Internship & Training Program

Digital Marketing
with Entrepreneurship
Development

2 Weeks / 35 Hours
Comprehensive Skill Development Program
Summer Internship & Training Program
Delhi NCR – Bengaluru – Bhubaneswar – Bhopal – Varanasi - Chennai
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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
About EISystems
EISystems Services is a leading Indian technology identity with operations in 16 states and union
territories of India. EISystems (We call it EISys) offers computer forensics, automobiles, robotics and
socialmedia related solutions for enterprises and and student community. Our retail domain "Robokwik"
have been in among top self learning products provider brands in India. We have trained about 70000
students and impacted around 2 lakhs students through our various outreach initiatives since our
founding.

Our Clientale
Some of the colleges where we had already felt our presence are given below:-

Indian Institute of Science, Bangalore

Indian Institute of Technology, Bombay
Indian Institute of Technology, Delhi
Indian Institute of Technology, Madras
Indian Institute of Technology, Kanpur
Indian Institute of Technology, Roorkee
Indian Institute of Technology, Guwahati
Indian Institute of Technology (Banaras Hindu University), Varanasi
Indian Institute of Technology, Indore
Indian Institute of Technology, Jodhpur
Indian Institute of Technology,Hyderabad
National Institute of Technology, Tiruchirappalli
National Institute of Technology, Warangal
National Institute of Technology, Calicut
National Institute of Technology, Patna
National Institute of Technology, Jalandhar
National Institute of Technology, Jaipur
National Institute of Technology, Durgapur
National Institute of Technology, Surat
National Institute of Technology, Allahabad
Indian Institute of Information Technology, Allahabad
ABV- Indian Institute of Information Technology & Management, Gwalior
PDP- Indian Institute of Information Technology & Management, Jabalpur
College of Engineering Guindy, Anna University, Chennai
PSG College of Technology, Coimbatore
JNTUH College of Engineering, Hyderabad
SRM University

and more than 100 engineering colleges across India.

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
Duration & Starting Date
Duration
This is a 15 Days/ 40 hours program and most of the syllabus will be case study based or practical
oriented.

Probable Schedule of Batch at various cities

Center City Proable Dates of Starting of batch(s)

New Delhi – NCR Batch 1: 6 June 2018
Varanasi Batch 1:17 June 2018
Bhubaneshwar Batch 1: 3 July 2018
Bhopal Batch 1: Not Yet Announced
Bengaluru Batch 1: 12 July 2018
Chennai Batch 1: Not Yet Announced

Imp:
The dates/duration of batch(s) may subject to change and it is tentative, the dates of the batch will be
decided considering local regional/major university examination schedule.

Prerequisites
st nd rd th
Partcipants from 1 year/ 2 year / 3 year / 4 year of CSE/IT/MCA/BCA/BSc IT/ECE
/MBA/MCA/BBA/BSc/BA & Budding Entrepreneurs background will get more benefited after joining this
program.

What to bring during training program?

Here’s the checklist

1. A laptop with Microsoft Windows configuration.

2. Laptop Charger/ Adapter for charging purpose.
3. USB Mouse for designing purpose.
4. Notepad & Pen

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
Post Training Deliverables
Every participant will get all under mentioned deliverables

1. Certificate of Internship from Eisystems Services & Technex IIT BHU Varanasi
2. Software Package with booklet for Laptop/Tab.
3. Recommendation Letter from Eisystems Services with mentioning of project/report.

Fees & Discounts

There are multiple type of discount(s) available as mentioned below:-

GROUP BASED DISCOUNTS

Category 1: Group Discount (2 to 7 Members Group)
Installments Amount
First Installment Rs. 1000 only
Second Installment Rs. 6000 only
Total Rs. 7000 only

INDIVIDUAL BASED DISCOUNTS

Category 2: Single / Individual Entry
Installments Amount
First Installment Rs. 1000 only
Second Installment Rs. 6250 only
Total Rs. 7250 only

Category 3: EISystems Access Card Discount

This is a limited period offer.

Installments Amount
First Installment Rs. 1000 only
Second Installment Rs. 5250 only
Total Rs. 6250 only

All figures in Per Participant only.

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
How to pay Confirmation fees?
The payment of registration fees can be made using undergiven modes:-

Online Mode
Credit Cards / Debit Cards
Net banking
Ola Money
PayTM

To pay fees, kindly check Payment link on Email / Website.

Offline Modes
Direct Bank Deposit in Kotak Mahindra Bank

Step 1: Go to any Kotak Mahindra Bank near you.

Step 2: Fill the Pay-In-Slip with required amount and undergiven account number
Step 3: Deposit the amount in bank account, the details of it are given below:-

Bank Name :Kotak Mahindra Bank

Account Name :EISYSTEMS SERVICES
Account Number :2011117760
IFSC Code :KKBK0000149
Type :Current
Branch :Mathura

Step 4: Take the countersigned Pay-In-Slip from bank counter with valid seal and transaction number
and write the name of participants on the back side of it.
Step 5: Scan both sides of Pay-In-Slip and send it to sitp@eisystems.in along with information of each
attendee on that payment slip like Name, Phone Number, Email Address, Course Name, Center
City.
Step 6: Keep this payment slip with you and we will collect it at the time of registration otherwise we
may not consider your registration.

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program

Course & Content

All of the sessions will be practical oriented, so it will be really great if participant(s) can look on the
syllabus which we are going to cover during training days.

Session 1
Introductory Session
0. About EISystems
1. Current Trends & Market Requirement
2. What is Digital Marketing?
3. What is Entrepreneurship?
4. Role of Digital Marketing in Entrepreneurship
5. Future of Marketing
6. Why Digital Marketing?

Session 2
Digital Marketing - Marketing Fundamentals
1. Create a Buyer Persona & Unique Selling Proposition (Project Overview)
2. How to Create a Buyer Persona
3. Ways to Find Your Audience Online
4. How to Identify Your Unique Selling Proposition
5. Taking Action: Create a Buyer Persona & Unique Selling Proposition
6. 3 Steps to Get Valuable Feedback on Your Project

Session 3
Digital Marketing - Market Research
1. Create How to Design Your Online Survey.
2. How to Distribute Your Online Survey?
3. How to Analyse Your Survey Results

Session 4
Digital Marketing - Website Development Session -1
1. Domain & Domain Names
2. Hosting & Anti Domain Registration
3. Starting with HTML
4. Blogging & Pages
5. HTML Coding & Minor Experiments

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
Session 5
Digital Marketing - Website Development Session -2
1. HTML Tags
2. Master Page Concept
3. Hyperlinking
4. Heading Structure & Caffeine recommendations

Session 6
Digital Marketing - Search Engine Optimisation
1. Understanding Queries on Search Engine.
2. Search Results
3. Code Optimization Techniques
4. URL Structure
5. User Perception based Search Engine Optimisation.

Session 7
Digital Marketing - Social Media Optimisation
1. Understanding Engagements.
2. Social Plugins & Widgets
3. Web Messenger Tools
4. Online Reputation Management
5. Facebook Pages.

Session 8
Digital Marketing - Google Analytics
1. Website Data & Traffic Analysis using Google Analytics.
2. Strategic Decisions after analyzing patterns from software.
3. Website Code Optimisation & Feedback
4. Realtime Website Traffic Data Analysis

Session 9
Digital Marketing - Email Marketing
1. Relevance of Domain Email Address’.
2. Emailing Lists
3. Issues with Mailing Lists
4. Email Marketing Software for Lead Generation Purpose.
5. Data Analysis using Email Marketing Software & Strategic Decisions based on it.

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
Session 10
Digital Marketing - SMS Marketing
1. Why SMS lists?
2. Promotional & Transactional SMS
3. Template SMS.
4. SMS Marketing Software for Lead Generation Purpose.
5. Data Analysis using SMS Marketing Software & Strategic Decisions based on it.

Session 11
Digital Marketing - Youtube Marketing
1. Why YouTube
2. YouTube Marketing Strategy
3. Acccount Set Up & Optimization
4. Keyword Research
5. Video Structure
6. YouTube SEO
7. Annotations & Cards
8. Promotion on Youtube
9. YouTube Analytics

Session 12
Digital Marketing - Facebook Marketing
1. Facebook Page
2. SMO with Facebook
3. Call Button & Cover Page Relevance
4. Facebook Post Promotion
5. Facebook Ads
6. Locational Ads Display & Criteria
7. Facebook Analytics

Session 13
Digital Marketing - Twitter & Quora Marketing
1. Twitter Marketing
2. Hashtags & their relevance.
3. Quora Platform
4. Questions, Answers & then traffic.

Session 14
Digital Marketing - Google Adwords
1. Setup Campaign
2. Analyse Your PPC Competition
3. Target Your Audience
4. Determine Your Bids & Budgets
8. Facebook Page Manager Phone App
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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program

Session 15
Entrepreneurship – Problem Statement & Market Size
1. What is the problem you are trying to solve?
2. Is the market ready for this kind of product or service?
3. What is market size?
4. What is Market Segmentation?
5. What is the customer segment you are targeting?

Session 16
Entrepreneurship – Competition
1. Landscape
2. Unique Selling Proposition
3. Early Mover Advantage
4. Mee Too.

Session 17
Entrepreneurship – Customer
1. Acquisition Strategy
2. Retention Strategy
3. Who are your customers?

Session 18
Entrepreneurship – Business Model
1. Financial Model
2. Revenue Model
3. Risks
4. Unit Economics

Session 19
Entrepreneurship – Product or Service Description
1. Minimum Viable Product
2. Quality of Service
3. Scalability

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111
 Internship & Training Program
Session 20
Entrepreneurship – Funding & Exit Plan
1. Amount you need.
2. Amount utilization strategy.
3. Breakeven Point
4. Positive Cashflow Status
5. Valuation & Equity Sharing
6. Exit Plan

Session 21
Entrepreneurship – Other Things
1. Team Composition & Structure
2. Legal Status
3. Trademarks & Copyrights
4. Emotional & Family Issues

Disclaimer:
A session doesn’t necessarily depict the day count or the day on which it is going to be covered, we may cover more than or lesser than one
session in a day and even alter/amend the schedule by rearranging of session(s) by removing/adding anything from/to overall course, the
course structure may differ center wise, Also this is to notify that Eisystems Services is nowhere specifying that center in Varanasi will be IIT
BHU campus, our center in Varanasi is different and Technex which is an annual techno entrepreneurship festival of IIT BHU Varanasi is a
certification partner for this internship program. Fees once paid will not be refunded except in case of cancellation of training program or as
given in terms and conditions.

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EISYSTEMS SERVICES
FF-113, Express Greens Plaza, Sector 1, Vaishali, Ghaziabad
Delhi NCR – 201010 - India
www.eisystems.in/sitp | sitp@eisystems.in | +91 120 4130111