Professional Documents
Culture Documents
"Felt Need," identification of Problem Appreciating & Valuing the Best of "What Is"
Engagement
Intrinsic Motivation I care about what we are trying to
“I love what I do and I want to achieve and will go the extra mile
do it well” to ensure success
Extrinsic Motivation
“ I am stimulated and
encouraged to do my best”
• High level of connectivity
• An amalgamation of
commitment, loyalty, productivity
and ownership
Concept of
Engagement(Cont.)
• “Say, stay & strive"
Types of employees
-Engaged
-Not engaged
-Actively disengaged
Factors of Engagement
Workplace Employee’s
Situation Traits Engagement
Major Dimensions of Engagement (Schaufeli
&Bakker, 2004)
• Engagement is a cognitive-affective motivation at work which is characterised by:
• Vigour: high level of energy, persistence even in the face of difficulties
• At my work, I feel that I am bursting with energy
• Dedication: being strongly involved in one’s work, and experiencing a sense of
significance, enthusiasm, pride, and challenge
• My job inspires me
• Absorption: fully concentrated and happily engrosses in one’s work, whereby
time passes quickly
• When I am working, I forget everything else around me
DISCOVER: Identify organizational
processes that work well from AI process
foster
Engagement DESIGN: Plan and prioritize processes
that would work well
Line supervisors, not HR, lead Supervisors learn how to hold Do regular ‘pulse checks’
the change candid dialogues with teams
Home Furnishing Stores (HFS) – A Case Study
• A large international retailer for several brands
• Operates in more than 20 countries with more than 40,000 employees
• Although the chain is very successful, top executives and HR team believed that
better performance was possible if the employees were more engaged
• The concept of engagement was pushed beyond just being engaged with work
but also being engaged with customers and community.
• The engagement would drive the four issues:
• Great place to work
• Great place to shop
• Great place to invest
• Great company for the community
The Engagement Model
-Customer satisfaction
Customer -Customer loyalty
-Customer complaints
HFS Engagement experience
-My role -Sales
-My team -Profits
Financial
-My customer -Shrinkages
performance -Efficiencies
-My responsibility -Retention
-My career
-Environment
-My leadership Community -Health
-My community performance -Education
-Low income