Lean Canvas

Polnes Borneo Coffee

I Wayan Lanang Nala

Email: wayanlanang@polnes.ac.id
Web: www.polnes.ac.id
Cell: (+62) 81253778263
Rational

Coffee become trend in Indonesia

especially those in urban society

Drinking coffee is one of

Indonesian culture and has been
around for a long time (many of
thought born during coffee chat)

Book and movie “Filosofi Kopi”

2
Problem

 Various types of coffee in Indonesia need to be

explored concerning their planting location and
taste.
 The government of Indonesia encourages
universities especially in applied science to
explore coffee as one superior commodity of
Indonesia.
 How to make coffee not just as an agricultural
product but also as an attraction to visit.

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Solution
The Polnes Borneo The Polnes
coffee is a teaching Borneo
factory in coffee open
cooperation with its door to
local coffee farmer visitors for an
invite coffee agricultural
enthusiast to and
explore their talent educational
in farming, roasting tour to visit
and coffee brewing. coffee
farming and
processing.

Polnes coffee
shop and café Retail shop
also welcome provide
their guest to borneo’s
taste Borneo coffee
coffee. product to
take home as
gift. 4
Unique Value Proposition

We are here to connect the

living culture of coffee
further to its research, and
education to be packed as
tourism attraction.

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 Unfair Advantage
12%

16%

Our Advantages
 Borneo island is known for its rich for tropical forest 72%
products such as “Pasak Bumi”. Coffee and Pasak bumi is
good combination for innovation in coffee product as well 32%

as its health benefit to human.

 Customer value in the form of their enrichment and
knowledge about coffee instead of just drinking and tasting
Competitor A
 Coffee chat corner where

Competitor B
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Customer Segment

Business
travelers to
Coffee Samarinda
enthusiasts / Education
travelers

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 Key metrics

Awards Students Visitors + Feedback

Achievements in national Ratio of students apply in Number of visitors to the Supplement :
or international coffee the coffee program then farming, roasting and brewing
factory as well as the coffee an Reviews on
championship those to be accepted
retail shop. social media

4.5

3.5

2.5

1.5

0.5

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Cost Structure

Infrastructure on :
Marketing and
1. Coffee shop
equipment Supplies
2. Building and 1. Website
furnishing
maintenance Looking For

$906
2. Printed materials
3. Sales costs
4. Tour Supplies
Billion

Employee/staff :
Purchase of Coffee beans 1. Retail Shop
2. Coffee artists
3. Coffee expert (+62) 81253778263 wayanlanang@polnes.ac.id
4. Tour Guides

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 Revenue Stream

The Borneo Cafe

Guided tour

Retail Shop
Partner’s investment

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 Channel

Website Brochures
Marketing Plan https:// Printed
www.polnes.ac.id/index.php/ne material/brochure in
ws/polnes-borneo-coffee.html
nearby hotels

Social Media Advertisement

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Thank you