Module Number: BMP5019

Module Name: Enterprise, Innovation & Creativity

Year/Trimester/Cohort: 2023-24/Semester 1/January 2024 Cohort
Tutor Names: Trevor Messam/ Shohail Choudhury/ Anesa Isufi/ Jafar Ojra/ Rexon
Nting /Emmanuel Fomuso/ Tripti Kohli
Assessment Number 1
Assessment Type (and Written Piece (Coursework) - 50%
weighting) (2000 words)
Assessment Name Understanding of tools, techniques and
creative strategies
Assessment Submission Date 25th March 2024

Learning Outcomes Assessed:

LO1: Demonstrate an understanding of tools, techniques, and creative strategies for
innovation management.
LO2: Assess market opportunities, technology developments, and available
resources, to develop proposals for new ventures.

Assessment Brief:
Innovation management comprises instruments that allow managers, workers and
other stakeholders a common understanding, to initiate and use creative capabilities
to promote innovation as a strategy. Demonstrate your perception of tools,
techniques and creative strategies for innovation in a chosen sector. Define the
terms and critically explore how they compare and continue to benefit the
organisation socially and economically.

Your essay should be well-structured, clearly written, and supported by relevant

literature and data. You are encouraged to use examples and case studies to
illustrate your analysis and recommendations. Please ensure that your essay is
properly referenced using appropriate citation and referencing style.

Secondary Research Source Requirement at Level HE5 - It is expected that the

Reference List will contain between ten and fifteen sources. As a MINIMUM the
Reference List should include two refereed academic journals and three academic
books.

Assessment Preparation and Submission:

See section 12 of the module guide for Guidelines on the Preparation and
Submission of Assignments.

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Additional Submission Instructions:
You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle
page. The software will allow you to check your work against other material on the
internet. It will also compare your work against other students work.
You will be able to upload drafts of your written work into turn-it-in as many times as
you wish before the deadline.
You will not be able to overwrite the final submission after the deadline. You can only
submit a single file.

Advice:
 Do not cut and paste phrases or paragraphs from published sources. You
should seek to use your own words to explain concepts and theory.

 If you wish to refer to specific quotes from published sources, then you must
use full Harvard Referencing Convention.
 Do not share work with other students.

Specific Assessment Criteria: (See page 4 for General Assessment Criteria)

Excellent (70%+): The essay will be of a high standard and will reflect a
comprehensive understanding of the key concepts and the application of extensive
reading. They will address the specific issues outlined in the assignment brief about
enterprise culture, creativity and innovation. The essay will demonstrate competent
planning/structure, clear diction, enthusiastic arguments and an effective use of
supplementary theoretical and practice-based evidence to support arguments. The
essay will contain minimal errors in spelling and grammar and will be accessible to
readers from a range of cultural and social backgrounds.

Very Good (60-69%): The essay will cover the salient points on enterprise culture
creativity and innovation from the assignment brief and will reflect a good
understanding of the literature around these key concepts. The essay will be clear,
informative and attempt to develop a coherent argument. It will be well written and
presented in a structured and readable style.

Good (50-59 A reasonable attempt will be made to prepare and deliver the essay,
but it will be under-developed and will not consistently reflect the level of
understanding required for this level.

Satisfactory (40-49%): The content of the essay will be mostly irrelevant to the
assessment task and/or not organised in a way that address key requirements.

Unsatisfactory (Below 40%): Students who do not meet the requirements of a pass
grade (40% or above) will not successfully complete the assessment activity.

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 General Assessment Criteria - Level HE5
Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing
80%+ As for Class 1(70-79%) but exceptional work that makes a contribution to the development of knowledge and understanding in the subject area
Directly relevant to title. Demonstrates a Makes creative use of Coherently The presentational A very well written All sources accurately
Addresses most or all comprehensive knowledge of appropriate arguments and/or articulated and style & layout is correct answer with standard
(Exceptional

70- cited in the text. A

79% of the implications and theory and practice for this theoretical models. Contains logically structured. for the type of spelling and grammar.
Quality)
Class I

comprehensive
assumptions of the title. level. Demonstrates ability in some distinctive or independent An appropriate assignment. Style is clear, resourceful
reference list in Harvard
the manipulation and transfer thinking. format is used. Effective inclusion of and academic.
of subject material to A comprehensive discussion of figures, tables, plates Style is provided.
demonstrate a solid the material resulting in clear, (FTP).
understanding of the issues. logical conclusions.
60- Directly relevant to title. Demonstrates a sound Uses appropriate arguments or For the most part The presentational Well written with All sources accurately
69% Addresses some of the knowledge of theory and theoretical models. coherently style & layout is correct standard spelling and cited in the text and an
implications of the practice for this level. Clear and valid discussion of the articulated and for the type of grammar. Style is clear
(Very Good

appropriate reference list

Class II/i

Manipulates and transfers

Quality)

issues addressed by material. Clear, logical logically assignment. and academic. in Harvard Style is
the title. some material to demonstrate conclusions. constructed. Effective inclusion of
a clear grasp of the themes, An appropriate FTP. provided.
questions and issues. format is used.

Generally, addresses Demonstrates an adequate Provides a partly coherent Adequate attempt at The presentational Competently written with Most sources accurately
the title and its knowledge of theory and argument but lacking clear focus articulation and style & layout is correct minor lapses in spelling
(Good Quality)

50- cited in the text and an

implications, but practice for this level, with and consistency in places. Some logical structure. for the type of and grammar. Style is
Class II/ii

59% appropriate reference list

sometimes addresses evidence of an appreciation of issues lack clarity, or theoretical An acceptable assignment. readable and mainly
models expressed in simplistic format is used. in Harvard Style is
irrelevant issues. its significance. Inclusion of FTP but academic.
terms. lacks selectivity. provided.
Conclusions are fairly clear and
logical.
40- Some degree of Demonstrates limited A basic argument is evident but Some attempt at The presentational Generally competent Some relevant sources
49% irrelevance to the title. knowledge of theory and lacks clarity and coherence. articulation and style & layout is largely writing although cited. Some weaknesses
Superficial practice for this level, with Issues are only vaguely stated. logical structure. correct for the type of intermittent lapses in
(Satisfactory

in referencing technique.
An acceptable assignment. grammar and spelling
Class III

consideration of the intermittent evidence of an Conclusions are not always clear

Quality)

issues. appreciation of its or logical. format is used. Inappropriate use of pose obstacles for the
significance. FTP or not used where reader.
clearly needed to aid Style limits
understanding. communication and tends
not to be academic.
Some significant Demonstrates weaknesses in Limited argument, which lacks Poorly structured. For the type of Deficiencies in spelling Limited sources and
35- degree of irrelevance to knowledge of theory and clarity in places. Conclusions are Lack of articulation. assignment, the and grammar makes weak referencing.
Borderline

39% the title is common. practice for this level, with neither clear nor logical. Format deficient. presentational style reading difficult.
Only the most obvious little evidence of an &/or layout is lacking. Simplistic or repetitious
Fail

issues are addressed at appreciation of its FTP ignored in text or style impairs clarity.
a superficial level and significance. not used where clearly
in unchallenging terms. needed.
Relevance to the title is Demonstrates a lack of basic Severely limited arguments. Unstructured. For the type of Poorly written with An absence of academic
<34% intermittent or missing. knowledge of either theory or Lacks clarity. Lack of articulation. assignment, the numerous deficiencies in sources and poor
The topic is reduced to practice for this level, with Conclusions are sparse. Format deficient presentational style grammar, spelling,
Fail

referencing technique.
its vaguest and least little evidence of &/or layout is lacking. expression and style.
challenging terms. understanding. FTP as above.