Empathy Map:

 Says: "I often feel overwhelmed by the amount of plastic waste generated daily."
 Thinks: "I wish there was an easier way to reduce my environmental footprint."
 Does: Searches for sustainable alternatives but finds it challenging to incorporate
them into daily routines.
 Feels: Frustrated by the lack of convenient options for reducing waste.
 Hears: Friends and family discussing the urgency of environmental issues.
Point of View (POV): As environmentally conscious individuals, we feel frustrated by the
difficulty of integrating sustainable practices into our daily lives due to a lack of
convenient solutions. We believe there is a need for an accessible platform that simplifies
the process of reducing waste and encourages sustainable living habits.
How Might We (HMW):
 How might we create a platform that makes sustainable living more convenient for
individuals?
 How might we incentivize behavior change towards more eco-friendly practices?
 How might we leverage technology to simplify the process of reducing waste?
Individual Assignment:
1. I often think of solutions to this problem – when I'm out for a walk, drinking
coffee, at the gym, etc.: Yes
2. I would work to solve this problem even if I had a full-time workload: Yes
3. My 5 friends think I should tackle this problem: Yes
4. I would proudly tell my friends that I am working on a solution to this
problem: Yes
5. I want to spend the next 5 years researching/solving this problem: Yes
6. I want to become a professional in this field: Yes
7. That's my biggest problem right now: Yes
8. I have enough experience to solve this problem: Partially (I have some relevant
experience but may need to acquire more expertise)
Result: The majority of answers are "yes," indicating a high level of motivation and
relevance for tackling this problem. The team is aligned and enthusiastic about working on
a solution to promote sustainable living.