Professional Documents
Culture Documents
Formalism and Feminism
Formalism and Feminism
Below are the guide questions when critiquing a text using FORMALISM
formalism approach: The anti-smoking campaign poster is designed to
How are the various parts of the work interconnected? appeal to the smokers to quit from smoking. The poster works
How is the work structured? What techniques, styles, against the allure of cigarettes and upsets the routine presence
media were used in the work? Are they effective in in popular smoking culture.
portraying the purpose? This poster uses negative images concerning bad
How does the author's choice of point of view affect the effects of the cigarette. It sends messages that using tobacco
reader's understanding and feelings about the text? may harm other people. It emphasize that second-hand smoke
Does the work enhance understanding of key ideas? Does harms non-smokers due to person who use tobacco. On the
the work engage (or fail to engage) with key concepts or other element of the poster, this uses sophisticated graphic
other works in its discipline? design techniques to encourage the viewer to stop smoking.
What types of evidence or persuasion are used? Has The entire image of the woman metaphorically illustrates the
evidence been interpreted fairly? need to "break the habit" of smoking, a common mantra in
What lesson does the author want me (the reader) to learn smoking cessation campaigns. While the tagline compliments
about life? to the woman‟s image, it also strikes a strong message why is
there a need to quit from smoking.
2. Feminism. This approach is concerned with the ways in Reflecting the style and polish of this campaign, this
which the text reinforces or undermines the economic, poster is significant because it provides a graphic illustration
political, social, and psychological oppression of women. for the behavioral change it advocates. The poster calls for
In critiquing a text using feminism approach, the following control of nicotine addiction, offering a liberating and implicitly
guide questions are considered: How is the life of women empowering outcome.
portrayed in the work?
Is the form and content of the work influenced by the FEMINISM
writer‟s gender? The anti – smoking campaign poster concerns with
Does the work challenge or affirm traditional views of the harmful effects of smoking. This is designed to create an
women? association between the smoking behavior and its ultimate
What does the work say about women's creativity? consequences.
What does the work reveal about the actions of In the poster, the man portrays the role of the smoker
patriarchy? and a woman‟s image is used to portray the effects of cigarette
How do the images of women in the work reflect use. The idea of using of woman‟s image as suggests that
patriarchal social forces that have impeded women‟s women are more prone to the effect of cigarette use than men.
efforts to achieve full equality with men? Thus, in this element, the poster contradicts to what is really
What marital expectations are imposed in the work? What the culture of smoking in the society. As the study shown,
effect do these expectations have? about 35 percent of men in developed countries smoke
What role does the work play in terms of women's history (Mackay and Eriksen, 2002). For women, the pattern is
and tradition? reversed, about 9 percent in developed countries smoke. The
beauty of the woman countenance attracts audience specially
How to Write a Critique Before you start writing, it is men. This really supports the idea of marketing which women
important to have a thorough understanding of the work that images are used to attract men clients.
will be critiqued. Here are the tips: Indeed, this campaign poster does not only effectively
1. Study the work under discussion. deliver the message, but it also shows the attributable role of
2. Take notes on key parts of the work. women in the society as a driving force to motivate smokers
3. Develop an understanding of the main argument or from quitting cigarette use.
purpose being expressed in the work.
4. Consider how the work relates to a broader issue or
context.