A STUDY ON EMPLOYEE RECRUITMENT AND SELECTION PROCESS

AT BATA

Department of Business Administration

Patna Women’s College
(Autonomous)
Patna University

SUBMITTED BY: SUBMITTED TO:

ALICE DR. PALLAWI KUAMR

DEPARTMENT OF BUSSINESS HEAD OF DEPARTMENT

ADMINISTRATION DEPARTMENT OF
EXAM ROLL: BUSINESS ADMINISTRATION
20BBA00072
ROLL:01

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 ACKNOWLEDGEMENT
Gratitude and gratification are a part of the gesture, which needs to be displayed and
mentioned by a student. Acknowledgement is not mere formalities but an expression of deep
gratitude. This project report is the product of inspiration as well as juncture of my heart is
filled with the feeling of gratitude to them whose efforts made this task a reality.

This project report bears imprint of many persons. First of all, I express deep gratitude to Mr.
Ram Babu, Human Resource Manager, Bata.

I am thankful to my guide Dr. Pallawi Kumar who co-operated whole heartedly during my
project and also thankful to my professor’s and friend’s whose help was immense.

Alice

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 PATNA WOMEN’S COLLEGE
Autonomous
PATNA UNIVERSITY
3rd Cycle NAAC Accredited at ‘A’ Grade with CGPA 3.58/4
'College with Potential for Excellence' (CPE) status accorded by UGC

CERTIFICATE
This to certify that this project has been prepared by Alice
Of session 2020-2023, in partial fulfilment of the
requirements for the degree of BBA, is an original work
carried out by her under the guidance of teachers of the
department during the period of 16 February 2023 to 16
March 2023.

(Supervisor) ( Examiner )

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 CONTENT
CHAPTER 1
• BRIEF PROFILE OF BATA…………………………………………………......…5
• OBJECTIVE BEHIND TOPIC SELECTION……………………………………....6
CHAPTER 2
• OBJECTIVE OF STUDY……………………………………………………….…..7
• HYPOTHESIS………………………………………………………………………8
• RARCH METHODOLOGY………………………………………………………...9
CHAPTER 3
• ANALYSIS AND INTERPRETATION………………………………………..….10
CHAPTER 4
• FINDINGS OF THE STUDY………………………………………………….….,16
CHAPTER 5
• CONCLUSION …………………………………………………………………….24
• RECOMMENDATIONS………………………………………………………...…25
• LIMITATIONS…………………………………………………………………..…26

ANNEXURES
• QUESTIONAIRE

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 CHAPTER 1
COMPANY PROFILE

Overview of Bata Shoe Company (Bangladesh) Limited: Bata Shoe Company (Bangladesh)
Limited is a huge multinational company. This company has the operation in more than 70
countries in the world and not only this, the company serves over 1 million customers
worldwide each day. Mainly Bata Shoe Company (Bangladesh) Limited they manufactures
and also deliver footwear to their customers. Not only the footwear they also sell the
accessories items and hosiery. Bata also brought formal shoes, casual shoes, sandals, sports
shoes for men women and kids as well for their customers. Bata offers closed shoes and flip-
flops too. Not only the footwear items Bata has been gaining good reputation for their
accessories as well. Such as ladies bag (handbag), men’s bag, school bag for kids, belts etc.
Bata has been selling all these products under the name of Bata, Power, Sandak, Comfit,
Weinbreinner etc. Bata has 261 outlets across the whole country and 13 wholesale depots.
Being one of the best in the business in the country still Bata is trying how to make their
customers even more happy, how to keep the price in control for all income level customers,
how to make the products more long lasting and all.

Though Bata has been a business organization that is why they have been making profit by
serving people. Mainly they have been selling footwear and accessories but still there are
some others stuffs are also included in their business operation and they are : 

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 Wholesaling: BSO Which stands for Bata Shoe Organization and this organization (BSO)
has a different brand image in the wholesaling market place. They get more advantages and
all other facilities than any other organization or businesses. But the biggest advantage that
Bata Shoe Organization (BSO) gets is they get high quality products but comparatively at a
cheap price which means at a local price and Bata has been getting this offer from global
economies of scale. Retailing: Bata shoe company limited they studied really hard in terms
of understanding customer mind, their wants and desire towards their products. And based on
that Bata has been making their products by thinking their customer’s lifestyle, income level,
desire and everything. And all these stuffs made BSO which is Bata Shoe Organization
world’s one of the best in the business.

Manufacturing: Bata Shoe Company (Bangladesh) Limited is the very first one who built
manufacturing plant for making shoes on large scale in the country. Basically the founder of
Bata Mr. Tomas had a different thinking from the very early of his business just to take the
shoemaking industry at the top among all other industries in the world and from that
perspective Tomas is really a succeed person today. Behind his success his high thinking and
high hope played a vital part which we have to admit.

SWOT Analysis of Bata Shoe Company

STRENGTH WEAKNESS
• Loyal customers • Not much promotional activities
• Potential target market • High cost structure
• Skilled management team • Import duties are high
• High brand image • Not that much effort are provided
• Quality products to attract new group of customers.
OPPORTUNITIES THREATS
• Rise in export • Disruption of consistent supply
• Online selling service • High price of high production
• Modernizing stores cost
• Other rival local brands are also
out there which a threat is.

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 OBJECTIVE OF TOPIC SELECTION

• To study fact about Bata as a group.

• To have practical experience about recruitment and selection procedure
• To analyse recruitment policies of the firm.
• To know about several steps involved in recruitment and selection procedure.
• To know planning and strategy carried out at different levels of management

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 CHAPTER 2

OBJECTIVE OF STUDY

Merchandising is very much comprehensive and complex industry. It deals with different
areas to capture the market and it requires huge promotional activities to survive. But, most
of all it needs to have a structured administrative system which will be followed by the
employees of the organization. The Administrative and the HR policy should be made in such
Page | 8 a way that it reflects the need and demands of the employees to make them happy.
We will focus deeply into the recruitment and will see how it is working to manage all the
employees and the total system of the organization. Based on the above facts, the specific
objectives of the study are as follows:

• To judge the efficiency and effectiveness of recruitment and selection

procedure in Bata.
• To know about the source of recruitment.
• To gain knowledge of the selection procedure adopted.
• To understand the internal recruitment process in the organisation.
• To identify problems faced in managing talent pool.

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 HYPOTHESIS
• Recruitment and selection process is carried out with ease.
• Effective recruitment and selection is based on company HR need.
• Talent pool is effectively managed in Bata.
• Proper strategies are followed to make recruitment and selection procedure a
success.

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 RESEARCH METHOD
Methodology
A research methodology defines what the activity of research is, how to measure progress,
and what constitutes success. The following section highlights the alternative methods used
to conduct this research at its various steps.

Research Design A research can be classified on the basis of Objective, Function, Nature of
Data, Research place and each category of business research is divided into several
categories.

 From the view point of the objective, it is applied research. The main objective here is to
find out the recruitment and selection process of Bata Shoes Limited

 From the view point of the clarity, it is descriptive research, because it is undertaken to
describe all the issues of the recruitment and selection process of Bata Shoes Limited and
also the collaboration with other department

 From the view point of the nature of data it is qualitative research because the data was
collected from both primary and secondary sources like internet, interview, focused group
studies etc.

 From the view point of research place it is both Field research and Desk research.

Nature of Data

The natures of data used in this report are both primary and secondary data.

Primary Data:

Primary data has been collected through Questionnaire.

Secondary Data:

Secondary data has been collected from the various sources like some journals, annual
reporting’s.

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 CHAPTER 3
DATA ANALYSIS
Total no of participants involved: 20
EVALUATING SOURCE OF RECRUITMENT AND SELECTION
SOURCE RESPONSES RESPONSES
(In no.) (In %)
ADVERTISEMENT 0 0
CONSULTANT 1 5%
PERSONAL 8 40%
REFERENCE 10 50%
OTHERS 1 5%

0%
5%5%
ADVERTISEMENT
CONSULTANT
40%
50% PERSONAL
REFERENCE
OTHERS

INTERPRETATION:
The above chart shows that 5% employees were hired through consultant, 40% were hired
through contacting personally, 50% were hired through reference while 5% were hired
through other sources. while there are no data available for hiring through advertisement.

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 EVALUATING NUMBER OF PARTICIPANTS SATISFIED WITH THERE
PRESENT POSITION
OPTIONS RESPONSES RESPONSES
(In no.) (In %)
YES 8 40%
NO 12 60%

YES
40% NO

60%

INTERPRETATION:
The above chart shows that 40% employees are satisfied with there present position while
60% are not satisfied.

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 EVALUATING PROMOTION EXPECTED TIME PERIOD
TIME PERIOD RESPONSES RESPONSES
(In no.) (In %)
6 Months 4 20 %
1 Year 6 30 %
2 Year 3 15 %
3 Year 2 10 %
No matter 6 30 %

19%
29% 6 months
1 year
2 year
3 year
9% 29%
no matter
14%

INTERPRETATION:
The above chart shows that 20% employees expect promotion in next 6 Months, 30%
employees expect in next 1 year, 15% percent expect in next 2 years ,10 percent expect in 3
years while there are 30% employees not sure of the same.

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 EVALUATING SOURCE OF SELECTION
SOURCE RESPONSES RESPONSES
(In no.) (In %)
INTERNAL 7 35%
EXTERNAL 13 65%

70

60

50

40

30

20

10

0
INTERNAL EXTERNAL

INTERPRETATION:
The above chart shows that 35% employees were selected through internal sources of
recruitment while 65% were selected through external sources of recruitment.

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 EVALUATING APPROACH OF MANAGEMENT DURING RECRUITMENT
APPROACH RESPONSES RESPONSES
(In no.) (In %)
SERIOUS AND POSITIVE 11 55%
CASUAL 6 30%
NEGATIVE 3 15%

15%
SERIOUS AND POSITUVE
CASUAL
55%
30% NEGATIVE

INTERPRETATION:
The above chart shows that 55% employees think that approach of management during
recruitment was serious and positive ,30% employees think it was casual while 15% think it
was negative.

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EVALUATING SATISFACTION WITH COMPENSATION LEVEL
RESPONSES RESPONSES RESPONSES
(In no.) (In %)
YES 12 60%
NO 8 40%

40% YES NO

60%

INTERPRETATION:
The above chart shows that 60% employees are satisfied with there compensation level 40%
employees are not satisfied with there compensation level.

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EVALUATING WHETHER EMPLOYEES ARE OVER QUALIFIED THAN THEIR
DESIGNATION
OPTIONS RESPONSE RESPONSE
(In no.) (In %)
YES 5 25%
NO 8 40%
MAYBE 7 35%

25% YES
35%
NO
MAYBE

40%

INTERPRETATION:
The above chart shows that 25% employees are of the opinion that employees are sometimes
overqualified than their designation, 40% employees think they are not overqualified while
35% are doubtful for the same.

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 EVALUATING IMAGE OF BATA AS CONSIDER BY EMPLOYEES BEFORE
RECRUITMENT
OPTIONS RESPONSE RESPONSE
(In no.) (In %)
SATISFACTORY 12 60%
AVERAGE 8 40%
UNSATISFACTORY 0 0

40%
satisfactory average

60%

INTERPRETATION:
Above chart shows that 60% employees had satisfactory image of BATA while 40% had
Average image 0f BATA

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 EVALUATING SATISFACTION OF EPMLOYEES WITH THERE COLLEAGUES
OPTIONS RESPONSE RESPONSE
(In no.) (In %)
ALWAYS 3 15%
MOST OF THE TIME 7 35%
SOMETIMES 6 30%
NOT AT ALL 4 20%

40

35

30

25

20

15

10

0
ALWAYS MOST OF THE TIME SOMETIMES NOT AT ALL

INTERPRETATION:
Above chart shows 15% employees are always satisfies with there colleagues, 35%
employees are most of the time satisfied their colleagues, 30% employees are sometimes
satisfied while 20% are not at all satisfied.

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EVALUATING THE FACT THAT EMPLOYEES APPRECIATE ABOUT BATA
OPTIONS RESPONSE RESPONSE
(In no.) (In %)
GOOD ENVIRONMENT 3 15%
BETTER SALARY 6 30%
PROMOTION 4 20%
OTHER BENEFIT 7 35%

15%
GOOD ENVIRONMENT
35%
BETTER SALARY
PROMOTION
30%
OTHER BENEFIT

20%

INTERPRETATION:
Above chart shows that 15% employees are appreciative of environment of BATA 30%
employees appreciate better salary 0f BATA 20% appreciate promotion scenario while 35 %
are appreciative of other benefits.

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 CHAPTER 4
FINDINGS
STRATIGIES FOLLOWED BY BATA SHOE COMPANY
• Through outsourcing they downsize the industrial workers.
• After giving training to the employees, they evaluate their performance
• HR department makes sure that they are having strong relation with all other
departments in the organization.
• They think more how to develop their training system to make employees even more
masterful.
• They always concerned about relationship with every single employee and not only
the employees they make sure high ranked officer even have good relation with low
level worker so that they can work all together.
• By giving and providing bonus and welfare to the employees HR department inspires
and motivates them and makes sure they are well aware of their employee’s retention

INTERNAL SOURCES OF RECRUITMENT

Job-posting programs
HR departments become involved when internal job openings are publicized to employees
through job positioning programs, which informs employees about opening and required
qualifications and invite qualify employees to apply. Qualification and other facts typically
are drawn from the job analysis information. The purpose of job posting is to encourage
employees to seek promotion and transfers the help the HR department fill internal opening
and meet employee’s personal objectives.

THE EXTERNAL SOURCES OF RECRUITMENT?

Employee referrals

Employees referrals are excellent and legal recruitment technique, but they tend to maintain
the status quo of the work force in term of raise, religions, sex and other characteristics,
possibly leading to charges of discrimination.

Advertising

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Want ads describe the job and the benefits, identify the employer, and tell those who are
interested how to apply.

WHETHER IT HAS ADEQUATE HR PERSONNEL?

Currently the company has 1 HR employees per district in Bata. Because of this reason there
are often personal biasness of manager while recruiting employees/ sales staff. There is a
huge need of HR there should be more HR personnel hired in order to make the HR team
stronger and so that the employees can be handled for smoothly and all the operations in the
company functions properly.

PROBLEMS REGARDING RECRUITMENT IN THE COMPANY

Job Analysis

The company should routinely conduct a job analysis for each position and create a complete,
accurate description of the function and tasks. Job roles evolve over time, so the current
requirements of a position might need to be formally updated.

Misalignment

Hiring managers or committees need to take time, often in conjunction with human resources
specialists, to develop job descriptions and interview questions in tune with the position. This
often involves meeting prior to a job posting, during which they discuss the job and
qualifications, and outline recruiting and selection materials.

Narrow Focus During the selection process

A hiring manager might become too enamoured with a singular quality or talent he expects
of a candidate. This can limit his focus when looking over applications and resumes, and
conducting interviews.

THE HR FUNCTIONS OF BATA?

• Motivating employees
• Organization development
• Hiring employees for the organization
• Judging employee’s performance
• Promotion

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 CHAPTER 5

CONCLUSION
There is no end to progress in any sector of an organization. There is always a way for
expansion. So every organization has to take the advantage of this scope. BATA Shoes Ltd.
knows that in the volatile world of quota free access, winners would be decided based on
their international competitiveness. In the generally prevailing uncertain that a dim pending
liberalization of quota regimes the design team again played a pivotal role in changing the
perception of bata Shoes as a typically Multinational supplier with increased customer
contacts, collaborative working method. Bata Shoes Limited is a growing shoes company. It
is export oriented quality shoe manufacturing company with the ability to deliver impeccable
quality and punctual shipment within a framework through a professional. From the very
beginning, the company had faced many challenges and defeat successfully to convert the
company. From a very small unit, it is a giant organization today. Human resource division at
the Bata Shoes Limited is vast and elaborative which compromises the overall management
process. Strong recruitment and selection process and teamwork’s are the secrets of Bata’s
success. It is very difficult to give a complete remark after conducting research within such a
limited time frame. However with the survey analysis it can be said that, the appraisal system
of Bata is a modern and well worked out system with a little room for improvement here and
there. There is a mixed feeling existing in the organization, the ratters feel the system is very
where as others feels it could have been better. The Gray areas of the system is identified in
the report, if taken care, the system will be a defensible one and people of Bata will be more
satisfied ultimately contribute better in achieving the corporate goal. Many of the problems
about the performance appraisal system are known to senior management. They are
consciously thinking of making some change in the as well as officers appraisal form. The
change will be incorporated by the upcoming few years.

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RECOMMENDATIONS
• Promotional activities should be focused through print media and by establishing
Outlets in Patna.

• Company should sponsor more programs in magazines and corporate fairs.

• Should hire more HR Associates in the organization.

• Company should increase other facilities for job satisfaction.

• The company should conduct market research regularly to evaluate the market trend.

• Should give proper attention management of the interns in HR department.

• Reporting Officers should be more cooperative, cordial and friendly.

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LIMITATIONS
• The study is undertaken considering ins and outs of the Human Resource practices
based on the Human Resource Manual of Bata India limited and on personal
experiencesshared by the fellow in the Group. Personal biases and inconsistencies in the
HR Manual with thecurrent practices may be possible setbacks.

• A relatively short period of internship may also be a reason to possibly overlook certain
misunderstandings or unfound details that may be of valued importance.

• Unavailability of data could be due to engagement of the current employees in Bata.

Experienced employees could have provided the required data.

• A good number of entrepreneurs are themselves ignorant about using the HR policies
not only to recruit and put employees on payroll, but also to help them achieve their
goal the swiftest of ways possible. Due to shortage of time and opportunity collected
data could not be possible to compare with the data from other entrepreneurs.

• Data collection was complicated due to high turnover rate. Turnover ratio calculation
was not possible due to poor record keeping

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ANNEXURE

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QUESTIONNAIRE
1.Identify the source from where you came to know about the job?
a) Advertisement b) consultant c) personal d) Reference e) Others
2. Are you satisfied with your present position?
a) Yes b) No
3. From what time period you expect promotion?
a) 6 months b) 1 year c) 2 years d) 3 years e) No matter
4. Do you think sometimes employees are overqualified than their designation?
a) Yes b) No c) Maybe
5. what was your source of recruitment and selection?
a) Internal b) External
6.How was the approach of management during the recruitment?
a) Serious and positive b) Casual c) Negative
7.What image you had of BATA before getting Recruitment?
a) satisfactory b) Average c) unsatisfactory
8.Are you satisfied with your present salary?
a) Yes b) No
9. Rank following parameters 1-4 according to your choice. ____
a) Good Environment ____ b) Better Salary ____c) Promotion ____ d) Other Benefits7.
10. Are you satisfied with your colleagues?
a) Always b) Most of the time c) sometimes d) Not at all

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