Introduction

to

MEDIA
and
Media, the plural of medium, broadly describes all
channels of communication, including everything
from printed paper to digital data. Media comprises
news, art, educational content, and any form of
information that can reach or influence people,
including television, radio, books, magazines, and
the internet.
The traditional classification of the media
established three categories: primary (that
do not involve machinery), secondary
(technically enhanced for broadcast) and
tertiary (both sender and receiver use a
device).
1) Mass information media. Whose
transmitter can reach numerous
receivers in a normally daily, regular
and unidirectional informative act
(without interchange of roles).
2) Interpersonal communication media.
That connect two or more people in a
private and often intimate way,
allowing the exchange of roles
(bidirectionality).
3) Entertainment media. Whose scope
is usually massive and oriented to
leisure and enjoyment, often hand in
hand with the arts, mass culture or
contemporary forms of community.
1.
Television. One of the great
protagonists of our times. There is a
television set in practically every
house in the world, broadcasting its
variety content, news, entertainment
and advertising through the
thousands of existing channels.
2.
Radio. The great displaced by the
television invention, today occupies
a place in transport vehicles that
cannot do without the sight and
attention of their driver, as well as in
the formation of communities vintage
listeners.
3.
The newspaper. Among the most
important and long-established mass
media, the written press continues to
be one of the main ones, although its
gradual migration to digital formats is
accused. Advertising, information and
opinion have a place in their
economical and disposable format.
4.
The phone traditional. Created in 1877,
it is a device in frank disuse, displaced
by the vertiginous growth of the mobile
phone and Internet communications. It
responds to a model of sound and
static communication very from the last
century.
5. Cell phone. One of the booming
communication media, hand in hand with
the Internet, the cell phone has
surpassed the traditional schemes of the
home phone, incorporating the sending
of messages and information of all kinds
through different remote exchange
services.
6. Post mail. Still in use in many
countries for purchasing and
sending official communications,
but totally displaced by modern
means of communication. Britain, in
fact, boasts of having the best
postal service in the world.
7. The fax. The fax (facsimile) was an
important predecessor of
contemporary image transmissions.
It allowed the sending of images
converted into digital impulses
through the telephone network. A
hybrid between phone and copier.
8. Cinema. Invented at the end of the
19th century, it is sustained today
thanks to new technologies (today
almost everything is digital), being
a favorite medium of millions of
viewers worldwide.
9. Internet. The great source of contemporary
emissions and communications, the network
of networks, the information superhighway
whatever we want to call it, it is the most
powerful means of data transmission in the
world. It functions as a global, fast and
diversified packet broadcast and protocol
system.
10. The Book. Perhaps not as fast, or massive, or
modern as other media, the book remains the
everlasting medium for communicating to a
sender and to several receivers (one at a time
per book), both in terms of information and
entertainment. It’s portable, inexpensive, and
traditional, but it goes against contemporary
speed.
Create a Venn Diagram that
illustrates your understanding
of the concepts below in terms
of use and purpose.