5

benefits when choosing

INTERNATIONAL MARKETING

1
Wide Exposure:
International marketing can extend
audience reach to untouched areas
of the globe, resulting in increased
profit and product awareness.

2
Economic Diversification:
Not only will continuously
monitoring markets benefit the
brand, diversification will lead
to increased product demand in
different market environments.

3
Understanding Cultures:
Researching consumer
behavior and cultural norms in
a target market ensures an
effective marketing strategy
that is respectful and effective.

4
Extended Product Lifecycle:
There are different lifecycles within
global markets, if the lifecycle
declines domestically, then there is
increased chance that it will be at the
growth stage in foreign markets,
prolonging the product’s lifecycle.

5
Innovation:
Having exposure in global
markets may result in business
creativity and innovation of the
brand. Developing new products
that can best fit the needs of
foreign demographics.

Elizabeth Logan