INVESTIGATING THE FACTORS THAT INFLUENCE SENIOR

HIGH SCHOOL STUDENTS BUYING BEHAVIOR TOWARDS

ONLINE SHOPPING IN MARY THE QUEEN COLLEGE OF
QUEZON CITY

A Research Paper presented to the

MARY THE QUEEN COLLEGE OF QUEZON CITY
Old Balara, Quezon City, Metro Manila

In Partial Fulfillment
of the Requirements in
Inquire, Investigation Immersion
ABM

AGOT, PRINCESS ANN C.

BABILONIA, DIANA RUTH L.
CELOZA, SOPHIE MAE
GONZALEZ, ANGEL ROSS ANN D.
GUMATA, MARIA JILIAN L.
JAVIER, HANKA L.
MADDELA, KURT ANN P.
MIRANDA, ANGELA JOY R.
PRECIOSO, PRINCESS DOROTHY S.
RIBON, HAROLD BRIAN S.
ABM - 12 C (Henry Sy)

Nino Villareal
Research Adviser
 Chapter 1

THE PROBLEM AND ITS BACKGROUND

I. Background of the Study

Technology advancement and the rise of online shopping has become a popular choice

among people, both adults and students. However, buying behavior towards online shopping is

not only influenced by demographic factors but also by other variables, such as trust in the

platform and brand perception. Therefore, it is crucial to explore the factors that drive senior high

school students 'buying behavior towards online shopping' as they are the future of the next

generation. Mary the Queen College of Quezon City is used as the location for this study.

Internet users, predominantly millennials aged between 15 and 34 years, have a significant impact

on the daily routines and behaviors of society. One notable influence is the shift towards online

shopping, as opposed to traditional in-person transactions. This change in consumer behavior,

particularly popular among students, has led to the development of a more impulsive approach to

shopping. Students engaging in online shopping, notably on platforms like Shopee, are influenced

by various factors, thereby shaping their purchasing decisions. The research gap in this study is

the lack of trust among senior high school students towards online shopping. This lack of trust

could be due to various factors, such as the perceived risk of purchasing products online, the lack

of knowledge regarding online shopping, and the possibility of fraud and scams. This lack of trust

among senior high school students could affect their buying behavior, as they may prefer to stick

with traditional in-person shopping instead of utilizing online shopping platforms. Previous

research has shown that perception factors, such as psychological perception and risk perception,

play a significant role in shaping online shopping behavior (Chen 2022). Nowadays, those who are

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
Online Shopping in Mary the Queen College of Quezon city
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too busy to go to the store may simply do their shopping online. There has been a dramatic shift in

consumers' buying habits over the previous decade. Even while shoppers still frequent traditional

stores, many prefer the ease of purchasing online. People nowadays are so pressed for time that

they either can't or don't want to go the mall, making the time savings offered by online shopping

invaluable (Rahman et al., 2018). Online shopping is becoming a more common way for people to

buy goods and services. The term "online shopping" describes a consumer's behavior when they

shop online at a website or an online business. Many reasons, including ease of use, accessibility

to more information, a wider range of options for comparing prices and items, and time savings,

encourage people to make purchases online. Customers have been shown to equate online

buying with a genuine game of chance, treasure hunt, fun, and entertainment, which lowers their

psychological costs, according to a study. Customers have reported that not having to deal with

traffic jams, find parking, stand in checkout lines, or deal with crowds in stores when they shop

online has made their lives easier. Online shopping behavior is greatly influenced by internet

qualities, attitudinal traits, and convenience. Online shopping still causes discomfort for some

customers, though. Anxiety-inducing emails, sluggish shipping, undesired merchandise, malware,

and payment security are the main obstacles that prevent individuals from shopping online. The

perceived risk of making purchases online, ignorance of online buying, and the potential for fraud

and scams are just a few of the reasons for this lack of confidence. Because they might cling to

traditional in-person buying rather than using e-commerce platforms, ABM students' lack of trust

may influence their purchase decisions. The number of ABM students who participate in e-

commerce may also be impacted by this. that might have consequences for the e-commerce

sector. Businesses and marketers may be able to close this trust gap and create tactics to

increase it among ABM students if they have a better understanding of the reasons why these

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
Online Shopping in Mary the Queen College of Quezon city
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students do not trust electronics. While the growth of online shopping has been well-studied

among adults, there is a need to understand how online shopping behavior among young people,

particularly senior high school students, differs in their influence factors. This study will fill the

current gap in the literature regarding the influence factors driving the online shopping behavior of

senior high school students in the Philippines. The findings of this study will provide insights to

businesses on how they can better cater to this market segment, which has a higher propensity

for online shopping. The study is crucial since it seeks to identify the variables influencing senior

high school students' online shopping habits. Given the explosive expansion of online shops and

the growing dependence on technology, it is critical to investigate the factors influencing the

purchasing decisions made by younger consumers. It is anticipated that the study would shed light

on senior high school students' purchasing habits and decisions. This information can help

marketers and companies better understand their target market. The study will examine the

several aspects of student purchasing behavior, such as social media influence, wealth, and

demography. This data will benefit industry and academia alike by offering insightful information

about changing consumer behavior.

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
Online Shopping in Mary the Queen College of Quezon city
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 II. Conteptual Framework

INPUT PROCESS OUTPUT

1.What are the demographic Data Gathering. The researcher The result of this study is the
profile of the respondents in will use: researcher will know the factors
terms of: that influence the most to
• Surveys buying behavior of senior high
school students in Mary the
• Questionnaire
Queen College of Quezon City.
1.1. Age
• Data gathering procedure.
1.2. Gender
• Interviews and Observation
1.3. Strand

2.What specific factors influence

the decision making of senior
high school students when
purchasing a product online.

3.In what way these factors

influence the buying behavior of
senior high school students
towards online shopping.

4. What are significant factors

that influence senior high school
students buying behavior
towards online shopping.

Figure 1.

Model of Input, Process, and Output (IPO) The Input Process Output (IPO) model was used by

the researcher investigate the factors affecting students buying behavior and consumer decisions.

This model takes into account all the materials and information required for the process, the

specific details of the process itself, and a guide to understand the outcome. In Figure 1, the idea

model is displayed. It examined how often students view the digital marketing campaign and how

it affects their choice to buy.

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
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III. Statement of the Problem

This study aims to determine the factors influencing the buying behavior of the senior high

school students in Mary the Queen College of Quezon city. school year 2023 – 2024.

Specifically, this intendent to answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1. Age

1.2. Gender

1.3. Strand

2. What specific factors influence the decision making of senior high school students when

purchasing a product online.

3.Do these factors influence the buying behavior of senior high school students towards

online shopping.

4. What are significant factors that influence senior high school students' buying behavior

towards online shopping.

IV. SCOPE AND DELIMITATION

The scope of this study is to investigate the factors that influence senior high school students'

buying behavior towards online shopping in Mary the Queen College of Quezon City. By

examining the factors that affect senior high school students' purchasing decisions when it

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
Online Shopping in Mary the Queen College of Quezon city
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comes to online shopping, this study aims to provide insights into the buying patterns and

preferences of this population and contribute to a better understanding of the potential

barriers and enablers of online shopping among senior high school students.

The findings from this study will be valuable for retailers, marketers, and decision-makers

who are interested in developing and implementing effective online shopping strategies to

attract and retain these potential customers. The population for this study includes senior

high school students attending Mary the Queen College of Quezon City. The study only

focuses on the factors that influence senior high school students' buying behavior towards

online shopping; therefore, other factors such as socio-demographic factors, attitudes and

beliefs towards online shopping, and purchase intentions are not included in the scope of this

study. The study examines the factors that influence senior high school students' buying

behavior towards online shopping, including factors influencing the purchase decision, and

preferred platform for online shopping.

V. Definition of Terms

Buying behavior - also known as consumer behavior, refers to the process and factors that

influence individuals or groups when making purchasing decisions

Notably - is a term used to highlight something that is especially important, remarkable, or

attention-worthy.

Factors -Those are the things that can influence the buying behavior of the senior high

school students in mary the queen college of Quezon city.

Investigating the Factors that Influence Senior High School Students Buying Behavior Towards
Online Shopping in Mary the Queen College of Quezon city
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Impulsive - Impulsive characterized by actions based on sudden desires, whims, or

inclinations rather than careful thought.

Utilizing - making effective use of something, employing it for a specific purpose or task. It's

about putting resources, skills, or tools to practical use to achieve a desired outcome.

VI. Research Hypothesis(es)

H0: There are no significant factors that influence senior high school students buying

behavior towards online shopping in Mary the queen college of Quezon City. School Year

2023 - 2024

H1: There are significant factors that influence senior high school students buying behavior

towards online shopping in Mary the queen college of Quezon City. School Year 2023 –

2024.

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Online Shopping in Mary the Queen College of Quezon city
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 Chapter 2

REVIEW OF RELATED LITERATURE

I. Foreign Literature

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Online Shopping in Mary the Queen College of Quezon city
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