Introduction

Since 2019, the onset of the COVID-19 pandemic has had a detrimental effect on the global
building and construction industry. According to Michael Kokalari, the chief economist at
VinaCapital, Vietnam's GDP growth is anticipated to rise from 2.6% in 2021 to 7%-7% in 2022,
or potentially surpass 7% this year. This expansion will be supported by robust recoveries in
domestic consumption and construction activity in Vietnam.The author of this study will
evaluate and contrast the Viglacera with its competitors based on the device's kind, function, and
structure. After that, the author would clarify the relationship between the functional departments
that comprise the Viglacera, with an eye toward the organization's predetermined aims,
especially in this pandemic.

An overview of the Viglacera Corporation and its competitors.

In the initial phase of the investigation, the author will introduce Viglacera corporation and its
two primary competitors, INSEE PLC and Kangaroo JSC. The background statement, services
and goods, vision, mission, core value, and objectives served as the basis for the report's
information. A corporation's vision describes its anticipated future state and serves as the
intellectual foundation for its business strategy. This is accomplished by developing a strategic
direction and offering a conceptual blueprint of how a business might transition from its current
reality to its intended future state. Typically, visions are created concurrently with strategic
planning procedures (Mirvis, Googins, and Kinnicutt, 2010). A mission statement is a brief
description of the organization's raison d'être, delivered in a way that facilitates comprehension.
It defines the organization's objectives as well as the reasons for its creation. (What are the most
important differences between a mission statement, a vision statement, and a values statement?
n.d.) Core values are guiding concepts or behavioral standards that determine an organization's
highest priorities, most fervent convictions, and primary motivators. Frequently, core values are
referred to as mission statements (LAMPTON, 2020). Goals are the aims or targets that an
organization seeks to attain through its everyday actions. The majority of objectives are broken
down into concrete, measurable, time-bound tasks. (Gordon, 2022)

Background
The author introduces Viglacera Corporation and its two major competitors, Toto and Kohler, in
the first section of the study. This summary highlights the companies' histories, products and
services, visions, missions, values, objectives, and general goals. A company's vision articulates
its long-term strategy and motivates its personnel to strive toward accomplishing common goals.
In addition, the mission clarifies how the organization adheres to the vision statement. Core
values are the guiding principles that are applied by leaders at all phases of a company's
operations. In conclusion, goals indicate what the company expects to accomplish, whereas
objectives are the specific actions that will be performed to attain those goals (Hofstrand, 2016).

1.1 General information:

a. Viglacera JSC

Viglacera is a significant company in Vietnam, especially in the construction materials and real
estate sectors. The corporation has a distribution network consisting of branch offices and
distribution agents around the nation and even the globe. Since its establishment in 1974,
Viglacera has been in operation for nearly fifty years. Due to its contribution of 71.12 percent to
the group's total consolidated revenue in 2020, the construction materials business is the most
significant for Viglacera. It offers an extensive variety of high-quality items in this market, with
ceramic tiles as its core offerings. (Annual report, 2020)

b. Kangaroo JSC

Mr. Nguyen Thanh Phuong and Mr. Le Xian Hoan, both of Vietnamese heritage, launched
Kangaroo in 2003. In addition to being well-known for its water purifiers, Kangaroo is also the
user's preferred manufacturer and supplier of construction supplies. This is owing to Kangaroo's
significant industry experience. Currently, Mr. Nguyen Thanh Phuong serves as Chairman of the
Board for Kangaroo.

c. INSEE Viet Nam

PLC Siam Cement Public Company Limited is the owner and operator of INSEE. Since its
founding in 1994, INSEE Vietnam has undergone remarkable growth, allowing it to become one
of the region's most respected producers of cement, building mortar, counterfeit cement, and
waste management services. Throughout the territory of South Vietnam, a large number of
residential and commercial developments, as well as a number of iconic essential infrastructure
projects, utilize INSEE's superior quality and ecologically friendly goods. The Corporation will
have the possibility to make a negligible contribution to the long-term growth of the economy,
the environment, and the society if it acts in this manner. INSEE has selected the tagline
"Building Life" as part of its corporate identity because the corporation believes that the world
will be a better place if each structure it creates contributes to making life more enjoyable
(INSEE, n.d.)

1.2 Vision statements:

A company's vision is an explanation of how it intends to operate in the industry in the next
years, and it is forward-looking in nature. When a corporation develops a long-term objective, it
simultaneously crystallizes its long-term aspiration for where it wants to be in regard to its
competitors. Frequently, the vision of an organization is conveyed in a single sentence known as
the organization's "vision statement." (Bowen, 2018)

a. Viglacera JSC

When it comes to the Vietnam market for building materials, real estate investment, and trade,
keeping Viglacera's position at the top is the most important thing for the company. The
company also has the goal of being recognized for its dedication to long-term sustainability as
well as its ecologically responsible business practices. (VGC Annual Report, 2020)

b. Kangaroo JSC

Kangaroo Joint Stock Company sells refrigerators, kitchen appliances, and other household
appliances, as well as construction materials.

c. INSEE Viet Nam PLC

To become a long-term business partner that provides the most comprehensive and long-term
value to customers and other stakeholders, the firm's purpose is to: Grow into a respected
building materials company that has a significant impact on Vietnam's future (INSEE, n.d.)
1.3 Mision statements

The purpose of a company is to pursue a goal that is relevant to its competitive advantage (its
distinctive capabilities and services compared to those of competitors) while upholding its core
principles. (Bowen, 2018)

a. Viglacera JSC

Viglacera's mission is to be a reputable investor in the field of real estate investment and trade; to
offer the highest quality products and services in the field of building materials in Vietnam; and
to offer quality building materials in Vietnam.

b. Kangaroo JSC

The goal of Kangaroo is to become the leading business in Vietnam. To achieve this purpose,
Kangaroo strives to produce nutritious products in accordance with its mission.

c. INSEE Viet Nam PLC

The corporation contributes significantly to the growth of the national economy through the
delivery of very high-quality services and products. INSEE encourages ecologically friendly
methods in addition to integrating the two. (INSEE, n.d.)

1.4. Core values

Consider a company's core values to be the primary element that goes into its vision and mission
statements. It refers to the beliefs and ideals that form the foundation of an organization's
character and from which it will never depart. (2014) Gurley, Peters, Collins, and Fifolt The
authors are [Gurley, Peters, Collins, and Fifolt].

Consider a company's core values to be the primary element that goes into its vision and mission
statements. It refers to the beliefs and ideals that form the foundation of an organization's
character and from which it will never depart. (2014) Gurley, Peters, Collins, and Fifolt The
authors are [Gurley, Peters, Collins, and Fifolt].

a. Viglacera JSC

Innovative, pioneering, original, premier, and oriented on consumer demands.

c. Kangaroo JSC
Pioneer, Action, and Humanity are Kangaroo's guiding values; they enable the company to
achieve its mission.

c. INSEE PLC

The guiding principles of the company are "Innovation, Customer Focus, and Integrity."

1.5 Goals

Using a goal statement, organizations are able to provide exceedingly detailed explanations of
the level of performance they intend to attain in a particular industry and the procedures
necessary to reach that level. The winners in 2014 were Fifolt, Gurley, Peters, and Collins. As
authors, [Gurley, Peters, Collins, and Fifolt] should be attributed.

a. Viglacera JSC

The ultimate objective of the Viglacera project is to create sustainable development, which is
interwoven with both social responsibility and environmental conservation. As a direct result, the
key values that guide Viglacera's business decisions are to be a pioneer, to be dynamic, to
innovate, to place an emphasis on quality, and to prioritize the needs of clients.

b. Kangaroo JSC

Eventually, the Kangaroo will work towards a collectively defined objective.

2. Types of industry, sectors, legal structure, purposes, and stakeholders

2.1 Types of industry

Professor Fisher (1939) discusses three distinct types that might be categorized as primary,
secondary, and tertiary. The primary sector consists of enterprises that provide raw materials,
whereas the secondary sector is responsible for the production of finished goods. The final
component of the economy is the service industry, known as the tertiary sector. Rosenberge
(2020) identifies two further types of industries: the quaternary, which refers to the intellectual
sectors, and the quinary, which refers to the executive management and officials of organizations
such as the government, culture, and media. As a result, the industrial sector is divided into three
distinct categories: the primary sector, the secondary sector, and the tertiary sector. Companies
whose principal source of revenue is the selling of natural resources comprise the primary sector
of the economy. It is able to harvest resources from the wild, develop land, mine the earth for
minerals and fuels, or harness the environment's naturally occurring renewable energy sources
(Banerjee, 2017). In the secondary sector, raw materials and components are combined to
produce a final product or a component for another manufacturing process. The manufacturing
sector is the foundation upon which the secondary sector businesses are constructed (Banerjee,
2017). The tertiary sector consists of businesses that provide a service (Worthington, Britton, and
Thompson, 2018).
Viglacera is present in each of these three markets. The primary sector is a group whose primary
goal is the extraction of various sorts of resources. It is said that Viglacera is involved in mining
and mineral processing, but no other information is supplied. The manufacturing and selling of
construction materials classifies Viglacera as a secondary or tertiary enterprise. The Thanh Tri
Viglacera Porcelain Factory is responsible for the production of European-standard sanitary
ware, building glass, and ceramic tiles. The Viglacera Aerated Concrete Factory, on the other
hand, is responsible for the production of aerated concrete bricks and panels. As seen here, ash
and slag from the Viglacera Factory are utilized in the creation of aerated concrete and AAC
panels. Second, Viglacera is a tertiary company since it promptly distributes things from its
facilities to 10,000 outlets, offering clients a range of options and assuring the excellent quality
of the product. In addition, it constructs a supply network for the commodities it exports to over
40 nations and regions. In addition, given that one of Viglacera's business lines involves raw
materials such as sand, it is conceivable to classify the company as operating in the primary
sector.

Kangaroo, like Viglacera, is a product of the secondary and tertiary economic sectors. Kangaroo
is therefore considered to be a product of the secondary sector. Its products include a showerhead
that stops the spread of bacteria and a water heater that employs far-infrared technology and
Nano Crystal to prevent bacterial development. The kangaroo contributes significantly to their
product supply. Similar to Viglacera, Kangaroo is in the business of supplying construction
materials. Nationally, Kangaroo presently has 40,000 stores.

In conclusion, INSEE is a secondary sector product. In addition, it provides waste disposal

services, transforming the entire operation into the tertiary sector.

2.2 Sectors

According to Stoner and Freeman (1992:4), an organization consists of "two or more people who
interact systematically." [Bibliography needed] (2018). (Worthington, Britton, and Thompson).
There are three distinct types of economic sectors: private, public, and non-profit. The private
sector refers to organizations or businesses that are privately owned and primarily motivated by
profit. The public sector is comprised of both the government and the institutions it establishes to
regulate the private sector. The state organizes and oversees a variety of organizations in this
location to promote the well-being of the local population and the broader community. Within
the category of the voluntary sector are organizations such as charities, volunteer organizations,
and community-based businesses. Non-profit and non-government organizations are also
included in this sector.

State and private companies constitute the great bulk of Vietnam's businesses. (LUAT MINH
KHUE, 2022.). Because it is structured as a limited liability company, INSEE Vietnam is
considered a private organization (Chen, 2022). In terms of ownership, public organizations are
those in which the government owns a majority stake (more than 50 percent), and private
organizations are those in which the government owns less than 50 percent of the operation
(QUOC HOI, 2020). Despite the fact that the government controls 38.58 percent of the
corporation, this evidence suggests that Viglacera is a private enterprise. Kangaroo is regarded to
be part of the private sector due to the fact that it was founded by two private Vietnamese
individuals.

2.3 Legal structure

How a corporation arranges its resources and assets is influenced by the type of legal structure
under which it operates (Edwards, n.d.) Various variables, including size, the sort of industry in
which they operate, the sector in which they operate, and their legal status, can be used to
differentiate between legal forms. This permits careful assessment of the significance of such
distinctions for a specific sort of business (Worthington, Britton and Thompson, 2018)

According to LUAT MINH KHUE (2022), Vietnam has four fundamental types of legal
frameworks: A single proprietor is an individual who owns and operates a business on their own
and is solely responsible for all business activities. The sole distinction between a single
proprietorship and a partnership is the latter's presence of two or more owners. A corporation
referred to be a joint-stock corporation is one in which the charter capital is divisible into a
number of equal sections known as shares. A limited liability company (LLC) is a business
structure in which the entity is liable for the liabilities and other asset duties of the corporation up
to the amount of the LLC's charter capital, but cannot issue shares to its members.

Due to the fact that Viglacera is a joint-stock business, issuing shares is a highly successful
method for raising cash. Because the issuance of shares is a kind of capital mobilization, this is
the case. Furthermore, these two types of legal frameworks place no limitations on the types of
businesses that can be run (LUAT MINH KHUE, 2022). Consequently, a corporation is free to
build various sub-lines of business to produce additional revenue so that it can focus on its core
business of selling construction materials. These advantages have the potential to provide
optimal conditions for the company's expansion, which will contribute to the company's
achievement of its goal of being the industry leader in building materials.

Regarding Kangaroo, this firm is similarly structured as a joint-stock company; however, it is not
publicly listed. This form of business is known as a "non-listed corporation." Due to ownership
concentration or transferability restrictions, it is more difficult for privately held enterprises to
trade freely on impersonal marketplaces than publicly traded corporations. (Corporate
governance of unlisted firms in developing markets, 2006) "business governance" Kangaroo
differs from Viglacera and CMC Tiles due to the fact that it is not yet commercially available.
The majority of Kangaroo's stockholders are members of the Global High Technology Import
Export Investment Joint Stock Company, which owns 25% of the company's shares ( Khoa,
2019).

Due to the fact that INSEE Vietnam is a limited liability company, it is able to facilitate
corporate operations, its activities are not laden with excessive legal complications, and it is
much easier to keep track of all commercial activity. INSEE Vietnam is a subsidiary of Siam
City Cement group Thailand, a multinational company headquartered in a different nation.

2.4 Purposes
A business can function for one of two purposes: profit-seeking or service to a cause other than
financial gain. According to Thach and Thompson (2006), for-profit businesses will place a
greater emphasis on the development of strategies to demonstrate profitable results through
financial statements, while non-profit organizations will place a greater emphasis on the
development of community development strategies. Viglacera JSC, INSEE PLC, and Kangaroo
JSC are examples of corporations operating for profit in this scenario. This is owing to the fact
that all three of these businesses provide services for which the consumer will pay a fee.

2.5 Stakeholders
+ Viglacera + Kangaroo + INSEE
According to Eden and Ackerman (1998), stakeholders are individuals or groups of individuals
who have the potential to exert influence over a firm, as well as the capacity to respond,
negotiate, and alter the corporate strategies in the future. There are three distinct groups of
stakeholders: the internal group, the connected group, and the external group. People working in
the company make up the internal group, which includes directors, managers, and employees.
The linked group, on the other hand, includes shareholders, competitors, consumers, and
suppliers. Consequently, the government, community organizations, and the media are all
included in the external group. Because the interests of the many stakeholders are distinct from
one another, there is the potential for contention to arise. As a result, companies need to establish
a stakeholder mapping to figure out who their stakeholders are and what influence they have
over the company.

Government: Because various state governments are shareholders in Viglacera (to the tune of
38.58 percent), the corporation is subject to significant influence from various government
entities. On the other hand, INSEE and Kangaroo are both private companies, which means that
the influence of the government over these companies is significantly less than it is over
Viglacera. Despite the fact that the government continues to exert some level of influence over
INSEE and Kangaroo in terms of taxes and other forms of legislation, the company does not get
a significant amount of interest from the government because it does not have state shareholders.

Shareholders: The executive boards of each of the three corporations retain a substantial degree
of stake in these businesses, in addition to a great level of authority over them. When it comes to
Viglacera, shareholders have a huge impact on the company. One example of this is the Gelex
group, which owns 50.21 percent of total Viglacera charter capital. Both INSEE, which is a
wholly owned subsidiary of Siam City Cement Group, and Kangaroo, which is a privately held
firm and does not have any shares that are available to the public for purchase, are controlled to a
large extent by their internal stockholders.

In the field of building materials, distributors are essential to the operations of the three
companies since they are unable to sell all of their products directly to customers. Distribution
channels are an essential part of their business. This kind of shareholder demonstrates a pretty
high degree of interest and has the potential to influence the three companies in a variety of
ways, including the amount of income generated and their reputation. In addition, in order to
work with the companies, distributors are required to accept the risks that are shared among
them.

Contractors are a sort of stakeholder that has a moderate amount of interest in these three
organizations because, in order to guarantee the high quality of their construction work,
contractors place a significant emphasis on the origins of the building materials they use. In spite
of this, the level of impact that contractors have is not very high, particularly given the fact that
both Viglacera and Vicem COXIVA operate in the business line of civil construction.

3.Size and Scope

3.1 Size

In document No. 39/2018/ND-CP of the Vietnamese government, there are currently 3 business
sizes defined: micro, small, and medium. Accordingly, the criteria are set to determine based on
the number of employees participating in social insurance, total revenue, and total capital of the
enterprise. With regards to total employees, the three companies are all identified as large
enterprises. Viglacera with approximately 8200 people – according to VGC Annual report
(2020), INSEE with more than 1000 people – according to INSEE (n.d.). Similar to Kangaroo
with a total number of employees exceeding 1000 according to the report in 2019, belongs to
large enterprises. Furthermore, the building materials industry is a capital-intensive economic
sector, with the total capital until 2021 of Viglacera being more than 14.000 billion VND and
total revenue of Kangaroo up to 611 billion (VGC Financial statement, 2021), which means these
companies still classified as large enterprises. Nevertheless, regarding total revenue in 2021,
Viglacera remains the same as a large company (more than 5500 billion VND according to VGC
Financial statement (2021).

3.2 Scope

The term "business" can apply to a wide range of activities, each of which can be evaluated
through either the industrial or the commercial lens (Aremu, 2015). Three types of scope are
horizontal scope, vertical scope, and geographical scope.

In terms of the breadth of their commercial operations, the three businesses have a vast array of
business lines, with the construction materials sector being the most significant. Initially,
Viglacera was a manufacturer of building materials such as tiles, but it later expanded into other
sectors of the construction and real estate industries. Through their branches and independent
resellers, they distribute the factory-made items of Viglacera to their respective customers.
Viglacera is a prominent manufacturer of sanitary goods, based on its products. The corporation
has always placed a premium on environmental protection and water conservation. In addition,
Viglacera invests in the e-commerce platform through the development of its website, which
enables clients to purchase products online. Viglacera is continuously attempting to improve its
direct sales strategy while this is occurring. To provide customers with the most authentic
experience possible, Viglacera also opens strategically located showrooms. Industrial parks,
housing, resorts, tourism, and restaurant services are some of the real estate investment
opportunities offered by Viglacera to its clientele (Anh Tuan, 2021)

Consumers have the most knowledge and familiarity with Kangaroo's variety of building
materials. Fixtures including sinks, toilets, showers, water pumps, etc. Kangaroo was founded as
a manufacturer and distributor of water purifiers. Subsequently, the company expanded into the
construction materials, kitchen equipment, and refrigeration areas, among others. Due to their
antimicrobial properties, Kangaroo building materials are in a class by themselves.
Another area of expertise provided by INSEE is waste treatment in cement kilns utilizing co-
processing technology (INSEE, n.d.). This sector contributes to the company's goal of promoting
sustainable development while maintaining the environment and its natural resources.

Industry 4.0 and the COVID-19 pandemic are two examples of significant transformations in the
recent past. When it comes to the development of new products, Viglacera, INSEE, and
Kangaroo place a premium on health. As can be seen, each of the three companies has invested
in R&D to produce new products, processes, and services. Viglacera employs the same German
energy-saving glass technology as Kangaroo's antibacterial nano silver technology in their
sanitary products. Viglacera has devised a revolutionary method for conducting business in the
domain of real estate investing. When seen from this expansive horizontal perspective, it is
evident that all three of these companies have the ability to generate profits in a range of
industries, including production and business. A strategy that emphasizes innovative product and
service delivery will be more effective than one that emphasizes cost reduction (Thanh, 2019).

4. Roles of various functions with the corporation and their relationship to overall
organization mission and objectives

In order to do an in-depth examination of the roles and responsibilities housed inside Viglacera,
it is essential to first evaluate the company's organizational structure.
When referring to the divisional structure of a corporation, a divisional structure is the separation
of a single enterprise into numerous autonomous profit centers. It enables each division of a
multinational corporation to adjust its offering to the specific needs of a particular local market,
which is a crucial competence when conducting business on a worldwide scale. It is conceivable
for the center's demands and objectives to conflict with those of the local operations or to impose
responsibilities that divisional managers would consider as unreasonable. The process of
embedding functional specialization into products, projects, or programs is referred to as matrix
structure. Flexibility, staff development, increased ownership of a project or program, client-
centricity, and the synchronization of information and knowledge are a few potential outcomes
of using this technique. On the other hand, there are concerns around coordination and control,
staff loyalty, and power lines.

We need an organizational chart so that we may construct a structure that will most effectively
support the operation of the business while also facilitating the accomplishment of crucial
objectives.
It is evident that Viglacera's management structure is complex and consists of a huge number of
distinct units and functions. When all factors are considered, the human resources department,
the department of new product development, and the trade department all have close ties to the
continuous performance and growth of a mature organization such as Viglacera.

First and foremost, the department of human resources at Viglacera is responsible for a variety of
employment-related tasks, such as recruiting and selection, training and development,
compensation and benefits, staff discipline, and administration of the company's culture and
employee relations. Every corporate activity should have a close relationship with the operations
of the other divisions (Summary of public company Viglacera, 2014). Annual Report 2020
argues that human resources have always been and will continue to be the most important factor
at Viglacera. Manning, A., corroborates this assertion (2018). He emphasized that the human
resource was every organization's most valuable asset in the process of value creation. Human
resources allow Viglacera to significantly increase its chances of achieving its objective by
incorporating fresh sources of expertise and concentrating investments on the research center and
training college (Annual report, 2020). In accordance with the objective, an ongoing effort to
increase the overall quality of the workforce will result in sustainable development. Also,
concerns with incentives and salary are never satisfactorily handled (Annual report, 2020),
indicating that this factor contributes to a rise in staff productivity. Productivity is the most
significant component of the company's entire objective, which is to make the best quality and
most extensive products feasible.

Competition makes it harder for a mature company like Viglacera to introduce new products or
services. Consequently, the department of new product development is important to the
corporation's capacity to maintain its leading position in the country. This department's principal
task is to execute the investment strategy for the new factory and new products (Summary of
public company Viglacera, 2014). One of Viglacera's competitive advantages in the construction
materials industry is the introduction of novel products that meet societal norms. Currently,
people are concerned about the environment; therefore, the development of environmentally
friendly products could help Viglacera preserve its position as industry leader. The New Product
Development Department's plan was outstanding since it decided to spend more in energy-
efficient eyewear, which aligned with the department's objective of being a green growing
company. This choice allowed the department to achieve both of its strategic objectives. This
should be the case for the department to aid the organization in accomplishing not only its vision
and objective, but also its core values. Specifically, the invention of glass that uses less energy is
an illustration of the dynamic, innovative, and high-quality characteristic.

Last but not least, the trade department plays a significant role in marketing, branding, trading
with statewide showrooms and agents, handling all projects sponsored by foreign investors,
overseeing all export efforts, etc (Summary of public company Viglacera, 2014). Given that
Viglacera's brand value is anticipated to surpass 59 million USD in 2021, the trading department
may anticipate an interesting year (Viglacera news, 2021). This data clearly demonstrates the
department's efforts in developing research and assessment for the Viglacera strategy. Since the
beginning of 2022, this department has successfully generated over 15 billion USD in FDI
capital from both domestic and foreign enterprises (Thu Hng, 2022). This division contributes
directly to the company's main objective of becoming the most well-known brand in the country
and region, which is also the company's primary vision. In 2021, Viglacera was the only
Vietnamese building materials firm to make the list of the world's top 20 ceramic tile
manufacturers (Viglacera news, 2021).

5.Interrelationships between functions and the impact that can have upon the
organizational structure

The organizational functions are carried out in accordance with the organization's structures and
objectives, and they are intimately interconnected. The fact that Viglacera has been
acknowledged as a "Vietnam good brand" for ten years in a row demonstrates that its
organizational functions collaborate and develop superior values, which contribute to the
organization's sustained performance (Viglacera news, 2018).

In order to receive this award, Viglacera had to pass seven rigorous tests conducted by economic
specialists, demonstrating that the company's internal ties are robust. These evaluations
encompassed brand protection, product and service quality, business outputs, leadership
capability, human resource, innovation capability, and business stability and sustainability
(Viglacera news, 2018). Because distribution is the principal responsibility of the department of
trade, it is managed by this department. This is done for brand protection. However, it is
uncertain if the department of human resources and the department of new product development
would dedicate significant resources to maintaining the brand's market dominance. The
department of human resources has numerous policies that benefit the personnel, and it also
provides opportunity for continual training. These elements contribute to a rise in worker
productivity, which enables the organization to supply clients with remarkable and
comprehensive products and services. In addition, because the company has a new product
development department, Viglacera is able to expand its product lines, which ultimately results
in a competitive advantage for the brand. Moreover, this proves that Viglacera is an extremely
inventive company within its industry. In conclusion, each function within the business relies on
the others. For instance, the success of producing new goods is contingent on the capacity,
productivity, and efficacy of the department of human resources. The productive performance of
human resources aids the marketing department in improving the brand's value.

The extensive interconnectedness of the functions enables the transmission of pertinent data that
can be used for decision-making. Moreover, healthy interrelationships are the basis of a
prosperous business culture and performance. Since Viglacera has received numerous major
awards, including "Top 50 Leading Brands in Vietnam" (Forbes), it is undeniable that there is a
strong connection between the company's diverse businesses (Annual Report, 2020). Despite
this, Summers (2010) argued that certain interrelationships do, in fact, have detrimental effects
on the company. If there is a close relationship between human resources and new product
development, and if inadequate human resources prevent the successful completion of a new
product development project, then Viglacera will perform less efficiently. Thankfully, everything
is running smoothly at the company.
 Conclusion

Viglacera's adopted strategy has yielded extraordinary results, leading to the company's
impressive performance in the construction materials industry. On the other side, it may be
argued that Viglacera has an unduly dominant position on the national market, and according to
the product life cycle, some items may have entered the decline stage. Viglacera was able to
conceive of a Market development plan (Ansoff, 1957) due to the strength of its brand, its status
as one of the world's leading manufacturers, and its private sector roots. This strategy enables the
corporation to introduce its existing items to new markets. By expanding its activities into other
nations, the company's capacity to grow and become more sustainable may be enhanced.

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