Advanced Programme in

Strategy for Leaders

(Batch 09)

11 Months | Blended | ₹2,80,500 + GST

A Times Of India Group Initiative

Strategy and Leadership
The effectiveness of any organisation is directly dependent on the effectiveness of
its leaders. Strategic planning is vital in clarifying where the organisation is going
and how it is going to get there. A good plan states a goal, but a great plan also
includes action steps on how to reach that goal. Leaders make strategic plans for
the future and steer the organisation towards meeting future goals. Strategic
planning and leadership development combine to create the best possible path to
organisational success.

In a disruptive, hypercompetitive environment of transient advantage, the future

of strategic leadership and management theory and practice, envisages a
multi-theory, integrated approach that combines the visionary, transformational,
and transactional dimensions of leadership into a single practical framework.
Strategic leadership, supported by strong managerial leadership, enhances the
wealth and value creation process in an organisation.

Six Tasks for the Future of Strategic Leadership

Dual strategies Aligning Finding a fit between

for strategy with opportunity,
contingencies vision & purpose, and
mission resources

Strategy as the Competition Delegation of

hinge between between entire strategy-making to
evolving world & business system down-the-line
resources managers
Five Elements of Strategic Thinking

A Systems Perspective

Strategic thinkers need to have an end-to-end perspective of the value chain

of activities in the organisation. They have to see the interconnectedness and
interdependencies of the various components and functions in the
organisation.

Intent-focused

It is about being driven by goals with a constancy of purpose that provides the
long-term orientation that is anchored to the strategic vision of the
organisation.

Intelligent Opportunism

The constancy of purpose generated by strategic intent has to be balanced

with the flexibility to adapt to opportunities in the environment.

Thinking in Time

It is about being able to iteratively see the connectedness of the past, present,
and future. This understanding enables strategists to be mindful of what
needs to be done and what can be done.

Hypothesis-driven

A hypothesis-driven approach to thinking about strategy enables strategists

to test their assumptions and beliefs and adapt their plan as they receive cues
and feedback.
Programme Overview
IIM Lucknow's Advanced Programme in Strategy for Leaders (Batch
09) is a holistic programme meticulously crafted to equip individuals with
the essential knowledge and capabilities needed to guide a business or
organisation through a strategic lens. The curriculum aims to introduce
participants to fundamental strategy concepts and frameworks, enabling
them to grasp strategy development across various organisational tiers.
Moreover, the programme will instruct participants in the art of seamlessly
connecting strategy formulation with its successful execution while delving
deep into the intricacies of advanced strategic subjects.

Programme Highlights
Contextually designed Project work and case
11-month programme for discussions on business
senior managers/leaders plan/strategy

Campus immersion IIM Lucknow Executive

module of three days Alumni status
Learning Outcomes

Gain exposure to basic concepts and

frameworks of strategy

Learn strategy formulation at different levels of an

organisation

Be able to link strategy formulation and strategy

implementation

Get an in-depth insight into advanced topics in

strategy
Programme Curriculum
Module 1: Sensing Opportunity

• Introduction to strategy and strategic decisions

• Conceptual framework in strategic management
• Understanding economic and business landscape
• Challenges of new disruptive business models
• Evaluation of external environment: General, industry, and competitor
• Assessment of resources, capabilities, and competencies

Module 2: Crafting Competitive Advantage

• Building the organisational vision and mission

• Developing business strategy
• Competitive rivalry and dynamics
• Developing corporate strategy
• Developing international strategy
• Cooperative strategies: Strategic alliances and joint ventures
• Mergers, acquisitions, and divestitures
• Technology and innovation strategy
• Shaping strategies
• BOP strategies
• Strategy in emerging markets
• Corporate intrapreneurship
• Non-market strategy
• Designing and analysing business experiments

Module 3: Execution and Realising Competitive Advantage

• Strategy implementation
• Organisation structure and management control
• Corporate governance, ethics, and corporate social responsibility
• Corporate and strategic communication
• Management of change and transformation

Group Project Discussion and Presentation

Pedagogy
Learning by doing will be the dominant pedagogy of this highly experiential
programme. The participants would take part in comprehensive case analysis and
presentation, live corporate examples and discussions, and projects. In order to
provide greater insights, business leaders from different industries may be invited
to share their experience.
The participants will submit a business plan/strategy at the end of second module,
which will be implemented during third module, and a report shall be prepared,
presented, and discussed during the campus module. Project(s) will be done in
groups of three or four participants.

Programme Delivery
The programme will be delivered through online live synchronous learning mode
through an Interactive Learning platform of BCCL and can be accessed through
desktop, laptop or smartphone. Instructors facilitate learning via two-way
audio/video synchronous telecommunication mode from the studio set up at IIM
Lucknow campus. The technology allows the instructor to use slide presentations,
video, audio, whiteboards, etc., to effectively communicate ideas and interact with
participants.

Duration
Campus Immersion 11 Months

There will be 3 days of campus immersion at IIM

Schedule
Lucknow.
The in-campus modules are subject to the Saturday:
conditions that prevail at that point of time. 09:00 am to 12:00 pm
These conditions pertain to the pandemic or
other unavoidable reasons. In case the *Some sessions will be
scheduled on Sundays or
on-campus module is not confirmed due to on public holidays for
COVID-19 situation, the same will be included in timely completion of the
programme.
the total number of online sessions.
 Eligibility Criteria
• Diploma (10+2+3 or 4)/Graduates (10+2+3)/Postgraduates (after
10+2+3) from a recognised university or institution approved by
UGC/AICTE/DEC/AIU in any discipline with a minimum 50%
aggregate of all years
• Minimum 5 years of work experience* post completion of qualifying
education (The applicant must be currently working)

*Internships and trainee experiences will not be considered as full-time work experience.

Who Should Attend?

• Managers at any level seeking to sharpen
their strategic effectiveness
• Experienced professionals who currently
hold or are likely to hold decision-making
and strategic planning roles
• Consultants who are working on strategic
change initiatives
• Entrepreneurs

Admission Criteria
Students would be selected on the basis of
their application forms, credentials,
entrance exam, and the Statement of
Purpose (SOP) submitted along with their
application.

Attendance Criteria
Participants are expected to attend all
sessions of a given course. However, a 75%
minimum attendance requirement would
be considered for the final grading.
Assessment and Evaluation
• Comprehensive examination covering all strategy themes taught until the
completion of the programme
• Case analysis presentations
• Project report submission and presentations

Weightage: 40%
Project Report
and Presentation

50%
Comprehensive
Online Exam 10%
Case Analysis

Certification and Alumni Status

• Candidates meeting requisite attendance requirements and clearing the
comprehensive evaluation will be awarded “Certificate of Successful
Completion” from IIM Lucknow.
• Candidates not clearing the comprehensive evaluation but meeting requisite
attendance criterion will be awarded “Certificate of Participation”.
• Successful participants will also be accorded IIM Lucknow Executive Alumni
status (optional).
• IIM Lucknow Executive Alumni Fee (Optional) – ₹10,000 + GST
 Indian Institute of Management Lucknow
Management Development Programme
This is to certify that
__________________

has successfully completed

(Programme Name)
held during (Duration).

Program Director Program Director Chairperson - MDP

*Programme delivery in online live synchronous mode with campus immersion

Disclaimer: The certificate shown above is for illustration purposes only and may not be an exact
prototype of the actual certificate. IIM Lucknow reserves the right to change the certificate and
specifications at any time without notice.

Alumni Benefits
• Receipt of all programme brochures and newsletters from IIM Lucknow (MDP
Office)
• Details of Souvenirs available with the MDP office can be shared
• Lifelong access to a network of distinguished IIM Lucknow executive alumni
• Access to the IIM Lucknow Campus Library (onsite access)
Programme Directors

Prof. Sabyasachi Sinha is an Associate Professor of

Strategy, Entrepreneurship, and Innovation, at IIM
Lucknow, where he has taught since 2012. Before
joining academia, he worked with multinational
organisations in different capacities. He did his Fellow
(Ph.D.) from IIM Ahmedabad in Business Policy. He is
also an alumnus of IIT Dhanbad. Apart from fourteen
Prof. Sabyasachi Sinha years of experience in research and teaching, he is a
Associate Professor, consultant to government and business organisations
Strategic Management and a start-up evangelist and is associated with
multiple start-ups in different roles—board advisor,
investor, and mentor.

Priyatam Anurag is an Assistant Professor in Strategic

Management group of the Indian Institute of
Management Lucknow since July 2019. He completed
his Ph.D. in Strategy from the Indian Institute of
Management Bangalore in 2019. Prior to his Ph.D., he
worked as a Consultant Faculty and Researcher with
the Indian Institute of Bank Management Guwahati for
Prof. Priyatam Anurag three years. He has also worked as a Manager in the
Assistant Professor, Wholesale Credit and Market Risk division of HDFC
Strategic Management Bank.
Programme Fee

Particulars Amount (₹)*

Application Fee 2,500

Programme Fee (Including Campus Fee) 2,78,000

Total Fees (Including Application Fee) 2,80,500

• *GST as per prevailing rate is applicable & will be collected additionally from
the candidate/participant. Current GST rate is 18%.
• At the time of application, a Processing Fee of ₹10,000 + GST is charged, which
includes ₹2,500 + GST towards Application Fee and ₹7,500 + GST towards the
part of the Programme Fee. Programme Fee of ₹7,500 + GST is refundable, in
case the participant’s profile is rejected by IIM Lucknow.
• IIM Lucknow Executive Alumni Fee (A one-time registration fee that is optional)
of ₹10,000 + GST is to be paid by participants directly to IIM Lucknow after
successful completion of the programme.
• Please note that the Processing Fee shall not be refunded under the following
circumstances:
a. In case candidate rejects the offer issued by the Institute; and
b. In case the application is rejected due to submission of incomplete
documents and/or providing incomplete information and/or eligibility
criteria not fulfilled.
• Collection of all the above fees will be done by Times Edutech and Events
Limited (TEEL).

Note: For Foreign candidates, the cost of dispatching study material will be borne by them.
Instalment Schedule

Instalment Date Amount (₹)*

Programme Fee + Application Fee 7500+ 2500 10,000

I
Within one week of offer rollout
85,000

10th May, 2024

II 95,000

10th September, 2024

III 90,500

*Taxes will be additional as applicable.

Programme Timelines

Application Closure Date Refer to website

Programme Start Date 3rd March, 2024

Programme End Date December 2024

APPLY NOW
 INDIAN INSTITUTE OF
MANAGEMENT LUCKNOW

The Indian Institute of Management Lucknow (IIM Lucknow) is one of the

premier business schools in India. From the sprawling 185 acres campus
(approximately), the institute offers a world-class education in major management
areas. It provides an ambience for genuine intellectual pursuit, excitement, and
professional growth. The institute's carefully designed and high-impact
Management Development Programmes train business leaders, senior executives,
and practicing managers from various sectors of the economy in all disciplines of
management education and thought. The institute provides cooperation and
support to industry and the Government through its large number of prestigious
Consulting Assignments and Research Projects. The institute has well-equipped
air-conditioned Lecture Rooms, Library, Computer Centre, and comfortable
on-campus air-conditioned boarding and lodging arrangements for the
Management Development Programme participants at both campuses.

The Lucknow campus is located about 20 km away from the Railway Station and 30
km from the Airport, on the Lucknow-Sitapur highway and Hardoi-Sitapur bypass.
The Noida campus is located at Plot No. B-1, Sector 62, Noida, near the
Delhi-Ghaziabad highway (NH-24) about 25 km away from New Delhi Railway
Station and about 40 km from the Domestic Airport.
IIM Lucknow has collaborated with various Business Schools in Europe, Australia,
Canada, etc., for Faculty and Students Exchange. IIM Lucknow has been placed at
sixth rank by the National Institutional Ranking Framework (NIRF), Ministry of
Human Resource Development, Government of India (2022) ranking among the
business schools in India. The Association of MBAs (AMBA) has accorded
accreditation to the institute's PGPM, IPMX and WMP programmes. IIM Lucknow
broke into 151-200 rankings of the QS Global MBA Ranking 2021. IIM Lucknow has
the prominent AACSB International Accreditation for a global network of business
schools.

Global Accreditations

6th 4th 8th 4th

NIRF Rankings Outlook ICARE Economic Times Business Today
2023 Rankings 2022 B-School Rankings 2022 Rankings 2023
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