BUSINESS PLAN TIMELINE

Business Timeline is a chronological order of events and milestones that occurred or will
occur in the life cycle of a business. It includes:
1.Inception
 Concept(idea)
 Establishment date
 Registration of Business
 Founders, Why Business started?
 Initial muse
2. Key milestones
 Significant Achievement (Reality of Muse)
 Product Launching
 Expansion into New Market
 Market share
 Reaching Revenue Target
 Securing Funding rounds
 Product Segmentation
3. Strategic Decision
 Ledgers
 Acquisition
 Changes in Leadership
 Expansion
 Recognition and Award.
4. Financial Performance
 Key Revenue Growth
 Profitability and funding rounds
5. Market trends
 Incorporating industry trends
 Market shift
 Changes in customer preferences
 Performance and Decisions over time
6. Product and Service Evolution
 Development and launch of new products.
(E.g. FACEBOOK, Instagram, thread
Cocacola- Pet bottles to plastics, Coke, Fanta, 7up)
7. Expansion and Growth
 Branches/Additional locations
 Increase in Customer base.
8. Notable Achievements
Awards, Certification- NAFDAC, SON, Recognition, Accolades received by the company,
Industry Leadership/Credibility
9. Challenges and Ways out
 Challenges: Failure, funding, competition
 Ways out: investors, Loans/grants, Merger (Skye bank/Polaris, Access/Diamond,
Oceanic bank, Afribank
10. Future goals
 Specific goals and objectives actualization
 Increase in Revenue
 Increase in shares value.
 Increase in number of products depending on Supply chain.
 Extension of supply chain
 Marketing