ADOBE EXPERIENCE

MANAGER
BUSINESS USE-CASE
 • What is AEM?
• Typical AEM Implementation
• Why do we need AEM?
• AMC
• Unified vs Disconnected Solutions
• Customer Intelligence

AGENDA
 WHAT IS ADOBE EXPERIENCE MANAGER (AEM)?
• AEM is an all-inclusive content management system that helps us in building websites,
forms and mobile apps.

• It helps in managing the marketing content and assets efficiently.

• You can deliver digital experiences to your customer over the lifetime which in turn will
help you to build brand loyalty and drive demand.

• Be consistent across channels - deliver amazing content across websites and mobile, to
in-store and beacons.

• Get timely and personal - deliver and manage experiences that are responsive,
relevant and social. Place the customer at the center.
Typical AEM Implementation
  WHY DO YOU NEED ADOBE EXPERIENCE MANAGER?

Comprehensive Dashboard
Intuitive folder structure by DAM
• Gives content editors the possibility to manage and distribute assets throughout their website
• Editors  can store different type of assets like image, video, documents ,etc.
• Drag and Drop assets
• Associate a set of information to the asset

Editing content is way simple as compared to other WCMs

AEM help practitioners - content authors, editors, site designers, marketers, product managers and many
more to create and manage a content-driven strategy. 

Out of the Box Components

AEM comes with a preinstalled out-of-the-box building blocks or components which can be used in web
pages to visualize certain content. You can extend them or can use them directly in your project which will
in turn lower the cost of your project.
Personalization
AEM has built a personalization engine within its WCM, which filters content according to the profile of
the visitor. AEM does this by capturing information about the visitor’s location, the relationship to the
available products, his usage history, search history and much more. 

Integration with the cloud

 Adobe provides a host of cloud services along with its other products which makes it much affordable for
organizations who want to take their entire process on the cloud. 

Integration with other Adobe solutions

Adobe has a host of other solutions like Adobe Analytics, Adobe Audience Manager, Adobe Campaign,
Media Optimizer, primetime to name a few. These services along with the Adobe Experience Manager
helps to not only to build and manage a large base of user segment. 
 The Below diagram represents various solutions in Adobe Marketing Cloud

All solutions in Marketing Cloud complement each other and provide you with key solutions to effectively manage
user experiences.
 AMC vs Disconnected Solutions
A unified digital foundation is made up of A disconnected digital foundation is made
products designed to communicate and work up of disparate applications working
together. As your business grows and adds independently of each other. As your
applications, your base simply expands into company grows and adds digital products to
an even larger interconnected network of its workflow, a disconnected digital
data sharing and management. No re- foundation keeps you muddled in the same
platforming or allocation of scarce IT old challenges and leads to frustration and
resources required.  missed opportunities. 
 Customer Intelligence
Adobe Analytics lets you access and understand multichannel data by painting a clear picture of
what’s working in real time. It gives you a clear 360-degree view of every customer and has
powerful predictive models so you can know what your customers want even before they do. 
Adobe Campaign is a set of solutions that help you personalise and deliver campaigns across all
your online and off-line channels. You can plan, launch, test and manage your cross-channel
campaigns from one place. It also gives you marketing automation so you can respond to actions
in real time and increase your campaign’s effectiveness.
Adobe Audience Manager helps you to build unique audience profiles that you can use
anywhere — web, social, search and mobile. It lets you combine first-, second- and third-party
data in one place so you can get a complete view of individual customers. It also helps you to
discover new segments for smarter personalization — making it possible to identify and target
your most valuable segments on any platform.
Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver
the right experiences to the right customers at the right time. It uses machine-learning algorithms
to personalise content and design. It also has customised, optimised algorithms for offering the next
best content or product suggestions. Adobe Target allows you to use automation so you can
personalise customer interactions in real time.