Q1.

7) Documentation and Evidence – (10 Marks) Capture photographic or video evidence

of the stall setup, customer interactions, and overall activities during the Market Day.
Ensure that documentation supports the execution and evaluation of the Market Day
Exhibition as outlined in the report.

Our service for market day was to provide our consumers with
a game that involves them to guess the number of beans in the
vase. We allowed them a guess of 10 above and 10 below the
correct number of beans. We also made the game interesting
by providing a voucher from Mc Donald’s to those who were
able to guess. We also included two other games to make the
game more interesting such as the rubik cube and water cup.
Chocolates were given to those who were able to score inside
the cups.
For the market day there were various other stalls many of
which their concepts of water cup was very similar. The
market day started at 09:00 and ended at 15:00. As our
concept was the same as others we had to really have a strong
market strategy to attract customers. We also uncounted
various difficulties as the weather was not in our favour due to
which at some point we had to take out the water cup game
from our list of services.
 Reflection & Evaluation (15 marks)
Q 1.8) Reflecting on the market day jelly bean raffle, it's evident that the event was
successful in engaging participants and ultimately awarding a prize to a lucky
winner. The excitement and anticipation surrounding the raffle likely
contributed to the overall positive atmosphere of the market day.

However, like any entrepreneurial endeavor, challenges were encountered.

These could include logistical issues such as setting up the raffle booth,
managing the flow of participants, and ensuring fairness in the selection
process. Additionally, marketing and promotion efforts might have presented
challenges in attracting enough attention to the raffle amidst other attractions
at the market day.

From this experience, valuable lessons were learned. Firstly, effective

planning and organization are crucial for the smooth execution of such events.
This includes careful consideration of logistics, marketing strategies, and
contingency plans for unexpected issues that may arise.

Furthermore, insights were gained into the importance of engaging with the
audience and creating an enticing offer to attract participation. Understanding
the preferences and interests of the target market can help tailor marketing
efforts and increase the success of future ventures.

Looking ahead, there are several areas for improvement in future

entrepreneurial endeavors based on these experiences. Strengthening
promotional efforts through a mix of online and offline channels could help
reach a wider audience. Additionally, refining the logistics and operations of
the raffle booth to ensure efficiency and fairness will enhance the overall
experience for participants.

Overall, while facing common challenges encountered during market days,

the jelly bean raffle provided valuable insights and learnings that can be
applied to future entrepreneurial ventures, ultimately contributing to greater
success and effectiveness in engaging with the audience.