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Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the

Product Life Cycle

Article in Marketing Science · May 2004

DOI: 10.1287/mksc.1040.0057 · Source: RePEc

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Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Produc...
Peter N Golder; Gerard J Tellis
Marketing Science; Spring 2004; 23, 2; ABI/INFORM Global
pg. 207

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