Grade 12 School Palawan National School Grade Level 12

Daily Teacher AILEEN A. GONZALVO Learning Area Principles of Marketing

Lesson Plan Teaching Dates & Time Week 6: July 10, 2019 Quarter 1st

WEDNESDAY
ABM BLOCK 6 1:00-2:20
I. OBJECTIVES  The learner will be able to distinguish between strategic and
tactical marketing.

The learners demonstrate an understanding of the importance of

A. Content Standards information, the market characteristics affecting consumer behavior, and
the bases of market segmentation.
The learners shall be able to conduct marketing research, interpret market
B. Performance Standards buying behavior on product or service, and identify the product or service
target market.
Distinguish between strategic and marketing planning in terms of
C. Learning Competencies
objectives and processes ABM_PM11-Ie-i-9
Market Opportunity Analysis and Consumer Analysis
II. CONTENT
1. Strategic Marketing versus Tactical Marketing
III. LEARNING RESOURCES
A. References
1.Teacher’s Guide
Pages
2. Learner’s Mat. Manila Paper, Marker
Pages
3. Textbook Pages Principles of Marketing in the Philippine Setting by: Josiah Go
4. Additional Mat. for Learning resource portal PowerPoint Slides, Projector
B. Other Learning Resources
IV. PROCEDURES
Last meeting we illustrated the customer value memories of Mr. Manuud
the owner of Bristro Group of Restaurants in the Philippines. (3 Mins.)

Individual Questioning:
1. How did Mr. Manuud displayed service memories?
2. In your own opinion, What kind of person is Mr. Manuud? Why?

A. REVIEWING Reviewing previous lesson Possible Answers:

1. Mr. Manuud’s team are empowered to make decisions on the ground.
The Bistro Group of restaurants strive to excel in everything they do. They
are the best and worst critics of their products and concepts.

2. Mr. Manuud is a very kind person, he personally don’t ask or require any
employee anything that he couldn’t do himself. Everything that he do
should be consistent with values.
Integration to Reading and Writing Skills: (5 Mins)
Teacher: In your RWS subject last semester with Ms. Ancheta you
prepared for your job interview.

B. DAILY OBJ.
Establishing a purpose for the lesson
Ask:
1. Your goal is to apply for a job. Who can give me what are the
preparations in looking for a job?
2. Let say you already found the job that you want, what would be your
actions for you to execute you goal?
3. Why do we need to plan for our goal and think of a way on how to
execute our goal?

Possible Answers:
1. Research for job opportunities, Write updated CV.
2. Apply for the job, prepare for interviews, and prepare for test/exam.
3. Goals helps us believe in ourselves. Setting goal for our life sets our
ambition. Having a goal gives us something to plan and work for.
 Processing: Most of us have big dreams that seem impossible to
accomplish. Proper goal setting can help break larger, intimidating
aspirations into smaller, more achievable stepping stones. Planning
towards these smaller goals not only makes it easier to formulate a definite
plan of action that we can start working on right away.
Presentation of VOCABULARY thru Mind Map: (10 Mins)

Strategy….
 Is the direction towards the goal.
 Refers to a plan to achieve a goal.

Tactical…
 Action take to support strategy.
 How you execute the plan.

In business….
C. PRE-ACTIVITY  Marketing is the action a company takes to create brand
Presenting examples/instances of the new awareness and place product in front of prospects.
lesson
When creating Marketing Plan…
 Strategic marketing comes first because it deals with the direction
of your business growth in relation to your competitors.
 It supports the organizations vision and mission statement by
outlining how to achieve both.
 Strategic plans generally provide the broad, long-term picture.

 Next, comes tactical planning which consists of the actual

process involved in improving your competitive position.
 A tactical plan answers "how do we achieve our strategic plan?" It
outlines actions to achieve short-term goals, generally within a
year or less.

Example:
• Strategies can include things like increasing profits by reducing
manufacturing costs or increasing employee satisfaction by improving
employee training.
• Tactics include things like updating the packaging on a product or
changing employee hours.

Group Activity: (30 Mins)

HR strategic plan may include the following two strategic goals over the
next five years with related tactical plans that include detailed actions.
D. ACTIVITY
Discussing new concepts and practicing new General Direction: Provided are the list of tactical plan to execute for a
skills #1 specific goal, select and match which strategic goal it coordinate.
Each group should present and defend your answers.

Present the Rubrics

 Group 1 Strategic goal: Recruit, develop and retain a high-quality and
diverse staff.

Group 2 Strategic goal: Implement flexible work arrangements.

Tactical plan:

 Obtain salary survey data to benchmark the compensation of all

positions.
 Conduct job fairs at local schools.
 Develop an effective exit interview program to understand why
high-performers leave the organization.
 Conduct an employee survey to gather data on job satisfaction
and engagement.
 Provide effective in-house training for managers and supervisors
and identify and allocate funds for external training.
 Identify the types of flexible work arrangements available and
feasible for the workplace.
 Survey employees to identify the flexible work arrangements of
most interest.
 Create policies and procedures for the flexible work arrangements
that are implemented.

See Attached paper for the Rubrics.

E. ANALYSIS/ Processing of Activity:
ABSTRACTION Check the learners work, guide them in their activity.
Discussing new concepts and
practicing new skills #2
Individual Questioning: (15 Mins.)
1. What is your understanding of a Strategic Marketing?
2. How about Tactical Marketing?
3. When creating marketing plan which comes between the strategic and
the tactical marketing?
F. DEEPENING
Answers:
Developing mastery
1. Strategic Marketing is the direction towards a goal on how to achieve a
(Leads to Formative Assessment 3.)
plan.
2. Tactical Marketing is the action take to support strategy or how to
execute the plan.
3. When creating marketing plan, strategic marketing should come first
because it deals with the direction of the business growth or the direction
towards the goal.
Individual Questioning: (5 Mins.)
1. How can you relate our topic today in your daily life?
G. APPLICATION 2. If you dream to become a CPA or a Business Man/Woman. Can you
Finding practical applications of concepts and apply strategic and tactical in reaching for your dreams?
skills in daily living

Individual Questioning: (3 Mins.)

1. Who can summarize our lesson for today?

H. GENERALIZATION
ABSTRACTION
Making generalizations and abstractions
about the lesson

½ sheet of paper. 10 points (10 Mins.)

I.ASSESSMENT
Teacher: Distinguish between strategic and tactical marketing using VENN
Evaluating Learning
Diagram. Use the following given words to distinguish both.
 Strategic Marketing Tactical Marketing
Marketing
Plan

Answer:

J. ASSIGNMENT/
REMEDIATION
Additional activities for application or
remediation.
V. REMARKS
VI. REFLECTION
A.No. of learners who earned 80% on the
formative assessment
B.No. of learners who require additional
activities for remediation

C.Did the remedial lesson work?No. of

learners who have caught up with the lesson

D.No. of learners whop continue to require

remediation

E. Which of my teaching strategies worked

well? Why did these work?

F.What difficulties I encounter which my

principal/ supervisor can help me solve?

Prepared by: Noted By: Checked By:

Aileen A. Gonzalvo Annielyn A. Lagan Helen V. Baldosano

Teacher I ABM - Subject Group Coordinator Master Teacher II

Approved by:

JOSEPH R. PINOS EDUARDO G. SANTOS, Ph.D. CYRIL C. SERADOR Ph.D.

SHS Principal II PNS Principal IV CID Chief