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PhilanthropyU CoursesIntroduction To Targets
PhilanthropyU CoursesIntroduction To Targets
FHI360
Planning for
MODULE 3
Monitoring and
Targets 1. Introduction to Targets 2. Setting Targets 3. Video: Setting Targets
Evaluation
Course
Introduction to Targets
Welcome Module Introduction to Targets
Module 1
Now that you have selected your indicators, you are ready to think about targets. Remember, a target states the
Module 2 level that your project will meet by a certain date. Targets are a commitment to reach certain results. Setting
targets can be a powerful exercise. It motivates your team to achieve success, and it also ensures that everyone -
Module 3
team members, beneficiaries, partners, and donors - understands what is going to be accomplished.
Pre-Assessment
Your targets should look almost identical to your indicators. However, they will specify the level that you plan on
Introduction
reaching, and the date that you plan on reaching it.
Types of Indicators
For example, let’s take MEH’s output indicator and turn it into a target:
Selecting Strong
Indicators Number of loans given out >>>
400 loans will be given out by December 2019 Help
Targets
Apply Before you start setting your own targets, here are a few important things to know about targets.
Post-Assessment
Module 5 Quantity counts the number of something. Example: 1,000 children will receive health care.
Quality measures how good a product or experience is. Example: 90% of participants will rank their
All Topics experience as "satisfactory" or better.
Efficiency measures how well resources like time or money are spent. Example: 80% of project funding will
Progress be spent purchasing school supplies.
Teams
2. SET YOUR FINAL TARGETS FIRST
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Final targets - the targets that you plan on reaching by the end of the project - are usually the most important
targets. That is why it is usually a good idea to set final targets first. Then, you can begin planning all the
smaller targets that you will hit along the way to your final target.
You make a commitment to reaching your targets, so it is always a good idea to keep your original targets if
possible. In some cases, however, it may be acceptable to adjust your target. Some of these situations include:
If funding changes
You will want to discuss any changes to your targets very carefully with your donors, team, and beneficiaries.
It is important to set ambitious targets because it will motivate your team to reach high levels of success.
Additionally, targets tell your donor how much work you are planning on doing. If you set your targets too low,
your donors may be reluctant to give you the money you need.
However, targets should also be realistic. When you set a target, you are committing your team to reaching
that target. If you miss a target because you were unrealistic, everyone involved will end up disappointed:
yourself, your team, and your donors.
Setting ambitious yet realistic targets is a tricky task. We will explore how to do this in the next part of this
lesson.
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Setting Targets
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