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1940's

OUR

HISTORY
Our 100+ year history has a rich timeline. New products
and services, new business segments and thousands of
new Associates, but one thing remains: We’re still a
family business at heart. You’ve been enjoying Mars
products and services for years, and we’d like to share
with you a little about who we are and where we came
from.

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1940'S
Forrest E. Mars, Sr., returns to the United States and
establishes M&M'S Limited in Newark, New Jersey.
M&M'S Plain Chocolate Candies were introduced in
1941.

1950'S
M&M'S had become so popular by 1950 that an
ingenious solution for consumers to distinguish the
real M&M'S from inferior imitators was to stamp each
candy with the now famous "m". The slogan "Look for
the m on every piece" was created.

M&M'S Peanut Chocolate Candies were introduced in

1954 and the color used to print the "m" on M&M'S
Plain and Peanut Chocolate Candies was changed from
black to white.

1960'S
M&M'S Fruit Chews were launched and later developed
into STARBURST.

1980'S
Mars becomes the first candy in space
when M&M'S Chocolate Candies are chosen
by the first space shuttle astronauts to be
included in their food supply.

M&M'S Plain and Peanut Chocolate

Candies become the "Official Snack Foods
of the Olympic Games" in 1984.

With brand harmonization in the 1980’s,

M&M's Candies go global, expanding into
Asia Pacific, Australia, Europe and Russia!

M&M'S Peanut Butter Chocolate Candies

were introduced in the U.S. in 1989.

1990'S
M&M'S COLORWORKS offers consumers a kaleidoscope of 21 colored M&M'S Milk Chocolate
Candies through selected specialty candy stores and via the internet at MY M&M'S.

Production of M&M'S MINI’s Milk Chocolate Candies begun in 1997.

M&M'S COLORWORKS Peanut Candies were launched in 1998 at M&M'S WORLD stores.

2000'S
M&M'S Chocolate Candies became "The Official Candy of the New
Millenium." MM is the Roman numeral for 2000.

In 2002 the first ever global M&M'S Chocolate Candies Color Vote was
held, voters’ choices were purple, aqua or pink; the winner was purple.
Approximately 10 million ballots cast worldwide from every corner of
the earth!

In 2004 M&M'S Chocolate launches My M&M'S – the new online service

allows consumers to design their own customized message on M&M'S
Chocolate Candies.

In 2008, the launch of "FACES" allows customers to upload personal

images to their personalized candies.

M&M'S Character Ms. Brown debuts at the Super Bowl in 2012.

In 2017 M&M'S Caramel Candies were launched and M&M'S Candies

arrived in India, 75 years after it began selling in the U.S.

M&M'S Flavor Vote winner in 2018 is Crunchy Mint, chosen over

Crunchy Espresso and Crunchy Raspberry.

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