Nombre: Matricula:

Fatyma Geovanna Hernandez Neri 2934107

Curso: Maestr@:
Entornos y operaciones de negocios Gloria Pamela Cantú
internacionales
Modulo: Actividad:
2 Actividad 4
Fecha:
06/04/2024

Part 1
The firm A.T. Kearney publishes an annual study to help retailers prioritize their
global development strategies by ranking the retail expansion attractiveness of
emerging countries, based on a particular set of criteria. Find the latest version of
this Global Retail Development Index attached to this assignment, and answer these
questions:
1. What criteria are used to identify the attractiveness of the retail environment in
emerging countries? List them and add a short description. Which one do you
think is the most important? Would you add any other criterion?

1. GDP Growth: High GDP growth indicates an expanding economy with greater
purchasing power, which translates into greater potential for retail trade.

2. Population size: A large market with a growing middle class represents a greater
number of potential consumers.

3. Level of urbanization: Cities concentrate most of the purchasing power and

demand for retail products and services.

4. Per capita income: Higher per capita income means that consumers have more
money to spend on non-essential goods and services.

5. Internet penetration and e-commerce: The growth of internet access and online
platforms opens new opportunities for retail commerce.

6. Political stability: A stable political environment is essential for foreign investment

and growth of the retail sector.

7. Infrastructure: Adequate infrastructure such as roads, ports and

telecommunication networks facilitates the distribution of products and the operation
of retail businesses.

8. Regulation: A regulatory framework favorable to investment and trade facilitates

the entry of new companies into the market.
9. Consumer culture: The preferences and consumption habits of the population
determine the demand for specific products and services.

In my opinion, they are all important since all the factors must be measured so that
everything turns out well and in shape.
Another important criterion in my opinion is Internet penetration and e-commerce
since this factor is growing rapidly in many emerging countries and can have a
significant impact on the future of retail commerce.

2. Categorize the top 5 countries by world region, and compare them to Mexico
(page 8). What do you find? What can you say about Mexico regarding the
retail industry? What ideas and actions would you recommend to the Mexican
authorities in order to improve and move up in the ranking?

United States: The US economy is the largest in the world, with a high GDP per
capita and broad diversification in sectors such as technology, industry and services.
The United States has an extensive network of alliances and international
agreements, which allows it to exert its influence and promote its interests in different
regions of the world. To grow as a country, Mexico needs strengthening alliances
and adopting a local approach.

China: China has experienced impressive economic growth in recent decades,

becoming the second largest economy in the world. It has a large accumulation of
foreign exchange reserves, which gives it a great capacity to influence international
financial markets and finance projects at a global level. Mexico's economy is not
growing as brutally as China's, but in recent years it has grown at a considerable
percentage.

Russia: Has a large amount of natural resources, especially oil, natural gas and
minerals. This wealth gives it an economic advantage and a capacity to influence
international energy markets. Mexico needs to increase its domestic oil refining
capacity.

Germany: Germany is the driving force of the European economy, with a solid
manufacturing industry, a competitive services sector and great export capacity. Its
influence on decision-making and its leadership capacity in the EU give it global
relevance. Mexico stands out as one of the Latin American countries that makes the
most sales abroad, also helping the growth of its economy.

Japan: It stands out as a world power in the technological field, with a solid economy
and significant global influence. Mexico, unfortunately, is not yet among the elite of
technology creators.

Ideas and actions to improve and move up the ranking:

Invest in infrastructure: Improve road, port and telecommunications infrastructure
to facilitate the distribution of products and the operation of retail companies.
Reduce informality: Implement measures to combat informality in the retail market,
such as creating a more favorable regulatory framework for small businesses.
Promote competition: Implement policies that promote competition in the retail
market, such as eliminating barriers to entry for new companies.
Develop human capital: Invest in the education and training of the workforce to
improve the productivity and competitiveness of the retail sector.
Support small and medium-sized businesses: Implement support programs for
small and medium-sized businesses in the retail sector, such as access to financing
and training.
Promote electronic commerce: Implement policies that encourage the growth of
electronic commerce in Mexico, such as the creation of a single digital platform for
electronic commerce.
Invest in innovation: Support research and development of new technologies for
the retail sector, such as artificial intelligence and robotics.

By implementing these ideas and actions, Mexico can improve its position in the
global competitiveness ranking of the retail sector and take advantage of the full
potential of this sector.

Part 2
Fortune magazine conducts an annual survey and publishes the rankings of
the world's most admired companies. Read the latest ranking available, and answer
the following questions:
3. What factors are used and considered to determine which companies are most
admired? List them.

 Innovation: The company's ability to develop new products, services and

technologies that are disruptive in its industry.
 Leadership: The quality and vision of the company's management team.
 Social responsibility: The company's commitment to sustainability, ethics
and social well-being.
 Culture and values: The company's organizational culture and its
fundamental values.
 Financial performance: The financial strength of the company and its history
of profitable growth.
 Quality of products and services: The quality and reliability of the products
and services offered by the company.
 Customer satisfaction: The level of customer satisfaction with the
company's products and services.
 Brand reputation: The image and reputation of the company in the market.
 Talent attraction and retention: The company's ability to attract and retain
the best employees.
 Corporate governance: The quality of the company's corporate governance
and the transparency of its practices
 4. Write a summary of these strategic and organizational success factors, and
apply them to a Mexican company of your choice. In addition, do some
research and describe the corporate/organizational culture of that company.
*Answer these questions in the same document, which should be around 2
pages in length (more or less).

Salsa Valentina
Salsa Valentina has not changed its creation at all, which is the main sauce for which
they are recognized, it is a point in their favor because they maintain what they are
and have not lowered their quality, speaking of innovation is that they have updated
to new recipes for different foods that are not just sauce, you can also find them in
powder form. As well as their marketing strategies, they use digital channels, which
is what is being used the most in these generations, and attractive content for their
consumers.
The current leadership of the company has remained able to adapt to all market
changes over time and maintaining the growth of the company, it has been led by
the Fernandez family for several generations, allowing them to maintain their long-
term vision and organizational culture. Regarding the social responsibility factor, they
have a commitment to sustainability, they use responsible practices in the production
of their products, in addition to supporting various social and environmental causes
in Mexico.
The culture of Salsa Valentina is family-oriented and has a strong work ethic. The
fundamental values of this company are quality, tradition and commitment to the
consumer. Speaking of financial performance is that it has a history of sustained
growth and is a profitable company, it has managed to maintain its leadership
despite strong competition.

The quality of its products is high, maintaining a unique flavor that has conquered
the palate of all Mexicans, it offers a wide variety of products to satisfy different needs
of its consumers, thanks to this factor, customer satisfaction remains at a high level.
It has strong brand loyalty. As a result, the quality and good satisfaction they
maintain create a great brand reputation, it is a recognized and respected brand in
Mexico, it has a positive image in the market.
Salsa Valentina meets several of the factors that are used to measure which
companies are admired, but there are areas the company can improve such as
innovation in its products and better investment in digital marketing.
It could be determined that it is an admirable company due to its long history and
strong leadership, its commitment to quality and solid reputation in the market.
Lying thoroughly on the subject of the corporate/organizational culture of salsa
Valentina is very effective, they have good teamwork and collaboration with their
workers, as I mentioned before this company has a family culture and a positive work
environment, counting with the following values as a company:
• Honesty: The company is based on honesty and transparency in all its
relationships.
• Integrity: The company acts with integrity in all its decisions and actions.
• Respect: The company respects its employees, customers, suppliers and the
community.
• Responsibility: The company is responsible for its actions and decisions.
• Passion: The company has a passion for Valentina sauce and the Mexican market.
Salsa Valentina's corporate culture has been an important factor in its success, it
has managed to create a positive and productive work environment that allows its
employees to develop positively, and maximum potential, this company has been
able to maintain a great connection with its consumers by understanding their needs
and preferences.

Concluding the information about this company, Salsa Valentina's corporate culture
is one of the main reasons why this company has managed to be one of the most
loved and loyal brands in Mexico.
Castillo, G. (2023, 3 abril). La 'Mulán mexicana': la joven que marcó la historia de la
Revolución y le dio nombre a la salsa. Cultura Colectiva.
https://culturacolectiva.com/historia/salsa-valentina-por-que-se-llama-asi/
Torres, S. (2023, 5 agosto). Países líderes en el mundo: principales potencias
mundiales. Aprende Economía. https://aprendeeconomia.info/que-pais-es-1-
potencia-mundial/