What is a business plan?

Business
Strategy: Mission, Vision and
Smart Goals

ENGLISH FOR BUSINESS – 2021- 1

Module 4

Videoconference 05
INDEX

Topic

Introduction to the topic

Content Development (Sub topics)

Conclusions

Questions
TOPICS:

1) Business Plan
2) Purpose of a Business Plan
3) Business Plans Drivers
4) What investors look for
5) Mission
6) Vision
7) Goals and Strategies
8) Swot analysis
SESSION ACHIEVEMENT

1. At the end of the unit, the student will be able to:

Be familiar with market and opportunity identification

Be familiar with Intense market and industry research

and negotiation and decision making.

IMPORTANT VOCABULARY!!

1) Outline: A description of the main facts about something.

2) Blueprint: A photographic copy of an early plan.
3) Road map : A plan for how to achieve something.
4) Secret sauce : A special quality that makes something successful.
5) Profitability: The situation in which a company, product, etc. is producing a profit.
6) Eclectic: Combining the best or most useful things from many different areas.
7) Welfare: Help given, especially by the state or an organization.
8) Catering : Any job making or serving food.
Business Plan
Business Plan
Business Plan
Business Plan
Business Plan
MISSION
VISION
 CONCLUSIONS

1. The Company has the potential to become a highly regarded resource in local, regional,
national, and international markets. Due to the company's aggressive marketing
strategy, establishment of the company as a "unique" entity in its industry.

2. For The Company to achieve status as an industry leader, it must secure initial capital.
This capital will be used for start-up costs, to establish a reputable storefront, and to
further develop the business, business infrastructure, internal systems, product
development, and extensive marketing and geographic positioning.

3. Providing that the company is able to acquire its funding requirements, The Company
will be able to achieve operational success for many years to come.
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