A STUDY ON

“CUSTOMER SATISFACTION TOWARDS MEESHO ONLINE

SHOPPING”
Synopsis submitted by
SATHYAPRIYA P 21SUCM008
VIJAYALAKSHMI R 21SUCM010
SANTHIYA K 21SUCM006
MAHALAKSHMI S 21SUCM002
RAMYA R 21SUCM004

Under the Guidance of

Mrs. M. Siva sundari, M.Com., M.Phil

Assistant professor, Department of commerce (SF)
V.H.N.Senthikumara Nadar College (Autonomous)
Virudhunagar.

Department of Commerce SF
V.H.S. Senthikumara Nadar College (Autonomous)
(Affiliated to Madurai Kamaraj University)

Re-accredited with ‘A’ Grade by NAAC

Virudhunagar.

FEBRUARY 2024
Introduction
Online shopping is a form of electronic commerce while allows consumers
to directly buy goods or services from sellers over the internet using a web
browser or a mobile app.
Now a day the lifestyle of the people is different people feel uncomfortable
and time consuming for going to crowded market, so e-shopping is saved a
lot of time. Online stores are usually available 24 hours a day and many
consumers have internet access both at work and at home. So, it is very
convenient them to shop online. One of the most existing factors about the
online shopping is variety of goods are available in online.
In this online shopping Meesho app is India’s biggest online reseller
marketplace. Millions of people in India are earning money by reselling
through Meesho. Through Meesho you will be able to establish your
business on social media like Facebook, WhatsApp etc. It is the most popular
online marketplace in India exclusively for resellers. Meesho app allows
anyone to start their business with zero investment. It is one of the largest
social commercial platforms especially in India in which any one can start
their online business. All a user needs to do is resell Meesho product to your
contacts.
Women who want to start a business or earn a considerable income by
working from home can endroll themselves as a Meesho seller and kick start
a bright future. The app society constitutes women entrepreneurs, college
student, shop owners, wholesale traders or anyone looking for a part time job
as for a way to start their own online business.

HISTORY
Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal in Bengaluru, India. The
idea behind Meesho was born out of the founders ‘desire to empower small businesses and
individuals, particularly women, to start their own businesses and generate income through social
selling. The platform initially starts as a way for users to share recommendations for products
with their social network and earn a commission on sales.
Meesho quickly gained popularity in India as it provided a simple and affordable way for people
to start their own businesses without the need for upfront investment or inventory. The platform
connected suppliers with resellers, allowing resellers to create their own online stores and
promote products through social media platforms like WhatsApp, Facebook and Instagram.
Over the years, Meesho has grown significantly and has expanded its product offerings to
include a wide range of categories such as fashion, beauty, electronics and more. The platform
has also introduced various features and tools to support its resellers, including training
programs, marketing materials, and order management systems.
In 2020, Meesho raised significant funding from investors, further solidifying its position as a
leading social commerce platform in India. The company continues to innovate and grow,
expending its reach and impact by enabling more individuals to start their own businesses and
earn income through the platform.
Overall, Meesho’s journey has been marked by its mission to democratize entrepreneurship and
provide opportunities for anyone to become an entrepreneur and achieve financial independence.

PROBLEM STATEMENT
Limited opportunities for individuals, particularly women and those in small towns and rural
areas, to start their own businesses and earn a sustainable income.
Context: In India, traditional barriers such as high upfront costs, lack of access to markets, and
limited resources have prevented many individuals from starting their own businesses. This is
particularly true for women and those in less developed areas who may face additional social and
economic challenges.
Impact: This lack of opportunities hinders economic growth, limits entrepreneurship, and
perpetuates inequality by restricting access to income-generating activities for a significant
portion of the population.
Solution: Meesho provides a solution by offering a social commerce platform that enables
individuals to easily start their own online businesses without the need for upfront investment or
physical infrastructure. The platform connects suppliers with resellers, empowering individuals
to create their own online stores, promote products through social network and earn a
commission on each sale.
Objective: The objective of the Meesho project is to democratize entrepreneurship and provide
opportunities for anyone to start their own business, generate income and achieve financial
independence. By leveraging technology and social network, Meesho aims to empower to
economic growth and social development.

OBJECTIVES
1. EMPOWERMENT: To empower individuals, especially women and those in small towns
and rural areas, to start their own businesses and become entrepreneurs through social
selling.
2. ACCESSIBILITY: To provide a platform that is easily accessible to anyone with a
smartphone and an internet connection, eliminating traditional barriers to
entrepreneurship such as high upfront costs and lack of infrastructure.
3. INCOME GENERATION: To enable individuals to earn a supplementary income or
even turn their reselling business into a full-time venture, thereby contributing to their
financial independence and economic well-being.
4. SKILL DEVELOPMENT: To offer training and support to resellers to improve their
marking skills, enhance their product knowledge and maximize their sales potential.
5. SOCIAL IMPACT: To create opportunities for individuals to improve their livelihoods,
support, their families and contribute to their communities’ economic growth.
6. BUSINESS GROWTH: To facilitate the growth of small businesses and suppliers by
providing them with platform to reach a wider customer base through resellers on the
Meesho platform.
7. INNOVATION: To continuously innovate and evolve the Meesho platform, introducing
new features, tools and products to better serve the needs of resells and suppliers and
enhance the overall user experience.

REASERCH METHODOLOGY
• Data collection: The study on e-commerce (case study on Meesho) was done on the
basis of PRIMARY DATA.
 • Representation of data: We have used simple graphs, pictures, and tables to
analyses and to represent the collected data.

• Sampling Methodology: The primary data have been collected through an online
survey via QUESTIONNAIRE on a sample of randomly selected 100 people of West
Bengal in which some are college students, businessperson, service holders, working
etc.

LIMITATIONS
▪ Time constraint: As the time for out project was fixed and lots of components
were there to be analysed. In-depth study of the topics could not be done.

▪ Unavailability of relevant data: This project is based on Primary and Secondary

data, a shortfall of relevant information turned out while browsing through the
internet.

▪ Response: The response of the customers were sometimes inadequate due to their
busy schedule.

▪ Monetary problems: This study is based on limited samples and the collection of
primary data is costly affair.

CHAPTER STRUCTURE
Chapter I - Introduction of the study.
Chapter II - History.
Chapter III- Objectives.
Chapter IV- Methodology.
Chapter V- Limitations.