Global Research On Bts

ENTERTAINMENT, SOCIAL & ECONOMIC IMPACT ON THE WORLD GIVEN BY
FAMOUS GLOBAL ICONS ‘BTS’

Jayaratne Imesha Kavindi (Sri Lanka)
BIT (Hons) in Networking and Mobile Computing, Horizon Campus Malabe
Dip (Information Technology) the University of Moratuwa, Dip (Information & Communication Technology) IDM Nations
campus.
Former Global Youth Ambassador, ‘Their World NGO’ London.
Korean Language Learner, King Sejong Institute. Honorary Reporter for Korea.net, Korean Media Journalist,
Former Reporter to EgyKorea. K-Influencer,
imeshakavi1996@gmail.com
Abstract:
This research report analyzes the amazing revolutionary impact of the BTS band, which has the
largest fan base globally, throughout all the other bands that carry the Korean name worldwide
with Korean Pop Music, also known as K-Pop. This research paper also provides an accurate
understanding of the BTS band for those who, despite the band and its fans. Furthermore, this
research will help the BTS band and their management company, Big Hits Entertainment,
understand their love and acceptance from the world community more clearly. The research also
reveals that the mutual understanding of the BTS band within the fan base is amazing and that
their love is infinite.
Key Words: K-Pop, BTS, Korean Music, Big Hits Entertainment, Bangtan Boys, Idol, ARMY.
Introduction:
Americans are different from French people, and French people are different from Indians. Also,
the Indian people are different from the Sri Lankans and the Sri Lankans are different from the
Arabs. This change is a natural thing that exists all over the world. Though the people, cultures,
and even the world are changing, people are adding different things to their tastes and interest from
those countries. That is why there has been a cultural revolution around the world. The wave of
Korean music is spreading rapidly around the world at a time when the Indian wave, the American
wave, the Turkish wave, etc. are revolutionizing various cultures around the world and building
an attraction. Although people differ in languages and culture, the influence of Korean pop music
around the world is amazing, providing that there is no difference between the universal language
of music. The main link to this effect is none other than the BTS band. Their music, dance,
conversation, appearance, vocals, personalities, and bonding all caused a great deal of enjoyment
all over the world.
BTS creates emotional tone patterns for fans and the music industry by understanding the needs
and behaviors of music and related fans. From the beginning of the 20th century, the cultural
dominance of the world spread through music. This trend is further confirmed by the fact that
Korean pop music is currently on a revolutionary journey. Today, many countries in the world
have opened their doors to music in other languages through musical domination. Bangtan Boys
have been able to effectively enjoy the results. The BTS band did not make this global revolution
in a single age group. Overall, the sections of this research will reveal that Bangtan Boys are loved
by all younger, and adults.
BTS band influences the world not only through music. They promote a wide range of products,
Korean Language, Food, Tourism, Youth Representation, Psychological relief, and incentives. The
popularity of these seven young men who are influencing the world from so many different angles
will not be easily understood by a non-fan.
The influence of the BTS band has caused fans to stand up for them. Whenever the BTS band
enters the audience and the media, the energy and vibrancy of the fans are so natural. Even in areas
where the youth are not paying attention, if the BTS band’s name is mentioned, it takes an instant
to get the youth’s attention. Such as they are gaining so much popularity all over the world.
Korean attractions around the world began to emerge only in the late 1990s. Due to the rapid
growth of its popularity, it was seen as a fad by many ordinary people as well as professional
scholars. As a result of this emergence, Korean pop music became popular all over the world. By
the year 2020, Korean pop music became more and more popular on two counts. That is,
• Release of Korean pop fans as White Lives Matter during the protest, popularly known as
Black Lives Matter.
• BTS ‘Dynamite’ hits number one on Billboard Hot 100. [1]
This revolution that the BTS band is making globally has been variously defined through a variety
of studies. The literature review of this research introduces what is defined by those studies. It will
also highlight the impact of the BTS band’s popularity on the world.
Literature Review:
The BTS band began to emerge globally in 2015, and since then they have been a focus in various
international media. Currently, BTS ARMY is around the United States, Europe, Africa, the
Middle East, Australia, etc., which covers all over the world serving and has been a huge supporter
of its popularity via YouTube, Instagram, Facebook, Twitter, Weverse, and Vlive.
They constantly support BTS in a variety of ways, by releasing products, promoting their news,
watching music videos, and expressing their creative responses to them. These analytical analyses
help to understand the global revolution in BTS. It is an excellent interpretation of the BTS band’s
global turnaround in K-Pop popularity.
Throughout the various kinds of literature, I see the source which was written by Jiyoung Lee in
2019 as a medium that effectively exposes society to information about them. According to the
source, Big Hit Entertainment, the management company of the BTS band, has succeeded in
turning BTS into a powerful medium in South Korea. The source further reveals that the seven
BTS youngsters have developed a sensitive relationship with the ARMY fan base. Further beyond
that this source also explains the storytelling and problematic significance of BTS’s song lyrics.
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This source reveals that it has also written about various aspects of society. This information
revealed in the songs has also led to a link between the BTS and the ARMY. It also reveals that
they continue to maintain this relationship with the ARMY through social media. [2]
Jeeheng Lee, in her book, reveals that with commercial music services, fans interact with BTS
with a positive mindset, while normal fans interact with them with a variety of factors and benefits.
The source further points out that BTS is one of the most influential musicians in the world today.
It also reveals that the BTS band has had a strong global impact outside the music industry. [3]
Another source I studied was Rozalia Klara Bako, who focused on the BTS and its fan base, the
ARMY. It highlights the relationship between the two sides as well as the interaction that takes
place between the two sides. This source explains that this relationship builds not just because of
a K-pop band, but also through positive impacts. It explains that ARMY fans are motivated to
share their thoughts with society. Despite being an Asian regional band, they have been lovingly
embraced by a global audience regardless of language. Their fandom includes world-renowned
characters without a break. It also focuses on the ARMY’s representation of promoting the name
BTS around the world. Strengthening this relationship, the ARMY supports them through hashtags
on social media, voting for music notes, requesting songs through media channels, and doing
charity work. [4]
The profile of the BTS band as a link between popular and international media is revealed in a
2020 source by Courtney McLaren and D. Jin. Through many facts, they highlight the genuineness
of BTS to the media and the audience. The relationship that has developed between BTS and Army
fans through social media goes into further detail here. They say this is a hybrid popular culture.
According to this source, the reason for this is that Army fandom also emerges wherever BTS
emerges through interpersonal relationships. [5]
A study by Jimmyn Parc and Shin Dong Kim also reveals several factors that have contributed to
BTS’s popularity. The source goes on to describe how the BTS band has evolved from its inception
to the present day, and how it deals with the audience. Not only that but also this highlights how
positively the BTS’s popularity impacts the economy and society. For the study, they mainly used
a business perspective. Further information revealed through this study identifies that these seven
young men reveal that they are producing their creations with a good understanding of how to
accurately produce, distribute and transact music. [6]
Also, in an article written by Tamar Herman in 2018, it is revealed that BTS holds a special
representative position in Korea as well as outside Korea through its popularity positive thinking
towards society, etc. It also explains how they work for youth representation through those
positions. [7]
Payton Mineweaser reveals how BTS promotes the United Nations Sustainable Development
Goals through her research. Through that, it was explained that BTS participated in the 2021 UN
General Assembly under former South Korean President Moon Jae-In. There they focused on
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topics like climate change and covid-19 and vaccination. This research, it is revealed how BTS
members work together for the 17 goals of sustainable development for the realization of Peace
and Prosperity and how BTS thinks about the future earth and how BTS empowers their fans to
think about the future earth too. [8]
In addition to the sources used for this study, there are many other research reports on Bangtan
Boys and their music. Each of these sources reveals the global trend of BTS and BTS ARMY.
Those facts are analyzed and evaluated based on credibility. This research report is based on the
encouragement received from those studies.
All of these sources describe the global profile of BTS across various disciplines. They highlight
events and facts built logically. Based on knowledge gained from source articles and analysis from
around the world, this research will confirm the accuracy of the source information.
Background and History of BTS Band and Company
Figure 1: Hybe Era of BigHit Entertainment & Mr. Bang PD
Big Hit Entertainment, the company that manages BTS, is one place that catches the attention of
anyone who inquires about BTS’s history globally.
Big Hit Music is a Korean entertainment company stated by Bang Si-Hyuk in 2005. Previously
the company was named Big Hit Entertainment Co. Ltd and was later renamed Hybe Corporation.
Then in March 2021, it was renamed by name, Big Hit Music. The company manages solo artist
Lee Hyun and group artists BTS, and TXT. Also under the management of the company, there
was solo artist Lim Jeong Hee as well as the bands 8Egiht and 2 AM previously.
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Following its inception in 2005, Big Hit Entertainment signed management agreements with the
8Eight band in 2007. Company then signed a contract with the 2 AM band in 2010, in the same
year company signed a contract with RM as the first member of the BTS boy band. After selecting
the other members, the BTS band was launched in July 2013 under Big Hit Entertainment.
The band was formed on June 13, 2013, and initially focused on producing and performing
hardcore hip-hop music. They have been actively posting, videos, blogs, dance tutorials, etc. on
various social media to inform the audience before they start as a group. Despite that activism, the
local popularity was somewhat limited. This was because the emergence and popularity of BTS
media were not so clear. The main reason was that their style of music was not very popular in
Korea at the time.
Big Hit was a smaller company than music production companies such as SM and YG at the time,
but its CEO, Bang Si-Hyuk, was a prominent figure in the Korean music industry.
During that time, Big Hit produced another band called GLAM with a group of five girls. The
GLAM band debuted in June 2012. Two years later, the GLAM band became infamous for
blackmailing Lee Byung-Hun, a well-known Korean actor, by a GLAM member. The Big Hit
company had a difficult time producing and promoting music and incurring huge financial losses
as a result of the GLAM band being convicted in the case. As the media highlighted the case,
singers and musicians under the Big Hit Company were unofficially struck by society. This
situation is indicated by the song ‘Sea’ and the song ‘Her’ on the album ‘Love Yourself’ by BTS.
The question I am asking here is fair for everyone to be punished for one person’s misconduct. It
is up to you, not the organization or the parents, to control their behavior.
Due to this incident, the participation of BTS in the early Korean media was limited. It is fair to
describe the difficulties they faced at that time through the song ‘Move’ released in 2015.
As spring approached after difficult times, the BTS band finally enjoyed their first win with the
release of the youth series HYYH or The Most Beautiful Moment in Life. As this change became
more popular, they moved beyond simple stories to more deeply comprehensible ones. The title of
the episode was inspired by the Hong Kong film ‘In the Mood of Love’ and the change also helped
K-Pop earn revenue in China and Japan.
In 2016, a missile crisis between Korea and the United States signaled that China would close its
market for K-Pop music. With the event, the BTS band became active in the United States, the
most powerful market in the world. They started their musical journey in America in 2017 with
the song ‘DNA’ at the American Music Awards.
BTS band won the Billboard Award for Top Social Artist in 2017, 2018, 2019, 2020, and 2021
beating out well-known western pop artists with the support of their ARMY fandom.
With the transcendence of the American music world in 2017, BTS received invitations to popular
shows in America as well as around the world, such as Ellen Show, James Corden Show, Jimmy
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Kimmel Show, Jimmy Fallon Show, BBC Radio Launch, Grammy Awards, and Good Morning
America, etc.
They currently hold the highest number of tweets in online media. According to Forbes Magazine’s
survey of 2019, they were mentioned as the world’s highest-grossing male band. They were also
able to make a revolutionary revolution in the Billboard chart. On August 2, 2020, they released
their first English language song, ‘Dynamite’ which became a record-breaking song in 24 hours.
They made positive contributions to the world through music and society. In 2015, they donated
rice using flowers sent by fans to the BTS Live Hwayangyeonhwn concert. 7187kg of rice has
been donated to people suffering from hardship. BTS, keeping their promise, went to see the kids
at Jjokmulwangguk. They participated in the ‘Let’s Share the Heart’ campaign at the ALLETS
charity. Each member has donated 10 million won to families affected by the Sewol Ferry Disaster.
Like this, they have contributed to many social activities by going beyond music.
Key Details about the Company and the Band:
Table 1: Details about BTS and the management company
Company
Industry Entertainment
Name BigHit Music
Genre Dance, R&B, Hip Hop
Founder Bang Si-Hyuk
Headquarters Yongsan, Seoul – South Korea
Mother Company Hybe Corporation
Band
Name BTS
Other Names Bangtan Sonyeondan, Bangtan Boys,
Bulletproof Boy Scouts, Beyond the Scene.
Genres Hip Hop, K-Pop, R&B, EDM, Pop
Members RM, Jin, Suga, Jhope, Jimin, V & Jungkook
Vocal Line Jin, Jimin, V & Jungkook
Leader RM
Rap Line RM, Jhope, Suga
From Seoul – South Korea
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Background of BTS Members
BTS is the name of a group of seven Korean youngsters worldwide known as BTS which stands
for Bangtan Sonyeondan (방탄소년단) in Korean. They are also known as the Bangtan Boys and
are popular among K-Pop fans. They initially grew as a hip-hop band, but later developed through
their songwriting with meaningful insights into social perspectives, personal interpretations,
mental health, and perseverance.
The BTS band, which started in 2013, is also known as ‘Beyond the Scene’ and ‘Bulletproof Boy
Scouts. They began their journey in 2013 with their first solo album ‘2 cool 4 skool’, and released
their first Korean language studio album, ‘Dark & Wild’, and the Japanese Language studio album
‘Wake Up’ in 2014. Their second album, ‘Wings’, sold millions of copies in 2016 in South Korea
alone. Entering the global music world in 2017, they expanded their fandom to unimaginable levels
by breaking records.
With the song ‘Mic Drop’ by BTS, they became the first Korean band to receive certification from
the RIAA, the American Recording Industry Association. They also added their name to the
Billboard chart with their album Love Yourself: Tear. They also became the number-one album-
selling band in the world in less than 2 years. They also receive a platinum certificate from the
RIAA for their album Love Yourself. Through their recent releases, Butter, Life goes on,
Dynamite, and Permission to Dance, they set records as the fastest–growing songs in the world
after Michael Jackson.
According to Goan Chart, BTS is currently the best-selling artist in the world. They also
revolutionized the Billboard charts, becoming the world’s first and fastest-growing Asian and Non-
English Speaking Artists.
The world defines them by nicknames such as ‘Next Generation Leaders and ‘Princes of Pop’.
BTS was also ranked among the 25 most powerful people on the Internet and the 100 most
powerful people in the world.
Going beyond the musical aspect, they also work for the good of the world, working with UNICEF
on the ‘Love Myself’ campaign against violence. Under its auspices, they also addressed the UN
General Assembly and disseminated their message. They also became the youngest beneficiaries
of the Cultural Skill Order and the Special Representative for culture and language under the
president of Korea.
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Kim Nam-Joon
Figure 2:Kim Nam Joon
He is a South Korean rapper, music producer, and songwriter who is popular all over the world
under the stage name RM. He is the leader of the BTS band.
He was born in Dongjak on September 12, 1994, and moved to Ilsan-Gu with his family at the age
of 5, where he grew up. He is the eldest child in the family and has one younger sister. He focused
on learning English through the TV series ‘Friends’ as a child. As a child, he wrote many poems
and won awards for them. He was also educated in New Zealand for a short period. After listening
to Epik High’s song ‘Fly’, he developed a passion for Hip-Hop music. After identifying with
American rapper Eminem through a school teacher, he turned to songwriting.
In 2007, he studies rap music and Adobe Audition with a local amateur Hip-Hop circle.
He passed the university entrance exam with flying colors and initially decided to put music aside
due to reluctance from his parents, and his studies, but he turned to music with the consent of his
parents.
He accepted the opportunity after being selected from an audition for Big Hit Entertainment in
2010. He was 16 years old when he joined Big Hit Entertainment.
On the way he stated, in 2015 he released his first solo mixtape ‘RM”. Released as the second
collection in 2018, ‘Mono’ was a record-breaking event for a Korean soloist topping the Billboard
charts. He has made musical recordings with many artists including Krizz Kaliko, Wale Younha,
GaeKo, Warren G, and Lil Nas.
For his 25th birthday, he funded Seoul Samsun School to provide music education for deaf children.
He also donated to the National Museum of Modern and Contemporary Art to preserve art. He
also provided library facilities for schools in rural and mountainous areas.
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Kim Seok Jin
Figure 3: Kim Seok-Jin
Popular among thousands of K-Pop fans under the name Jin, he is a South Korean singer. A
songwriter. A producer. He is also the oldest member of the BTS band. He is most famous in the
world for his handsome appearance.
On December 4, 1992, he was born in Gwacheon, South Korea. He is the youngest in his family
and has one older brother. In 2007 he was sent to an education camp in Australia to pursue an
English education.
Initially, he had a dream of becoming a journalist. But saw Kim Nam-Gil’s performance in Queen
Seondeok drama and hoped to move on from acting. He turned down an opportunity to join SM
Entertainment while he was in junior high school. He graduated from Konkuk University in 2017
with a degree in Art and Drama.
Due to his exceptional good looks, he got the opportunity to join Big Hit Entertainment. Before
becoming a trained Idol in Big Hit, he auditioned as an actor there. He also made his debut as a
singing personality on BTS’s debut premiere in 2013. Gaon rose to prominence on the charts with
his' Awake' song and topped the Billboard world digital singles charts.
His most popular songs were ‘Awake’ released in 2016, ‘Epiphany’ released in 2018, and ‘Moon’
released in 2020. In 2019, he released his first independent song, ‘Tonight’. In 2016, he provided
a voice contribution to songs in the Korean drama Hwarang. He also appeared as the host of
several Korean music shows from 2016 to 2018.
For his birthday in 2018, he donated funds to the Korean Animal Welfare Association. He also
does donate 321kg of food to the Korean Animal Rights Advocate (KARA). Since 2018 he has
been a monthly donor to UNICEF.
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Min Yoon-Gi
Figure 4:Min Yoon-Gi
Popularly known as Suga, he is also known as August D. He is a South Korean rapper. A

songwriter. A record producer. He debuted with the BTS band in 2013.
He was born on March 9, 1993, in Daegu, South Korea. He was the youngest in a family of two
sons. After listening to Stony Skunk’s ‘Ragga Muffin’, he became interested in rap music. After
hearing the song, ‘Epik High’, that interest led him to become a rapper age of 13, he wrote lyrics
and learned about MIDI. At the age of 17, he worked part-time in a music studio. Since then he
has focused on composing, producing, and presenting music. Before joining Big Hit
Entertainment, he worked as an underground rapper named Gloss.
He was initially associated with Big Hit Entertainment as a music producer. He trained with his
contemporaries for 3 years under Big Hit Entertainment. He also wrote songs for BTS albums. In
2016 he released his first solo mixtape called Agust D and in 2018 re-released it for digital copies.
It peaked at number three on the Billboard World Albums charts. In 2020, he released ‘D2’ as his
second solo mixtape. It set records on the Billboard charts, UK music charts, and Australia’s ARIA
records.
The Korean Music Copyright Association has licensed Suga for over 100 songs. The song ‘Wine’
by Suga won second place on the Gaon chart and also won the Best R&B song of the year at the
Melon Music Awards (MAMA) 2017.
He made a promise in 2014. That is, if he succeeds in his popularity as a musician, he will buy
meat. In keeping with that promise, he donated meat to an orphanage by the name ‘ARMY’, a BTS
fan group, for his 25th birthday. In 2019, he donated money as well as BT21 dolls to Korean
Children’s Cancer Foundation. In 2020, he donated Hope Bridge to the National Disaster Relief
Association. In 2021, he donated funds to Daegu’s Keimyung University Dongsan Hospital for
pediatric cancer patients with financial difficulties.
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Jung Ho-Seok
Figure 5: Jung Ho-Seok
He was popularly known as J-Hope and Hobi, within the fandom and Korean Pop music fans. He
is a South Korean rapper. A songwriter. A dancer. A producer. Fans define him as ‘Sun Shine’.
He is a rapper in the BTS band.
He was born in Gwangju, South Korea on February 18, 1994, and he is the youngest in the family
and has one elder sister. Before joining the BTS band, he was a member of the dance troupe called
Neuron. When he joined Big Hit Entertainment, he became a prominent member of the Gwangju
Music Academy. In 2008, he won first place in a national dance competition as well as other dance
victories.
As a trainee singer, he contributed as a rapper to Jo Kwon’s song “Animal” released in 2012. He
was the third member to join the BTS band. That was after RM and Suga. He has contributed
creatively to every album since joining the BTS.
In 2018, he released his first solo mix, ‘Hope World’. It set records at 63rd and 38th on the American
Billboard chart. In 2019, he teamed up with Zara Larsson for a soundtrack for a mobile game called
BTS world. In 2019, he released the song ‘Chicken Noodles Soup’ with Becky G, a superstar
singer. It became a record-breaking song on the Billboard chart.
Songs like Ego, Just Dance, and Chicken Noodles Soup are some of his notable creations. He is
currently one of the highest-paid artists in South Korea.
Since 2018, he has been a member of the Green Noble Club, one of the top donors to the Korean
Children’s Fund. In 2019, he assisted supporting students at his school in Gwangju. In 2020, he
provided financial assistance to children affected by Covid-19. In 2021, he donated visual and
hearing aids to visually impaired and hearing-impaired children. Also, he provided financial
assistance to children affected by violence in Tanzania, Africa.
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He was also the recipient of the world’s most responsive tweet on the ‘In My Feeling Challenge”
in 2018.
Park Ji-Min
Figure 6: Park Ji-Min
He is a South Korean Rapper. A songwriter. A dancer. He is one of the leading voices in the BTS
band. He is known as Jimin among the fans.
He was born on October 13, 1995, in Busan South Korea. He is the eldest child in the family and
has one younger brother. He received his primary education at Hodong Primary school in Busan
and Yongsan Middle School. During his school days, he studied dance at the Just Dance Academy.
He studied Contemporary Dance at Busan High School of Art and was an outstanding student in
its modern dance department. Under a teacher’s guidance, he audited for Big Hit Entertainment
and joined the company.
He passed the audition in 2012 and graduated in 2014 from the Korean High School of Arts. He
released solo songs under BTS, including Serendipity, Lie, and Filter. Both Serendipity and Lie
became the record-breaking songs of 2018 on Spotify.
He also holds the record for being the only Korean artist to have 3 songs with over 50 million
streams. In 2014, he teamed up with another BTS member to release a song called ‘Christmas Day.
The song ‘Friends’ based on his composition and production, became more popular and the
soundtrack was adapted for the Marvel Film Eternals. According to a 2016 survey by Gallup
Korea, he was the 14th most popular Idol.
From 2016 to 2018, he assisted with the cost of uniforms for students at his school, Busan Hodong
Primary School. In 2019, he assisted low-income students at the Department of Education in
Busan. He also helped to create a fund for the Jeonnam Future Education Foundation. In 2021, he
donated to an international organization for polio patients. As a member of the Green Noble Club,
he became one of the Children’s Foundation’s leading donors.
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Kim Tae-Hyung
Figure 7:Kim Tae-Hyung
Popularly known as ‘V’ between the K-Pop lovers and BTS fandom ARMY, and also known as
Winter Bear and Baby Bear. He is a South Korean singer. A songwriter. An acting personality as
well. He is another vocalist in the BTS band.
He was born on December 30, 1995, in Daegu, South Korea, he is the eldest child in the family
and has one younger brother and one younger sister.
His first dream was to become a singer by profession. For that dream, he learned to play the
saxophone while still in school. After passing an audition at Big Hit Entertainment, he became a
trainee there.
He graduated from the Korean High School of Arts in 2014, and in 2020 received a major in
transcendence and entertainment. He was a secret member of the BTS before its inception. He co-
wrote and co-produced the song ‘Hold Me Tight’ and co-wrote the ‘Fun Boyz’ song with Suga.
His song ‘Run’ was also used on the album Most Beautiful Moment in Life. He also contributed
to the composition as well as the lyrics of the song Stigma.
In 2018, his solo song ‘Singularity’ was released on the album Love Yourself: Tears. This song
became a good choice on the lists of many music critics around the world. The song was also
named one of the 65 Best Songs of 2018 by the New York Times.
He has lent his voice to the soundtrack of the mobile game ‘BTS World’. He rose to prominence
with the song Inner Child, Winter Bear, and Scenery. He showed his acting skills in the historical
drama ‘Hwarang’ and contributed to the theme song. He released the song 4’o clock in 2017 for
BTS’ fourth anniversary.
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He was highly acclaimed by the fandom in November 2015 through the phrase ‘I Purple You”. In
2018, it became the most searched term in the last five years, according to a survey conducted by
Eugene Investment & Securities Co. He was also consistently recommended as the most handsome
man in the world.
Jeon Jung-Kook
Figure 8: Jeon Jung Kook
Famously known as Jungkook or JK within the fandom. He is a Korean Singer. A songwriter. He

is the youngest member of the BTS band as well as the main vocalist.
He was born on September 1, 1997, in Busan, South Korea. He is the youngest child of his family
and has one older brother. He received his primary education at Beakyang Elementary and Middle
school in Busan. He was transferred to Singu Middle School after being hired as a trainee by Big
Hit Entertainment.
Aspiring to become a badminton coach, he fell in love with becoming a singer after watching G-
Dragon’s Heart Breaker play. In 2011 he auditioned for Super K, a South Korean talent show.
Although he was not selected, he received offers from seven entertainment companies. But after
seeing RM’s talents, he chooses Big Hit Entertainment. Moving to Los Angeles in 2012, he learned
dancing from Movement Lifestyle. In 2012, he appeared in Jo Kwon’s ‘I am da one music video.
He graduated from the School of Performing Arts in Seoul in 2017 and entered the Global Cyber
University in 2020 to study broadcasting and entertainment.
He sang 3 solo songs under BTS. The three songs, Begin, Euphoria, and My time become record
hits. The song Euphoria peaked at number five on the Billboard charts. He is credited as the lead
producer of two BTS songs, Love is not Over and Magic Shop.
In 2015, he made his artistic contribution by participating in the One Dream One Korea campaign.
In 2016, he starred in the episode Flower crew. He also participates in the King of Mask Singer
competition. In 2020, he released the song - Still with You.
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According to a survey conducted by Gallup Korea in 2019, he was the third most loved person in
South Korea. He has also become China’s most beloved person in Hi China magazine. He is also
known by the nickname ‘Sold Out King’ due to his popularity.
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Analysis: Impact given to the world fandom by BTS.
This research analysis reveals the global popularity of the BTS band, as well as the positive impact
they gave, had given to the fans. The global revolution in BTS will be better understood by
bringing the results of the analysis, which has been done through nearly 15 questions.
Figure 9: Research of BTS
Figure 10:Question 1
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The first question in the analysis was, ‘Do you know BTS’. 99.8% of the respondents said yes and
0.2% said no.
Figure 11: Question 1 Results
The second question in the analysis was the age limit. Age limit occurred under 4 categories. That
is,
• 15-18
• 19-24
• 25-30
• 30 +
Figure 12: Question 2
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The analysis revealed that 46% of respondents were between the ages of 15-18, 27.2% were
between the ages of 19-24, 12% were between the ages of 25-30 and 14.8% were over the age of
30.
Figure 13: Question 2 Answers
Gender was the third question in the analysis, and responses were 97.7% females and 2.3% males.
The fourth question in the analysis questionnaire was what is the name. It included a variety of
names. At the time of writing, the research contained 2694 responses.
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The fifth question in the analysis can be said to be the most insightful question about the popularity
of the name of the BTS band globally. The question was what country/City. There was a whole
world of revelation between the countries that responded and focused. Those countries are as
follows:
Table 2: Countries that participated in the survey
Philippine India Bangladesh Nepal

Malaysia Sri Lanka Indonesia Nigeria
Pakistan South Africa America Thailand
Maldives Mexico Singapore Tunisia
Myanmar Algeria Bhutan Egypt
Denmark Puerto Rico Australia Lithuania
Vietnam Morocco South Korea Czech Republic
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United Kingdom Japan New Zeeland Cambodia
Ecuador Lebanon Rumania Ireland
Poland Canada Tarlac France
Siriya Kenya Peru Argentina
Netherland Brazil Belize Tennessee
Pola Fiji Islands Tobago Bulgaria
Somalia UAE – Saudi Arabia Spain El Salvador
Belize
The survey received feedback from the above countries, as did the cities in the countries.
Table 3: Cities of the countries that participate the in survey
Philippine Manila, Bulacan, Quezon city, Cavite, Laguna, Cebu, Valenzuela city,
Pangasinan, Pamanga, Batangas, Caloocan City, Metro Manila, Davao
City, Rizal, Antipolo, General-Santos, Cagayan de Oro, Mandalnyong,
Dumagnete, Bacolod, Canlanipn, Nueva Ecija, Baguio, Mandaeu, Pasig,
Makati, Aurora, Malay, Iloilo, Malolos, Nueva Vizcaya, Ramblon city,
Isabela, Bataan, Tagum, Naga, Guimba, Antique, Sto tomas, La Union,
Hagonoy, Aguilar, Tagbina, Zamboanga city, Taguig
India Kolkata, Bangalore, Pune, Delhi, Mumbai, Imphal, Chennai, Tamil
Nadu, Kashmir, West Bengal, Uttar Pradesh, Himachal, Hyderabad,
Northeastern India, Jalpaiguri, Kerela, Telanga, Purba Bardhaman,
Aizawal, East Jaintia Hills, Gujarat, Agartala Tripura.
Bangladesh Narayanganj, Chattogram, Rajshahi, Gajipur, Sylhet, Pabna, Saver,
Dhaka, Chittagong, Rangpur, Noakhali, Barishal, Cumila, Jhenidah,
Faridpur, Meherpur, Manikgonj, Mymensingh, Patuakhali, Netrakona,
Brahmanbaria, Laxmipur.
Nepal Kathmandu, Gajehada
Sri Lanka Colombo, Kandy, Nuwara Eliya, Kurunagale, Kalutara, Negambo,
Jaffna, Kegalle, Gampaha, Batticaloa, Maharagama, Mattegoda,
Monaragala, Rathnapura, Kuliyapitiya, Badulla, Kottawa,
Boralasgamuwa, Anuradhapura.
Myanmar Yangon
Bhutan Thimphu, Punakha
South Africa Johannesburg, Northern Cape Kuruman, Pietermaritzburg, Alberton
North, Balfour, Gauteng, Pmburg, Durban, Limpopo, Saldanha, Cape
town, Kirel, Lichtenburg, Danielskuil
Czech Republic Prague, Lisov
Australia Melbourne, Queensland, Papua New Guinea, Western Australia.
Pakistan Islamabad, Lahore, Gilbit Baltistan, Wazirabad, Karachi, Rawalpindi,
Sargodha, Bhawalpur, DG Khan, Panjab, Faisalabad.
South Korea Busan, Incheon, Changwon
Malaysia Sarawak, Johor, Selangor, Terengganu, Kula Lampur, Perak Teluk
Intan
Egypt Cairo, El Minya city, 10th of Ramadan
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Japan Tokyo
USA California, Racine Wisconsin, Colorado, Texas, Vine Grove,
Washington, Ohio, Arizona, Pennsylvania, Illinois, West Coast State,
New Holland, Murfreesboro, Torrington, North Carolina, Austin,
Dallas, Medical Lake WA, Indiana, Virginia, Fort Lauderdale,
Northern Marina Islands, Louisiana, Fitchburg, Las Vegas.
Netherland Rotterdam, Leidschendam.
Cambodia Phnom Penh
Austria Klagenfurt
England Chi Chester, Nottingham
Fiji Island Suva
Indonesia Makassar, Jombang, Bekasi City, North Sulawesi, Central Java,
Pasuruan, East Nusa Tenggara, West Kalimantan, Central Borneo,
Cianjur Selatan, Bukittinggi.
Mexico Mexico city, Otzolotepec Villa Cuauhtémoc, Chihuahua
Vietnam Hai Phong, Thanh Pho Ho Chi Minh, Ba ria vung tau
Nigeria Lagos State, Bayelsa State.
Bulgaria Chepelare
New Zeeland Auckland, Kaitaia
Canada Victoriaville, Nova Scotia
Singapore Woodlands
Somalia Mogadishu city
Denmark Copenhagen, Capital Region
Peru Ciudad de Dios la libertad
France French Polynesia
Argentina Chaco Resistencia
Brazil Rondonia
Spain Bilbao
Belize Punta Gorda Town, Corozal District
The sixth question in the analysis was whether or not they liked the BTS band. Out of those who
responded, 94.3% were BTS ARMY fans, and 5.3% said yes. Only 0.4% answered uncertainty
and no as the answer.
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The seventh question in the global analysis was why they dislike the BTS band. The answers
given there can be listed as follows:
• No, Reason
• I’m a former fan, They’re sweet boys and most of their music is OK. But digging further
into Kpop, I’ve found other groups, and especially one other group, that I like a lot better,
I’m not really into mainstream music and boyband pop. I like more diverse music and K-
pop is so much more than BTS.
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The next step in the analysis was to find out the reason why they like the BTS band. The answers
given by the participants in the analysis can be listed as follows.
• Everything about them.
• Their music
• Their Personalities
• They are my Inspirations
• Funny
• They teach me how to love myself.
• Because BTS change my Life
Etc. Other responses are noted in the appendixes section.
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The ninth question in this global analysis was the factors that led people to join the BTS, ARMY
fandom.
The responses received are as follows:

• I love them
• They make me happy
• Because I like them
• Their inspirations
• They saved my life
• Their music
• Their songs
• They made me love myself.
• Because my cousin
Etc. Other responses are noted in the appendix section.
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The tenth question in the analysis was how much the participants in the analysis knew about the
BTS band.
Figure 28:Question 10 Answers
The answers received revealed various facts and some of them are as follows:
• Everything
• All
• Almost everything
• A lot
• All about them
Etc. Other responses are noted in the appendixes section.
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The next question in the analysis was to focus on the BTS, band and what year they were able to
learn about or get to discover them. The answers can be filled in as follows:
Table 4:answers to question 11
2020 2019
2018 2017
2016 2021
2015 2014
2013
Looking at those answers it was clear that the fans have been with them ever since the BTS
premiere.
The twelfth question in the analysis was to focus on the BTS band, and what was the medium that
led to their identification.
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The responses to this question, are attached in the appendix section.

The next question posed through the global analysis was ‘what was the first BTS song they heard?’.
Surprisingly, the responses covered many of their songs. The responses received can be
summarized as follows. The following is a summary of the 2647 responses received:
Figure 34: Question 13 answers
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Table 5:Answer to question 13
Dynamite Boy with Luv DNA

Fire Idol Fake Love
No more dream Butter Life goes on
Spring day Mic Drop Dope
Blood, Sweat, and Tears I need you Danger
Just one day ON Save me
Magic shop Run Boy in love
Anpanman Make it right Euphoria by JK
For You Butterfly Permission to Dance
Black Swan We are bulletproof Mikrokosmos
Coffee War of hormone Love Yourself
Stay Gold Go Go Not Today
Jump Heartbeat Graduation
The truth untold Young Forever Baepsae
Airplane pt2 Home Best of me
Film out Lights Waste it on me
Dionysus Miss right Sweet Night by V
So what Born Singer Answer: Love Myself
House of cards 21st Century girl Crystal snow
Serendipity It’s defiantly you Let me know
Chicken Noodles Soup Even if I die, it’s you Promise
Louder than bombs Converse High Still with you
Wake Up Blanket kick N.O
We don’t talk anymore cover You never walk alone Dimple
Bulletproof pt2 Mama by Jhope 2nd Grade
Attack on Bangtan 2 cool 4 skool Epiphany
Telepathy Spine breaker Love Maze
Like Savage Love Blue and Grey
Filter Skool Luv affair 0’o clock
Universe Let go Pied piper
Beautiful My Universe With Seoul
Perfect Man Come back home Fix You
Tomorrow
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The next question that came to the society through the survey analysis was what is their favorite
song in the BTS band.
Figure 36: Answer to question 14
Out of 2649 responses sent globally, almost all of their different genres of songs were covered.
These responses can be summarized as follows:
Table 6: Answers to question 14
All Spring day Life goes on

Magic shop Mic drop Idol
Butter Mikrokosmos Dynamite
Fake Love Boy with Luv Permission to Dance
Black swan Blood, sweat, and tears Telepathy
Love myself Make it right The truth untold
Butterfly On Anpanman
Save me Fire So what
Young Forever Euphoria Pied piper
Love yourself Home Film out
Universe DNA Louder than bombs
My universe Danger Not today
Airplane pt2 Let go Just one day
2! 3! I need you Your eyes tell
For you Stay gold Crystal snow
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Best of me Dimple Sea
We are bulletproof My time Paradise
Friends Zero o’clock Light
Cypher 4 Boy in Luv Wings
Go go Blue & grey Miss right
Baepsae Singularity Heartbeat
I’m fine Love maze Epiphany
Fly to my room I like it Jamais Vu
Ugh First love Tear
Filter Move Don’t leave me
2nd grade Illegal 4 o’clock
Seesaw Daechitwa Born singer
Jump N.O Butter ft. Megan
DDENG Serendipity Like
Dope War of hormone Coffee
Promise Lie Winter bear
Persona 21st-century girl Disease
Path Tonight Look here
Spine breaker Chicken Noodle soup No more dream
2! 3! You never walk alone Sea
Silver spoon Mom August d
Moon Tokyo Waste it on me
Good day Cypher pt2 Dionysus
House of cards Human Graduation
Cypher pt3 Ego Inner child
Sweet night Daydream Shadow
Your eyes tell Run 24/7 heaven
Hold me tight Do you 28
134340 Cypher pt1 Tomorrow
Yours Super tuna Bulletproof ot2
Like pt2 Begin Even if I die
With Seoul Blue side Kick blanket
Dead leaves
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As the last question in the survey, asked the most important question as; what was the inspiration
given by the BTS band, what encouragement they had taken from them, and whether they inspired
them.
Figure 38: Answers to question 15
The response from various parts of the world reflects that the global love for BTS was well-
established. Those responses are noted in the appendixes section.
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THE IMPACT OF THE BTS BAND IN DIFFERENT FIELDS IN THE WORLD
Entertainment Impact
Music is a universal language which is one aspect of the entertainment industry. It is a place where
proven love is primarily fact to be more important than anything else in the world through the art
of music. Music binds human emotions together, regardless of whatever the language is. Through
that universal language, they are one of the most influential bands in the world with their music,
constantly setting records in the field. Through all those new songs, music albums, dialogues,
interviews, and so on.
Their first English song, Dynamite broke the YouTube record for the most views in a single day
with 101.1 million views. That’s the only video that got 100 million views within a day. Through
the song Dynamite, they topped the Billboard charts and became the first Asian to do so.
The Korean revolution is one of the highlights of the film industry today. There are many Koreans
who are spreading their name in the film industry all over the world. At the 2021 Academy Awards,
the Koreans won the Best Director and Best Performance awards by setting records.
The BTS Band is another force to be reckoned with in Asia. That is to say, creating a Korean wave
that draws the attention of the Western world, representing not only South Korea but also the whole
of Asia.
For more than 50 years, despite the multiculturalism in Canada, Asian people were segregated.
Asians feared for their place in North America because of the Asia protests during the Covid
pandemic in the United States and Canada. Despite these circumstances, various Korean and BTS
fans were able to resurrect the Asian and Korean names, gaining the attention and attention of
others through their artwork. The system succeeded in breaking down cultural and linguistic
differences and incorporating Korean BTS bands into the population.
BTS music was a solution to the rise of K-pop, an Asian pop culture, into Western pop culture,
giving it recognition to the Asian community in the Western World. The Korean wave that opened
up to the western world through the BTS band then spread like a storm through K-Drama, video
games, goblin, squid games, and more.
Korean stars at the Black Lives Matters protest, and their fans represented black lives. When the
BTS band and their management company, BigHit donated $1 million to Black Lives Mattes to
support the Campaign, the BTS fandom also joined as the supporter of the campaign.
The change they made in the western world through music, as they opened their name to western
work through the social aspect, is amazing. The BTS band has won major awards such as Best K-
pop, Best pop, Artist of the Year, etc., at the largest award ceremonies in the western world such
as MTV, AMA, and EMA. They have won awards not only in South Korea but also internationally
and have been able to bring Korean pop music to a new level.
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Through this global revolution, they continued to shine in concerts and tours in the major powers
of the western world, such as the United States, Canada, the United Kingdom, the Netherlands,
Germany, France, and Brazil. Through this popularity, they released their 2018 album Love
Yourself: Tears, which became the top Korean band on the American Billboard charts. They later
released the album Love Yourself: Answer which sold over 2.5 million worldwide. It was twice
as big as One Direction’s last album.
In 2015, they became more popular through the song ‘I Need You, and continue to win major
awards at Asian music festivals such as the MAMA, the Seoul Music Awards, the Golden Disc
Awards, etc.
Another amazing thing about the popularity of BTS is that the ever-increasing popularity of BTS
is making a huge difference even in the world music industry. When BTS’s album Map of the
Seoul Persona was released, it overturned a large music website named Melon in less than an hour
and 45 minutes time frame.
The popularity of BTS on social media is unbelievable to many. Worldwide fan support for BTS
via social media such as Twitter, Facebook, Instagram, and Weverse. That’s why their personal
Instagram accounts, which launched in December 2021, soon crossed the 10 million and 30 million
mark.
The BTS band held a series of the best-selling concert around the world through their Love
Yourself: Speak Yourself campaign. They became the first Korean pop band to make $116 million
in 20 days. Throughout their series of concerts, they began the concert with the concept of a Greek
altar with flames. Nominally, the dance was created by swinging the trumpet of the mythical deity.
Innovation concepts like these are united by the enthusiastic voice of the fan community. That
concept was enthusiastically demonstrated through ideas such as self-discovery and reincarnation.
Since the concept of Idol was created in the Greek Era, it is possible that they took those
inspirations for their creations. ARMY, the BTS global fandom who revolutionized the music
industry name was chosen by Big Hit company to mean Adorable Representatives MC for Youth.
With over 36 million followers, their fan base is more than three times that of any other, and it is
growing day by day. Member Jin once commented on this fandom as they are the reason for their
existence.
With the release of Dynamite, BTS’s first full-length English song, it reached 300% of Spotify’s
listeners. According to critics Neil Jacobson, who ran Hallwood, a talent agency for producers and
songwriters mentioned that a label often requires a relationship with customers or fans. At such
times it proved to be a widespread acknowledgment that the BTS would follow in their footsteps
as they were able to constantly release and promote their music. The Dynamite song is a turning
point that proves this better. The song became one of BTS’s biggest radio hits.
The BTS band often compares them to the Fab Four system. At the ‘Late Show with Stephan
Colbert event in May 2019, they presented their concept of black and white conceptually. Paul,
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George, John as well as Ringo composed the songs individually and they received separate
attention. But when dealing with BTS, it was like one family. The team, the management, and the
employees of the company all share accounts not only individually but also collectively on Twitter,
Instagram, etc. It was an amazing event for the music industry in its infancy. Achievements, tasks,
and creations did not all belong to one person. It can be said that this role also contributed to their
success. BTS and its management company have been able to turn a new page in the industry as a
record-breaking company, not limited to the concept of stars outside of Europe, in the Western
editions, including N Sync, a new edition at one time. [8]
The first complete English song sung by BTS, Dynamite was inspired by the BigHit band’s
business development. Dealing with that they changed the facts of Columbia Radio Show which
was created by Ron Perry Labels and break previous records on the show. In the early days of the
Dynamite era, it was reported that fans even sent gifts and flower bouquets to the DJ to play the
Dynamite song on the radio. Once RM stated about the change in the music industry through the
song Dynamite, he stated that they were also impressed with its views.
With the nomination for the Grammy Awards in 2021/2022, the recognition they had received in
the field until then was renewed. And increased. It allowed them to compete with the mainstream
people in the field. As a K-pop brand, this was truly a turning point in the Korean as well as the
Asian music industry.
In the early days of the BTS band, hip-hop music and dance were not so popular in the Korean
entertainment industry. Therefore, they studied hip-hop under the guidance of Coolio and Warren
G in Los Angeles. In there, they recognized that hip-hop is open to anyone, regardless of rear or
whereabouts. Through that, they also set aside their music for everyone.
In 2019, BTS ranked among the top 10 global recording artists of the year by IFPI. In 2020, they
also held the honor of being the top non-English artist in the same hierarchy. They also became
the top Asian name on the list as well as the only non-English artist to reach number 4 in the
billboard charts, social artist category in 2019. They also managed to become the most tweeted
people in the world from 2017-2022. Also, they were able to be among the 25 most influential
people on the internet from 2019-2021.
Due to the demand and popularity after the release of the Idol song, the National Gugak Center
even had to expand its Korean sound equipment. In 2018, they were also included among the 50
most influential people on the Bloomberg Market. Forbes named them among the 100 highest-
paid people in 2019 with an income level of $75 million. Also, they were able to become ‘Top
Rank Global Sustainable Future Leaders’ according to the SDG association, which is a United
Nations-sponsored association. Also, BTS’s fandom ARMY established the ‘Sustainable Global
Group’ category. Also, BTS has 23 Guinness World Records.
In October 2019, BTS’ concert at the King Fahd International Stadium in Riyadh made history as
the first foreigners to hold a solo concert in Saudi Arabia. Also, in 2020, they became the most
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influential artists in Vietnam. Although there was some obstacle at the diplomatic level between
Japan and Korea, the expansion of the third generation of K-Pop took place in Japan. BTS and
TWICE were the main groups, and that spread created a subculture. The popularity of BTS in
Japan was used as an example, and male music groups were born in that country. Among them,
King and Prince, Ballistik Boys, etc. can be mentioned.
BTS broke Oricon Chart records not once but many times. Their hits record at least 10 million
streams in a week. Under that influence, they also set the record of becoming the second foreign
artist to reach number one on the Oricon chart. BTS also has the first Korean music album to reach
number one on the Oricon chart. That’s the Map of the Soul Seven album. Crystal snow, Mic drop,
and DNA were the highest-charting songs by a Korean artist on the Oricon chart, and their single
Butter was certified with platinum certification.
In celebration of Seo Taiji’s 25th anniversary, BTS released a remake of ‘Comeback Home’ in July
2017 as part of the Time Traveler project. Seo Taiji later invited BTS as backup singers for 8 songs
at the concert at the Seoul Olympic Stadium. Seo Taiji called them his musical successors at the
concert and said, This is your generation now. BTS appeared on the variety show You Quiz on
the Block, where it was revealed in March 2021 that the show had broken the viewership rating
record. Also, the Blitzers Korean music group that started in 2021 was created through the
stimulation from BTS.
BTS became the 1st Asian to have a number 1 album in Germany. In June 2020, a bimonthly
magazine dedicated to BTS was released in Italy. With their 2016 album Wings, BTS became the
1st Korean artist to top the UK Official Albums Chart. They also became the most recommended
Korean acts at the 2021 MTV Europe Music Awards. They also set records in the Most Top 10
Hits in the UK chart. When British influencer Oli London underwent 18 surgeries costing up to
150 000 euros to look like member Jimin caught the attention of fandom from different
perspectives.
They also became the 1st Korean artist to hold a sold-out concert at Wembley Stadium. They also
became the 1st Korean artist to receive a nomination at the Brit Awards. With their song Butter,
they became the 2nd Asian name to top the CHR/Top 40 chart in Canada. They were able to spend
28 weeks on the Canadian Hot 100 chart with the song Dynamite. As South Korea beat Germany
in the 2018 FIFA World Cup, Mexico’s BTS chants went viral. In May 2016, they became the 1st
K-pop group to receive Twitter emojis. In 2018 they became the best-selling non-English artist on
the Global Artist Chart.
Through the influence of BTS American production companies started idol reality competitions to
bring aspects of K-pop idols to the music industry. They became the 1st K-pop label to top the
Billboard World Album Chart for multiple weeks in a row. They were also the 1st Korean group
to top the Billboard social 50 chart. With ‘Life Goes On’ they set records for the top-charting
Korean song and non-English song in the USA on the Billboard Hot 100 chart. BTS scored the
highest charting Japanese album and song on the Billboard 200 with the song ‘Film Out’. They
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are also the 1st Korean artist to be number 1 on the Billboard Hot 100. They are also the 1st Asians
to join and win AMA nominations. They became the 1st Korean music group performs at the
Grammy Awards. They are also the 1st Korean to win the Billboard award.
Love Yourself: Answer was the 1st Korean album to be certified gold in 2018. Map of Soul 7
became the 1st album to be certified platinum in 2020. They also became the 1st Korean artist to
perform at Citi fields in 2018. They were also the 1st Asians to sell out in the Rose Bowl. In 2017,
BTS performed in Chile without commercials and set sales records in 2 hours. They were the fasted
K-pop group to sell out Movistar Arena, Chile’s largest indoor stadium. Among the webtoons they
have published are Hip Hop Monster, We On, and Save Me which is a collaboration with Lico and
Line.
Accordingly, it is more accurate to call BTS a group that explores all genres of music and is not
limited to one genre. For example, the songs Airplane Part 2 and Filter can be mentioned. The
songs show that they were influenced by Latin American music. They have also created ballads
for people who don’t like pop music. Spring Day, House of Cards, The Truth Untold, etc. were
those songs. RM, Suga, and Jhope create songs for rap lovers as the BTS rap line. Among them,
songs like UGH, Ddaeng, Cypher, etc. can be mentioned.
Summary
As artists, BTS has shown great ability to advance their musical genres. They have become an
Asian brand in the global music industry through multi-affiliated platform practices. They
managed to show music lovers a new facet of music. Their singing in Korea opens new doors of
cultural revolution around the world, expanding the reach of the Korean language. Through music
video making, dancing, behind-the-scenes, performances, and interviews, they introduced new
security to the music industry.
The question for non-BTS fans is why BTS has gained so much attraction and popularity around
the world. Although the BTS was not the first K-pop band to be exposed to the global space, they
revolutionized language-limited music around the world. It is defined by some critics as a cultural
revolution. RM, Jin, Suga, Jhope, Jimin, V, and Jung Kook were able to use their musical abilities
to sink into the hearts of fans. This change, which has revolutionized the world of music, is
illustrated by heartfelt response videos, dance covers, and music videos on various social media.
Their breakthrough in the field of entertainment transcends regional and linguistic barriers and has
been able to appeal to both soul and heart of humans.
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Social Impact
The present world can be interpreted as the technological world and as part of that, this period can
be described as the social media era. Brands, businesses, social media activists, and influencers
who carry their names through social media have been able to make a huge difference in society.
This era has been able to propagate a positive impact, leaving aside the negative impact.
The BTS band is, to be more precise, one of the most influential South Korean bands on social
media. With over 18 million followers worldwide on active social media, with over 49 million
activities, their impact on the community spreads worldwide and it is immense.
While using social media for music, awards ceremonies, and various content, they are also
positively impacting society by adapting to this new technology. Through this revolutionary social
change, they became the youngest representatives of South Korean culture in 2018 by symbolizing
and representing Korean Culture. They are the leading group of artists who provide a broader
international approach to the Korean cultural wave known as the Hallyu wave. [8]
The seven South Korean youngsters, who have been successful in the entertainment industry since
their inception in 2013, started their journey with small financial aid. On some days they practiced
for about 14 hours and tried to build their prose and musical imaginations. Once they even had to
rent a car from a producer they knew to shoot a music video, but their hard work, dedication, and
passion have now been able to inspire millions of fans. Their influence is not limited to young
people. Adults, parents, and grandparents by spreading their influence and popularity across
different age levels. ARMY fans and the BTS band are two intertwined parts, which is why it is
one of the most unique fandoms in the world so far.
Many of BTS’s songs have been composed by Kim Nam-Joon and the songs, which come out
through the humility and relativity of the members, convey to the fans authentic ideas based on
their life stories.
Breaking the stereotypes not only in the South Korean music industry but in the music industry as
a whole, through their songs, they propagate ideas of class division, aspects of cosmetic use, bad
effects and behaviors, capitalism, self-esteem, depression, gender gap, violence, inferiority, etc.
Despite being complex social topics, they have managed to convey empowering messages to fans
through their songs under those topics.
The BTS band always tries to address social issues through their heart-touching songs. They made
a financial donation to the Black Lives Matters campaign. Joining UNICEF, they supported the
anti-violence campaign Love Myself, and addressed social issues as artists.
Their songs No more dream, and N.O. songs were created to address the pressures on young people
through their studies and student lives. They added support to the Seoul ferry incident, a tragic
event in South Korea in 2014, through their song Spring Day.
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The altruistic approach of BTS was not a coincidence. It has been socialized as part of a collective
effort to heal the loneliness of the victims of the digital age. It has become something that they,
along with YouTube, Twitter, Weverse, Instagram, etc. continue to reach out to fans regularly.
Reluctant to comment on their influence, many have been tempted to comment on the hobby. They
get into the BTS community to post their opinions and members also add feedback to those. It has
built a trusting foundation between fans and BTS.
BTS and Army enthusiasts sometimes become teams and create different paths in their journey.
Korean pop music world entertainers stay away from politics. But in a place where the BTS has
grown globally, the political and international support they receive has reached the top in terms of
social justice. Their impact was so great that Variety News announced that BTS had donated a
million dollars to Black Lives Matter, and fans around the world made donating million to the
campaign within about 25 hours.
BTS donated $1 Million to Crew Nation, a Live Nation campaign, to help people in the
entertainment industry affected by the Corona pandemic in 2020. They also work with UNICEF
to prevent child abuse by eliminating it. They are working under the guidance of US president Joe
Biden to quell and stop anti-Asian crimes. Whatever they do, they do not call themselves global
activists. Group member Suga once said this:
“I do not consider ourselves as political influencers. We never saw our fans as people who
approached our voices and our opinions. Interestingly they have their own stories, and we always
treat any other person and ideas with respect”
While member Suga says so, leader RM always appreciated acting more impartially based on
action than words. He has stated that they are not political figures.
Through the Purple Ribbon ARMY club, BTS fans have even been encouraged to provide some
form of safety cover for BTS members and to minimize the crown when BTS travel to another
country or attend concerts. Through the Generation Unlimited campaign launched by UNICEF,
BTS spread the message to society covering the value of self-love, self-acceptance, self-
recognition, Speak for ourselves.
Although they are primarily musical personalities, they use a variety of media to communicate
their K-pop music around the world, which in turn contributes to the growth of BTS’s creativity.
Through their songs and music, they provided the basis for creating webtoons, writing books,
creating mobile games, and so on. Fans gave support through dance challenges, story writing, etc.
under this impact. In 2017, when they released their real-life stories, those were shown in cinemas
around the world with this impact.
BTS also drew inspiration from books for their creations, Dr. R Doty’s Magic Shop was the basis
for the Magic Shop song, also Hermann Hess’s Damayan was the basis for the Wings album.
Through this, they directed their interest in reading books and developing knowledge in the field
of music. Through it, fandom is tempted to learn different things by building critical discussions.
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The fans donated to Korea Childhood Leukemia Foundation once after a donation made by
member Suga. Fandom was encouraged to do projects that could help, such as making donations
for members’ birthdays. Fans share their messages and ideas under hashtags like #EndViolance,
#SpeakYourself, #LoveMyself, and #RoarForChange. One in an ARMY community even goes so
far as to make donations to a charity every month. They once helped NGO Siriya Care which
provides food suppliers to Syrian refugees. Also, they launched a campaign under the theme of
‘Climate Change for BTS’s 9th Anniversary.
In some cases, BTS’s Korean content can be translated into dozens of languages through
translation networks. Some ARMY fans use it to educate the fandom about activities such as
language teaching and counseling, finding theme recipes, and content creation. Also, dozens of
BTS executives have registered fan accounts in addition to their daily jobs and become non-profit
organizations. As a help center, it is spread all over the world. Through it, they activate counseling
education, music, social programs, etc.
In North Korea, where there is a strict ban on K-pop, BTS has gained some popularity due to its
meaningful lyrics. In 2020, a group of North Korean Soldiers was caught enjoying the Song,
Blood, Sweat, and Tears. In JoyNews24’s ‘Power People of 2019’ survey, BTS came first with 74
votes. According to a survey conducted by Gallup Korea, BTS was also named the most-liked
artist of the year in 2019.
Kang Soojung, the director of the museum of modern and contemporary art once said: accordingly
they were inspired by BTS’s song Sea when they were preparing for the 50th-anniversary show
called Square. Also, South Korean congressman Ryu Ho-Jeon used BTS’s Jeon Jungkook’s tattoos
to dispel the idea that tattoos are illegal. In 2019, the Ministry of Culture, Sports and Tourism
named BTS as a leader in interpreting Korean Traditional Culture. In the same year, in the - 2019
South Korean National Image survey conducted by the ministry, BTS came second with 5.5% of
votes. In 2020, they also made history as the youngest awardees to receive the James A. Van Fleet
Award for BTS’s contribution to promoting the USA- Korea relations.
For Awareness to Character Change, congressman Alan Peter Cayetano made a congress called
‘BTS Congress’ for 6 other members. A teacher in California was reportedly inspired by BTS to
offer a course on American Culture and Society. In 2021, the Hallyu wave in Argentina was also
led by BTS. Inspired by BTS, Argentina’s Centro Cultural Coreano held a Latin American K-pop
competition in 2021. It also included Bolivia, Mexico, Paraguay, Ecuador, Brazil, Cuba, and
Guatemala.
BTS’s work has also influenced famous artists to become role models. Some of them are (G)I-
DLE, D-Crunch’s Hyunho, Hwal, and YoungHoon from The Boyz, SF9’s Zuho, Euna Kim,
Golden Child’s JaeHyun, Wanna One, TXT, Enhypen, etc. In March 2020, Big Hit Company
released a series of video lessons called ‘Learn Korean with BTS’ via Wiverse. The video series
was developed in collaboration with experts from the Korean Language Content Institute and
Hankkuk University.
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BTS universe, Bangtan Universe or BU is a concept created by Big Hit Entertainment. The creation
made by spreading that concept through the Save Me webtoon HYYH: The Notes 1 and the song
I Need You can be described as follows. BTS also became ambassadors for Formula E’s electric
street racing series to promote how electric vehicles can help to fight climate change. BTS has also
served as Seoul’s honorary ambassador as part of I Seoul U.
In 2017, BTS and their management agency, Big Hit Entertainment launched the ‘Love Myself’
campaign in support of the Korean Committee of UNICEF. Funds raised through the campaign
were used to support schools, youth victims of domestic and sexual violence, and anti-bullying.
The hashtag #LoveMyselfBTS has been used more than 11 million times on social media under
the influence of the campaign. In 2020, the campaign also won the UNICEF Inspire Award.
BTS and Big Hit Entertainment donated $85 000 to Sewol Families through the Disaster
Prevention and Social Security Organization for the families affected by the 2014 Sewol Ferry
Tragedy. Kim Seok-Jin’s monthly donations to UNICEF were appreciated by UNICEF Korea. In
2019 Jimin donated $88000 to the office of education in the metropolitan city of Busan. Thus,
1200 desks and chairs were provided to the students of Busan High School and Arts by Jimin’s
donations.
In 2019, BTS ARMY raised funds to plant more than 8000 trees in the Amazon rainforest through
the We Purple Rain campaign for Jungkook’s birthday. ARMY fandom has given support to 70
organizations that help children with disabilities. Also, for V’s birthday, the fans made donations
to the Red Cross to aid the victims of the Beirut Explosion. BTS ARMY groups in Vietnam have
donated about 15 000 notebooks to charities. Fandom provided surgery assistance to 14 children
who needed plate surgeries. BTS fans arranged to give 1500 pounds of rice to Goyang Children’s
Regional center in Gyeonggi province for children affected by Covid-19. In 24 hours, BTS fans
donated $7800 to the victims of the Assam Floods in India.
From empowering women, they create songs exploring gender-neutral difficulties. Through the
song Butterfly, they show the fragile and escapable nature of human life. Through the song, they
interpret the reality of human bonds to stop any bond at any moment and they show that there is
no result in trying to stop them. Through the 21st-century girl song, they express how a woman
should take hold of life and move forward without being stopped by other people’s opinions,
Even though they have millions of fans, they interact with their fans through Vlive, and Weverse
using posts, comments, and exchanging of ideas. Celebrities expose private parts of their lives and
talk about their risk of being criticized in Korean society, but BTS does not fall for it and speaks
positively about mental health. They also did not hesitate to reveal the dark side of fame through
their songs. An example of this is in the Black Swan song. It reflects the pain caused by the loss
of the desire to create for some artists.
Member Jung Kook put his personal feelings into the song ‘Still With You’ at the BTS Fiesta held
to celebrate their anniversary while suffering from the Corona epidemic. There the thoughts felt
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during the epidemic were expressed. Through their album BE released in 2020, they shared their
experiences and hopes during the Covid-19 pandemic. Songs like Stay, Fly to My Room,
Telepathy, Life Goes On, Blue and Gray, and Dis-ease all revealed that experience and social
realities. Through the album, they empowered anyone struggling with mental health at the time to
move forward.
Breaking the ignorant ideas rooted in a society like men can’t cry and only women can wear make-
up, society realized that no one’s emotions should be limited to gender. Jungkook, the youngest
member of BTS, became the sexiest international man in 2020 breaking the concept of the sexiest
man alive 2020. BTS joined UNICEF Korea to speak out under #EndViolence to end violence
against youth. This anti-bullying campaign became popular when UNICEF decided to be a part of
BTS’s Love Myself campaign. By the end of 2018, $1.4 million was earned through direct sales
of social fandom and the Love Yourself Album Series. BTS was also involved in providing
empowerment to solve the global education and training crisis through the UNICEF project called
Generation Unlimited.
BTS members personally donated 10 million won to the family council in the wake of the Sewol
Farrier Disaster in 2017. Big Hit Entertainment will approve this kind of social work if it only it is
revealed to the media, which they never promote or advertise to the media. On the occasion of
BTS’s 6th anniversary, the Singapore BTS ARMY fandom raised $2050 through a food bank
project and distributed 136 food packets. BTS fans have donated 30 million won in the name of
BTS to Hope Bridge Korea to help victims in Gangwon Province. It is known among the reports
that BTS fans called ‘Run ARMY’ have donated $4860 to a shelter for Koreans affected by Japan’s
atomic bombs in South Gyeongsang Province.
Celebrating BTS member Jhope’s birthday, BTS ARMY fans have donated 128 sacks of rice to
Jhope’s hometown. Also, fans have donated 700kg of food to an animal care and animal rights
group in Jhope’s name. Also, BTS fan Jhope which partnered with Korea Food for Hungary
International has provided aid to children in 53 countries. Bulletproof Singapore, a popular BTS
fandom, supported SASCO Senior Citizens’ Home with its facilities through a program called
Suga and Jhope. BTS fans once donated Coal to houses in need for member V’s birthday. Through
that, fandom was able to help those in need of coal in the winter season. Another notable event
was when BTS fans donated $10 000 to victims of sexual slavery.
Summary
The message they send to society has influenced many to love them. The main message they
convey through their music and chats is to love yourself and the effort it takes for a person to
recognize their limits and what they like etc. is an aspect they focus on while creating music. BTS
became the 1st K-pop group to participate in the UN sessions by standing up for themselves and
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socializing the value of self-love. Through that, along with the heart drawn by the music, they also
reached the fans through their messages.
All these clearly show that the impact of the BTS band led the BTS ARMY fandom to engage in
optimistic programs and spread positivity, happiness, and helping hands to society. Because of this
influence, the BTS band is defined as the leading role of the 21st-century Hallyu wave, which adds
more influence to Korean culture. Although many male artists in the music industry praise
women’s bodies, they cannot be seen encouraging women through songs. But BTS include those
meaning through their songs by empowering women to live their lives the way they want and not
to live according to someone else’s needs.
Economic Impact
Going beyond music, the BTS band reached an economic level of influence. They strengthened
ties between the two countries through the France-South Korean Friendship Concert held in Paris
in October 2018 as a cultural exchange.
The worldwide influence elevated them to the status of South Korea’s official cultural
ambassadors. It has given them financial power as they have a wide fan base around the world.
Through it, they provide $3.6 million in financial assistance to the South Korean economy each
year. Because of the Global impact of the BTS band, they attract about 800 000 visitors to South
Korea each year.
Fans will invest in anything related to BTS. Whether it’s free music or not, ARMY fans add
support for BTS to record it on the charts anyway. All the brands they have signed up with are
lovingly embraced by millions of fans. That is why BT21 is one of the bestselling product lines in
the world today. It also gives economic impetus to small businesses that sell those products.
BTS band cost a net worth of US $60 million. Many brands are constantly striving to make the
BTS band their brand ambassadors. Establishes product sales records that they approve, not limited
to one area or product. For example, Hyundai’s new Palisade Suv sold nearly 3500 units over the
BTS effect over its previous sales. That is the equivalent of 5 months’ sales for the Suv. They
reached 120 000 units in partnership with KookMin bank. Also, the BTS effect caused the stock
price of Mattel, another business, to rise by about 8%.
During a recent Vlive broadcast, Jung Kook announced that he was using Downing’s softener
fabric, which had the effect of selling Downing shares for two months at a time. This was not the
first time such incidents had taken place. The products they use to sell at real speeds. The brands
they use are rapidly gaining popularity around the world. It is interpreted by the media as the BTS
effect.
In the year 2018, a study by Hyundai Research Institute found that the impact of the BTS band
contributes about $4.9 million a year to South Korea’s GDP. This is more than the revenue from
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the Winter Olympics in the last 10 years. In the year 2017, a study revealed that the BTS band was
responsible for the arrival of one out of 13 tourists to South Korea. That ratio of 13:1 grew faster
than expected.
The BTS band’s revenue was forecast to reach $811 million in October 2019, with approximately
$8 million worth of shares offered to each member. BTS generated 97.4% of the Big Hit
company’s revenue in 2019 including $130 million worth of T-shirts, cosmetics, dolls, and other
BTS-related products.
In 1997, the South Korean government began investing strategically in the arts and digital
economy to help rebuild the country from the Asian financial crisis, which was a major boost to
the arts industry at the time. The global racial success of the BTS was also due to the management
experience gained in the past. Accordingly, the BTS band was formed under formal management
in the western part of Seoul, the center of creative production, making it a powerful part of the
Korean economy.
Kpop music, which was formed under Big Hit and BTS demonstrated the extent to which direct
customer relationships can be developed through a digital platform through a music band and a
company. Despite the emotionally charged scenes, the radio promotion, and the best retail
strategies, they showed a level of engagement that none of the other western artists has achieved.
In 2011, the revenue of the Big Hit Company Lim Jeong-Hee and the 2 AM boy band were
declining. So Bang Si-Hyuk, the company’s executive chairman, and Lenzo Yoon, the global
CEO, were given a facelift. Employees were encouraged to stop the normal work of the company
for months and do market research in search of a new way of building a solid economic foundation.
When the BTS McDonald’s meal was released in Indonesia, it generated demand to the point of
partial attendance despite the Covid laws.
BTS’s popularity has also led to its inclusion in China’s political agenda. In 2020, in a speech to
the Korean Association to Strengthen USA-Korea relations, RM said that they divided into two
nations and remember what the two countries faced in history. This statement was used by the
Chinese Communist Party for political purposes, and as a result, BTS-related products were
removed from Chinese stores.
A 2021 survey by Rakuten Group revealed that BTS is the most influential fashion influencer in
Japan. In the 2020, summer Olympics, BTS music was even played at some of the sporting events.
BTS accounted for 41.9% of album sales in the first half of 2019, an increase of 25.3% from their
previous market share. In 2019, former South Korean President Moon Jae-In mentioned BTS in
his announcement for ‘3 Key Innovation Strategies for the Content Industry.
According to a survey conducted by the iPrice Group in the Philippines, brands such as Coca-Cola
and Louis Vuitton grew by 127% and 65%, respectively due to the BTS brand tie-up. In 2021,
Tagbilaran Mayor John Geisnel-Yage used member Jungkook’s picture to convince citizens about
the Covid vaccine. They also became the artists with the second and third-highest-selling albums
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in the world. BTS generated 72.7% of sales records as the K-pop act. They were named the most
influential artists of the decade by CNN for popularizing K-pop in America.
In 2019, BTS contributed 1-2% to the economy through the influence of Korean music. In 2016
and 2018 the Korean Customs Service and the Korea Foundation also honored BTS for the rise in
online purchases of Kpop items due to the fanfare they created. News agencies used the term ‘BTS
Effect’ to refer to BTS’s commercial influence. With the rise in popularity of BTS, the shares of
companies associated with them such as Newmark, Key Share, GMP, and Diffie also rose. The
demand for them also increased. The impact led to Mattel’s gross sales increasing to $721.1 million
in 2019.
BPO for South Korean music and entertainment reached $114.7 million in the first half of 2019
alone, the Bank of Korea’s Economic Statistics System showed driven by the global popularity of
BTS. In 2017, BTS managed to bring about 790 000 visits to the country annually through the
Seoul Metropolitan Agreement as a tourist attraction. In December 2018, Hyundai Research
revealed that BTS added $3.67 billion in value to the economy each year. The two fan meetings
held in Busan, Seoul in June 2019 generated 1.6% and 0.9% of GDP respectively. In 2019, the
Love Yourself World Tour concert series held in Seoul earned 1 trillion won, and 187 000
foreigners visited South Korea through the concert.
By mid-2019, BTS’s economic impact in South Korea was reported to be 5.5 million won per year.
That is about 0.3% of the gross domestic product. Online ticketing site inter park has ranked BTS’s
‘Love Yourself: Speak Yourself’ concert at number one in annual ticket sales for 2019. BTS
concert at Wembley Stadium has had an impact of $82 million on the London economy. The
Malta Tourism Authority later reported a 237% increase in Korean tourists visiting the country as
a result of BTS’s trip to Malta through the ‘Bon Voyage 3’ program.
As of 2020, Big Hit Entertainment is known as part of Hybe Corporation Limited which is valued
at $9.5 billion by 2022. Since 2015, BTS has also been promoting Puma’s Tarin and Sport Style
as its brand ambassadors. In 2019, BTS signed a deal with Phila to endorse sportswear. They are
also acting as global brand ambassadors for LG Electronics’ TinQ LG G7, and Hyundai Motors’
SUVs. BTS partnered with Samsung Electronics under the themes. BTS joined France’s Kim
Jones’ Pre-Fall as the 1st boy pop group to collaborate with Dior. In 2021, they also became brand
ambassadors for the fashion brand Louis Vuitton.
Mattel created dolls using the song Idol. Medicom Toy also created toys using the characteristics
of BTS. Nexon released an avatar based on BTS. In 2018, the game Superstar BTS was released
in association with Dalcom Soft. In 2019 BTS World, a story-based mobile game was released. In
2019, BTS joined forces with Maple Story. Teaming up with Casetify is also a notable economic
partnership for BTS.
Kwangjuyo introduced a line of BTS-themed tableware to the market. Also, BTS teamed up with
McDonald’s to launch BTS Meal in 50 countries. BTS has also acted as the brand expression of
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KB KookMin Bank. BTS teamed up with Coca-Cola to launch a new campaign for the 2018 world
cup. BTS has also acted as a brand model for Lotte Duty-Free Shop in Russia. Mediheal, VT
cosmetics, Play/Up contact lenses, Lemona, Tokopedia, Bodyfriend, Smart Communication,
Kloud Draft Beer, XYLitol, Garena, Free Fire, etc. brands also joined under BTS economic
relations.
Along with the impact of BTS’s income on the Korean economy, the group’s donations,
commercial ventures, newspapers, etc., have led to the expansion of the market. The international
calls the music group BTS as, ‘The Biggest and Most Successful Name in K-pop in The World’.
Time magazine has given them the nickname ‘Princes of Pop’ because of this influence.
Commentaries regarding BTS

Just as there are critical opinions on everything, critics have expressed differing opinions on
different aspects of the BTS band. This section of the research of this research report is devoted to
summarizing the finding of such critical views.
Eriko Overton, the co-founder of the Twitter account ‘One in an Army’ revealed how the BTS
band was influencing social work. She said it was crazy how their account became popular through
the BTS name, and that every minute they saw this change on Twitter overnight, they were amazed
at the support for the Black Lives Matter campaign through fans. She pointed out with her
statement that all of that highlighted the impact they have had positively on society.
According to Jenna Andrews, the vocal producer of the song Dynamite, who works as an executive
at Sony’s Records label, it was revealed that they are working on testing everything. She says she
has never seen artists like BTS involved in singing and dancing. It said that their global popularity
was reflected in the changes they had made in the music industry.
Rashmi Rajapaksha, a Sri Lankan Psychological Counsellor revealed the psychological impact of
the BTS band on society. She said that the psychological effect of music on health and well-being
is well-researched in the field of music psychology. As she mentioned music can positively impact
people’s mental health by supporting mood regulation, and social relationships, and increasing
positive emotions and self-esteem. Furthermore, she stated that, when focusing on the topic of
mental health, it is a key phrase that BTS bands mostly discuss. According to her BTS band has
been vocal on such subjects from early on. She highlighted the way BTS shared their struggle with
anxiety and depression they faced and personal stories through song lyrics. She also mentioned
that BTS does not forget to add a message of hope for the community. She appreciates the positive
mental support, self-love, and motivation they are giving to society.
Kathryn Lofton, a professor of religious and American Studies at the University of Seoul and
author of the famous book ‘Consuming Religion’, says that the BTS band’s relationship with its
ARMY is quite different from that of ordinary singers, and songwriters. She added that the way
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BTS is successful is through their connection with entertainment, so she considered it as a kind of
religious project. She further revealed that they are trying to build a value system with a cohesive
relationship.
Lofton, a regional leader, pointed out that the Beatles and their affiliates have become a
distinguishing point between the BTS and their interests. BTS members certainly know each
other’s geography and background history, and his critical opinion reveals that the promotion of
the band is a collective priority over one person.
Anita Elberse and Lizzy Woodhan, who studies case studies at the Harvard Business School
describe how Bang Si-Hyuk worked to build the Big Hit Entertainment and BTS band. According
to them with the advancement of digital technology, they have used music as a path to success, a
way to help, feel free and heal when people feel lonely, thinking that they can easily unite. They
expressed the view that developing a team that satisfies such needs was an important discovery
made by them.
Imalka Venroy, a Sri Lankan artist, dancer, rapper, and DJ spoke about the dance and singing
ability of the BTS band. In his opinion, it was revealed that BTS music has been a great impact on
the spread of K-pop culture around the world. He mentioned that BTS is one of the top boy bands
in the world at the moment.
Commenting on the changes made by BTS, some Korean experts said that ARMY fans are ahead
of Big Hit in their influence through their support for the Black Lives Matters campaign. They
stated that fans also claim that Big Hit created a dominant fan base in the entertainment industry.
Kim Jong Won, an ethnologist at Yonsei University in Seoul, said that he saw the management as
an agent who did what the fandom wanted.
Candance Robertson, an assistant professor at the University of North Carolina once said that the
content of the BTS team’s lyrics and videos can be simple but it’s also a basis for millions of fans
to critically connect. She stated that it is part of the development of intercultural relationships
among global citizens.
Umali Tillakaratne, a Sri Lankan film, Teledrama, and Stage Drama actress revealed her ideas on
the impact of BTS as an Asian band. She experienced the shapes of Japanese culture and added
that thing to her expressions as well. Accordingly, Japanese bands such as SMAP, Arashi, etc.,
under the concept of the idol, set foot in the industry with an image of everything from singing,
dancing, acting, and rap highlighting that they differed from bands from the western world. She
also mentioned that BTS and K-pop music took the influence of Japanese music and added
commercial value to it. She pointed out that BTS are more likely to be popular through the
commercial value of their presentations, and performance, and through that, they are more likely
to be able to send a message and influence more people in the community. She also mentioned that
all seven members are unique in being in competitive Korean music.
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According to Nielsen Music Vice President Helena Kozanski, BTS was not the first to open doors
for K-pop music around the world, but they were the main people behind it. She has further stated
that not only young women but also 50-60 years old people have been influenced by them. Also,
Indian President Ram Nath Kovind once mentioned BTS in 2018 at a banquet. According to him,
Korean popular culture also attracted them. He revealed that everything from Gangnam Style to
BTS has won the Indian youth’s attention and attraction. Also, Jeff Benjamin of the New York
Times once stated that BTS’s popularity is such that fans rally around them even though they don’t
advertise anything.
Digital marketer Shehrin Tabassum Odri has spoken out about how BTS and ARMY fandom have
influenced her life since 2018. She revealed the mental strength she gained through BTS’s song
Life Goes On when she was lonely and lost the will to live. She revealed that BTS influenced her
to move forward with a little more patience. Also, Sumayya, a nuclear science, and engineering
student mentioned that BTS changed the perception of men with deep-voiced beards as men in the
Asian region. He mentioned that through that they broke the gender norms.
Subyeta Sarwar, a migrant from Bangladesh, once said that being a part of the BTS fandom
allowed her to form deep and long-lasting friendships. In Bangladesh, where K-pop concerts were
scarce, BD K-Family gave her the opportunity to go to festivals by being a BTS fan.
Yang Duk Kim, vice president, and chief operating officer of the Korea Creative Content Agency,
once noted that demand for K-pop has also skyrocketed since the rise of BTS’s popularity which
has opened up opportunities for other K-pop idols as well.
Michelle Cho, assistant professor of East Asian popular culture at the University of Toronto, once
told Billboard, that I Need You and Bangtan Universe opened a new era together as an audiovisual
experience. Also, Mariejo Ramos of The Inquirer said that no other artist has successfully blended
pop music with literature as BTS did. As he made these comments, he highlighted how they framed
the books of literature leaving OME locked through albums.
International Collaborations by BTS
The globally acclaimed Korean music group BTS has teamed up with some of the world’s leading
musicians for many beloved collaborations. While their collaborators range from behind-the-
scenes persons to beatmakers like fellow headliners, a common thread among the best groups is a
mutual appreciation between artists in BTS. Anyone can understand their global impact and the
difference they have made in the music industry as an Asian boy group through these
collaborations.
Group and Solo Collaboration:
• Truth Untold, Mic Drop – Strv4 Aoki

• All Night for BTS world mobile game
• Bad Decision (Jimin, V, Jin, Jungkook) – Benny Blanco and Snoop Dogg
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• Idol – Nicki Minaj
• A Brand New Day – Zara Larsson
• Who, Make it right – Lauv
• Waste it on me – Steve Aoki
• Savage Love (remix) – Jason Derulo and Jawash 685
• Butter - Megan Thee Stallion
• Boy with Luv – Halsey
• Fake Love Performance at MBC Plus X Genie Music Award – Charlie Puth
• Butter Performance 2022 Grammy – Olivia Rodrigo
• Old Town Road at 63rd Grammy Awards – Lil Nas
• My Universe – Cold Play
• Yet To Come comeback live – Anderson Park
• P.D.D – Warren G (RM)
• Still Life - Anderson Paak (RM)
• Fantastic – Mandy Vantrice (RM)
• Change – Wale (RM)
• Seoul – Honne (RM)
• Rush – Krizz Kaliko (RM)
• Yun – Erykah Badu (RM)
• Closer – Mahalia (RM)
• The Astronaut – Cold Play (JIN)
• Burn it – Max (Suga)
• Suga’s Interlude – Halsey
• Blueberry Eyes – Max (Suga)
• Girl of My Dreams – Juice World (Suga)
• You – OMI (Suga)
• Stop – Michael Volpe (Jhope)
• Equal Sign – Scoop Deville, Melanie Joy
• Chicken Noodle Soup – Becky G
• On the Street – J Cole
• Dreamers (2022 FIFA World Cup) – Fahad Al Kubaisi
• We Don’t Talk Anymore Performance – Charlie Puth
• Left and Right – Charlie Puth
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Conclusion
Not everything is always bright. Not every day is optimistic. So, it was in their early days. They
were ignored and rejected by the media. They were targeted by racists around the world. They
were criticized. But it did not stop the positive impact they were bringing to the world, social
mission, musical creations, and so on. Like a river flowing through rocks, they laid an optimistic
social foundation along with those rough edges.
BTS is no longer just a K-pop band. They went beyond one variant and created new variants under
their name BTS. They addressed social issues with the sound, images, visuals, and meanings of
their songs. They have emerged as a group of artists with healing properties for the human mind.
BTS does not like to create music in one style and they add different styles like Hip Hop, EDM,
Country, Latin Pop, Jazz, Rock, Ballad, etc. to their creations. Also, they are not confined to the
roles of singers or dancers, they work in many roles such as singing, dancing, rapping, producing,
songwriting, editing, etc.
They want their ARMY fandom to be one no one else, but to be themselves and be a better person.
They discovered that there is a light beyond the darkness of everything. Through music, they
showed the world the basis of friendship, brotherhood, love, innocence, and authenticity. They
became a group that changed everything in a moment of despair. Those involved in the research
survey have repeatedly stated these facts throughout the analysis of this research. To conclude,
can state that the BTS band is currently giving a more energetic and positive impact on the global
world in different ways by going beyond the K-pop idols.
Although BTS was popularized through pop music, their influence added music pride to traditional
Korean music, the Korean language, and other Korean heritages. Because they sing and speak in
Korean, fans are drawn to learning Korean. It’s a new language, a culture, a factor that has a huge
impact on publicity around the world. In the end, this influence they create in various aspects can
be called a globally established Asian and South Korean brand whose music transcends the barriers
of language, time, and culture.
Appendixes
Link to Questionnaire Answers:
Link of the Research Questionnaire: https://docs.google.com/forms/d/e/1FAIpQLSfR0SWNv-
jVkylHD7yRpo3WytnPStKQGYPKkleFtRQpABy4rg/viewform?usp=sf_link
Answers to the Research Questionnaire:
https://drive.google.com/drive/folders/1MGuxLcY2QleYedfESnS8qo32JeNCLQSM?usp=sharin
g
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[2] J. Lee, BTS, ART REVOLUTION: BTS Meets Deleuze, Parrhesia, 2019.
[3] J. Lee, BTS and ARMY Culture, Seoul: CommunicationBooks, 2019.
[4] R. K. BAKÓ, "Global Stars on Local Screens: BTS and Its “Army”," ActA UniversitAtis sApientiAe,
commUnicAtio, 2020.
[5] D. J. Courtney McLaren, "“You can’t help but love them”: BTS, transcultural fandom, and affective
identities.," Korea Journal , 2020.
[6] S. D. K. Jimmyn Parc, "The Digital Transformation of the Korean Music Industry and the Global
Emergence of K-Pop," 2020.
[7] T. Herman, "Billboard.," 25 October 2018. [Online]. Available:

https://www.billboard.com/articles/news/bts/8481640/bts-awarded-order-of-cultural-merit-by-
south-korean-
government#:~:text=BTS'%20seven%20members%20were%20awarded,to%20ever%20receive%20
the%20honor..
[8] G. Brady, "How BTS promotes the United Nations Sustainability Goals," 11 April 2022. [Online].
Available: https://alleghenycampus.com/21254/science-2/how-bts-promotes-the-united-nations-
sustainability-
goals/#:~:text=Today%20explained%20that%20the%20musical,were%20vaccinated%20against%20
the%20virus.. [Accessed 30 December 2022].
[9] R. Davis, "Variety," Penske Media Corporation, [Online]. Available:

https://variety.com/2020/music/asia/bts-fans-army-music-industry-1234786977/. [Accessed 14
May 2022].
[10 S. Petrocchi, "medium.com," 31 January 2019. [Online]. Available:

] https://medium.com/@sarah.cheval44/what-a-boyband-can-teach-you-about-social-impact-
545af58b874.
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ENTERTAINMENT, SOCIAL & ECONOMIC IMPACT ON THE WORLD GIVEN BY

FAMOUS GLOBAL ICONS ‘BTS’

Figure 1: Hybe Era of BigHit Entertainment & Mr. Bang PD

Table 1: Details about BTS and the management company

Figure 2:Kim Nam Joon

Figure 3: Kim Seok-Jin

Figure 4:Min Yoon-Gi

Popularly known as Suga, he is also known as August D. He is a South Korean rapper. A

Figure 5: Jung Ho-Seok

Figure 6: Park Ji-Min

Figure 7:Kim Tae-Hyung

Figure 8: Jeon Jung Kook

Famously known as Jungkook or JK within the fandom. He is a Korean Singer. A songwriter. He

Figure 9: Research of BTS

Figure 11: Question 1 Results

Figure 12: Question 2

Figure 13: Question 2 Answers

Figure 14: Question 3

Figure 15: Question 3 Answers

Figure 17: Question 4 Answers

Figure 18: Question 5

Philippine India Bangladesh Nepal

Figure 169: Question 6

Figure 21: Question 7

Figure 172: Question 7 Answers

Figure 24: Question 8 Answers

Figure 25: Question 9

The responses received are as follows:

Figure 26: Question 9 Answers

Figure 27: Question 10

Figure 28:Question 10 Answers

Figure 29: Question 11

Figure 30: Question 11 Answers

Table 4:answers to question 11

Figure 31: Question 12

The responses to this question, are attached in the appendix section.

Figure 33: Question 13

Figure 34: Question 13 answers

Dynamite Boy with Luv DNA

Figure 36: Answer to question 14

All Spring day Life goes on

Figure 37: Question 15

Figure 38: Answers to question 15

Commentaries regarding BTS

• Truth Untold, Mic Drop – Strv4 Aoki

[3] J. Lee, BTS and ARMY Culture, Seoul: CommunicationBooks, 2019.

[7] T. Herman, "Billboard.," 25 October 2018. [Online]. Available:

[9] R. Davis, "Variety," Penske Media Corporation, [Online]. Available:

[10 S. Petrocchi, "medium.com," 31 January 2019. [Online]. Available:

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