■ Head of Growth at BuscaJuris

■ Executive Coordinator at Gávea Angels

■ Founder CEO, PM, UI & UX at WeWaant.com©
■ 1st place at Start-Up Chile

PauloRebelo ■

■
Certified by UNCTAD's EMPRETEC
Former Advisor at StartupRio
■ 1st LATAM’s Google Launchpad partitipant

Product Manager ■ Winner at Inovativa Brasil

UI / UX Designer ■ 15+ years of professional experience
Former Entrepreneur ■ Federal University of Rio de Janeiro
■ Founded PlanoDesign©
■ Design portfolio
 PS: Soon I'll replace this with the one I'm recording in english, meanwhile,
please use youtube auto translated subtitles feature. Activate subs in PT-BR then activate auto translation
 Designer Designer Designer Designer
+ Entrepreneur + Project Manager Entrepreneur
Design, UI, UX,
Branding, Printed,
+ Product Manager + Executive + Chief Growth
Interior Design …Coordinator Officer
Design, UI, UX, Branding,
Printed, Interior Design,
+ Agile methodologies, Kanban, Design, UI, UX, Branding, Design, UI, UX, Branding,
Scrum, Bitbucket, Databases, Printed, Interior Design, Printed, Interior Design,
Trello, Sketch, Minor code edits, Kanban, Scrum, AWS, Kanban, Scrum, AWS,
Fast pace, Learned to learn Bitbucket, Cloud, Databases, Bitbucket, Cloud, Databases,
(fast) Trello, Information Architecture, Trello, Information Architecture,
Investor relations, Airtable, Investor relations, Airtable,
Stakeholder demand Stakeholder demand
management, Business management, Business analysis
analysis, & Strategie, Google Tag
Manager, Mixpanel, Google
analytics, Growth

2002 2014 2018 2022

 2002 > 2008
Graphic design
degree from the
Federal University
of Rio de Janeiro.
Freelance designer.
Designer phase (COMPANIES) > Phase 2 > Phase 3
2006 > 2007 2007 > 2008 2008 > 2009 2009 > 2013
Designed, finished Started the Paulo Art director at Firma Founded
and produced Rebelo - Design comunicação, event PlanoDesign.com
mainly printed Gráfico, design studio and advertising design studio doing
material for interior to execute design jobs agency in mainly print and web
design and in multiple areas: Florianópolis. Some products such as the
communication for Branding, Letterhead, clients: Boby Blues, virtual "fitting room"
restaurants such as Web, Prints, Interior Cheia de Graça, for earrings for a big
Kotobuki, B-52, design for corporate Nans, Brown jewelry retailer
Mitsuba, Yasuto offices. Some clients: Sugar, among (Monte Carlo Joias)
Tanaka, Melt, Lusitania Group, Matos others. and the website for
Ponderox, among & De Luca, Kim Pereira, the artist Glória
others among others Marinho.
PORTFOLIO
Design phase (CLIENTS) > Phase 2 > Phase 3 PORTFOLIO
 Designer Designer Designer Designer
+ Entrepreneur + Project Manager Entrepreneur
Design, UI, UX,
+ Product Manager + Executive + Chief Growth
Branding, Printed,
Interior Design …Coordinator Officer
Design, UI, UX, Branding,
Printed, Interior Design,
+ Agile methodologies, Kanban, Design, UI, UX, Branding, Design, UI, UX, Branding,
Scrum, Bitbucket, Databases, Printed, Interior Design, Printed, Interior Design,
Trello, Sketch, Minor code edits, Kanban, Scrum, AWS, Kanban, Scrum, AWS,
Fast pace, Learned to learn Bitbucket, Cloud, Databases, Bitbucket, Cloud, Databases,
(fast) Trello, Information Architecture, Trello, Information Architecture,
Investor relations, Airtable, Investor relations, Airtable,
Stakeholder demand Stakeholder demand
management, Business management, Business analysis
analysis, & Strategie, Google Tag
Manager, Mixpanel, Google
analytics, Growth

2002 2014 2018 2022

Founder & Product Manager
WeWaant.com allowed consumers to set the price and online
buying conditions of consumer goods and then let the 1st
certified supplier that accepted the conditions to get the sale.
Used agile methodologies to manage the technical work of the
CTO and developers, who used AWS, designed the database Pitch at Startup Chile (1st place!)
from scratch, all the user flow and interfaces for the website and
mobile app. Some of them can be seen here. Used Scrumban
methodologies, hired external developers. As CEO of a newborn
company, had to develop new skills fast. So one critical skill
acquired from that experience was learning to learn faster as
the pace was high.
Full prototype.pdf
Selected by Startup Rio
a program of Rio de Janeiro State Government to support
and foster entrepreneurship. Paulo was elected by his
peers to represent the entrepreneurs in the Advisory
Board of the program, amongst the representatives of all
the entities that gathered to launch it: SECT-RJ (Science
& Technology Secretary of Rio de Janeiro), FAPERJ
(Research Support Foundation of Rio de Janeiro´s State),
Assespro (Information Technology Companies Palácio Guanabara, Rio de Janeiro, Brasil, 2014. StartupRio's program grant
Association) o SEBRAE (Brazilian Support Service for signature ceremony at Palácio Guanabara, with Augusto Raupp, FAPERJ's
Small & Med. Companies), FAETEC (Technical School president, Tandy Vieira, (Science & Technology Rio de Janeiro's State subsecretary,
among the representatives of the other entities that gathered to launch the
Support Foundation) and Rio Negócios (Rio de Janeiro´s
program.
Business Agency)
Certified by EMPRETEC!
A study about how to decrease the gap between rich
and poor countries, made by the UNCTAD (United
Nations Conference on Trade and Development)
concluded that it'd be achieved through
entrepreneurship. They've noticed that regardless of
the location, entrepreneurs had the same behavioural
characteristics and developed a methodology for the
teaching and strengthening of those skills across the Sede do Startup Rio, Rio de Janeiro, Brasil, 2014. "Empretecos" with their
world in more than 40 countries. In Brazil the course is certificates. Paulo was the first of his batch to get all the "stamps" that were
necessary in order to earn the certificate.
applied by SEBRAE. (Brazilian Support Service for
Small & Medium Companies)
 Rio de Janeiro, Brasil, 2014. 1st Latin American Google
Developers Startup Launch mentors leaded by Amir Shevat

1st Google Launchpad in Latin

America participant, where the Google
capacitation methodology was applied on multiple
digital businesses development areas, from the more
technical like the web applications cloud infrastructure
to the User interface and User Experience design,
with more emphasis on the latter. Everything
delivered by 12 google specialists and mentors from
the US, Israel, Japan and Brazil.
Selected by ‘Energia de
Portugal - Criamos startups’
WeWaant.com got selected to the Energia de
Portugal program in Lisbon, created by the largest Museu da Eletricidade de Lisboa, Portugal, 2014: Program's
private company in Portugal in partnership with the opening ceremony. In the middle, Antônio Lucena de Faria, CEO of
big press company (Jornal Expresso) and the Startup Fárbica de Startups and collaborator of the book Business Model
Accelerator Fábrica de Startups. Startups were Generation, one of the main entrepreneurship books).
selected in Brasil, Portugal and China for the
program.
1st place at Start-Up Chile!
It´s a Chilean Federal Government program that aims
to create a fertile environment for innovative business
to thrive, analog to the silicon valley. They select 80 to
90 promising companies from across the world to
develop their businesses in Santiago initially for 6
months with the possibility of continuing with more Santiago, Chile, 2016 - Startup Chile's
incentives to incorporate there. Paulo's company, award ceremony. 1st prize: a Round Trip to
WeWaant.com has won the 1st prize of the program: the Silicon Valley!
a round trip to Silicon Valley.
Watch the pitch!
Top 2 in its category
Products and Solutions B2C, e-commerce, São Paulo, Dezembro de 2017 - Awarding ceremony for
Marketplace, Logistics and Retail. There were 7 the selected startups of the 7 categories of the program
categories and 14 highlighted companies among 100 There were 2 startups selected for each of them.
finalists from the whole country. With that, was
automatically selected to the Facebook Start Watch the video..
program, receiving USD2500 of Facebook Ads,
among other partner perks like Amazon Web Services,
etc.
 Designer Designer Designer Designer
+ Entrepreneur + Project Manager Entrepreneur
Design, UI, UX,
+ Product Manager + Executive + Chief Growth
Branding, Printed,
Interior Design …Coordinator Officer
Design, UI, UX, Branding,
Printed, Interior Design,
+ Agile methodologies, Kanban, Design, UI, UX, Branding, Design, UI, UX, Branding,
Scrum, Bitbucket, Databases, Printed, Interior Design, Printed, Interior Design,
Trello, Sketch, Minor code edits, Kanban, Scrum, AWS, Kanban, Scrum, AWS,
Fast pace, Learned to learn Bitbucket, Cloud, Databases, Bitbucket, Cloud, Databases,
(fast) Trello, Information Architecture, Trello, Information Architecture,
Investor relations, Airtable, Investor relations, Airtable,
Stakeholder demand Stakeholder demand
management, Business management, Business analysis
analysis, & Strategie, Google Tag
Manager, Mixpanel, Google
analytics, Growth

2002 2014 2018 2022

 Executive Coordinator
Gávea Angels is the 1st Angel Inverstor
association in Latin America. Paulo was invited
by its president João Ventura to work as the
Executive Coordinator. Responsible for the user
experience of the investors in every touch point
where they had to interact with the data.
Implemented the Associate Dashboard where
the investors could get on a self-service basis
90%+ of the information they used to ask
previously to the support. The number of
associated investors has grown 55% ever since.
Google docs
> Worked in the screening of the startups that applied to present to the investors,
drastically reduced the payment defaults by implementing subscriptions using 2
online payment platforms to mitigate the risk of non approved purchases that can
happen because of the anti fraud systems.
> Represented the association in the closing of important strategic partnerships
that saved a significant amount of fixed costs for the operation; Conceptualized,
implemented and documented all the processes from scratch. Startups screening,
Investors onboarding, Financial control, Forums (the pitching events); Conceptualized
and introduced the reduced startup analisys report..
Because of the nature, the volume and the
user interface need to access the data, the
relational database structure was more
suited for the info storage and manipulation
and therefore, chosen. Paulo modeled from
scratch the 3 databases and the relations
(syncs) across all the 3 databases as well.

It allowed metrics and statistics to be

extracted from the data. Implemented all the
conditional email automations that are
triggered when specific conditions in the data
is met. (ex. Screening results for startups,
startup data for the Leader of the Startup
deeper Analisys (the one that is conducted by
a voluntary associate investor or a group of
them) after the pitch, and many more.

DATABASE TOPOGRAPHY
Macro flowchart of Gavea Angels'
processes. All of them have also the
detailed version that are more granular
providing all the details for the execution to
the operations and by doing so eliminate
waste that would be produced by incorrect
execution. The processes and their
documentation were absent when Paulo
arrived and they were therefore
implemented by him. All processes were
designed and updated with a constant
effort to keep them simple and effective and
by doing so keeping the whole organization
structure always lean. All of them were
created, designed documented and
implemented by Paulo and Executed by the
Analysts with his supervisioning.
 Designer Designer Designer Designer
+ Entrepreneur + Project Manager Entrepreneur
Design, UI, UX,
+ Product Manager + Executive + Chief Growth
Branding, Printed,
Interior Design …Coordinator Officer
Design, UI, UX, Branding,
Printed, Interior Design,
+ Agile methodologies, Kanban, Design, UI, UX, Branding, Design, UI, UX, Airtable,
Scrum, Bitbucket, Databases, Printed, Interior Design, Mixpanel, Google Tag Manager,
Trello, Sketch, Minor code edits, Kanban, Scrum, AWS, Google Analytics, Hotjar, Trello,
Fast pace, Learned to learn Bitbucket, Cloud, Databases, Microsoft Clarity, Growth
(fast) Trello, Information Architecture, experiments, data analysis,
Investor relations, Airtable, North Star Metric, Growth
Stakeholder demand Levers, Acquisition, Activation,
management, Business Revenue, Retention, Referral
analysis,

2002 2014 2018 2022

Head of Growth
Leads the Growth efforts of the legal tech through the
analysis of the usage data of more than 3000
subscribers and more than 50k registered users using
Google Tag Manager, Mixpanel, Hotjar, Microsoft
Clarity and Google analytics. Proposal, Design and
implementation of growth experiments with the rest
of thr growth squad that gathers in a weekly basis. open in figma..
Designed the whole UI/UX of the platform from
scratch in figma and now oversees the new screens
and flows concepts before they come to life.
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Illustrator

Airtable
More at:
linkedin.com/in/pcgrf/
My best fits: UI/UX Tech

1. Product Management
2

2. UI/UX Design 1
3. Business Development

Business
Extra
My feedbacks to
other companies

Open
 Let's talk!
CLICK & SCHEDULE:

30 min 1 hour
PauloRebelo
Product Manager
UI / UX Designer
Former Entrepreneur

p.trabalho@gmail.com +55 21 98445 0326 Whatsapp Rio de Janeiro, Brazil (GMT -3) PORTFOLIO