Weekly Report Format

Student name Aryan Uppal Company name – The House of Abhinandan Lodha

Location JMD Empire square,

Gurgaon
Work done- Focused on driving field sales through various
marketing initiatives as part of a full-time field internship
10st April – 16th in sales and marketing. Activities included managing
week no. XX April2024 channel partners to achieve sales targets, identifying new
channel partners, ensuring smooth operations for channel
partner engagement, motivating channel partners for
increased revenue generation, regularly updating product
and price information, strategizing for property sales, and
delivering effective sales presentations to key decision-
makers.
1. Developed a marketing plan to boost field sales.
2. Conducted field visits to assess potential new channel partners.

10th day
Wednesday
1. Visited potential channel partners for registration and training completion.
2. Finalized the commission disbursal process for new channel partners.
3. Prepared a detailed sales presentation for a major property showcase.

11th day Thursday

1. Held meetings with existing channel partners to review sales targets and discuss
strategies for improvement.
2. Identified and approached non-performing channel partners to understand their
challenges and motivate them.
3. Drafted a sales strategy aimed at enhancing revenue from top-performing categories.
12th day
Friday
 1. Conducted a competitive market analysis to fine-tune the sales strategy for different
properties.
2. Met with high-potential channel partners to discuss and plan advanced sales tactics and
exclusive partnerships.
3.Initiated a feedback loop with channel partners for real-time product and service
improvement suggestions.
13th day
Saturday

1. Delivered a sales presentation to key decision-makers, effectively showcasing the

property's capabilities and service offerings.
2. Analyzed the sales data to identify trends and areas for strategic improvement.
3. Developed and sent out a newsletter to channel partners highlighting recent success
14th day Sunday stories and product updates.

1. Reviewed and updated the strategic marketing plan based on insights from the
previous week.
2. Held a workshop for new channel partners focusing on product training and sales
techniques.
3. Engaged in direct field marketing activities to boost visibility in underperforming areas.

15th day Monday

Off
16th day Tuesday
Learnings:
1. Strategic Marketing Development: Throughout the week, the activities reinforced the
importance of developing and continuously refining marketing plans. Tailoring strategies to specific
demographics and partner needs proved crucial in driving field sales and improving partner
engagement.
2. Partner Management: Engaging with both potential and existing channel partners
highlighted the necessity of a smooth onboarding process, regular reviews, and continuous motivation
strategies. Learning from direct feedback helped to refine sales targets and strategic approaches
effectively.
3. Presentation and Communication Skills: Delivering detailed sales presentations and
engaging in meaningful discussions with key decision-makers underscored the need for strong
communication skills. These interactions were vital for showcasing property capabilities and service
offerings persuasively.
4. Data Utilization: Analyzing sales data and conducting competitive market analyses equipped the
team with insights to identify trends, adjust strategies, and remain competitive. This data-driven
approach facilitated informed decision-making and strategic planning.

Challenges:
1. Balancing Broad and Targeted Strategies: One of the main challenges was balancing
the need for broad marketing initiatives with targeted strategies designed for specific segments or
partners. This required a deep understanding of market demands and partner capabilities.
2. Partner Performance Management: Addressing the performance issues of non-
performing channel partners was challenging. This involved diagnosing underlying problems, which
often required sensitive communication and tailored motivational strategies.
3. Resource Allocation: Managing time and resources effectively, especially during field visits
and training sessions, posed significant challenges. Ensuring that all activities were aligned with overall
business goals without compromising the quality of interactions was crucial.
4. Adapting to Feedback: Rapidly adapting strategies based on feedback from channel partners
and sales data was both a learning opportunity and a challenge. Implementing real-time changes to
enhance performance and meet evolving market conditions required agility and comprehensive
planning.