DESCRIPTION INITIAL VALUE WHY PROPOSED PROPOSED TRL

CUSTOMER PROPOSITION WOULD KNOW WHO KNOW HOW

SEGMENT YOUR
INITIAL
SEGMENT
PAY

Coffee > People > Sourcing > Majority of > Data may ➢ Kape 2
shops are who value the the gather from Pacencia
common the culture ingredients population the people
nowadays of the locally can is who are
but this one country or boost the considering caffeine
focuses on simply economy coffee as dependent
what we people who and help the part of their specifically
have here in loves farmers here everyday students,
our country. coffee. in our lives so it teachers,
The primary country. It will be easy and call
objective of can be an to sell this center
this is to eye opener product agents.
execute the to the out.
Philippine consumer > it was
culture in a that we mentioned
cup of should that coffee
coffee. We support our shops can
will adapt own. In be found in
how addition, almost
Filipinos because the every corner
make their resources of street but
coffee with are sourced cafe who
a twist of locally, the values the
modern product is culture and
taste. cheaper than the product
> All the the other of the
resources and it can country is
needed will always be very rare.
be sourced assured that
locally. For the
example, the ingredients
beans from are fresh.
Kalinga or
Batangas
and the
fresh milk
from Nueva
Ecija and all
of these
products are
available
online.