MINOR PROJECT

ON

“A comparative study of consumer behaviour towards Automobile

Industry

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE

DEGREE OF BACHELOR OF COMMERCE (HONS.) 2021-24

Submitted To: Submitted By:

Ms. Taranpreet Kaur Piyush Aggarwal

Assistant Professor 00814788821

BCOM(H) 2A

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT, STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

PSP Area, Plot No. 1, Sector 22, Rohini, Delhi – 110086

 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled ‘Autombile

Industry (Hyundai)’ under the guidance of “Ms. Taranpreet Kaur” in
partial fulfillment of the requirement for the award of degree of
Bachelor of Commerce at Maharaja Agrasen Institute of
Management Studies, Delhi. This is an original piece of work & I
have not submitted it earlier elsewhere.

Piyush Aggarwal
 CERTIFICATE

This is to certify that the project titled “Automobile Industry"is an

academic work done by “Piyush Aggarwal” submitted in the partial
fulfillment of the requirement for the award of the degree of
Bachelor Of Commerce from Maharaja Agrasen Institute of
Management Studies, Delhi, under my guidance & direction. To the
best of my knowledge and belief the data & information presented
by him/her in the project has not been submitted earlier.

Ms. Taranpreet Kaur

 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to Ms.

Taranpreet Kaur as well as Dr. Nand Kishore Garg (Maims Director),
Delhi who gave me the golden opportunity to do this wonderful
project on the topic, A comparative study of consumer behaviour
towards automobile industry which also helped me in doing a lot of
Research and i came to know about so many new things I am really
thankful to them. Secondly i would also like to thank my mentor
who helped me a lot in finalizing this project within the limited time
frame.
AUTOMOBILE
INDUSTRIES
BY: PIYUSH AGGARWAL
B.COM(H): 2A
 TABLE OF CONTENTS
S NO. PARTICULAR PAGE NO.
1 Introduction 7
2 History of Automobile 9
Industry
3 Literature Review 12

4 About the Organisation 23

5 History 25
6 Hyundai In India 29
7 History of Hyundai In 31
India
8 Awards and 40
Achievements
9 SWOT Analysis 43
10 Honda 52
11 Hyundai VS Hyundai 57
12 Primary Data 60
INTRODUCTION
 INTRODUCTION

The automotive industry has emerged as an important contribution to the

GDP of India. The word automotive comes from the Greek autos (self),
and Latin motivus (of motion), referring to any form of self-powered
vehicle. This term, as proposed by Elmer Sperry (1860-1930), first came into
use with reference to automobiles in 1898. The automotive industry is one
of the most dynamic sectors in India. Rising incomes have increased the
demand for cars and other vehicles, which is the main growth engine for the
automotive industry in India. The introduction of different funding
mechanisms and simple repayment plans also contributed to the growth of
the automotive industry. The automotive sector in India, including the sub-
components of the automotive industry and is one of the main economic
sectors, with extensive links to upstream and downstream with other key
sectors of the economy. It accounts for about 4% of India's gross domestic
product (GDP) and 5% of industrial production in India. The Indian auto
industry employs about 13 million people directly or indirectly, at present, a
number expected to double by 2016. The automotive industry comprises a
wide range of companies and organizations involved in the design,
development, manufacturing, marketing, and selling of motor vehicles. It is
one of the world's largest industries by revenue.
 HISTORY
OF
AUTOMOBILE
INDUSTRY
 HISTORY OF AUTOMOBILE INDUSTRY

The automotive industry began in the 1860s with hundreds of

manufacturers that pioneered the horseless carriage. For many decades,
the United States led the world in total automobile production. In 1929,
before the Great Depression, the world had 32,028,500 automobiles in use,
and the U.S. automobile industry produced over 90% of them. At that time,
the U.S. had one car per 4.87 persons. After 1945, the U.S. produced about 75
percent of world's auto production. In 1980, the U.S. was overtaken by Japan
and then became world leader again in 1994. In 2006, Japan narrowly
passed the U.S. in production and held this rank until 2009, when China took
the top spot with 13.8 million units. With 19.3 million units manufactured in
2012, China almost doubled the U.S. production of 10.3 million units, while
Japan was in third place with 9.9 million units. From 1970 (140 models)
over 1998 (260 models) to 2012 (684 models), the number of automobile
models in the U.S. has grown exponentially.
 RESEARCH OBJECTIVES OF STUDY
• Objective of the following study is analytical and exploratory , which
helps us examine a specific subject matter from the point of view of
general public

• We can find out what is demand of the public as a consumer in order to

study about it and mark it out in this project report.

• Moreover, we can know more about the company Hyundai and

increase our level of knowledge about the following
LITERATURE REVIEW
 LITERATURE REVIEW

• Shinde Govind P. & Dubey Manisha (2011):

The study has been conducted considering the segments such as passenger
vehicle, commercial vehicle, utility vehicle, two and three wheeler vehicle of
key players performance and also analyze SWOT analysis and key factors
influencing growth of automobile industry.
• Sharma Nishi (2011):
Studied the financial performance of passenger and commercial vehicle
segment of the automobile industry in the terms of four financial parameters
namely liquidity, profitability, leverage and managerial efficiency analysis
for the period of decade from 2001-02 to 2010-11. The study concludes that
profitability and managerial efficiency of Tata motors as well as Mahindra &
Mahindra ltd are satisfactory but their liquidity position is not satisfactory.
The liquidity position of commercial vehicle is much better than passenger
vehicle segment.
• Singh Amarjit & Gupta Vinod (2012):
An overview of automobile industry. Indian automobile industry itself as a
manufacturing hub and many joint ventures have been setup in India with
foreign collaboration. SWOT analysis done there are some challenges by the
virtue of with automobile industry faces lot of problems and some
innovative key features are keyless entry, electrically controlled
mechanisms enhanced driving control, soft feel interiors and also need to
focus in future on like fuel efficiency, emission reduction safety and
durability.

• Zafar S.M.Tariq & Khalid S.M (2012):

The study explored that ratios are calculated from financial statements
which are prepared as desired policies adopted on depreciation and stock
valuation by the management. Ratio is simple comparison of numerator and
a denominator that cannot produce complete and authentic picture of
business. Results are manipulated and also may not highlight other factors
which affect performance of firm by promoters.

• Ray Sabapriya (2012):

Studied the sample of automobile companies to evaluate the performance of
industry through indicators namely sales, production and export trend etc
for period of 2003-04 to 2009-10. The study finds that automobile industry
has been passing through disruptive phases by over debt burden, under
utilization of assets and liquidity instability. The researcher suggested to
improving the labour productivity, labour flexibility and capital efficiency for
success of industry in future.
• Dawar Varun (2012):
Study to analyze the effect of various fundamental corporate policy
variables like dividend, debit, capital expenditure on stock prices of
automobile companies of India. The study tends that dividend & investment
policy are relevant and capital structure irrelevant to stock prices.
• Mistry Dharmendra S. (2012):
Understood a study to analyze the effect of various determinants on the
profitability of the selected companies. It concluded that debt equity ratio,
inventory ratio, total assets were important determinants which effect
positive or negative effect on the profitability. It suggerted to improve
solvency as to reduce fixed financial burden on the company profit & give
the benefit of trading on equity to the shareholders.
• Murlidhar, A. Lok Hande & Rana Vishal S. (2013):
The author tries to evaluate the performance of Hyundai Motors Company
with respect to export, Domestic Sales, productions and profit after tax. For
this purpose, the pie chart and bar graph are used to show the performance
of company various years.
• Dharmaraj, A.and Kathirvel N. (2013):
Explored an overview of new industrial policy act 1991, which allow 100
percent foreign direct investment. An attempt is made to find out the effect
of FDI on financial performance of automobile industry. It is concluded that
the liquidity ratios shows minor changes and profitability shows an
increasing trend during post FDI when compared to pre FDI.
• Rapheal Nisha (2013):
The author tries to evaluate the financial performance of Indian tyre
industry. The study was conducted for period 2003-04 to 2011-12 to
analyze the performance with financial indicators, sales trend, export trend,
production trend etc. The result suggests the key to success in industry is to
improve labour productivity and flexibility and capital efficiency.
• Hotwani Rakhi (2013):
The author examines the profitability position and growth of company in
light of sales and profitability of Tata Motors for past ten years. Data is
analyzed through rations, standard deviations and coefficient of variance.
The study reveals that there not exists a strong relationship between sales &
profitability of company.
• Sharma Rashmi, Pande Neeraj & Singh Avinash (2013):
For understanding how social media monitoring can help diving the
consumer decision & also study. The functions of social media i.e. monitor,
responses amplify and lead at maruti Suzuki India ltd. The researcher had
discussion with social media team median managers for collecting data &
also visited the official social media sites of MSIL.
• Daniel A. Moses Joshunar (2013):
The study has been conducted to identify the financial strength and
weakness of the Tata motors Ltd. using past 5 year financial statements.
Trend analysis & ratio analysis used to comment of financial status of
company. Financial performance of company is satisfactory and also
suggested to increase the loan levels of company for the better performance.
• Dhole Madhavi (2013):
Investing the impact of price movement of share on selected company
performance. It advise due investors consider various factors before
choosing the better portfolio. Sentimental factors do play a role in price
movement only in short term but in long run annual performance is sole
factor responsible for price movement.
• Shende Vikram (2014):
This research will be helpful for the new entrants and existing car
manufacturing companies in India to find out the customer expectations and
their market offerings. The objective of study is the identification of factors
influencing customers performance for particular segment of cars.
• Azhagaiah R. & Gounasegaran (2014):
Recognized India’s per capita real GDP growth as one of key drivers of
growth for country’s automobile industry. The central government would be
set up various task forces on issue related to taxation, land acquisitions,
labour reform and skill development for auto industry.
• Buvaneswari .R & Kanimozhip (2014):
To study the credit worthiness of selected firms in Indian car industry,
tiruchy. Professor Edward Altman of New York University developed
method Z score analysis to predict the company failure or bankruptcy. To
measure the fiscal fitness of a company combined a set of five financial
ratios.
• Idhayajothi, R et al (2014):
The main idea behind this study is to analyze the financial performance of
Ashoka Leyland ltd. at Chennai. The result shows that financial performance
is sound and also suggested to improve financial performance by reducing
the various expenses.
• Huda Salhe Meften & Manish Roy Tirkey (2014):
Have studied the financial analysis of Hindustan petroleum corporation ltd.
The study is based on secondary data. The company has got excellent gross
profit ratio and trend is rising in with is appreciable indicating efficiency in
production cost. The net profit for the year 2010-11 is excellent & it is 8
times past year indicating reduction in operating reduction in operating
expenses and large proportion of net sales available to the shareholders of
company.
• Srivastava Anubha (2014):
Data analysis has been done using the top down approach ,i.e. Economic
analysis, industry analysis, company and technical analysis to find
relationship between automobile sector index with market index. Mahindra
and Mahindra have a great position on the stock market and will attract
investor and this could lead to expansion and growth. Thus Tata motors and
Maruti Suzuki need to take care of their stock and expansion.
• Sarangi Pradeepta Ketal (2014):
Undertook a study to forecast the future trend of automobile industry. The
study highlighted the six different experiments have been carried out for
period of 12 years data to estimate values for next 3 years. In each
experiment graph has been plotted using spreadsheet and then linear trend
has been drawn and expanded to calculate future values.
• Kumar Sumesh & Kaur Gurbachan (2014):
Automobile sector is the dominant player in economy of world. After
liberalization Indian automobile industry has emerged as a major
contributor to India’s GDP. The study identified that there is no significant in
the means score of various financial ratios of Maruti Suzuki and Tata motors
but in meeting their long term obligations and efficacy of utilizing the assets
show the significant difference in the efficiency of both the firms.
• Krishnaveni, M. & Vidya, R. (2015):
Find that Indian automobile industry is a high flying sector these days and
emerging as an export hub in wake of liberalisation and globalization. This
paper revises the category wise production, sales and exports of automobile
industry in India. Industry growth can be viewed in term of pre and post
liberalization. As government allows 100 percent FDI, increase 15% in
customs duty on cars and MUVs to encourage local manufacturer and
concessional import duty on specified parts of hybrid vehicles.
• Sarwade Walmik Kachru (2015):
Analyzed the effects of liberalization, government delicensing and liberal
trade policies on the growth of Indian auto mobile industry .The study
recommends that investing four- wheeler is going to be smart potion not
only in India but all around the world.

• Becker Dieter (2015):

The report shows about the current state and future prospects of the
worldwide automobile industry. This survey report the manufacturer,
executive and consumer views about four aspects, mobility culture, tech-
nological fit, business model readiness and market share.
• Surekha B. & Krishnalah K.Rama (2015):
This study reveals the prosperity of Tata motors company. It can be
concluded that inner strength of company is remarkable. Company can
further improve its profitability by optimum capital gearing, reduction in
administration and financial expenses for the growth of company.
• Anu B. (2015):
Made an attempt to examine the relationship between capital structure
indicators, market price per shares and also to test relationship between
debt-equity and market price per share of selected companies in industry.
The study concludes that all three companies support the hypothesis that
there is relation between debt-equity and MPS.
• Maheswari, V. (2015):
Made an attempt to analyze the financial soundness of the Hero Honda
motors limited have identified three factors, namely liquidity position,
solvency position and profitability position based on the study of period
2002 to 2010 using ratio analysis.
• Agarwal, Nidhi (2015):
The study focus on the comparative financial performance of Maruti Suzuki
and Tata motors ltd. The financial data and information required for the
study are drawn from the various annual reports of companies. The liquidity
and leverage analysis of both the firms are done. To analyze the leverage
position four ratios are considered namely, capital gearing, debt-equity, total
debt and proprietary ratio. The result shows that Tata motors ltd has to
increase the portion of proprietor’s fund in business to improve long term
solvency position.
• Nandhini, M. & Sivasalthi, V.(2015):
Have studied the impact of both financial leverage as well as operating
language on the profitability of TVS motor company. The result shows that
company suffers from certain weakness & suggested to control fixed cost as
well as variable cost to gain adequate profits.
• Jothi, K. & Kalaivani, P. (2015):
Studied the comparative performance of Honda Motors and Toyota Motor
that both companies have satisfactory short term liquidity position. As for as
cash ratio concerned Honda company has upper hand upper hand in sound
cash management practice during the study period. In case of profitability it
is rising from the both of companies but remained much higher earning
potential in Honda motor ltd.
• Krishnaveni , M. & Vidya, R (2015):
Author has selected 87 companies out of 242 companies in capital line
database to discuss the standard current ratio of automobile industry is
matched with tractor and four sectors like engine parts, lamps, gears and
ancillaries with standard norms. The study concludes that current and
liquidity ratio of automobile industry is matched with tractor and the four
sectors but other sectors have to improve the repaying capacity to
strengthen the financial aspects.
• Takeh Ata & Navaprabha Jubiliy (2015):
Author has made conceptual model to outline the impact of capital structure
on the financial performance i.e. capital structure is independent variable
that value is measured by using four ratios namely, financial debt, total debt
equity, total asset debt and interest coverage ratio where as financial
performance is dependent variable that value is measured by using four
ratios as return on assets, return on equity , operating profit margin and
return on capital employed. Researcher has selected 13 major steel
industries and applied various statistical tools like standard deviation,
correlation matrix, anova etc are employed for testing hypothesis with help
of SPSS22.
• Kumar Rakesh Rasiklalajani & Bhatt Satyaki J. (2015):
The proposed research is intended to examine the trend and pattern of
financing the capital structure of Indian companies. The study is to analyze
the determinants of total debt ratios as well as determinants of short term
and long term ratios.
• Kumar Neeraj & Kaur Kuldip (2016):
Made an attempt to test the size and profitability relationship in the Indian
automobile industry. To analyze the relationship linear regression model as
well as cross-sectional has been employed for the year 1998to 2014. For
profitability analysis two different measures have been used (i) ratio of net
profit to total sales turnover (ii) ratio of net income to net assets plus
working capital and for form size two indicators used namely, total sales
turn over and net assets. The time series analysis showed the positive
relationship between firm size and profitability but crosssectional show no
relationship between firm size and profitability.
• Ravichandran, M. & Subramanium M Venkata (2016): The main idea
behind this study is to assessment of viability, stability and profitability of
Force motors limited. Operating position of the company can be measured
by using various financial tools such as profitability ratio, solvency ratio,
comparative statement & graphs etc. This study finds that company has got
enough funds to meet its debts & liabilities.
• Mathur Shivam & Agarwal Krati (2016):
Ratio’s are an excellent and scientific way to analyze the financial
performance of any firm. The company has received many awards and
achievements due to its new innovations and technological advancement.
These indicators help the investors to invest the right company for expected
profits. The study shows that Maruti Suzuki limited is better than Tata
motors limited.
• Jothi, K. & Geethalakshmi, A. (2016):
This study tries to evaluate the profitability & financial position of selected
companies of Indian automobile industry using statistical tools like, ratio
analysis, mean, standard deviation, correlation. The study reveals the
positive relationship between profitability, short term and long term capital.
• Kumar Mohan M.S, Vasu. V. and Narayana T. (2016):
The study has been made through using different ratios , mean, standard
deviation and Altman’s Z score approach to study the financial health of the
company. The study reveals there is a positive correlation between liquidity
and profitability ratios except return on total assets as well as Z score value
indicate good health of the company.
• Kaur Harpreet (2016):
The author tries to examine the qualities & quantities performer of maruti
Suzuki co. & how had both impact on its market share in India, For this study
secondary data has been collected from annual reports, journals, report
automobile sites. Result shows that MSL has been successfully leading
automobile sector in India for last few years.
 ABOUT
THE ORGANIZATION
 ABOUT THE ORGANIZATION

• HYUNDAI

Hyundai Motor Company, often abbreviated to Hyundai Motors and

commonly known as Hyundai is a South -
Korean multinational automotive manufacturer headquartered in Seoul,
South Korea. Hyundai Motor Company was founded in 1967. Currently, the
company owns 33.88 percent of Kia Corporation, and also fully owns two
marques including its luxury cars subsidiary, Genesis Motor, and an electric
vehicle sub-brand ,Those three brands altogether comprise the Hyundai
Motor Group. Hyundai operates the world's largest integrated automobile
manufacturing facility in Ulsan, South Korea which has an annual production
capacity of 1.6 million units. The company employs about 75,000 people
worldwide. Hyundai vehicles are sold in 193 countries through
5,000 dealerships and showrooms.
HISTORY
 HISTORY
Chung Ju-Yung founded the Hyundai Engineering and Construction
Company in 1947. Hyundai Motor Company was later established in
1967, and the company's first model, the Cortina, was released in
cooperation with Ford Motor Company in 1968. When Hyundai
wanted to develop their own car, they hired George Turnbull in
February 1974, the former managing director of Austin Morris
at British Leyland.

Chung Ju-Yung(November 25, 1915-March 21,2001)

He in turn hired five other top British car engineers. They were body
designer Kenneth Barnett, engineers John Simpson and Edward
Chapman, John Crosthwaite, formerly of BRM, as chassis engineer and Peter
Slater as chief development engineer. In 1975, the Pony, the first South
Korean car, was released, with styling by Giorgio Giugiaro of Ital Design and
powertrain technology provided by Japan's Mitsubishi Motors. Exports
began in the following year to Ecuador and soon thereafter to the Benelux
countries. Hyundai entered the British market in 1982, selling 2993 cars in
their first year there.
In 1984, Hyundai began exporting the Pony to Canada, but not to the United
States, as the Pony would not pass emissions standards there. Canadian
sales greatly exceeded expectations, and it was at one point the top-selling
car on the Canadian market. In 1985, the one millionth Hyundai car was
built. Until the 1986 introduction of the larger Hyundai Grandeur, Hyundai
offered a locally assembled Ford Granada for the South Korean executive
market. The import of these knocked down kits was permitted as long as
Hyundai exported five cars for every single Granada brought in (the same
demands were placed on Kia).
In 1986, Hyundai began to sell cars in the United States, and the Excel was
nominated as "Best Product #10" by Fortune magazine, largely because of its
affordability. The company began to produce models with its own
technology in 1988, beginning with the midsize Sonata. In the spring of
1990, aggregate production of Hyundai automobiles reached the four million
mark. In 1991, the company succeeded in developing its first proprietary
gasoline engine, the four-cylinder Alpha, and also its own transmission, thus
paving the way for technological independence.
In 1996, Hyundai Motor India Limited was established with a production
plant in Irungattukottai near Chennai, India.
In 1998, Hyundai began to overhaul its image in an attempt to establish itself
as a world-class brand. Chung Ju Yung transferred leadership of Hyundai
Motor to his son, Chung Mong Koo, in 1999. Hyundai's parent
company, Hyundai Motor Group, invested heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or
100,000-mile (160,000 km) warranty to cars sold in the United States and
launched an aggressive marketing campaign.
In 2004, Hyundai was ranked second in "initial quality" in a survey/study
by J.D. Power and Associates in North America. Hyundai is now one of the
top 100 most valuable brands worldwide according to Interbrand. Since
2002, Hyundai has also been one of the worldwide official sponsors of
the FIFA World Cup.
In 2006, the South Korean government initiated an investigation of Chung
Mong Koo's practices as head of Hyundai, suspecting him of corruption. On
28 April 2006, Chung was arrested, and charged for embezzlement of
100 billion South Korean won (US$106 million). As a result, Hyundai vice
chairman and CEO, Kim Dong-jin, replaced him as head of the company.
On 30 September 2011, Yang Seung Suk announced his retirement as CEO of
Hyundai Motor Co. In the interim replacement period, Chung Mong-koo and
Kim Eok-jo will divide the duties of the CEO position.
In 2014, Hyundai started an initiative to focus on improving vehicle
dynamics in its vehicles and hired Albert Biermann, former Vice President of
Engineering at BMW M to direct chassis development for Hyundai vehicles;
stating "The company intends to become a technical leader in ride and
handling, producing vehicles that lead their respective segments for driver
engagement."
On 14 October 2020, Euisun Chung was inaugurated as the new chairman of
the Hyundai Motor Group. His father, Chung Mong-Koo, has been made
Honourary Chairman.
In April 2021, the company said that its profits rose by 187%, the highest
rise in four years. The company recorded a profit of $1.16 billion from the
beginning of 2021 until March
HYUNDAI
IN
INDIA
 HYUNDAI IN INDIA

Hyundai Motor India Limited (HMIL) was formed on 6 May 1996. During the
entry of Hyundai in 1996, fellow South Korean Daewoo had entered the
Indian automobile market just three years before,
while Ford, Opel and Honda had entered less than a year back. Hyundai's
first car in the country, the Hyundai Santro was launched on 23 September
1998 and was considered a success. It became the second best-selling car in
the country from 2000.
Hyundai Motor India Limited is currently the second largest auto exporter
from India. It is making India the global manufacturing base for small cars.
Hyundai has two manufacturing plants in India located at Sriperumbudur in
the Indian state of Tamil Nadu. Both plants have a combined annual capacity
of 600,000 units. In the year 2007, Hyundai opened its R&D facility
in Hyderabad, employing now nearly 450 engineers from different parts of
the country. Hyundai Motor India Engineering (HMIE) gives technical &
engineering support in vehicle development to Hyundai's main R&D centre
in Namyang, Korea.
In 2007, Hyundai started its support engineering centre with CAD/CAE
teams in Hyderabad, India. Hyundai expanded its engineering activities in
India with Vehicle Engineering team in 2010. In 2011, Hyundai started its
design activities at Hyderabad R&D Centre with Styling, Digital Design &
Skin CAD Teams and Packaging team. Indian engineers are heavily involved
in the making of Indian-oriented Hyundai vehicles including the i10, i20,
along with other global cars.
In June 2017, The Competition Commission of India imposed ₹87 crore
penalty for unfair business practices with respect to providing discounts for
cars.
HISTORY
OF
HYUNDAI
IN
INDIA
 HISTORY OF HYUNDAI IN INDIA
HMIL's first car, the Hyundai Santro was launched on 23 September 1998
and was a runaway success. Within a few months of its inception HMIL
became the second largest automobile manufacturer and the largest
automobile exporter in India. Hyundai Motor India Limited (HMIL) is a
wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea
and is the largest passenger car exporter and the second largest car
manufacturer in India.

(Hyundai Motor India Limited (HMIL) FIRST CAR)

HMC has set up a research and development facility (Hyundai Motor India
Engineering – HMIE) in the cyber city of Hyderabad.
As HMC's global export hub for compact cars, HMIL is the first automotive
company in India to achieve the export of 10 lakh cars in just over a decade.
HMIL currently exports cars to more than 87 countries. It has been the
number one exporter of passenger cars of the country for the eighth year in
a row.
To support its growth and expansion plans, HMIL currently has 1200 strong
dealer network and more than 1,309 strong service points across India.In
July 2012, Arvind Saxena, the Director of Marketing and Sales stepped down
from the position after serving the company for seven years. In August 2018,
Rakesh Srivastava, Director of Sales and Marketing at Hyundai India,
resigned from his position after serving for six years.
Hyundai India Current Models (2022)

Model Indian Current model

introduction
Introduction Update
(model (facelift)
code)

Hatchback

Grand 2007 2019 (AI3) –

i10
Nios

i20 2008 2020 (BI3) –

Sedan

Aura 2020 2020 (AI3) –

Verna 2006 2017 (HCi) 2020

SUV/crossover
Venue 2019 2019 (QXi) 2022

Creta 2015 2020 (SU2i) –

Alcazar 2021 2021 (SU2i –

LWB)

Tucson 2005 2022 (NX4)

Electric

Kona 2019 2019 (OS) –

Electric
 DISCONTINUED MODELS
MODEL NAME INTRODUCED IN LASTED
YEAR TILL

Hyundai (1998,2018) (2014,2022)

Santro

Hyundai (1999) (2013)

Accent

Hyundai (2001) (2014)

Sonata

Hyundai (2003) (2007)

Terracan
Hyundai Getz (2004) (2009)

Hyundai Santa (2004) (2017)

Fe

Hyundai (2004) (2022)

Elantra

Hyundai Eon (2011) (2019)

Hyundai Xcent (2014) (2020)
 SALES AND EXPORTS
YEAR DOMESTIC EXPORTS TOTAL
SALES
1998 8,447 0 8,447
1999 17,627 20 17,647
2000 82,896 3,823 86,719
2001 87,175 6,092 93,267
2002 1,02,806 8,245 1,11,051
2003 1,20,325 30,416 1,50,741
2004 1,39,759 75,871 2,15,630
2005 1,56,291 96,560 2,52,851
2006 1,86,174 1,13,339 2,99,513
2007 2,00,411 1,26,749 3,27,160
2008 2,45,397 2,43,919 4,89,316
2009 2,89,863 2,70,017 5,59,880
2010 3,56,717 2,47,102 6,03,819
2011 3,73,709 2,42,330 6,16,039
2012 3,91,276 2,50,005 6,41,281
2013 3,80,000 2,33,260 6,13,260
2014 4,10,000 1,91,221 6,01,221
2015 4,76,001 1,67,268 6,43,269
2016 5,00,537 1,61,517 6,62,054
2017 5,27,320 1,50,901 6,78,221
2018 5,50,002 1,60,010 7,10,012
2019 5,10,260 1,81,200 6,91,460
HMIL currently exports vehicles to over 92 countries across Africa, Middle
East, Latin America, Australia and Asia. It has been India's number one
exporter for the last 10 years consecutively.
In February 2010 HMIL achieved a record export of 1 million units. HMIL
has been consecutively awarded "Top Exporter Of The Year" for 10 years by
EEPC. The Highest Exported volume was 2,70,017 in year 2009. Now, it has
moved down as fourth largest car exporter following Maruti
Suzuki, Volkswagen and Nissan.
 AWARDS
AND
ACHIEVEMENTS
 AWARDS AND ACHIEVEMENTS

• 2008 — Hyundai i10

• 2014 — Hyundai Grand i10
• 2015 — Hyundai Elite i20
• 2016 — Hyundai Creta
• 2018 — Hyundai Verna
• 2020 — Hyundai Venue
• 2021 - Hyundai i20

• J D Power Appeal Awards 2016 demonstrating excellence of 'Made In

India' Products as per global standards for Grand i10, Elite i20 & Creta.
• JD Power Indian Customer Satisfaction Award 2017 – For Ranking
Number 1 in After Sales Customer satisfaction.
 BRAND AMBASSADOR
ADITI ASHOK (INDIAN GOLFER)
Indian golfer Aditi Ashok has signed a two-year memorandum o f
understanding (MoU) HMIL.
Hyundai Motor India has appointed top golfer Aditi Ashok as its new brand
ambassador for a two-year period. The carmaker, which is looking to enhance
its connect with young India, has signed an MoU with Aditi Ashok, the 2020
Arjuna awardee.
Seon Seob Kim, MD and CEO, Hyundai Motor India, said, “It is a moment of
great pride for us to announce this association with Ms. Aditi Ashok, one of
the youngest and finest golfers in India today. Our association with Ms. Aditi
Ashok reflects our brand’s vision to inspire people, especially women in
sports to be their true self and stand by their choices.

Our commitment towards creating a gateway of opportunities for emerging

talent has been a key focus this year. We are consciously advancing in
creative formats to craft pathbreaking experiences, through a series of
innovative consumer engagement programs”.

SS Kim, MD and CEO, Hyundai Motor India and Aditi Ashok display the MoU.

As part of the Sports Association, Aditi will represent Hyundai in national and
international sports tournaments and championships.
 SWOT ANALYSIS OF HYUNDAI

For Hyundai, SWOT analysis can help the brand focus on building upon its
strengths and opportunities while addressing its weaknesses as well as
threats to improve its market position.
STRENGHTS
 Hyundai Strengths

The strengths of Hyundai looks at the key aspects of its business which gives
it competitive advantage in the market. Some important factors in a brand's
strengths include its financial position, experienced workforce, product
uniqueness & intangible assets like brand value. Below are the Strengths in
the SWOT Analysis of Hyundai :

1. Hyundai Motors company is one of the largest car manufacturers in the

world
2. Hyundai vehicles are sold in more than 190 countries through some 5,000
dealerships and showrooms worldwide
3. Hyundai sells close to 4 million vehicles per year
4. The company has excellent branding and advertising by having celebrity
brand ambassadors
5. Hyundai Motors company has over 75,000 employees globally
6. The company has an excellent product portfolio including wide range of
hatchbacks, sedans and SUV's
7. Hyundai has a strong presence in motorsport and has been actively
involved in sponsorships
8. Electric and hybrid cars offered by the company have enhanced its brand
image
9. The brand consciously invests in research & development and ensures it
makes high-end, high-performance safe vehicles
Weakness
 Hyundai weakness

The weaknesses of a brand are certain aspects of its business which are it
can improve to increase its position further. Certain weaknesses can be
defined as attributes which the company is lacking or in which the
competitors are better. Here are the weaknesses in the Hyundai SWOT
Analysis:

1. Hyundai faces tremendous competition means limited market share

growth.
2. Controversies regarding fuel engines & incorrect advertising have hurt the
brand in the past.
Opportunities
 Hyundai Opportunities

The opportunities for any brand can include areas of improvement to

increase its business. A brand's opportunities can lie in geographic
expansion, product improvements, better communication etc. Following are
the opportunities in Hyundai SWOT Analysis:

1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for
the future.
2. Tapping emerging markets across the world can help Hyundai build a
global brand.
3. Fast growing automobile market can be tapped by the company.
4. Innovation into hybrid cars as well as electric variants can help the brand.
Threats
 Hyundai Threats

The threats for any business can be factors which can negatively impact its
business. Some factors like increased competitor activity, changing
government policies, alternate products or services etc. can be threats. The
threats in the SWOT Analysis of Hyundai are as mentioned:

1. Government policies for the automobile sector across the world.

2. Ever increasing fuel prices can lead to reduction in purchase of passenger
car segment.
3. Intense competition from global automobile brands can reduce market
share of Hyundai.
4. Hyundai's business can be affected by substitute modes of public
transport like buses, metro trains etc.
HONDA
 HONDA
Honda Motor Co., Ltd. is a
Japanese public multinational conglomerate manufacturer of automobiles,
motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since
1959, reaching a production of 400 million by the end of 2019, as well as the
world's largest manufacturer of internal combustion engines measured by
volume, producing more than 14 million internal combustion engines each
year. Honda became the second-largest Japanese automobile manufacturer
in 2001. In 2015, Honda was the eighth largest automobile manufacturer in
the world.
Honda was the first Japanese automobile manufacturer to release a
dedicated luxury brand, Acura, in 1986. Aside from their core automobile
and motorcycle businesses, Honda also manufactures garden
equipment, marine engines, personal watercraft, power generators, and
other products. Since 1986, Honda has been involved with artificial
intelligence/robotics research and released their ASIMO robot in 2000. They
have also ventured into aerospace with the establishment of GE Honda Aero
Engines in 2004 and the Honda HA-420 HondaJet, which began production
in 2012. Honda has two joint-ventures in China: Dongfeng
Honda and Guangqi Honda.
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into
research and development. Also in 2013, Honda became the first Japanese
automaker to be a net exporter from the United States, exporting 108,705
Honda and Acura models, while importing only 88,357
 CURRENT MODELS
Current models
Model Indian Current model
introduction
Introduction Update
(facelift)

Hatchback

Jazz 2009 2015 2020

Sedan

Amaze 2013 2018 2021

City 1998 2020

SUV/crossover

WR-V 2017 2017 2020

 DISCONTINUED MODELS
MODEL NAME INTRODUCED LASTED TILL
IN
Honda 2000 2020
Accord

Honda CRV 2003 2020

Honda Civic 2006 2020

Honda Brio 2011 2019

Honda 2014 2018

Mobilio

Honda BRV 2016 2020

HONDA
VS
HYUNDAI
 HONDA VS HYUNDAI
PRICE AND AFFORDABILITY:
Hyundai cars come at an affordable price compared to their Honda
counterparts. The cheapest and costliest models of Hyundai are Hyundai
2019 Accent and 2018 Santa Fe, respectively. The prices of Hyundai cars
range from $14,000 to $41,000. If you see the car price range of Honda
vehicles, it hovers between $16,000 and $48,000. The 2019 Honda Fit is the
cheapest model and the 2018 Pilot is the most expensive one.
Besides, Hyundai cars are more economical when it comes to fuel
consumption. Also, you will need to spend less on repair and maintenance
costs for these vehicles because of Hyundai’s long-term warranties.
VARIETIES IN MODELS:
Honda cars are top-ranked in most of the vehicle categories, except for some
variants. On the other hand, all hybrid models of Hyundai are excellent in
quality.
Honda emerges as the best in both small- and mid-size category. Also, 2018
Honda CR-V overpowers 2018 Hyundai Tucson in the compact SUV category.
Nevertheless, Hyundai is the winner in the subcompact SUV category as
drivers rank Hyundai Kona better than Honda HR-V.
WARRANTY:
Hyundai offers the longest warranty in the whole automobile industry. So,
Honda can no way beat Hyundai in this section. The subcategories of the
Hyundai warranty are:
Powertrain Warranty: With Hyundai, you will get a 10-year or 100,000
miles limited warranty. With Honda, the offer includes a limited warranty
for 5-year or 60,000 miles.
New Vehicle Warranty: For Hyundai, it is 5 years or 60,000 miles, while for
Honda, it is 3-year or 36,000 miles.
Hybrid Battery Warranty: Compared to Hyundai’s lifetime hybrid battery
warranty, Honda users get an 8-year or 100,000 miles of limited warranty.
Roadside Assistance: Both Hyundai and Honda offer roadside assistance
service. However, Hyundai again beats Honda by offering a 5-year of
roadside assistance for unlimited miles. On the other hand, Honda offers a 3-
year or 36,000 miles of roadside assistance.
PRIMARY DATA
CONCLUSION
 CONCLUSION
The automobile industry is one of the most important drivers of the
economic growth of India and one with high participation in global value
chains. The growth of this sector has been on the back of strong government
support which has helped it carve a unique path among the manufacturing
sectors of India
BIBLIOGRAPHY
 BIBLIOGRAPHY

Books:
• Kothari, C.R., Research Methodology, New Age Publications.

• Malhotra, Naresh K., Marketing Research, An Applied Orientation,

Fourth Edition, Pearson Prentice Hall, 2005, Part II, pp. 71-340.
• Chisnall, P.M. (1985). Marketing: A Behavioral Analysis. 2nd edn.
McGraw-Hill.
Newspapers:
• The Economic Times
• The Times of India
• Navbharat Times

Webliography:
• www. automobile industry.com
• www. Hyundai Motors India Limited.com
• www. .com
• www. HMIL SWOT Analysis.com
ANNEXURE
 ANNEXURE

Automobile Industry Survey Form

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