Digital Marketing

SUMMARIZE UP

FLE and ISMAC websites :

ISMAC FR :
Goodpoint :
- space is taken
- Layout is pretty
- Director in front
- ++ informations rigth away
Badpoint :
- not enough Asia oriented (classes)
- Langues : no Japanese, no Chinese ???????
- Exchanges : no china????
Instagram FR :
- lots of event pictures
- Next event
- Too much Korean related
- PINNED POST NEEDED
Facebook :
- linked to the instagram : the same posts

Twitter :
- NOTHING ON PAGE
Tiktok :
- out of page, no news
Youtube :
- linked to the instagram : the same posts and website

ISMAC FLE :
Goodpoint :
- points out the French
- Picture of the class
- Di erent languages available
- Colors are neutral calm
Badpoint :
- EXCHANGE STUDENTS ????? : no business/marketing classes written
- Layout ????
- French courses case : why exams rst???
Instagram FLE :
- color pb : blue logo but should be orange
- Nothing related to exchange students
- To French/france related
- Reels : only French teacher related ??
- PINNED POST NEEDED
Facebook :
- linked to the instagram : the same post

Twitter :
- no twitter
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Tik tok :
- no tik tok
Youtube :
- no ytb

SKILL TREE

Interests :
- Business / marketing
- Asia
- Exchange students
- France
- Paris
Sub-interests :
- B/M : classes, diploma, experiences, entrepreneurship, partnership
- Asia : korea, china, japan, exchange, business, parternship
- Exchange students : French classes, Asia, Europe, America, Paris,, opportunities, work,
experiences, culture, meet-up, friendship

- France : Paris, culture, language, food, monument

- Paris : capital, monument, fashion, meet-up, friendship, opportunities

Social media platforms

- Instagram
- Tiktok
- Twitter
- Facebook
- Youtube

Formats :
- reels (ig / tiktok) : 1-2/week
• Campus guide tour
• Events (indoor-outdoor)
• General people presentations
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- videos (ytb) : 1/week
• Podcast interview with old/foreign students : future opportunities, biiiiiiiit of school life
(not too much)
• Campus guide tour
• General people presentations
• Events and interviews students

- posts (Facebook/instagram) : 2/week

• General information
• News (keep it on page)
• Lots of pictures
• Hashtags

- tweet + Threads (twitter) : almost everyday

• Events happening
• Any news on any social media happening
• 1pic/tweet
• Links include (to ytb/Facebook/websites…)
• Hashtags