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Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Article in Journal of Marketing · May 2006
DOI: 10.1509/jmkg.66.1.55.18455
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Gerard J. Tellis Stefan Stremersch
University of Southern California Erasmus University Rotterdam 120 PUBLICATIONS 15,841 CITATIONS 92 PUBLICATIONS 5,610 CITATIONS
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