Email: info@excellentpublicity.

com
Contact: +91 909 909 5509, +91 898 000 4451

Quotation for Branding & Marketing for NDK Sopan

Respected Sir,

Excellent Publicity is an advertising company from Ahmedabad, with versatile media solutions,
dedicated for branding and promotional activities. We strive to guide and help you to reach out
to the end-consumer effectively and economically, so they are surrounded by your message
leading them to not only take notice, but also not forget what they have seen.

Our mission is to provide high quality service that combines creativity with value pricing, while
establishing a successful relationship with our customers and to constantly strive to meet or
exceed our customer needs and expectations of price, service and selection.

For a team that is comprised of an MBA and a Chartered Accountant as founders, “Honesty,
Transparency and Ethical Practice with Commitment” is the motto.

As per our discussions, we have attached herewith our proposal of various advertising vehicles,
that we can make use of for efficient, effective and economical branding and marketing for NDK
Sopan.

For further queries or any additional details, feel free to write us at

info@excellentpublicity.com or call us at +91 909 909 5509 / +91 898 000 4451.

Thanks and with best regards,

For Excellent Publicity,

CA Vaishal Dalal
(Partner)

Registered Office: 101/1, Anand Industrial Estate, Opposite Ashoka Mills, Naroda Road Ahmedabad
Branch Office: A/401, Fairdeal House, Swastik Cross Roads, Off C.G.Road, Navrangpura, Ahmedabad
 Email: info@excellentpublicity.com
Contact: +91 909 909 5509, +91 898 000 4451

Plan 1: Combination of Radio City 91.1 FM & Auto Rickshaw Branding

(Recommended)

Total Budget Total Budget

Media
= Rs. 3,00,000 = Rs. 4,00,000

Auto Rickshaw Branding across Ahmedabad

--- Total 1000 Auto Rickshaws
--- Rs. 95 per auto rickshaw
Rs. 95,000 Rs. 95,000
(Inclusive of Printing, Labour & Incentive Charges)

Radio Advertising – Radio City 91.1 FM

--- 2nd Most Popular Station across Ahmedabad

--- Three Days a week – 2700 Seconds in a week

--- Option 1: Friday, Saturday & Sunday
--- Option 2: Thursday, Friday & Saturday
--- Total 10,800 Seconds @ Rs. 18.5 per second
Rs. 1,99,800 ---------
(Company Rate = Rs. 21.15 per second)

--- Interview on Radio City 91.1 FM

FREE FREE
(Normal Cost = Rs. 25,000)
--- Programme Sponsorship & RJ Conversations
FREE FREE
(Normal Cost = Rs. 18,500)

--- Seven Days a week – 4500 Seconds in a week

--- Total 18,000 Seconds @ Rs. 17 per second
--------- Rs. 3,06,000
(Company Rate = Rs. 19.50)

SUB TOTAL Rs. 2,94,800 Rs. 4,01,000

Service Tax @ 12.36% Rs. 36,440 Rs. 49,560
TOTAL Rs. 3,31,240 Rs. 4,50,560

Registered Office: 101/1, Anand Industrial Estate, Opposite Ashoka Mills, Naroda Road Ahmedabad
Branch Office: A/401, Fairdeal House, Swastik Cross Roads, Off C.G.Road, Navrangpura, Ahmedabad
 Email: info@excellentpublicity.com
Contact: +91 909 909 5509, +91 898 000 4451

Plan 2: Combination of Radio Mirchi 98.3 FM & Auto Rickshaw Branding

Total Budget Total Budget

Media
= Rs. 3,00,000 = Rs. 4,00,000

Auto Rickshaw Branding across Ahmedabad

--- Total 1000 Auto Rickshaws
--- Rs. 95 per auto rickshaw
Rs. 95,000 Rs. 95,000
(Inclusive of Printing, Labour & Incentive Charges)

Radio Advertising – Radio Mirchi 98.3 FM

--- Most Popular Station across Ahmedabad

--- Two Days a week – 1250 Seconds in a week

--- Option 1: Saturday & Sunday
--- Option 2: Friday & Saturday
--- Total 5,000 Seconds @ Rs. 41.50 per second
Rs. 2,09,000 ---------
(Company Rate = Rs. 48.50 per second)

--- Programme Sponsorship

FREE FREE
(Normal Cost = Rs. 4,250)

--- Two Days a week – 1800 Seconds in a week

--- Option 1: Saturday & Sunday
--- Option 2: Friday & Saturday
--- Total 7200 Seconds @ Rs. 41 per second
--------- Rs. 2,95,200
(Company Rate = Rs. 48 per second)

SUB TOTAL Rs. 3,04,000 Rs. 3,90,200

Service Tax @ 12.36% Rs. 37,570 Rs. 48,230
TOTAL Rs. 3,41,570 Rs. 4,38,430

Registered Office: 101/1, Anand Industrial Estate, Opposite Ashoka Mills, Naroda Road Ahmedabad
Branch Office: A/401, Fairdeal House, Swastik Cross Roads, Off C.G.Road, Navrangpura, Ahmedabad
 Email: info@excellentpublicity.com
Contact: +91 909 909 5509, +91 898 000 4451

Plan 3: Combination of Radio Mirchi 98.3 FM, Radio City 91.1 FM &
Auto Rickshaw Branding

Total Budget =
Media
Rs. 4,00,000

Auto Rickshaw Branding across Ahmedabad

--- Total 500 Auto Rickshaws
--- Rs. 95 per auto rickshaw
Rs. 47,500
(Inclusive of Printing, Labour & Incentive Charges)

Radio Advertising – Radio Mirchi 98.3 FM & Radio City 91.1 FM

--- Most Popular & 2nd Most Popular Stations across Ahmedabad
--- Weekends on Radio Mirchi – Total 4700 Seconds Rs. 2,00,000
--- Weekdays on Radio City – Total 7800 Seconds Rs. 1,52,500

--- Interview on Radio City 91.1 FM FREE

--- Programme Sponsorships & RJ Conversations FREE

SUB TOTAL Rs. 4,00,000

Service Tax @ 12.36% Rs. 49,440
TOTAL Rs. 4,49,440

Registered Office: 101/1, Anand Industrial Estate, Opposite Ashoka Mills, Naroda Road Ahmedabad
Branch Office: A/401, Fairdeal House, Swastik Cross Roads, Off C.G.Road, Navrangpura, Ahmedabad