Methods of Customer Profiling and Segmentation

Customer profiling is like creating a detailed picture of your ideal customer. You consider things like age, interests,
and what they buy.
This way, you can understand your customers better and cater to their specific needs. You might offer special
discounts to high-value customers, or show online ads to people who prefer online shopping

Use a customer profiling template

- A customer profile is a detailed description of your target audience
Ex: Coffee Shop (Demographic: Age (18-40) Near at shop/school
Needs & Goals: Wants a quick and delicious coffee drink on the go
Choose customer profiling software
- Customer profiling software is a tool used to gather data about current customers, analyze their behaviors
and create profiles that highlight the features they have in common
Instead of keeping this information scattered in your head, you could choose customer profiling software.
Here's how it might help
Ex: Bakery sells cupcakes.
Analyze demographics
- Understanding demographics, needs, and how your product fits in, you can target your marketing (like
online ads for young, active people) and product development (focusing on features that address their
goals).
Collecting customer’s feedback
- One of the methods to create a customer’s profile is by giving an interview and surveys.
Review customer journey map
- Customer journey map is like a step-by-step story of your customer's experience. It tracks how they
interact with your business, from discovering you to buying something and beyond. By understanding
their feelings and actions at each touchpoint, you can improve their experience and keep them happy!
Focus on the problem and solution
- By looking at current users and their actions, you can see what works and what doesn't. This helps you
refine your app to address their needs even better. Basically, you're building a solution (your app) that
tackles their specific problems.
Ex: Who: Who are your ideal customers? What are their demographics and needs?
Why: Why would they use your app? What problems does it solve for them?
Examine contextual details
- You look at all the details - demographics, needs, and how they interact with your business. This helps you
understand them better and tailor your approach to truly assist them.

Understand the industry

- Knowing your industry is like having a map. It helps you see who else is around (competition) and where
your brand fits in. By understanding the industry, you can create a unique identity for your product or
service, making it stand out from the crowd.

Build personas

- Imagine creating fictional customers (personas) to represent your ideal audience. These personas group
similar people together based on their needs and interests.

Ex: 1: Eco-conscious Student (Sarah, 22):

Needs & Interests: Affordable, eco-friendly clothes that are trendy and comfortable.