Communication Process

Your wealth, your power, and your

happiness improve with your ability
to communicate.
-Robert Kiyosaki
 The Communication Process
CLAUDE SHANNON MODEL-1948

1.
Sender
has idea

THE PROCESS OF COMMUNICATION STARTS IN THE

MIND OF THE SENDER,
With the origination of idea, thought or feeling
 The Communication Process

1. 2.
Sender Sender
has idea encodes
idea in
message

TO DO SO, HE TRANSLATES HIS THOUGHTS FROM

RANDOM INPRESSIONS INTO MESSAGES/ WORDS THAT
WILL ACCURATELY CONVEY HIS/HER THOUGHTS.
 The Communication Process
SINCE HUMANS ARE NOT TELEPATHIC, THE
THOUGHTS OF THE SENDER REMAIN AS
IMAGES/IDEAS IN HIS/HER MIND.

1. 2. 3.
Sender Sender Message
has idea encodes travels
idea in over
message channel
 The Communication Process

1. 2. 3.
Sender Sender Message
has idea encodes travels
idea in over
message channel

PERHAPS THE SENDER REALISES IF HE WANT S TO

SOLVE A PROBLEM, HE MUST COMMUNICATE THESE
THOUGHTS TO THE OTHER i.e. THE RECEIVER.
 The Communication Process

THEN HE CHOOSES A CHANNEL TO TRANSMIT HIS

THOUGHTS: VERBAL/WRITTEN, SIGN/ SYMBOLIC

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel
 The Communication Process

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

THE RECEIVER DECODES IT BASED ON KNOWLEDGE,

EXPERIENCE……. i.e. THE RECEIVER ASSIGN
MEANING TO THE SOUND/SIGNS AND ARRIVES AT
THE THOUGHT BEHIND THE WORDS
 The Communication Process

5.
Feedback travels
to sender

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

THE RECEIVER ALSO RECOGNISES THAT

HE/SHE IS BEING CALLED ON TO RESPOND.
 The Communication Process
Noise Noise
5.
Feedback travels
to sender

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

6.
Possible additional
feedback to receiver
Systems Approach to Communication
COMMUNICATION IS A MULTIVARIABLE,
DYNAMIC INTERPLAY OF NUMEROUS ELEMENTS

Noise Noise

Source Encoding Message Channel Decoding Receiver

Feedback
IN SUM:

THE SENDER HAS AN IDEA

THE IDEA BECOMES A MESSAGE
THE MESSAGE IS TRANSMITTED
THE RECEIVER GETS THE MESSAGE
THE RECEIVER REACTS AND SENDS FEEDBACK TO
THE SENDER.
A Simple Communication Model

Sender
(S)

Message
(M)

Receiver
(R)
Stimulus
(S)

Message
(M)

Response
(R)
Communication Strategy
 MC: A PROBLEM SOLVING APPROACH

1. It is useful to consider bc as
addressing a problem for which there
may be no right answer.
2. M.C. tasks are evaluated based on the
degree of effectiveness.
3. As a communicator, you will often have
to choose from a variety of options.
The problem solving approach suggests
that you should ease you way into the
task by asking the most basic questions:
STEPS FOR Problem Solving Approah

PROBLEM(s)
CRITERIA
OPTIONS
DECISION
ACTION PLAN
CONTINGENCY PLAN
PROBLEM
ANALYZE

CRITERIA
V/S REASONS RECEIVER
OPTIONS ENVIRONMENT

WHO DECIDE
DECIDES

MESSAGE SENDER
DECISION

CHANNEL TIMING
ACTION
PLAN DRAFT

IMPLIMENT-
REVISE GET FEEDBACK
ATION
Media Message
Richness type
Non-
Highest Physical Presence routine
(face to face)
Interactive Media
(telephone,
electronic media)
Personal static
media
(memos, letters...)
Impersonal static
media
Lowest (flyers, bulletins...) Routine