing countries has been implemented with a number of policy measures. Especially, in
Thailand, the majority of the citizens who mainly rely on private automobiles compared to other transports which has consequently become addicted
to driving despite the soaring travel congestion and air pollution. Considering a comprehensive public perspective on sustainability mobility issues
within the urban transport sector is imperative. With the development of the suburban area of Pathum Thani province from the past to the present, the
surrounding area has been affected by rapid expanding of community development in the surrounding areas. Remarkably, the expansion of the dark
red line, Bang Sue – Thammasat station as well as the expansion of a large number of housing estates of residents and employees for living, it has been
causing the rapid growth of the surrounding area without comprehensive planning and holistic view for the quality of life and livelihood of the people
as well as insufficient for coverage of public transport network in service to connect to proximity areas. This paper compares travel pattern analysis
of motorization and non-motorization choices with a focus on the suburban area by questionnaires survey of 1,998 respondents who live in Pathum
Thani province. The integrated trip distribution, trip attraction and building characteristics was input into spatial analysis for visualization mapping for
identification of relationship among all associated factors. The results of analysis help in recommending mobility policy measures into each subdistrict
of suburban areas for reconstructing urban and mobility planning framework which must be effectively policy design and create alternative mobility
services to reconstruct the current urban transportation system for sustainable urban mobility.
Keywords: land use; travel behaviors; trip attraction; trip distribution; suburbanization
READY FOR NEXT 2022
BETWEEN USER’S PRACTICE AND INFRASTRUCTURE CONDITION: Rosyad Yan Wibowo*, Department of Urban and Regional Planning,
73
SAFETY CHALLENGES OF E-SCOOTERS UTILIZATION IN BANGKOK, Chulalongkorn University, Thailand
THAILAND
The indivisibility of development with its mobility system ascents City 4.0 with the challenges of providing sustainable urban transportation.
Municipalities have attempted to elevate the modal share of public transportation to address congestion and environmental issues. However, the
deficiency of delivering door-to-door service makes public transportation inconvenient for some groups. With millions of people commuting on a daily
basis, the capital city of Thailand needs more options for its transportation system. Powered micro mobility provides benefits for short-distance trips to
travel in a small vehicle without being affected by traffic and possibly to be integrated with public transportation. Electric scooters in Bangkok become
one of the options for many users in the city. While the number of users grows, e-scooters remain illegal to operate on public roads. The absence of
regulation questions the safety of utilizing e-scooters in Bangkok. This paper explores about safety challenges of using e-scoters in Bangkok based
on the user’s experience and the infrastructure condition. Semi-structured interview with purposive sampling is conducted to discover the situation
from the user’s perspective. While the infrastructure side, a combination of both user interviews and field observation is conducted to learn about the
infrastructure state. Several aspects should be enhanced to improve the existing safety condition that supports the e-scooters implementation: clear
regulation of whether it is prohibited or allowed with conditions; operation rule to foster the safety compliances of users; and infrastructure feature
(e.g., bicycle lanes and parking).
Keywords: Bangkok; e-scooters; micro mobility; safety; urban mobility
SIGNALIZED INTERSECTION CRASHES IN VIETNAM: IDENTIFYING Dinh Vinh Man Nguyen*, Vietnamese-German Transport Research Centre,
THE SEQUENCE OF EVENTS, CAUSES, AND COUNTERMEASURES BY Vietnamese-German University
APPLYING THE CRASH RECONSTRUCTION TECHNIQUE Anh Tuan Vu, Vietnamese-German Transport Research Centre, Vietnamese-
German University
Sang Pham Do Minh, Vietnamese-German Transport Research Centre,
Vietnamese-German University
The intersection is where traffic crashes often occur in Vietnam, accounting for about 15-20% of all on-road crashes. Although several solutions have
been implemented, the effectiveness is not high. The main reason is that the implemented solutions are unsuitable for the causes of crashes. More
specifically, the determination of the sequence of events and crash causes occurring at intersections is inaccurate because of the lack of critical

data. In addition, due to the lack of specialized analytical tools, crash data have not been closely linked to helping researchers to analyze and identify
the factors leading to crashes. Therefore, it is necessary to apply advanced technical solutions to determine the sequence of events and crash causes
accurately. The crash reconstruction technique is applied in this study to simulate crashes that occurred at signalized intersections to determine
the sequence of events and crash causes. The results from the study have reproduced the sequence of events and the leading causes of crashes at
intersections. This research is a scientific foundation to help researchers choose the suitable technique to reconstruct traffic crashes and identify the
appropriate solutions for enhancing traffic safety at signalized intersections in Vietnam.
Keywords: signalized intersection; traffic crashes; sequence of events; crash reconstruction technique
COMPARATIVE STUDY OF SOCIAL HOUSING TYPOLOGY IN VIETNAM: Kyoo Chul Kim, Department of Advanced Convergence, Handong Global
CASES OF APARTMENT AND TOWNHOUSE PROJECTS IN AN GIANG University, Republic of Korea
PROVINCE Ducksu Seo*, Department of Advanced Convergence, Handong Global | A Future Resilience through Smart City Lens
University, Republic of Korea
Hoang Duy Do, Strategic Planning Department, National Housing
Organization JSC, HCMC, Vietnam
Thi Ngoc Tran Trinh, Strategic Planning Department, National Housing
Organization JSC, HCMC, Vietnam
Social housing is a category of planned developments of the Government of strategic importance to provide homes for the low-income people. There
are broadly two types of social housing: apartment and townhouse. Given the study’s originality, there is currently a lack of other material, research,
or statistics regarding social housing projects or the comparison of the two typologies. Two different types of social housing projects in the province
of An Giang - apartments at First Home An Giang and townhouses at First Home Binh Hoa - are the subjects of this study, which also incorporates data
collection and in-depth interviewing techniques. The analysis highlights the various factors to be considered for social housing projects, including
location, planning, design, market demand, as well as financial performance. As a result, mixed-type social housing is recommended to solve the
extreme housing shortage by providing better quality affordable homes for the low-income people and taking advantage of the land’s value.
Keywords: social housing; apartment; townhouse; An Giang; Vietnam

RTD | RF 2022
Oral Session
Digital Transformation in Business and Society
Room B1-402, 15:15 - 1 7:20 December 9th, 2022 Chair: Dr. Dong Su Yi
EFFECT OF DIGITAL INFLUENCER RELATIONSHIP FORMATION BY TYPE Dong Su Yi*, School Of Media Design, UEH, Ho Chi Minh City, Vietnam
OF E-COMMERCE PLATFORM ON PRODUCT INTEREST IN CHINA Guiohk Lee, Department of Media & Communication, Sejong University,
Seoul, Republic of Korea
Eun Jeong Jeong, Korea Institute of Sport Science, Seoul, Repubilc of Korea
The digital influencer has become an essential marketing means. The efficient use of influencers by platform and mix is becoming an essential topic.
Therefore, it is crucial to understand the relationship formation with the followers of digital influencers by type of social media platform and their
influence on the brand. This study examines the influence factors on social media digital influencer and consumer relationship formation and how these
influence factors affect consumers’ interest in products in the Chinese market, and empirically analyzes their effects.
Keywords: wang hong; digital influencer; parasocial interaction; source credibility
COMMUTERS’ EXPERIENCE ON MOBILE TECHNOLOGY ADOPTION: THE I-Soon Raungratanaamporn*, School of Transportation Engineering,
CASE OF TRIP PLANNING APPLICATION IN PATHUM THANI PROVINCE, Suranaree University of Technology, Thailand
THAILAND Pawinee Iamtrakul, Center of Excellence in Urban Mobility Research and
Thailand
Jarawan Klaylee, Center of Excellence in Urban Mobility Research and
Thailand
Sararad Chayphong, Center of Excellence in Urban Mobility Research
and Innovation (UMRI), Department of Urban Environmental Planning and
Thailand
Mobility planning data presents as one of the key issues in achieving sustainable mobility. The era of digital disruption consequently made people prefer
to use the mobile phone in daily life and trip planning is unexceptional. The feature of mobility applications in mobile phones should be distinguished and
considered the features that can be facilitated to target users for making a suitable trip plan by incorporating their specific demands and preferences.
Mainly, there are several urban nodes or attraction points that create various possibilities for making a trip plan according to time, duration and
activities. Therefore, the intended mobility applications should be more referred to spatial characteristics of the launching area which helps travelers
to make trip plans compared with general applications. Sufficient information regarding information for trip planning informed the mobile application
could enhance the effectiveness of trip planning. This study comprises of two objectives which are: (1) to analyze the travel behavior to use applications
and (2) to predict the intention of using mobile applications based on spatial differences. The 2,000 sets of questionnaire surveys were conducted
in the study area of Pathum Thani province which is considered as one of the provinces in the Bangkok Metropolitan Region (BMR) with rapid rate of
urbanization compared to other vicinities. Statistical analysis and mathematical model prediction based on logit probability were conducted. The result
of this study shows that overall, intention to use mobility applications is equal to 83 percent due to the feature related to transportation network data and
public services’ location motivates the respondents to use a mobility application. In contrast, users’ personal information features stimulate a negative
intention to decide not to use mobility applications.
Keywords: lifestyle; suburban; travel behavior; trip pattern; urbanization
UNDERSTANDING TOURIST DESTINATION IMAGES THROUGH DATA Pachara Suvannadabha*, Faculty of Architecture and Planning, Thammasat
PROCESSING FROM SOCIAL MEDIA AND GIS TECHNIQUES University, Thailand
Chawee Busayarat, Faculty of Architecture and Planning, Thammasat
The intersection is where traffic crashes often occur in Vietnam, accounting for about 15-20% of all on-road crashes. Although several solutions have
been implemented, the effectiveness is not high. The main reason is that the implemented solutions are unsuitable for the causes of crashes. More
specifically, the determination of the sequence of events and crash causes occurring at intersections is inaccurate because of the lack of critical
data. In addition, due to the lack of specialized analytical tools, crash data have not been closely linked to helping researchers to analyze and identify
the factors leading to crashes. Therefore, it is necessary to apply advanced technical solutions to determine the sequence of events and crash causes
accurately. The crash reconstruction technique is applied in this study to simulate crashes that occurred at signalized intersections to determine
the sequence of events and crash causes. The results from the study have reproduced the sequence of events and the leading causes of crashes at
intersections. This research is a scientific foundation to help researchers choose the suitable technique to reconstruct traffic crashes and identify the
appropriate solutions for enhancing traffic safety at signalized intersections in Vietnam.
Keywords: signalized intersection; traffic crashes; sequence of events; crash reconstruction technique
READY FOR NEXT 2022
FACTORS INFLUENCING THE INTENTION TO USE SMART HOME Do Hien Phuong*, School of Economic Mathematics - Statistics, College of
PRODUCTS IN HO CHI MINH CITY Technology and Design, UEH University, Ho Chi Minh City, Vietnam.
Le Thanh Duy, School of Economic Mathematics - Statistics, College of
Technology and Design, UEH University, Ho Chi Minh City, Vietnam.
Vo Thi My Duyen, School of Economic Mathematics - Statistics, College of
Dang Hoang Lich, School of Economic Mathematics - Statistics, College of
75
Vo Yen Phuong, School of Economic Mathematics - Statistics, College of
Nguyen Thao Nguyen, School of Economic Mathematics - Statistics, College
of Technology and Design, UEH University, Ho Chi Minh City, Vietnam.
Purchase intention grew into a vital problem for smart home product marketers when the market became more and more competitive. The increase
in demand for these products and the emergence of many companies give customers more options when deciding. To maintain their position in this
competitive market, all marketers attempt to improve product packaging and quality, service quality, exciting features, and the newest software to
bring the best experience to their customers. This research attempted to investigate the factors influencing the intention to purchase smart home
products of consumers. The survey was done with a structured questionnaire, collecting data from 213 people with convenience sampling. Analysis was
done with SPSS 22. Cronbach’s Alpha, Exploratory factor analysis, and Pearson correlation coefficient were used to test the reliability and validity of
the collected data within the context of this research’s hypotheses. The research results showed that perceived usefulness, perceived cost, perceived
ease of use, perceived reliability, and perceived safety influence the intention to purchase smart home products, while social influence does not. These
findings will help marketers of smart home products redesign their segmentation strategy, and differentiate and reposition their brands to become
more competitive.
Keywords: smart home products; perceived usefulness; perceived reliability
THE MODERATING EFFECTS OF EMPLOYEE GENERATION ON Van Anh Thai, University of Economics Ho Chi Minh City, Vietnam
WORKPLACE RETENTION DURING THE COVID-19 PANDEMIC IN HO CHI Song Huong Vo, University of Economics Ho Chi Minh City, Vietnam
MINH CITY Minh Hong Nhung Nguyen, University of Economics Ho Chi Minh City,
Vietnam
Thuy Hang Nguyen, University of Economics Ho Chi Minh City, Vietnam
Xuan Yen Vy Nguyen, University of Economics Ho Chi Minh City, Vietnam
The Covid 19 pandemic - a violent and dangerous “storm”, which is spreading and devastating the world and the country of Vietnam, has extremely
important effects in the economic sphere, especially on the labor force issue. This study examined generation differences in employee retention during
the COVID-19 pandemic between three generation systems - Gen X, Gen Y, and Gen Z. Specifically, this study investigated the impact of transformational

and transactional leadership, corporate social responsibility, technology, autonomy, and work-life balance (WLB), on employee retention and explored
differences in the relationships between three generation systems. To examine the proposed relationships, a voluntary survey was conducted on
a sample of 301 employees in all fields from other corporations in TP Ho Chi Minh. The analyses using multiple regression models show that all six
factors are positively related to employee retention. Overall, most of the important factors that influence how productive employees are kept at work
are different from the three-generation system. For Gen Z, the most important factors are social responsibility, technology, and autonomy. For Gen Y,
leadership transformation and transactions, corporate social responsibility, autonomy, and WLB are the most important factors. Meanwhile, Gen X
values autonomy, WLB. This study provides insights for managers on how to manage employee retention rates differences between three generation
systems.
Keywords: transformational leadership; transactional leadership; work-life balance; corporate social responsibility; autonomy; technology
FACTORS AFFECTING INTENTIONS TO RE-STARTUP OF VIETNAM Trinh Thuy Anh, University of Economics Ho Chi Minh City, Vietnam
BUSINESS ENTERPRISES IN HO CHI MINH CITY Bui Quang Hung, University of Economics Ho Chi Minh City, Vietnam
Dao Tran Hoang Quan, Vuong Phat Services Trading & Investment Company
Limited, Vietnam
Bui Thi Ngoc Be, A&B Investment Development Company Limited, Vietnam
The study was conducted with the aim of determining the factors with the same degree of influence and each factor on the intention to re-startup a
business of Vietnamese entrepreneurs in Ho Chi Minh City and propose some managerial implications to promote potential capabilities and motivations
for re-starting, and makes recommendations to help those who intend to start a business to reduce risks and improve the likelihood of success. This
study will be carried out in 2022 through two phases: qualitative research and quantitative research. The study collects data with a survey sample of 210
by sending an online questionnaire and distributing the questionnaire directly to those who have failed startups who have restarted or who are planning
to start a business again. The scale is built based on relevant studies, adjusted to suit the research object through qualitative research. From 11 concepts
with 48 original observed variables, after analyzing the reliability of the scale, 02 observed variables were eliminated, leaving only 46 observed variables.
The study also conducted an exploratory factor analysis of EFA, the results were that the factors all ensured the convergent value, the discriminant value
and were kept the same, not increased or decreased. In Vietnam, most of the topics on entrepreneurial intention are research on students, few research
topics on Entrepreneurial Intentions. Therefore, the results of this study contribute to supplement the theoretical basis of the subject and the scope of
the above study.
Keywords: transformational leadership; transactional leadership; work-life balance; corporate social responsibility; autonomy; technology
ArtTech
ATF
Fusion
“ArtTech Fusion 2022 (ATF2022) is the International
Conference with theme “Smart Living – Changing Lifestyle to
Act on Sustainability through ArtTech Lens” from December
4th, 2022 to December 11th, 2022. ATF 2022 aims to introduce
educational and research activities in the field of ArtTech,
creating connections between a number of domestic and foreign
universities, scientists, expert networks and businesses in the
field of ArtTech. The series of programs aim to spread new
knowledge and experiences, pioneering today’s combination
of Art and Technology. At the same time, promoting the
application of ArtTech as a tool to solve problems of modern
society, towards sustainable development, improve the quality
of life and build an innovative environment.”
Assoc. Prof. Phan Thi Bich Nguyet
Chairwoman of UEH Consulting Council

READY FOR NEXT 2022
Special Sessions
07/ 1 2/ 2022
glocal fashion
77
Chair: Panelists:
Assoc. Prof. Trinh Thuy Anh Mrs. Betty Tran
Fashion Designer, Betty Consultant
Dean of School of Media Design,
UEH-CTD
Le Thanh Van
GUMAC joint stock company
innovative & sustainable fashion

Chair: Panelists:
Dr. Pham Ngoc Quynh Giao Mrs. Tran Quynh Huong
School of Media Design, UEH-CTD General Editor, HARPER’S BAZAAR magazine
Mrs. Dao Le Dieu Anh
Fashion Designer
Mrs. Tran Le Quynh Anh
Fashion Designer
08/ 1 2/ 2022
eco fashion: awakening for
smart consumers
Chair: Panelists:
Prof. Bui Mai Huong Mrs. Quynh Paris
Ho Chi Minh City University of Designer
Technology Mrs. Hoang Thi Ai Nhan
Designer, School of Media Design, UEH-CTD
indigenous graphic design

inspiration
Chair: Panelists:
Dr. Pham Ngoc Quynh Giao Xon Xao Studio
School of Media Design, UEH-CTD
09/ 1 2/ 2022
AR and platform ARit
ARTTECH FUSION
Chair: Panelists:
Dr. Pham Ngoc Quynh Giao Kminh Ng, Founder AriT co.
School of Media Design, UEH-CTD
ATF
Steering Committee
Chairman of the UEH University Council President
Member Deputy Head of Steering Committee
Dr. Park Young June Assoc. Prof. Nguyen Khac Quoc Bao
Honorable Rector of UEH - College of Technology & Design Vice President of UEH University
Member Vice Rector of UEH - College of Technology & Design
Member
Assoc. Prof. Nguyen Khac Quoc Bao Assoc. Prof. Trinh Thuy Anh
Vice President of UEH University Dean of School of Media Design
Vice Rector of UEH - College of Technology & Design UEH College of Technology and Design
Head of Organizing Committee Deputy Head of Steering Committee
Dr. Trinh Tu Anh Dr. Dong Su Yi

Director of Institute of Smart City & Management Vice Dean of School of Media Design
College of Technology & Design, UEH University UEH College of Technology and Design
Deputy Head of Organizing Committee Deputy Head of Steering Committee
MA. Nguyen Thi Phuong Thao Dr. Pham Ngoc Quynh Giao
Head of Administration Office Lecturer of School of Media Design
Member Member
MA. Vu Tuong Quyen MA. Hoang Thi Ai Nhan

Lecturer of School of Media Design Lecturer of School of Media Design
UEH College of Technology and Design UEH College of Technology and Design
Member Member
MA. Nguyen Thi Thanh Huyen

Executive of Administrator Office
UEH College of Techonology & Design
Member
READY FOR NEXT 2022
Expert Committee
Assoc. Prof. Trinh Thuy Anh Dr. Dong Su Yi
Dean of School of Media Design Vice Dean of School of Media Design
79
Chairwoman of Expert Committee Deputy Head of Expert Committee
Dr. Trinh Tu Anh Dr. Pham Ngoc Quynh Giao

Director of Institute of Smart City & Management Lecturer of School of Media Design
Deputy Head of Expert Committee Member
MA. Vu Tuong Quyen MA. Hoang Thi Ai Nhan

Lecturer of School of Media Design Lecturer of School of Media Design
Member Member
MA. Nguyen Thi Thanh Huyen MA. Tran Thi Quynh Mai
Executive of Administrator Office Program Director at Institure of Smart City & Management
UEH College of Techonology & Design UEH College of Technology and Design
Member Member
BE. Le Quoc Viet

StudioLab Administrator at Institute of Smart City &
Management, UEH College of Techonology & Design
Member
ARTTECH FUSION
ATF
Keynote Speakers
Speech: ArtTech Fusion Hub
Time: 09.00
Location: Room A1 03
Mr. Jin-suk Suh

Director of Ulsan Art Museum
Suh Jinsuk is director of Ulsan Art Museum, and former director of Nam June Paik Art Center. He had been discovering and supporting the numerous
Korean young artists as the director and founder of Alternative Space Loop in Seoul, Korea. Suh has been generating new discourses of Asian arts by
organizing “Asian Arts Space Network” from 2012, based on the networks with the Asian arts fields formed through his diverse international activities.
Furthermore, Suh has been directing the video art festival “Move on Asia” from 2004 and organizing the traveling exhibitions all over the world with 160
Asian artists.
Since organizing “Media Archive Network Forum” in 2006, Suh has been generating the extensive visual images and discourses regarding media art in
21st century with global leading media art institutions. Various international biennials Suh has participated as a curator include “2001 Tirana Biennale”
and “Liverpool Biennial 2010”. As the one who seek to establish the Korean arts to the world, Suh has promoting a diversity of projects with various
international art institutions represented by Kunsthalle Düsseldorf, CASA ASIA, and ZKM.
ART INSPIRES TECHNOLOGY

TECHNOLOGY COMPLETES ART
Launched from December 4th, 2022, ArtTech Fusion Hub
will become an international integrated platform where
connecting local and international universities, industries,
authorities and community to develop ArtTech Fusion.
81
ARTTECH FUSION
Ready for Next 2022
Sponsors
DIAMOND
GOLD
SILVER
BRONZE
ATF
85
Exhibitions
Nearly 20 diverse activities including exhibitions, performances, taking place at UEH campuses. Highlights include the contemporary
ARTTECH FUSION
media art exhibition Beyond the forest, featuring artist Nam June Paik’s Forest of Cage; and Classical Musical Performances by New
York Classical Music Society Asia. In addition, In addition, many activities on many topics such as sustainability, technology, art will
take place from December 2022 to March 2023.
Published by
UEH University
Published in
December 2022
Designed by
Institute of Smart City and Management,
College of Technology and Design,
UEH University
UEH University
59C Nguyen Dinh Chieu, District 3, Ho Chi Minh City

Tel: 84.28.38295299 Fax: 84.28.38250359
Email: info@ueh.edu.vn
Website: www.ueh.edu.vn

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Ready for Next 2022

Message from UEH Chairman 13

Timeline & Activity Layout 18

Sustainable University Development:

Resilience by Technology & Design

ArtTech Fusion Hub 81

UEH - Ready for Next Booklet

Prof. Nguyen Dong Phong

Chairman of UEH University Council

About Ready for Next 2022

An important highlight in UEH’s Ready for Next series of

UEH University, Handong Global United Nations Ulsan Art University of

Polytechnic The University Kwangwoon Thammasat National

Seoul National University, Korea Portland State University,

United States of America

Dr. Un-Chan Chung

“Dear SUDOC 2022 Participants,

Prof. Su Dinh Thanh

President of UEH University

Prof. Alla Kalinina Dr. Jung Keun Yu

Prof. Jaehyo Kim Prof. M.V.L.R. Anjaneyulu

Prof. Elena Marchigiani Prof. Young Sang Kwon

Prof. Barbara E. A. Piga Prof. Ilaria Garofolo

Asst. Prof. Yogeshwar V. Navandar Julia Babcock

Prof. Ducksu Seo Assoc. Prof. Heyjeong Ruy

Dr. Lee Beattie

MA. Duong Minh Man Dr. Nguyen Tan Trung

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

Speech: How to Develope Sustainable University: Case studies

Prof. Su Dinh Thanh

Dr. Dosoung Philip Choi

Dr. Jong Heon Kim

Prof. Nam-Joon Cho

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

Speech: Universities Commitment for Territorial Sustainable

Prof. Ilaria Garofolo

Speech: A City Science Perspective for Hyper-LOCAL Solutions

Dr. Arnaud Grignard

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

SUSTAINABLE UNIVERSITY DEVELOPMENT: OPPORTUNITIES & CHALLENGES

.Resilience by Technology & Design

Dear distinguished guests,

Dr. Bui Quang Hung

Prof. Young Sang Kwon Dr. Jung Keun Yu

Assoc. Prof. Asan Suwanarit Prof. K Krishnamurthy

Prof. Jaehyo Kim Prof. Elena Marchigiani

Assoc. Prof. Manfredo Manfredini Prof. Ilaria Garofolo

Prof. Barbara E. A. Piga Assoc. Prof. Heyjeong Ruy

Assoc. Prof. Manat Srivanit Prof. M.V.L.R. Anjaneyulu

Prof. Ducksu Seo Julia Babcock

Prof. Nguyen Trong Hoai Dr. Park Young June

Resilience by Technology & Design

Dr. Thai Kim Phung Assoc. Prof. Trinh Thuy Anh

MA. Nguyen Thi Phuong Thao

Asst. Prof. Barbara E. A. Piga

Speech: Innovations that Foster the Transition to Community Resilience

Resilience by Technology & Design

| A Future Resilience through Smart City Lens