Tugas chapter 10 ke 1

The summary of advertisement theory .

An advertisement is a notice , picture ,and or a set of words used to inform people about job vacancies or to
persude people to buy a product or use a service .
An advertisement usually consists of these elements :

1. The promise of a benefit ( the headline )<<<<< Judul iklan

A head line is the main element of an advertisement. It tella the readers about hte product or service. To
attract the readers , or a headline is ussually placed at the top of the advertisement .
2. Sub head line
A sub head line is placed directly under the head line .The text is usually smaller . It is also more
detailed than the head line .
3. Body copy
Body copy persuades the reader to buy the product or the service .It also tells the readers more
information and the benefits of the product or services .
4. Visual
Good pictures are often used to attract readers .
5. Company detailes
a. name of company
b. logo / tagline
c. adress
d. phone numbers / e- mail /website
YOUR WORK

1. Write the summary theory above .

2. Observe the advertisement below
3. Choose one of the advertisement as your observing
a. Food advertisement b. Transfortation Advertisement

Answer the questions below

1. What is the purpose of the advertisement above ?
2. What is a headline in a advertisement?
3. What is a sub-headline?
4. What is a body copy?
5. What is a visual?
6. What can be found in company details?
 6. From the advertisement, we know that the shop
The following text is for question 1 to 5.
sells . . .
A. reptilian and bird food
B. animal diet and pets
C. dalmatians and goat
D. reptiles and grass

7. How long does the shop open daily?

A. 10 hours. C. 12 hours.
B. 11 hours. D. 13 hours.

8. “. . . at a reasonable price." The synonym of the

underlined word
A. Understandable C. Available
B. Affordable D. Practical
1. What items are sold with 20% off?
A. Household appliances. C. All items. The following text is for questions 9 to 10.
B. Stationery. D. Fashion.

2. The price of a skirt is Rp. 50,000. How much

should a customer pay during the discount
period?
A. Rp 25,000. C. Rp 40,000.
B. Rp 35,000. D. Rp 50,000.

3. How long does the offer last?

A. Two weeks. C. Fifteen days.
B. Thirty days. D. Thirty six days

4. The following items are not available in the

store. They are . . .
A. T-shirts C. Newspapers
B. Magazines D. Refrigerators
9. What does FROGGO provide?
A. CDs, cassettes, clothing, and toys.
5. What is the purpose of the text?
B. CD players, clothing, and toys.
A. To let readers know about the discounts.
C. Clothing, CD, and cassettes.
B. To persuade readers to buy the items.
D. Clothing, toys, and TVs.
C. To thank customers for their loyalty.
D. To make readers happy.
10. A customer wants to buy two Jazz cassettes.
The following text is for questions 6 to 8. Each cassette costs Rp. 25.000. How much
should he pay?
A. Fifty thousand rupiah.
B. Forty thousand rupiah.
C. Thirty thousand rupiah.
D. Twenty thousand rupiah.