In the era of Internet technology, colleges and universities mainly carry out teaching
based on computer multimedia network technology, so there has been a qualitative
change from traditional education and teaching in education management mode, method and content. First of all, it should be affirmed that this education and teaching mode has greatly improved the level and quality of education, promoted the in-depth development of education reform, but Internet technology has also produced some negative effects. This paper probes into some negative effects of Internet technology on the educational management of colleges and universities, and puts forward some preliminary improvement measures for the existing problems.Key words: Internet technology; Higher education; education managementThe Positive Role of Internet Technology in College Education and Teaching ManagementAt present, Chinese universities generally adopt a closed residential education and teaching management model. Residential learning and living are also aimed at enabling college students to learn and live independently and enter society, which is an important transformation process to help students achieve independence and autonomy. Primary and secondary education and teaching are basically limited to 24/7 hours, and many educational and even extracurricular activities in universities are arranged differently from those in primary and secondary schools. The curriculum has autonomy and selectivity, so it is scattered and arranged in different time and teaching spaces. In addition to receiving theoretical experimental skills and exam oriented education, students on campus will also participate in more club activities and student union activities. Internet technology, mobile communication technology and big data technology in the information age provide important tools, platforms and media for enriching college students' knowledge and activating campus culture. They expand the content of various disciplines related to education and teaching, enable college students to experience more colorful campus and urban life, and provide platform space support for college students to practice in society and exercise their abilities. This is in line with the purpose of college education and teaching reform, in which Internet technology has played a positive and positive role [1-2]. Internet technology has promoted the reform of traditional education and teaching mode in colleges and universities. In the traditional education model, teachers use chalkboards and chalk as the main teaching tools, relying on textbooks as the main teaching materials and content. The education process is relatively rigid and cannot vividly conduct situational teaching, thus unable to deeply learn, understand and master knowledge points. Benefiting from the rapid development of Internet technology, in the process of actively exploring the practice of teaching reform, various colleges and higher vocational colleges in China actively use Internet technology, three-dimensional animation, computer simulation technology to actively carry out multimedia scene aided teaching design for teaching reform, which makes education and teaching more intuitive, improves the efficiency of teaching topics, and stimulates the subjective initiative of students in learning [3-4]. In the process of teaching management, the integrated network monitoring platform based on Internet technology can participate in and strengthen the supervision and management of the teaching process. Internet technology has broadened the space of college education and teaching in terms of both extension and connotation. Under the original education mode, colleges and universities mainly carry out education and teaching activities in classrooms, laboratories and libraries. The space for teaching and learning is relatively traditional, but thanks to the great achievements of Internet technology, they can now transfer various external information resources through Internet technology and platforms. For example, the teaching courseware of famous teachers in famous colleges and universities can be directly displayed to local students through the Internet platform, effectively expanding the education and teaching space of colleges and universities, making the education and teaching management of colleges and universities gradually present an open mode. Internet technology provides technical support for diversified and personalized school running, greatly enriches education and teaching methods, and makes colleges and universities get rid of the monotonous and boring mode of traditional education and teaching in the past. Especially during the epidemic prevention and control period, while making efforts to do a good job in epidemic prevention and control, colleges and universities across the country actively use the Internet platform to achieve "non-stop classes" and provide online teaching and learning platforms and resources for college students' long-distance home education and learning [5]. Internet technology fills the gap between teaching and scientific research resources and conditions in colleges and universities. Under the traditional education and teaching model, useful knowledge and information are generally obtained through books, materials, and journals in the library. In the process of obtaining information, there are certain time and space limitations, and the acquisition time and economic costs are relatively high. Internet technology provides convenient conditions and guarantees for the development of various educational and teaching activities, scientific research, technological development, official business and logistics work in colleges and universities. In the era of information explosion, accurate education, teaching, scientific research, technology and digital information of all walks of life can be obtained through Internet technology; It can also filter information from a certain period or region, achieve refined processing of information resources, and provide an effective public service platform and technical support for education and teaching, scientific research exchange, and technological development for university teachers and students. The Internet is conducive to eliminating the blind spots in college education and teaching management. The traditional education management system, due to its inherent limitations, will lead to the failure to implement the rules and regulations of college education management. This is usually related to the separation of time and space between managers and students. Internet technology has increased the network interaction channels and improved the real-time visibility in remote time and space. With the continuous development of Internet technology, there are many ways and means to improve the level of education and teaching in the application of network technology. As long as the education and teaching units in colleges and universities use them properly, the existing problems can be or are expected to be solved, so that the level of education and teaching management can be improved. In addition, Internet technology has effectively realized an open and transparent education and teaching management model. Using Internet technology, colleges and universities adopt the working mode of networking, paperless office, and public monitoring, which can not only scientifically and effectively improve work efficiency, but also make information such as the level of college teachers, enrollment platform, education and teaching process, promotion and exemption evaluation system, office business, information feedback system, and medium and long-term development planning public through Internet technology. This open and transparent working mode can effectively improve the social credibility of colleges and universities. For example, colleges and universities can build an information exchange platform based on Internet technology, through which parents can learn about students' learning and life in school, timely solve relevant problems that may arise, and pay attention to the development of the school [6].2. Disadvantageous factors of Internet technology in college education and teaching managementThe rapid development of Internet technology has provided hardware support for the modernization of education and teaching management in colleges and universities, accelerated the reform of traditional education and teaching management methods, greatly enriched the content and mode of education and teaching management, realized the transparency and openness of information on evaluation, promotion and exemption, and optimized the allocation of resources, while providing strong platform support for teaching, scientific research and technology development. But everything is divided into two parts. While bringing convenience to education and teaching management, Internet technology also has some disadvantages and problems. Various online games based on Internet technology have a great negative impact on college students' academic performance because of their great temptation. Various online games not only enrich the extracurricular life of college students, but also easily tempt them to indulge in games, making it difficult for them to extricate themselves from addiction. It is common for college students to be addicted to online games, which can affect their academic performance. A very small number of students with weak self-control may even be unable to complete their studies normally due to being addicted to online games. If schools and parents do not discipline and intervene such students in a timely manner, it will be detrimental to their physical and mental health, and in serious cases, it may even lead to students being unable to complete their studies normally; With the rapid development of Internet technology, all kinds of advertising junk software, viruses and even hacker attacks are also promoted, spread and invaded through the network. Once the school's education and teaching management system is infected by the self popping advertisements, junk software and viruses on the network, it will lead to the education and teaching management software, platforms and systems can not work normally, and the computer system of the teaching system will be harassed or even paralyzed, which will have a negative impact on the development of normal education and teaching work. Various external network information of varying quality has an impact on the psychology of students. The internet is a hodgepodge, where various negative values (such as the so-called democratic ideology in the West), money worship, and even pornography and violence are spread through the internet, which can easily directly or indirectly affect the psychological health of adolescent students, leading to incorrect values and outlooks on life. The teaching management method of online live streaming teaching has obviously brought convenience to the management of higher education and teaching, but at the same time, there is also a situation of inattention in attendance. In traditional offline teaching, experienced and excellent teachers can judge students' understanding, comprehension, and mastery of the knowledge points being taught based on their learning status, and provide immediate Q&A and clarification. However, in online teaching, teachers find it difficult to judge the learning status of students based on facial expressions, forms, and other factors through small and micro images on computer or platform screens, so as to provide timely feedback and interaction on learning outcomes. The degree of concentration and engagement that students engage in when learning, i.e. attention, significantly affects their learning, cognition, and mastery of knowledge points. Therefore, communication and interaction can effectively enhance students' online learning attention, becoming an important indicator for measuring the quality of classroom teaching. The combination of recording, broadcasting and live broadcasting with teaching methods, electronic whiteboard for dynamic blackboard writing, improving communication interaction, increasing discussion and feedback and other measures can break through the limitations of online space-time interaction, create a realistic classroom atmosphere for Internet distance teaching, improve the multi-directional communication and interaction between teachers and students, the main body of teaching and learning, so as to achieve the purpose of improving online learning effect [8].3 Countermeasures for the Negative Impact of Internet Technology on the Management of College Education and Teaching3.1 Enhancing the Modern Management Concept of Higher Education and Teaching ManagersAdapt to the development trend of the information age and improve the concept of education and teaching management. University education and teaching managers should be aware of the importance of Internet technology in the university education and teaching management system and the indispensability in the information age, enhance the crisis awareness in the Internet age, actively learn and master the latest knowledge of Internet technology, and improve their own Internet application ability. The complexity and diversity of online information will have more or less adverse effects on college students who are in the growth stage both mentally and physically. Therefore, college teachers, counselors, and educational management departments should timely guide and educate students to distinguish online information. Carry out the popularization education of Internet technology related knowledge and ideology and politics in combination with various theme lectures, strive to establish a correct outlook on life and the world, improve the moral character and moral level of college students, cultivate students' awareness and self purification ability in the complex network environment, and improve students' self-control ability to resist online games. In guiding students to have a better understanding of the internet, educators should combine their own understanding of network technology, convey some positive and profound socialist core values, and promote positive and official current affairs, news, hot topics, disciplines, technology QQ groups, Weibo, WeChat public platforms, etc. to students. At the same time, it is also necessary to supervise and supervise the daily use of Internet technology in education and teaching management and office automation, so as to realize the correct and healthy development of college education and teaching management under the Internet technology environment, and ensure the normal and orderly development of college education and teaching management [9].3.2 Improve the business ability of Internet technology management and maintenance personnelA well functioning Internet technology platform is the basis for improving the level of university education management. After the completion of the platform hardware construction, it is necessary to equip corresponding professional maintenance equipment and skilled technicians for daily maintenance. Among them, the personal professional ability and professional ethics of the Internet technology maintenance management personnel are crucial to the education and teaching management of colleges and universities, which directly relates to the quality of the management system in the network environment. Therefore, we should improve the network technology and business capabilities of network platform managers, develop an Internet security emergency early warning disposal plan, classify the fault levels according to different impact areas and prepare a disposal plan in advance for different possible faults. Once an emergency occurs, we should eliminate the fault according to the preset corresponding countermeasures, and improve the network "immunity" and coping ability of the education and teaching management platform. For front-line college education and teaching personnel, organize training on the application of Internet technology, enhance their ability to apply Internet technology, help them know the correct common sense of network security technology application, and then provide guarantee for the good operation of network technology in college education and teaching management [10].4 ConclusionIn the information age with the rapid development of Internet technology, colleges and universities should make full use of the convenience brought by Internet technology to education and teaching management, cultivate high-quality talents for colleges and universities, and effectively carry out networked information work; At the same time, it is also necessary to recognize the drawbacks of network technology, guide and educate students to screen network information, and ensure that Internet technology develops strengths and avoids weaknesses in the process of college education and teaching management.