E BUSINESS CASE STUDY

As Amazon drives industry trends, B2B brands like Bosch mustn’t fall behind. With Bosch Power
Tools operating multiple global sites, the organization understood that its customers inherently
expect the same tailored digital experience.
The business unit’s main challenge was creating multiple unique experiences at the country
level while promoting and aligning holistic experiences globally.
Scaling and maintaining features and updates with numerous CMS platforms and infrastructures
at the regional level was another exceedingly challenging problem.
Solution:
Historically, Bosch tackled technology on a local level to fulfill the diverse demands of users and
consumers. Its strategy was to take another CMS and set up the system.
Bosch Tools used an altogether new strategy that would revolutionize the company to bridge
the gap between experiences and generate efficiency inside the business.
Sunny’s Digital Transformation PM at Bosch realized that you could take each brand and talk to
each country and area. Every brand manager will tell you a hundred things they want -with 90%
of the time being the same. It makes no difference whatever system it originates from. In
general, we all want the same characteristics all over the world!
Sunny became involved with headless trade because of this viewpoint. Headless commerce
differs from standard commerce and CMS solutions by decoupling the backend and frontend.
Bosch no longer needs to create 400 unique blogs using headless. Instead, we may create a blog
feature and functionality that is tailored to the location and brand.