White Paper

Scientific Community

Shared
cross-reality
collaboration
How Mixed Reality can be applied to all types of sectors.
LDI. Salvador Pérez Huerta
Contents

• Executive summary.

• Preparing for the future: Mixed Reality in physical

commerce.

• Influencing factors.

• The future of work: Technology insights.

• Conclusion

2 | Shared Cross-Reality Collaboration

Executive summary.

The unstoppable changes in the industry and the knowledge by large

companies that investment in innovation is the key to continue growing, means
that year after year we find disruptive tools that help establish better customer
service and a safer and easier execution of tasks. In this 2022 we expect many
technological trends that we must follow closely, and among them, we already
have the first great advance.

A key benefit of mixed reality is that it provides users with a more intuitive
understanding of digital information, including photorealistic renderings of
virtual objects within real scenes, and with 3D representations that are spatially
correct. As a result, these technologies are now collectively referred to as spatial
computing.

In 2020 & 2021 the definitive revolution of Virtual Reality began. According to IDC,
global spending of $37.6 billion was forecast that year, and this increase will
continue for at least five years, with an annual growth rate of 77%.

In addition, if we start talking about the coming decades, PWC points out that the
sum of Augmented Reality and Virtual Reality will have a global economic impact
of more than 1.5 trillion US dollars. This high growth is largely since close to 50% of
large companies plan to implement a VR or AR strategy.

Looking at consumers, the study 'Experience study 2030: The Future of Customer
Experience' reveals that 80% have Virtual Reality as a key piece for their decision
making in the near future, such as testing a product before buying it or visualizing
facilities without having to leave their own home.
4 | Shared Cross-Reality Collaboration
Preparing for the future: Mixed Reality in physical
commerce.

Despite the rise of online commerce, physical stores continue to have the bulk of
transactions, but customers are increasingly demanding: they are no longer
satisfied with going to a store and buying, they want to live the full experience
and feel satisfied with their experience.

Mixed Reality is one of the main technologies that companies looking to offer their customers innovative
experiences are adopting, but, considering that it is an emerging technology, there are still many
applications to discover. One of the key points that, in addition, provides great added value and
differentiation in the user experience is personalization. Mixed Reality can offer a unique shopping
experience adapted to the needs of each person, facilitating satisfaction and increasing sales.

In this context, a store that offers personalized Mixed Reality experiences will allow users to try the
products in a unique way before buying them, allowing them to know how a piece of furniture can look in
our living room and its different colors; How they combine shoes with a t-shirt and even visualize entire
apartments from the real estate office.

Mixed Reality unites the best of the worlds of Virtual Reality and Augmented Reality, simulating
environments in the physical space itself, making it more realistic and much easier to interact for
customers without previous experience in this technology. In the increasingly near future, stores must
begin to adapt to what is to come, not only by differentiating themselves from the rest, but also by trying
to offer the best possible customer service experience. Physical stores will experience a natural transition
that will make them stop being places with certain products to become centers that offer personalized
and immersive experiences that can only be enjoyed by going to the establishment.

5 | Shared Cross-Reality Collaboration

Influencing factors.
Reality device is already a new work tool for many people, facilitating the realization of
actions in many sectors; in particular, the industrial one. But ... what real applications
does this tool have?
A step beyond education: Mixed Reality.
The use of this type of device in schools is already
beginning to be implemented, since it is proven that the
commitment and retention of subjects by students
increase by up to 35% when using case studies with the
Microsoft´s Hololens. But not only among the youngest;
and is that through Mixed Reality workers can be trained in
high-risk tasks with applications such as the one
developed by Bravent, Hololearning.
Nowadays, getting the attention of the youngest is
increasingly complicated. The large number of leisure offers
offered in addition to access to social networks from
anywhere makes getting their attention a difficult task.
If it is already complicated in your free time, it is more so in
the educational field. For this reason, we must take new
technologies as allies: if you cannot with them, join. Microsoft
explains on its website that student engagement and
retention increase by up to 35% when they learn with
immersive technologies such as Mixed Reality. By learning
through experience, they fix concepts faster than traditional.
This is because theory is left behind and direct practice is
passed: anything that can be touched and manipulated
makes the learning process more efficient for students; but
not only that: it also facilitates the work of teachers and allows
them to focus on other aspects of interest in their classes.
Mixed Reality prioritizes not only visual immersion, but also
sensory immersion, so that students are totally focused on
the lesson and external factors do not influence their
educational process.
Clutch repair simulation in a car
developed with Mixed Reality.
But this technology is not only applicable to school
education; It is also true for universities and vocational
training.
The Microsoft Hololens allow to improve the visualization
of objects of study in a much simpler way than what is
usual in many cases, as it is in areas related to Medicine, for
which a lot of practice and knowledge is required prior to
its actual implementation, and industry, in which case it is
necessary to work with dangerous objects that can
endanger the lives of workers.
6 | Shared Cross-Reality Collaboration
Mobile Mixed Reality, a key piece for our near future.
Counting on the high performance offered by the latest
smartphone models and the high interest on the part of the
user to have the latest developments at their fingertips, the
fusion of Mixed Reality with mobility provides an unbeatable
user experience.
According to the study by the technology consultancy
Juniper Research, the mobile market in Mixed Reality is
expected to increase by more than 43,000 million dollars in
the next five years, increasing the value of the sector by
more than five dollars today.
This is largely due to the improved quality of two of the key
technology trends of the coming years; 5G and Edge
Computing, which will enable the faster development of
Mixed Reality. As we anticipated in previous articles, the
latest smartphone models already have the possibility of
supporting Mixed Reality applications, which is a firm
commitment that will translate into 75% of the estimated
revenues for xR.
And it is that Mixed Reality can be applied to many sectors,
such as education, physical commerce and industry in
general. This hybrid of mobile and xR is the logical result if
we consider that practically all the public has a smartphone
and always carries it with it, being able to count on access to
any application wherever it is and whatever time it is.
All this is possible thanks to the speed and security offered
by the cloud, which allows many processes to be carried out
much faster than on-premises and provides total data
security. In addition, in this way, the size of mobile devices
could also be reduced, since the processing of information
would be done externally, and would reduce the costs of
these.
Reality in mobile apps: differentiate your brand with an
unbeatable user experience.
There is no doubt that Mixed Reality is one of the biggest
revolutions of recent years, especially in the leisure industry
and social networks. This technology attracts many
audiences, but many times its access is not easy, since
glasses, such as the Hololens, are required to view these
contents at a high cost. Therefore, the following challenge is
increasingly common: what if we bring immersive realities to
everyone through their smartphone?
The global market for immersive realities has increased
tremendously in recent years, but maintains its growth, and,
according to Statista, an increase is expected to go from €
23.4 billion in 2018 to 181 billion in 2022. The latest
smartphone models have high performance in every way,
and one of its most popular and successful novelties is the
possibility of supporting Mixed Reality applications.
Although there is still a long way to go, mobile phones let us
enjoy it just by downloading an app. One of the most veteran
is the world-famous Pokemon Go, through which you must
look for Pokemons hidden in different parts of your city.

Brintia has already developed its first application with Mixed

Reality, merging, in turn, Artificial Intelligence, to help the
telephone company Ooredoo Qatar in its campaign for the
Copa America 2019.

Ooredoo Sports App provides you with all the information you
need about the Copa América: upcoming matches, line-ups,
results. Just open the app and ask Ooredoo's mascot what
Continuing with its improvements, it will also have a new
you want to know: through the microphone of your
Kinect Azure sensor and its own ARM processor.
smartphone, it listens and recognizes your question and offers
you the answer you are looking for in a matter of seconds.
These new Microsoft glasses will only be available for
companies, without even a version for developers. Of
And an example of how to apply all these applications and
course, companies will have the Dynamics 365 learning
technologies is found in the gadget with the best technology
platform with explanatory guides of specific tasks of their
so far:
work.

Hololens 2: Lighter, higher resolution and all the facilities

for companies, creatives and developers of new
technologies and innovation.
Microsoft has presented the Hololens 2 during the
weekend of the Mobile World Congress of 2019, where it
showed a product considerably more evolved than its
previous version, with many improvements and greater
comfort in its use.
And it is that through its customization program Microsoft
partners can adapt the glasses to the specific needs of their
work area, as is the case of the example they have shown
during their presentation, the Trimble XR10, a work helmet
with the Hololens 2 incorporated that, in addition to
providing the necessary security, It provides all the
information for the worker to be trained in their tasks to be
carried out.

For starters, its new carbon fiber design makes these
glasses much less bulky. In addition, it is also easier to
adjust them by means of a side dial, and, as a maximum
novelty in terms of its design, the front of the glasses can
be lifted without having to remove them from the head.
For $3,500, they can already be reserved, and it is expected
that they can be worked with starting this year. What
developers can do now is access Azure and start creating
apps and services for the new glasses.

Microsoft and Meta bet on the Metaverse using this

technology and others in development, and, that is why,
they signed an alliance to offer immersive experiences in
the future of work and entertainment managing to make us
feel, even closer.

These Hololens 2 double the field of view of the previous

ones, which, in his own words, will go from being "see at
720p to see in 4k". It has also improved its tracking system,
thus allowing better tracking of the position of the user's
eye through eye tracking. But not only that: thanks to iris
recognition, the login will be automatic.

This version is also capable of detecting the movements

of the hands of the person who is using them if you need
an external sensor, detecting what you are pressing with
your finger or if you are picking up a specific object.

Another novelty of this generation is the premiere of an

open platform: Firefox Reality, a collaboration with Mozilla
that will bring a new version of Mixed Reality with Firefox, in
addition to Unreal Engine, a second collaboration with Epic
Games.

7 | Shared Cross-Reality Collaboration

The future of work: Technology insights.

Counting on the high performance offered by the latest smartphone models and
the high interest on the part of the user to have the latest developments at their
fingertips, the fusion of Mixed Reality with mobility provides an unbeatable user
experience.

Are we facing a new paradigm in the future

of work?
Undoubtedly, in these last two and a half years society has
changed, and, with it, the way we relate to each other.
It has made us immerse ourselves in a different world than
before, and, as companies and individuals enter the new
post-pandemic era, the way we work is changing radically.
Nowadays we can work from home, from the office, from a
warehouse or from the same street, no matter where we
connect from, it is no longer so much about where the
work is done but about the experience we live and with
whom we share it while we do our work.
This period has brought with it new ways of working, we
have gone from being all together in the same office to
working remotely, in isolation and separately.
Thanks to technological advances, that remoteness has
hardly been noticed, as it has managed to put people,
communications and workflows at the center.
For its part, Meta will use its Quest 2 and Quest Pro
devices, VR headsets designed for professionals, who
seek connectivity at work and performing tasks together,
in the metaverse.
In fact, according to the latest data from the index of
labor trends prepared by Microsoft itself, 50% of
millennials and generation Z (that is, people born
between 1981 and 2012) believe that, in the next two
years, they will do much of their work in the
metaverse.
For this reason, companies that are committed to the
growth and future of work in virtual environments, will
have available part of the Office 365 applications and on
Meta Quest devices.
Likewise, it is expected that, in the not-too-distant future,
Meta Quest devices will come with Windows 365
integrated, which will allow, not only to stream from a PC
with Windows Cloud, but also to make custom
configurations, own different contents and customize
the different applications.

Where is the future of work headed?

Although we are getting used to working remotely,
people need to feel close again, connected to each other.
We want to co-create, collaborate, make decisions and
work hand in hand, regardless of where we are.

For that reason, the metaverse will play a crucial role

in the future of work.

Will it be easy to implement by an

organization betting on the future of
work in the metaverse?
Although a company, a priori, may find it difficult and
dangerous to implement the Meta Quest in its organization,
the reality is that, thanks to Microsoft Intune and Azure
Active Directory, IT departments will be able to purchase a
subscription to Meta's Quest for Business for each of their
users, which will allow the management and security
options of their different devices and PCs to be transferred
to their Quest of VR.

How will this alliance support the

future of work?
On the one hand, Microsoft will bet on Mesh, its application
that, through mixed reality experiences, allows users to
connect with a 3D avatar, sharing spaces and collaborating
with other people from anywhere on the globe and from any
type of device.
7 | Shared Cross-Reality Collaboration
The future is now!
This alliance seeks to take another step towards the future of work, where innovation and interpersonal relationships are especially
important, seeking that projects are developed more easily, improving our way of working, helping us to be closer and closer to all our
collaborators in the metaverse.

Finally, it should be noted that, Microsoft, as it did with its Hololens 2, with this alliance once again demonstrates its commitment to mixed
reality, security and the metaverse, trying to get closer and closer to the future.

Conclusion
Impressive advances in technology embedded in mixed reality, the availability of powerful mobile devices, as well as
innovation in unified communication solutions have helped pave the way for these interaction tools. Furthermore, the
ongoing cultural transformation towards a digital society has removed many of the technical and social barriers to the
adoption of this technology.

The commercial availability of the first "MR" solutions is already palpable. Its tremendous commercial potential and
economic prospects will provide additional motivation for the required development efforts. "MRW has the potential to
become an accepted technology that meets our daily needs before the end of this decade. By virtue of its collaborative
nature, it will be an essential feature of applications developed for its use, helping them evolve from niche technologies
to mass market technologies.

Mixed reality could expand or even partially replace today's well-established communication solutions and become a
widely accepted mainstream tool for communication and collaboration in the future.

8 | Shared Cross-Reality Collaboration

About Atos
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