The table below depicts the budget for advertising of four car manufactures in the

UK in 2002.
Overall, the highest budget for promoting is from Renault, meanwhile the money
spent for marketing of three other companies was the same.
In 2002, Renault spent more than 132 million dollars on advertising and 44% of its
budget was allocated for Digital marketing. Only 11,3% of the budget was spent
on Product placement and the expenditures for Outdoor ads and Print promotion
were slightly lower, at 5,3% and 4,5% respectively.
Meanwhile, Toyota and Rover just focused on four main types of marketing and
they didn't spend money for Print promotion. 70 million dollars was spent on
Digital marketing by Toyota, which was 1 times and 1,5 times higher than that by
Ford and Rover, respectively. Spending on Product placement ads campaigns stood
at 15 million dollars, which was the same with three other companies.