How has the globalization of business impacted international marketing strategies in the

Philippines, and what factors must companies consider when entering the Philippine market.”

I believe that everything that happens in our lives has its own positive and negative side, as
for the world of business the thing that serves as a light is the new opportunities for the
normal citizens, because the more business there is the more employment doors open.
However on the other hand or as I would like to call it as the dark side, it increases the chance
of Capitalism. Globalization is the process by which businesses or other organizations
develop international influence or start operating on an international scale, to be able to
successfully pull this kind of move will require the full use of one very important thing which
is the power of technology because it is the fastest medium that every business can use in
International business. In the Philippines, since our technology is not as good or not as
profound and or advance compared to the other countries. We have been somehow able to
keep up and adapt with the globalization of business that has had a profound impact on our
international marketing strategies. It has opened up new opportunities and challenges for
companies seeking to enter the Philippine market.

Globalization has expanded market access for businesses in the Philippines. It has Increased
Market Access and facilitated the entry of international brands and products into the country,
providing consumers with a wider range of choices. As a result, companies entering the
Philippine market need to differentiate themselves and develop effective marketing strategies
to develop their own shining star that can make them stand out among competitors. Cultural
Sensitivity is another consideration that is needed when entering the Philippine market. The
Philippines is a culturally diverse nation with distinct cultural norms, values, and traditions.
Globalization has made it crucial for companies to understand and respect the local culture
when developing marketing strategies. Localization of marketing campaigns, considering
local preferences, and adapting products to suit the cultural context are essential for success.
As I have said, the Technological Advancement of the Philippines is quite slow, however it is
not obsolete. Globalization has brought significant technological advancements to the
Philippines. The country has seen rapid growth in internet and mobile penetration, leading to
increased digital engagement among consumers. Making leverage digital marketing channels
a must when entering the market,, such as social media, mobile apps, and online advertising,
to effectively reach and engage with the Filipino audience.
With the entry of international companies, local businesses face increased competition for
market share, Globalization has intensified market competition in the Philippines. Companies
entering the Philippine market must conduct thorough market research to understand the
competitive landscape, identify their unique value proposition, and develop strategies to
differentiate themselves from competitors. Now, we are down to my Top 2 factor
considerations that are very important when entering the Philippines market. Knowing your
Consumer’s Behavior and Preferences and Economic Factors. Globalization has influenced
consumer behavior in the Philippines. With exposure to international brands and products,
Filipino consumers have become more discerning and value-conscious. Companies must
conduct market research to understand consumer preferences, buying habits, and cultural
nuances to tailor their marketing strategies and offerings accordingly. Globalization has
brought both opportunities and challenges to the Philippine economy. While it has attracted
foreign investments and stimulated economic growth, it has also exposed the market to
economic fluctuations and external factors. Companies must consider economic indicators,
such as GDP growth, inflation rates, and consumer purchasing power, to develop pricing
strategies and position their products effectively in the market.

In conclusion, the globalization of business has significantly impacted international

marketing strategies in the Philippines. So there are a lot of factors that Companies must
consider before taking such a huge step. Adapting marketing strategies to suit the local
context and building strong relationships with local partners are key to success in this
dynamic and diverse market.