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BTS
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For other uses, see BTS (disambiguation).
BTS

‘LG Q7 BTS 에디션’ 예약 판매 시작 (42773472410) (cropped).jpg

BTS for LG Electronics in 2018
Clockwise, from left: V, J-Hope, RM, Jin, Jimin, Jungkook, and Suga
Background information
Also known as
Bangtan BoysBangtan SonyeondanBeyond the SceneBulletproof Boy Scouts
OriginSeoul, South Korea
Genres
K-pophip hopR&BEDM
Years active 2013–present
Labels
Big HitPony CanyonDef Jam Japan[1]Columbia[2]
Website bts.ibighit.com
Members
Jin
Suga
J-Hope
RM
Jimin
V
Jungkook
Korean name

Hangul 방탄소년단
Hanja 防彈少年團
Transcriptions
Japanese name
Kanji 防弾少年団
Hiragana ぼうだんしょうねんだん
Transcriptions

BTS (Korean: 방탄소년단; RR: Bangtan Sonyeondan), also known as the Bangtan
Boys, is a seven-member South Korean boy band formed in Seoul in 2010.[3] The
septet co-writes and produces much of their output. Originally a hip hop group,
their musical style has evolved to include a wide range of genres. Their lyrics,
often focused on personal and social commentary, touch on the themes of mental
health, troubles of school-age youth, loss, the journey towards loving oneself,
and individualism. Their work features references to literature and psychological
concepts and includes an alternative universe storyline. The group have staged
several world tours.

The group initially formed as teenagers under Big Hit Entertainment and released
their debut single album, 2 Cool 4 Skool (2013). Subsequent work such as their
first U.S. Billboard 200 entries The Most Beautiful Moment in Life, Part 2 (2015),
The Most Beautiful Moment in Life: Young Forever (2016), and Wings (2016)
helped establish BTS' reputation as a socially conscious group. Wings became
BTS' first album to sell one million copies in South Korea. By 2017, BTS crossed
into the international music market, leading the Korean Wave into the United
States and breaking numerous sales records, becoming the first Korean group to
receive a certification from the Recording Industry Association of America (RIAA)
for their single "Mic Drop". The band is the first Korean act to top the Billboard
200 with their studio album Love Yourself: Tear (2018) and have since hit the top
of the U.S. charts with their albums Love Yourself: Answer (2018), Map of the
Soul: Persona (2019) and Map of the Soul: 7 (2020), making BTS the fastest group
since the Beatles to earn four number one albums in less than two years. Love
Yourself: Answer also broke South Korea's Gaon Album Chart's all-time monthly
record previously set by Love Yourself: Tear and became the first Korean album
certified Platinum in the United States.
Having sold over 20 million albums on the Gaon Music Chart, BTS is the best-
selling artist in South Korean history and holds the best-selling album in South
Korea with Map of the Soul: 7. BTS were the second best-selling artists of 2018
worldwide according to the IFPI's Global Artist Chart, as well as the only non-
English speaking artist to enter the chart. The group has won Top Social Artist
three years in a row and Top Duo/Group at the 26th Billboard Music Awards.
Featured on Time's international cover as "Next Generation Leaders", BTS has
appeared in the magazine's 25 most influential people on the internet (2017–2019)
and Time's 100 most influential people in the world (2019), with the outlet giving
them the nickname "Princes of Pop". Forbes Korea named BTS the most
influential celebrities of Korea in 2018, and BTS ranked 43rd in the Forbes
Celebrity 100 (2019) as one of the world's top-earning celebrities. BTS are ranked
#4 of Billboard's Top Social Artist of the 2010s, and are the highest group on the
list. During their Love Yourself World Tour, BTS became the first Asian and first
non-English speaking act to headline and sell out Wembley Stadium; and broke
the record for the single highest-grossing engagement in Rose Bowl Stadium
history. Billboard ranked BTS at #45 on their Top Touring Artists of the 2010s list,
being the highest-ranked Asian as well as the only non-English speaking act on
the list. As of 2019, BTS are purportedly worth more than $4.65 billion to South
Korea's economy each year, or 0.3 percent of the country's GDP. BTS attracted
one in every 13 foreign tourists that visited South Korea and were cited as one of
the key acts boosting global music sales to $19 billion in 2018.

Following the establishment of their Love Myself anti-violence campaign in

partnership with UNICEF, BTS addressed the United Nations 73rd General
Assembly and became the youngest ever recipients of the Order of Cultural Merit
from the President of South Korea due to their contributions in spreading Korean
culture and language.

Contents
1 Name
2 Career
2.1 2010–2014: Formation and early years
2.2 2014–2015: Moderate success and first concert tour
2.3 2015–2016: Mainstream breakthrough and commercial success
2.4 2017: International expansion and collaborations
2.5 2018: Worldwide recognition
2.6 2019: Map of the Soul: Persona, stadium world tour and BTS World
2.7 2020: Map of the Soul: 7 and second stadium world tour
3 Artistry
3.1 Influences
3.2 Music
3.3 Lyrics and themes
4 Impact and influence
5 Awards and achievements
6 Other ventures
6.1 Endorsements
6.2 Philanthropy
6.3 BTS Universe
6.4 Learn Korean with BTS
7 Members
8 Discography
9 Tours and concerts
10 Filmography
10.1 Exhibitions
10.2 Film
10.3 Television
10.4 Online shows
11 References
12 External links
Name
The group's name, BTS, stands for the Korean expression Bangtan Sonyeondan
(Korean: 방탄소년단; Hanja: 防彈少年團), literally meaning "Bulletproof Boy
Scouts". According to member J-Hope, the name signifies the group's desire "to
block out stereotypes, criticisms, and expectations that aim on adolescents like
bullets".[4][5] In Japan, they are known as Bōdan Shōnendan (防弾少年団), which
translates similarly.[6] In July 2017, BTS announced that their name would also
stand for "Beyond the Scene" as part of their new brand identity.[7] This
extended their name to mean "growing youth BTS who is going beyond the
realities they are facing, and going forward."[8]

Career
2010–2014: Formation and early years

BTS in 2013 performing at the Incheon Music Center.

BTS began its formation in 2010 after Big Hit Entertainment CEO Bang Si-hyuk
met with group leader RM and was impressed with his rapping.[9] BTS was
originally supposed to be a hip-hop group similar to YG Entertainment's 1TYM,
[10] but between their initial formation and their debut, Bang Si-hyuk decided that
the contemporary youth needed instead "a hero who can lend them a shoulder to
lean on, even without speaking a single word".[11] The group was meant to debut
in 2011 and featured on several tracks by artists such as 2AM and Lee Seung-gi
before their debut was postponed and the group was reorganized into a more
traditional idol group.[12] The lineup was then finalized with Jin, Suga, J-Hope,
RM, Jimin, V, and Jungkook in 2012. Six months prior to their debut, they began
to gain attention for their presence on various social media websites, as well as
song covers on YouTube and SoundCloud.[13][14]

We started to tell the stories that people wanted to hear and were ready to hear,
stories that other people could not or would not tell. We said what other people
were feeling—like pain, anxieties and worries. That was our goal, to create this
empathy that people can relate to.
—Suga[15]
On June 12, 2013, BTS released their debut single album 2 Cool 4 Skool, the first
installment in their "school trilogy" series, simultaneously with its lead single "No
More Dream", which peaked at number 124 in Korea before quickly falling off the
charts.[16][17] While the album peaked at number five in South Korea and
eventually sold over 145,000 copies,[18] it was not a major hit, selling only 24,000
copies in 2013.[19] Their subsequent single “We Are Bulletproof Pt. 2” failed to
chart. In 2 Cool 4 Skool, BTS employed an old-school hip-hop sound with
scratches from the 1980s-90s and excessively fierce visuals.[20] From their
inception, BTS was convinced that telling their story was the only way for the
younger generation to relate to their music.[21] The lyrics of the album primarily
reflected on the misunderstanding and prejudice towards them, criticism of the
society that diminishes their dreams, and their anxiety and determination towards
their future.[20] During the production of the album, Suga and RM rewrote the
lyrics of “No More Dream” more than 20 times.[21] The single album's release
was followed by several appearances on Korean music shows.[22][23] Despite
being unpolished, these early live performances demonstrated BTS' potential
with their intense and charismatic stage presence.[22] Expanding their endeavors
to Japan, "No More Dream" was later re-recorded in Japanese and released in
June 2014.[24]

In September 2013, BTS released the second part to their "school trilogy,” the
extended play O!RUL8,2?, along with its single "N.O,” which peaked at number 92
in Korea.[25] The EP peaked at number four in Korea and has sold over 160,000
copies to date, including 34,000 copies in its release year.[26] Musically, BTS did
not fundamentally change their sound as compared with 2 Cool 4 Skool, utilizing
fiery rapping along with trap beats, brass, and soulful melodies. Lyrically, the EP
expanded on the theme of dreams and happiness, revealing their frustration
under the harsh Korean education system and their determination to confront the
struggle of proving themselves.[27] Despite several performances on Korean
music shows, the single quickly fell off the charts.[28] That same month, BTS
starred in their own variety show, SBS MTV's Rookie King Channel Bangtan,
based on a fake broadcast station, "Channel Bangtan", through which members
parodied variety shows such as VJ Special Forces and MasterChef Korea.[29] At
the end of the year, BTS was recognized with several New Artist of the Year
awards, including the 5th Melon Music Awards, 28th Golden Disc Awards and the
23rd Seoul Music Awards.[30]

2014–2015: Moderate success and first concert tour

Exterior of the nightclub Troubadour (photo taken 2006) where BTS held their first
concert in the United States for free.
The last act to their "school trilogy", the EP Skool Luv Affair,[31] was released in
January 2014 and topped the Gaon Album Chart, selling 100,000 copies in 2014
and over 250,000 copies overall.[32] It also marked BTS’ first appearance on
Billboard's World Albums Chart, peaking at number three.[31][33] The album was
supported by the singles "Boy in Luv" (Korean: 상남자; RR: Sang-namja) and
"Just One Day" (Korean: 하루만; RR: Haruman), which peaked at number 45 and
number 149 in Korea, respectively.[34] While Skool Luv Affair musically retained
much of their hip-hop influences with the incorporation of R&B and hard rock, the
album coincided with a thematic shift from dreams and happiness to love,
focusing on school-age and youthful love.[35] Following Skool Luv Affair’s
release, BTS made several appearances on Korean music shows and held their
first fan meeting that March with an audience of 3,000 fans in Seoul.[36][37] That
July, BTS held their first concert in the United States in West Hollywood for free
to an audience of 200 fans.[38] In August, the group also made their first
appearance at KCON in Los Angeles.[39]

In August 2014, BTS released their first Korean studio album, Dark & Wild, which
peaked at number two in Korea and sold over 200,000 copies total.[40] It was
supported by two singles: "Danger" and "War of Hormone" (Korean: 호르몬 전쟁;
RR: Horeumon Jeonjaeng), which peaked at number 58 and number 173 in Korea,
respectively.[41] The album served as a narrative extension of the “school
trilogy” and a transition into their next series. Musically, the album fused the
grungy electric guitar sounds of rock within the framework of hip-hop and
continued to expand their sound towards R&B. The central theme of the album's
lyrics focused on expressing the sentiments of maturing, youthful desires, and
impatience for romance.[42] During production of the album, BTS recorded their
single "Danger" in a makeshift studio in a garage in Los Angeles.[43] Following
several appearances on Korean music shows,[44] BTS embarked on their first
concert tour, 2014 BTS Live Trilogy Episode II: The Red Bullet, from October to
December, held in various halls and theaters in six cities: Seoul, Kobe, Tokyo,
Manila, Singapore, and Bangkok.[45]

Their first Japanese studio album, Wake Up (2014), released that December,
peaked at number three on the weekly Oricon Albums Chart and sold 28,000
copies.[46] Along with re-recorded Japanese versions of older songs, it also
contained the original tracks "Wake Up" and "The Stars."[47] In support of the
album, BTS held their 1st Japan Tour 2015 Wake Up: Open Your Eyes in February
2015 to an audience of 25,000 fans in four cities.[48] After ending their Japan tour,
BTS held their second solo concert in Korea, BTS Live Trilogy Episode I: BTS
Begins, in March to a crowd of 6,500 fans.[49]

2015–2016: Mainstream breakthrough and commercial success

Shifting their sound and image from solely aggressive, masculine hip hop to
more diverse styles,[50] BTS wanted to express the beauty and anxiousness of
"youth" and settled on the title of "花樣年華" (Korean: 화양연화; RR:
Hwayangyeonhwa), loosely interpreted to define "youth" as "the most beautiful
moment in life."[51] Their third EP, The Most Beautiful Moment in Life, Part 1
(March 2015), explored the growth and emotional agony of youth as well as its
playful and uplifting sides.[50] Fuse included it as the only Korean album on their
list of the "27 Best Albums of 2015 So Far."[52] The EP has sold over 415,000
copies to date.[53] Its lead single "I Need U" was BTS' first top five hit in
Korea[54] and garnered BTS first ever music show win on SBS MTV's The Show.
[55] While its second single, "Dope (Korean: 쩔어; RR: Jjeoreo)", only peaked at
number 44 in Korea,[56] it peaked at number three on Billboard's World Digital
Songs Chart[57] and became their first music video to accrue over 100 million
views on YouTube in October.[58] The group began the world tour extension of
their Red Bullet Tour in June, titled 2015 Live Trilogy Episode II: The Red Bullet,
visiting cities throughout Asia, Oceania, North America, and Latin America.[45]
Their fourth Japanese single, "For You", was released on June 17 to celebrate the
first anniversary of their Japanese debut and topped Oricon's daily chart, selling
over 42,000 copies within its first day.[59] BTS later performed at Japan's
Summer Sonic Festival on August 15 and 16.[60][61]

In November, BTS commenced their third concert tour, 2015 BTS LIVE "The Most
Beautiful Moment in Life: On Stage", debuting their new song and the lead single
from their fourth EP The Most Beautiful Moment in Life, Part 2, "Run", during the
Seoul dates.[62] Thematically, the EP focused more on the serious and
speculative aspects of youth, touching on the pursuit of success, loneliness,
affection for their origins, and the suffering of the younger generation due to
unfavorable conditions in current society. Critically, it was praised as the
successful merging of the style of The Most Beautiful Moment in Life, Part 1 with
BTS' initial identity.[63] The album topped the weekly Gaon Album and Billboard
World Albums charts and BTS became the first K-pop act to remain atop the latter
for multiple weeks.[64][65] It also marked their first appearance on the Billboard
200 chart, peaking at number 171 with over 5,000 copies.[66] BTS were awarded
Best World Performer at the 17th Mnet Asian Music Awards in recognition of their
international fan base.

BTS performing at KCON France in Paris on June 2, 2016.

Their first Korean compilation album and the finale to their "youth series", The
Most Beautiful Moment in Life: Young Forever, was released in May 2016. It
included three new singles: the top 40 hit "Epilogue: Young Forever", the top 10
hit "Fire" (Korean: 불타오르네; RR: Bultaoreune), and the top 20 hit "Save Me".[67]
[68] The album topped Gaon Weekly Chart in Korea for two consecutive weeks
and peaked at number 107 on the U.S. Billboard 200.[69][70][71] The Most
Beautiful Moment in Life: Young Forever later won BTS' first major Korean award
for Album of the Year at the 8th Melon Music Awards.[72] BTS embarked on their
Asia tour extension, 2016 BTS LIVE "The Most Beautiful Moment in Life On Stage:
Epilogue", from May to August, visiting 10 cities and performing to 144,000 fans.
[73] During their tour, BTS held a landmark two-day concert at the Olympic
Gymnastics Arena in Seoul in May,[74] and performed as first time headliners at
both U.S. KCON shows held that year in Newark (June) and Los Angeles (July), to
sold-out audiences.[75][76] In line with their other successes, they became the
first K-pop group to receive their own Twitter emoji in May 2016.[77]

BTS win their first major Korean award for Album of the Year at the 8th Melon
Music Awards on November 19, 2016.
In September 2016, BTS released their second Japanese studio album Youth.[78]
It sold over 44,000 copies on its first day of release and peaked at number one in
Japan.[79] Pre-orders for their second Korean studio album Wings, released in
October 2016, accumulated over 500,000 copies within the first week.[80] Wings
combined the themes of youth presented in their previous "youth series" with
temptation and adversity and, for the first time as a major group effort, included
seven solo tracks that demonstrated each members' potential and individuality as
independent musicians.[81] The album was generally well-received by critics,
with Rolling Stone naming it "one of the most conceptually and sonically
ambitious pop albums of 2016,"[82] while Fuse praised the "vulnerable and
honest song material" and diverse tracks.[83] The lead single "Blood Sweat &
Tears" achieved a music chart "all-kill" in South Korea[84] and became their first
number one hit on the weekly Gaon Digital Chart.[85] Its music video gained over
6 million views within 24 hours, breaking the previous record held on YouTube
for the highest number of views of a K-pop group music video within 24 hours.
[86] Wings opened at number 26 on the U.S. Billboard 200, the highest chart
ranking ever for a K-pop album,[87] and BTS became the first Korean group to
top the Billboard Social 50 chart that month.[88] It was their first "million seller"
album,[89] moving over 1.5 million copies in South Korea that year and became
the best-selling album in Gaon Album Chart history at the time.[90] BTS were the
first artist not from a "Big Three" entertainment company (SM, YG and JYP) to
win Artist of the Year at the 18th Mnet Asian Music Awards in December.[91][92]

2017: International expansion and collaborations

In February 2017, BTS released the repackaged edition of Wings (2016), entitled
You Never Walk Alone. Pre-orders of the repackage reached over 700,000 copies,
breaking the record for most albums sold in a month.[93][94] The repackage
included an additional four tracks that offered consolation and encouragement to
its listeners.[95] Its lead single, "Spring Day" (Korean: 봄날; RR: Bomnal) met
critical praise as "an intelligent, compelling and elegantly restrained study of loss
and longing" that "deliberately avoids cliché pomp and drama" by Dazed Digital.
[96] Embodying nostalgia and sorrow, it opened a new chapter in BTS' aesthetics
and lyricism and attracted fans across generational boundaries.[81] Upon
release, "Spring Day" topped eight of the major South Korean online music
charts, as well as Gaon,[97][98] and crashed Melon's digital chart due to the high
influx of user traffic.[99] It also entered the U.S. Billboard's Bubbling Under Hot
100 singles chart at number 15 with "zero promotions."[100] As evidence of its
staying power, "Spring Day" is the longest-charting song on Melon by an idol
group to date.[101] "Spring Day" later won Best Song of the Year at the 9th Melon
Music Awards.[102][103]

BTS at their press conference in Seoul, South Korea after winning Top Social
Artist at the 24th Billboard Music Awards on May 29, 2017.
In conjunction with the release of You Never Walk Alone, BTS commenced their
second world tour, 2017 BTS Live Trilogy Episode III: The Wings Tour, from
February to December. The tour visited 12 countries including Brazil, Australia,
Japan, Hong Kong, and the United States and gathered 550,000 fans.[104] On the
tour, BTS began to play progressively larger venues, moving from halls into
arenas and domes. Tickets for the North American leg sold out within minutes
and two additional shows were added due to high demand, making BTS the first
K-pop act to sell out arenas in the United States.[105][106] After completing their
North American leg, BTS attended the 24th Billboard Music Awards in May and
won Top Social Artist, becoming the first Korean group awarded a Billboard
Music Award.[107]

Celebrating Korean music icon Seo Taiji's 25th anniversary as a part of his
anniversary project "Time: Traveler", BTS released a remake of Seo Taiji's 1995
classic "Come Back Home" in July 2017, reworking the sound and lyrics to
similar sentiments toward societal change that Seo Taiji argued for in his songs.
[108] BTS was later invited by Seo Taiji to perform as backup vocalists and
dancers for eight songs in his Seoul Olympic Stadium concert held early
September. During the concert, Seo Taiji acknowledged BTS' thematic similarities
to his music and recognized the group as his musical successors, declaring,
"This is your generation now. Show them."[109][110]
Following the depiction of growth and temptation in Wings (2016) and
consolation in You Never Walk Alone (2017), BTS embarked on their "Love
Yourself" series which sought the enlightenment of self-love through the "起承轉
結" (Korean: 기승전결; RR: Giseungjeongyeol) narrative sequence of "beginning,
development, turn, and conclusion."[111] In September 2017, BTS released the
first part of the series, their fifth EP, Love Yourself: Her[112] and featured music
from the Chainsmokers' Andrew Taggart for the track "Best of Me".[113] The EP
was supported by two singles: the lead single "DNA" and a Steve Aoki remix of
their song "Mic Drop" featuring American rapper Desiigner. In the narrative
sequence, the EP represented the "承," or "development" of the series and is
considered by RM to be one of the major turning points in BTS' career.[114]
Within the larger narrative, Love Yourself: Her described the joy and happiness of
falling in love.[111] Sonically, the EP served as "a dual exploration of the group's
electro-pop and hip-hop leanings," with the first half consisting of “dance tracks
that emphasize the group's vocals" while in the second half "the act's hip-hop
side arrives in earnest...delivering powerful rap performances."[115]

BTS at the 45th American Music Awards shortly before making their debut
performance on U.S. television on November 19, 2017.
Commercially, BTS continued to hit new career heights with the Love Yourself:
Her EP, debuting at number seven on the Billboard 200 with 31,000 album-
equivalent units.[116] In Korea, the EP sold over 1.2 million copies on the Gaon
Album Chart in its first month, achieving the highest monthly album sales in the
chart's history and the highest on any Korean chart in 16 years, second to g.o.d's
Chapter 4 album in 2001.[117] The single "DNA" was released simultaneously
with the EP and debuted at number two in Korea. Its music video broke the
previous record for most viewed K-pop group music video within the first 24
hours with more than 20 million views on YouTube.[118] "DNA" also became the
group's first entry on the Billboard Hot 100 at number 85, making BTS the first K-
pop boy band to do so and the second Korean act with a Korean-language song.
[119] The following week, "DNA" rose to number 67 and became the highest-
charting song on the Billboard Hot 100 for a K-pop group, beating Wonder Girls'
previous record at number 76.[120] The following single "Mic Drop (Remix)"
peaked at number 28 on the Billboard Hot 100, becoming the first top 40 entry for
a K-pop group on the chart.[121][122] Both "Mic Drop Remix" and "DNA" were
later certified Gold[123] by the Recording Industry Association of America (RIAA)
[124] making BTS the first and only Korean artist to receive two certifications.
[125] "Mic Drop" went on to receive Platinum certification in November 2018,
making BTS the first Korean group with a Platinum-certified single in the United
States.[126] In December 2017, "DNA" and "Mic Drop" were released as a triple-A
side single in Japan with the new song "Crystal Snow",[127] which topped the
Oricon Chart[128] and became the highest-selling single from a K-pop artist
within a week.[129] The single sold more than 380,000 copies by the end of the
year and BTS became the only foreign artist to have a single certified double
platinum by the RIAJ that year.[130][131][132][133][134]

In November 2017, BTS became the first K-pop group to perform at the American
Music Awards,[135][136] raising their profile internationally.[137][138] That same
month, Guinness World Records revealed that BTS had earned a spot in their
2018 edition for "having the world's most Twitter engagements for a music
group".[139] In December, they also became the first K-pop group to perform on
Dick Clark's New Year's Rockin' Eve to welcome the new year[140] and made their
Japanese TV music show debut on TV Asahi's Japan Music Station Super Live.
[141] At the end of the year, BTS won their second Artist of the Year at the 19th
Mnet Asian Music Awards,[142] becoming the first act to win the award two years
in a row.[143][144] They also became the first artist outside of the "Big Three" to
win major awards at the Golden Disc Awards[145] and the Seoul Music Awards,
respectively.[146]

2018: Worldwide recognition

In the lead up to their next album, BTS released an original eight-episode
documentary series exclusively on YouTube Premium entitled Burn the Stage
that ran from March until May 2018, offering a behind-the-scenes look at the
group's 2017 Wings Tour.[147][148] In April, the group also released their third
Japanese studio album, Face Yourself,[149] which debuted at number 43 on the
Billboard 200 as the third-highest-charting Japanese album in the history of the
chart.[150] In conjunction with the release of Face Yourself, the group released a
nine-minute short film titled "Euphoria: Theme of Love Yourself: Wonder," which
featured the song "Euphoria" and embodied the "起" or "beginning" of the
narrative sequence.[151]

BTS at their press conference for Love Yourself: Tear on May 24, 2018.
In May 2018, BTS released their third Korean-language studio album, Love
Yourself: Tear in conjunction with an appearance at the 25th Billboard Music
Awards.[152] At the show, BTS debuted as performers with the premiere of their
lead single, "Fake Love"[153] and won Top Social Artist, making them the only
Korean artist to win the award two years in a row.[154][155] In the narrative
sequence, the album coincided with the "轉" or "turn" of the series, touching on
the tortuous enlightenment of loving without being loved and encouragement to
those without dreams.[156] It received generally positive reviews from critics.
Caitlin Kelley from Billboard described the album as "one of their most
thematically cohesive yet sonically varied albums, with maximalist production
erupting against lyrics about emptiness,"[157] while Sheldon Pearce of Pitchfork
wrote that the album "formula is a slick, loosely thematic album about love and
loss, with a stronger focus on rapping than ever before" and that it "aims for
cohesion and produces fun, prismatic songs in the process."[158]

Commercially, Love Yourself: Tear was one of BTS' most successful albums,
bringing them to new heights both domestically and internationally. The album
debuted at number one on the U.S. Billboard 200 with 135,000 album-equivalent
units (including 100,000 pure album sales), becoming BTS' highest-charting and
first number one album in the US, the first K-pop album to top the U.S. albums
chart, and the highest-charting album by an Asian act.[159][160] Love Yourself:
Tear also became BTS' first top ten hit in the United Kingdom, reaching number
eight on the UK Albums Chart.[161] Their single "Fake Love" became their first
top ten hit at number 10 on the Billboard Hot 100, becoming the seventeenth non-
English song to reach the top ten and the first by a Korean group.[162][163] "Fake
Love" later became their third single to attain Gold certification by the RIAA that
August.[164] In South Korea, Love Yourself: Tear sold over 1.6 million copies in
its first two weeks, making it the highest monthly sales for an album since the
Gaon Chart's inception at that time.[165]

As the conclusion of the Love Yourself series, BTS released their second Korean
compilation album Love Yourself: Answer in August 2018,[166] which contained
songs from the previous Love Yourself releases along with seven additional new
tracks.[167] The album was supported by the lead single "Idol" and the alternative
digital release featuring Nicki Minaj.[168][169] Thematically, Love Yourself:
Answer placed the songs of the Love Yourself series within the narrative of
beginning, development, turn and conclusion to illustrate the excitement of love,
the pains of farewell, and the enlightenment of self-love.[170] Critically, the album
received generally positive reviews, with Billboard calling it a "masterful
culmination of years of work and rife with meaning" and "undeniably a magnum
opus from BTS that that few other artists, boy bands or otherwise, ever can hope
to achieve."[171]

Commercially, the record sold over 1.9 million copies on the Gaon Album Chart in
August 2018, breaking the chart's all-time monthly record once again.[172] The
album became BTS' second number-one album on the U.S. Billboard 200 and
their highest sales week in the country at that time,[173] making BTS the only K-
pop act with two Billboard 200 toppers and the first pop act with two number one
albums in less than a year since One Direction topped the chart with Midnight
Memories in 2013 and Four in 2014.[173] Love Yourself: Answer later became the
first Korean language album to be certified Gold by the RIAA in November.[126] In
Canada, Love Yourself: Answer became the band's first number-one album on the
Canadian Albums Chart. In the United States, "Idol" peaked at number 11 on the
Billboard Hot 100.[174] The single "Idol" also reached number five on the
Canadian Singles Chart, marking BTS' first top-ten hit in Canada.[175] The music
video for "Idol" received over 45 million views in its first 24 hours on YouTube,
breaking the record previously set by Taylor Swift with "Look What You Made Me
Do".[176] "Idol" and Love Yourself: Answer later received platinum certifications,
both selling more than one million certified units in the United States. "Idol"
became the group's third Platinum single while Answer became the group's first
Platinum album, making BTS the first Korean artist to attain this certification in
the US.[177]

New York City's Citi Field, the venue for BTS' first stadium concert in the United
States, sold out in 20 minutes.
In conjunction with Love Yourself: Answer's release in August 2018, BTS
commenced their third world tour, BTS World Tour: Love Yourself, with a
landmark concert in the Seoul Olympic Stadium, the largest stadium in South
Korea.[178] During their tour, BTS also featured on Steve Aoki's single "Waste It
On Me" released that October, which was their first and only all-English language
feature.[179][180] On tour, BTS continued to play to progressively larger venues
from arenas to domes to stadiums. For the final stop of the North American leg,
the band performed at Citi Field in Queens, marking the first time a Korean act
has performed at a U.S. stadium.[181] All 40,000 tickets for the stadium date sold
out in under 20 minutes.[182] According to StubHub BTS was one of 2018's best-
selling concerts in international markets outside the US, second to only Ed
Sheeran.[183] Vivid Seats named BTS the 2018 artist of the year, citing the
group's history-making concert at Citi Field.[184] The tour also received generally
positive reviews from critics. Philip Cosores from Uproxx described BTS' four
nights at the Staples Center as an "enormous, multi-sensory experience"
bringing an "inclusive" and "multicultural experience" where music is above any
language barrier,[185] while Crystal Bell from MTV said "BTS have created an
experience so captivating, so inclusive, and so visually stunning that it’s
cemented the boy band as one of the most vital acts in pop music today."[186]
That October, with more than a year remaining in their contract, BTS renewed
their contract with Big Hit Entertainment through 2026.[187]

In early November 2018, a popular Japanese music show cancelled BTS'

performance citing a T-shirt a member wore the year before.[188] In the same
month the Jewish human rights organization Simon Wiesenthal Center (SWC)
stated BTS owed victims an apology for the shirt in 2017, clothing with Nazi
symbolism, and a flag.[189] Big Hit Entertainment issued an apology, saying that
the images on the clothing were not intended to be hurtful to the victims of
Nazism or atomic bombings, and that the band and management would take
steps to prevent future mistakes. They also stated the flags were meant to be a
commentary on the Korean school system.[190] The apology was accepted by
SWC and the Korean Atomic Bomb Victim Association.[191][192]

Crossing over to film, BTS released Burn the Stage: The Movie in theaters
worldwide in November 2018 to commercial success. In the United States it
accumulated $1.2 million on opening day for a total of $3.54 million over the three
day weekend, breaking the record for the highest grossing event cinema musical
production which was previously set in 2014 by the band One Direction. It ranked
at number ten in the box office despite selling at only 620 locations compared to
the 2,000-4,000 locations for the other top ten sellers.[193]

At the end of the year, BTS won their third Artist of the Year at the 20th Mnet
Asian Music Awards in a row and ranked number eight on Billboard's year-end
Top Artist Chart alongside the likes of Drake and Taylor Swift and were also the
number two act of the year in the Duo/Group ranking, only behind Imagine
Dragons.[194][195] They also made the Bloomberg 50 due to their "willingness to
address social issues, mental health, and politics, despite being in a genre often
painted as bubble gum pop".[196] The group sold more than ten millions albums
in South Korea alone, with five million being sold in 2018 alone.[197]

2019: Map of the Soul: Persona, stadium world tour and BTS World
In February 2019, BTS attended the 61st Grammy Awards as award presenters.
[198][199] It was their first time attending the event following an appearance by
the group at the LA Grammy Museum in 2018.[200][201]
In April, BTS became the first Asian act to surpass 5 billion streams on Spotify,
[202] and Time named them as one of Time 100's most influential people of 2019.
[203] Their sixth EP, Map of the Soul: Persona, was released on April 12 with the
lead single "Boy With Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul
wihan si), featuring American singer Halsey.[204] The EP's release was followed
by a performance on Saturday Night Live, as the first Korean act to do so.[205]
The group's appearance was anticipated as one of the biggest in the show's
history.[206] Commercially, BTS reached new career heights. Map of the Soul:
Persona became the first Korean-language album to reach the number one
position in both the UK and Australia[207][208] and the group's third consecutive
album to top the Billboard 200 and the third within eleven months, joining the
likes of the Beatles, who achieved the same in 1995–96. BTS are also the fastest
group to get three number one albums since The Monkees in 1967.[209] The EP
became the best selling physical album in the US for the year of 2019, with
312,000 physical sales.[210] Map of the Soul: Persona later became the best-
selling album ever in South Korea, with more than 3.2 million sales in less than a
month. Prior to BTS, the best-selling were dominated by late 1990s albums,
making BTS the only act formed after 2000 to be featured in the top 10 best-
selling list.[211] "Boy With Luv" debuted at number 8 on the Billboard Hot 100,
the highest in history for a Korean group,[212] and its music video became the
most-viewed online video within the first 24 hours as of 2019, accumulating more
than 74.6 million views.[213] "Boy With Luv" was certified in multiple countries,
including Australia where it was certified Gold for selling 35,000 units,[214] and
the US where the RIAA certified it Platinum for selling over one million units.[215]
"Boy With Luv" was also certified Silver by the BPI, for selling over 200,000 units,
making it BTS' first single to attain this certification in the UK.[216]Map of the
Soul: Persona also attained Silver in the UK and Gold in France, selling over
60,000 units and 50,000 units respectively.[217][218]

BTS performing at Pasadena, California's Rose Bowl in front of 60,000 fans.

Following their two wins at the 26th Billboard Music Awards in May, including for
Top Duo/Group, BTS embarked on their world tour stadium extension, Love
Yourself: Speak Yourself, with dates in multiple stadium venues including
Wembley Stadium, Stade de France, MetLife Stadium, Rose Bowl, and Soldier
Field.[219] With this they became the first Asian and first non-English speaking
artist ever to headline and sell out Wembley Stadium.[220][221] Their concerts at
Rose Bowl had broken the record for highest-grossing single engagement in the
venue's Boxscore history, surpassing Taylor Swift's and U2's previous dates
there.[222] All dates sold out within two hours, with second dates for all venues
added due to the high demand.[223] During the tour, BTS performed on The Late
Show with Stephen Colbert[224] and kicked off Good Morning America's 'Summer
Concert Series' as headliners at Central Park in Manhattan.[225] They also
performed on the finale episode of The Voice[226] and one of the semi-finals of
Britain's Got Talent.[227]

In the lead up to the release of their new mobile game BTS World set for June
2019, BTS released three collaboration singles, "Dream Glow" featuring English
singer Charli XCX,[228] "A Brand New Day" with Swedish singer Zara Larsson,
[229] and "All Night" featuring American rapper Juice Wrld.[230] The band also
released the song "Heartbeat" with a music video from the game's official
soundtrack, titled BTS World: Original Soundtrack.[231] The soundtrack was later
certified Double Platinum by Gaon on August 8 for surpassing 500,000 copies
sold, the first soundtrack album to receive the certification since Gaon
implemented it last year.[232] Developed by South Korean company Netmarble,
the game was released on June 26 to iOS and Android systems in over 175
countries.[233] BTS released their tenth Japanese single "Lights" on July 3.[234]
Pre-orders for the double A-side single surpassed 1 million copies, breaking a 24-
year-old record for foreign artists previously held only by Celine Dion with her
1995 single "To Love You More", and marked the first time a Korean artist
achieved a million shipment for a single in Japan.[235][236] "Lights" went on to
sell over one million copies and received Million certification by the RIAJ on
August 8, the first time a male act achieved this since Masafumi Akikawa's
August 2007 single, "A Thousand Winds". It is BTS' first million certification in
Japan since their debut.[237]

Love Yourself: Her and Love Yourself: Tear both crossed 2 million copies in
August,[238] and Love Yourself: Tear was awarded Double Million certification by
Gaon. It is BTS' second album to do so following Love Yourself: Answer's
certification in October 2018.[239][240] All three albums of the Love Yourself
series have sold more than 2 million copies each in South Korea. Love Yourself:
Tear later attained Silver in the UK, becoming their third album to be attain this
certification following Love Yourself: Answer and Map of the Soul: Persona.[241]

In October, BTS performed at King Fahd International Stadium in Riyadh,

becoming the first foreign act to perform a solo concert in Saudi Arabia.[242] For
the final stop of their record-breaking Love Yourself: Speak Yourself World Tour,
the band held a run of three sold-out nights at Seoul's Olympic Stadium to close
this chapter of their story.[243] According to Billboard's year-end Boxscore
charts, the group grossed over $196 million and played to more than 1.6 million
people across 42 shows in the chart period ranging from November 1, 2018 to
October 31, 2019 and ranked third overall on the year-end Top 40 Tours chart
behind Ed Sheeran and Pink.[244] The group outgrossed legacy rock acts like the
Rolling Stones, Metallica, and KISS, as well as fellow boy band the Backstreet
Boys, making them the top-grossing touring group of 2019.[245] That same
month, the group released a remix version of the song "Make It Right" featuring
American singer Lauv as the second single from their album Map of the Soul:
Persona.[246]

In November, BTS became the first K-pop group to win the Favorite Duo or Group
– Pop/Rock at the 2019 American Music Awards and the Favourite Social Artist
award consecutively in 2018 and 2019.[247]

In December, they attended both the 2019 Melon Music Awards and 2019 Mnet
Asian Music Awards. The group became the first artist in the history of K-pop to
receive all grand prizes from both ceremonies; getting four from each award
show.[248][249][250] At the end of the year, BTS ranked number fifteen on
Billboard's year-end Top Artist Chart and were also the number two act of the
year in the Duo/Group ranking, only behind Jonas Brothers.[251][252] They were
named as 2019 Hitmakers Group of the Year by Variety.[253] They were also the
most tweeted-about musicians of 2019.[254] On December 31, 2019, BTS
performed in New York City's Times Square for ABC's Dick Clark's New Year's
Rockin' Eve.[255] At the 34th Golden Disc Awards, BTS became the first artists in
history to win grand prizes in both the physical and digital categories in a single
year.[256] Map of the Soul: Persona was named the second best-selling physical
album of 2019 in the U.S. by Nielsen Music only behind Taylor Swift's Lover and
was ranked sixth overall on the chart of Top 10 Albums (Total Sales) in the U.S.
[257] BTS wrapped 2019 as the fourth most successful group on Billboard's Top
Billboard 200 Artists - Duo/Group ranking, only behind Queen, Imagine Dragons
and The Beatles.[258]

With strong global sales of 2.5 million pure album units, Map of the Soul: Persona
was named as the third best-selling album of 2019 by the International Federation
of the Phonographic Industry, making BTS the first Korean artist to be listed on
the Global Top 10 Album Chart for two consecutive years.[259][260][261] Map of
the Soul: Persona was also the second best-selling global album by a band only
behind Arashi's 5x20 All the Best!! 1999–2019.[262]Attributing to the album's
critical and commercial success worldwide, the IFPI named BTS as one of the
best-selling artists of 2019 for a second consecutive year, making them the first
non-English speaking act to achieve this.[263][264]
2020: Map of the Soul: 7 and second stadium world tour
In January 2020, BTS released "Black Swan" along with a choreography art film
performed by Slovenian-based MN Dance Company as the first single from their
fourth Korean-language studio album, Map of the Soul: 7.[265][266] According to
album distributor Dreamus, the stock pre-orders of the album reached a record-
breaking 4.02 million, surpassing their previous record of 2.68 million with Map of
the Soul: Persona.[267] "Black Swan" debuted at number 57 on the Billboard Hot
100 and number 46 on the UK Official Singles Chart.[268][269] Following the
single's release, BTS performed alongside Lil Nas X, Billy Ray Cyrus, Diplo, and
more in a special segment at the 62nd Annual Grammy Awards, making BTS the
first Korean act to perform at the Grammy's.[270][271][272]

Map of the Soul: 7 was released on February 21 to universal acclaim.[273][274]

The album was supported by the lead single "On" and an alternative digital
release featuring Australian singer Sia.[275] In just 9 days of its release, Map of
the Soul:7 sold more than 4.1 million copies, surpassing the record of their
previous album Map of the Soul:Persona to become the best-selling album in the
history of South Korea[276][277] and the first album to be certified "Quadruple
Million" in Gaon Chart history.[278] The album debuted atop the U.S. Billboard
200 with a first-week tally of 422,000 album-equivalent units, making BTS the
fastest group to earn four number one albums since the Beatles in 1968.[279]
[280] The album marked the biggest Billboard 200 debut in 2020[281] and
maintained the record until The Weeknd's After Hours was released on March 20.
[282] The album debuted at number one in many countries, including Australia,
Canada, France, Germany, Ireland, Japan, the United Kingdom and the United
States, making BTS the first Asian group to top the charts in the five largest
music markets of the world.[283] The lead single "On" debuted at number 4 on
the Billboard Hot 100 with 86,000 downloads, becoming BTS's first top five and
their biggest sales week for a song.[284] The song became the group's third top
ten and highest charting single on the chart, making them the Korean act with
most top 10 hits on Hot 100.[285][286] In support of the Map of the Soul series,
BTS will embark on their fourth worldwide concert tour and second stadium tour,
Map of the Soul Tour, starting in April in the United States, after the initial tour
dates in Seoul were cancelled due to the coronavirus pandemic.[287][288]

In April, BTS became the first South Korean artist to sell more than 20 million
albums cumulatively,[289][290] becoming the best-selling artist in South Korea of
all time.[291][292][293]
Artistry
Influences
File:190601 Jin Wembley Stadium Day 1 Ay-Oh Chant.webm
BTS member Jin (center) performing Freddie Mercury's "ay-oh" chant at their first
concert in Wembley Stadium on June 1, 2019.
BTS have cited Seo Taiji and Boys,[294] Nas, Eminem, Kanye West, Drake, Post
Malone, Charlie Puth and Danger as musical inspirations.[295] They have also
cited Queen as an influence, with Suga saying he "grew up watching videos of
Live Aid.” During their concert at Wembley Stadium in London, Jin paid tribute to
Queen by leading the crowd in a version of Freddie Mercury’s "ay-oh" chant from
the band's Live Aid concert.[296][297]

BTS are also influenced by many literary, psychological, artistic, and

philosophical mediums. Their album Wings (2016) was inspired by Hermann
Hesse's coming of age novel, Demian.[298] Their song "Blood Sweat and Tears"
references Friedrich Nietzsche's Thus Spoke Zurathustra, Herbert James Draper's
The Lament for Icarus, Pieter Bruegel's Landscape with the Fall of Icarus, and
Pieter Bruegel's The Fall of the Rebel Angels by quoting Nietzsche and featuring
the three aforementioned paintings in the music video.[299] Their "Spring Day"
music video contains lyrical and visual references to Ursula Le Guin's short story
The Ones Who Walk Away from Omelas.[300] The Love Yourself series was
primarily influenced by Erich Fromm's The Art of Loving,[301] while their song
"Magic Shop" from Love Yourself: Tear (2018) was inspired by James R. Doty's
memoir Into the Magic Shop.[302] Their 2019 album Map of the Soul: Persona
gains its name from Murray Stein's Jung's Map of the Soul: An Introduction.[303]

Music
BTS co-writes, produces, and composes much of their output.[304][305] Since
their inception, BTS have developed and maintained a style of "fusion music"
with an emphasis on hip hop as their musical base[306] largely due to the
influence of RM and Suga's background as underground rappers[10] and their
main producer Pdogg.[307] Rather than wanting to stick to a specific genre, BTS
have introduced brand new elements into their musical repertoire with each new
album.[306] BTS' sound began with old-school hip hop influences heard on 2
Cool 4 Skool and O!RUL8,2?,[20] but evolved to include R&B and rock with Skool
Luv Affair and Dark and Wild,[308][42] orchestral strings and electronic dance
music with their The Most Beautiful Moment in Life album series,[63]
moombahton, neo soul, and gospel in Wings and You Never Walk Alone,[309][81]
future bass, Latin pop, and jazz hip hop in their Love Yourself album series[111]
and emo rap, rap-rock, Afro pop, nu-disco, funk, trap, pop rock and pop-rap in
their Map of the Soul album series.[310][311][312][313][314]

Lyrics and themes

BTS' lyrics include social commentary, often incorporating criticism of South
Korean society. Songs such as "No More Dream" and "N.O" from their "school
trilogy" were motivated by their experiences with South Korea's emphasis on
education and called for change to the education system and societal
expectations.[315] Their experiences with youth culture in South Korea inspired
songs like "Dope" and "Silver Spoon" (Korean: 뱁새; RR: Baepsae) from their
"youth series," referencing generational disparity and the millennial's giving up of
romantic relationships, marriage, children, proper employment, homes, and
social life in the face of economic difficulties and societal ills while facing
condemnation from the media and older generations.[315] The song "Am I
Wrong" from Wings (2016) questioned societal apathy towards the state of
current events—the lyric "We're all dogs and pigs / we become dogs because
we're angry" referenced the South Korean Ministry of Education official Na
Hyang-wook who was a proponent of the caste system and described the average
person as "dogs and pigs," and BTS performed the song on television during the
2016 South Korean political scandal that led to the impeachment of ex-President
Park Geun-hye.[315] RM and Suga's personal struggles with mental health
inspired songs like "Tomorrow", "Intro: The Most Beautiful Moment in Life", "So
Far Away", "The Last", and "Forever Rain."[316][317] "Not Today" from You
Never Walk Alone (2017) is an anti-establishment anthem, with messages
advocating for minority groups,[318] while "Spring Day" was created to
memorialize the victims of the Sewol Ferry tragedy.[319]

BTS' albums have recurring themes that fall under the overarching theme of
"reflection of youth."[8] Their "school trilogy" explored "the troubles and
anxieties of school-age youth."[320] Their "youth series" "tackled a subject that
the vast majority of youth experience, but few pop musicians articulate well:
mental health and the desire to belong in society."[320] Wings (2016) focused on
temptation and sin.[321] The "Love Yourself" series utilized a narrative form to
illustrate the excitement of love, the pains of farewell, and the enlightenment of
self-love.[170]
Since their inception, BTS have held the belief that telling their story is the only
way for the younger generation to relate to their music.[21] Writing over 90
percent of their lyrics,[322] BTS try to include experiences everyone has felt in
life, such as sadness and loneliness, and turn them to something more light and
manageable. In regards to their lyricism, RM states he tries to not sound as if
they're preaching or reprimanding people in their songs as everyone has different
lives and different destinies.[323] When asked if it is difficult to write about things
like mental health, Suga responded,

"We feel that people who have the platform to talk about those things really
should talk more, because they say depression is something where you go to the
hospital and you’re diagnosed, but you can’t really know until the doctor talks to
you. [...] More and more, I think artists or celebrities who have a voice should talk
about these problems and bring it up to the surface.[324]

BTS has been praised for "speak[ing] honestly about topics they deem important,
even in a conservative society" by Jeff Benjamin in Fuse magazine.[95] South
Korean president Moon Jae-in, in a letter to BTS, recognized their sincerity and
inclusion of diversity as key to their success, writing, "Each of the seven
members sings in a way that is true to himself and the life he wants to live. Their
melody and lyrics transcend regional borders, language, culture, and
institutions."[325]

Impact and influence

BTS performing at the Korea-France Friendship Concert in Paris on October 14,

2018.
BTS have been described as "easily the biggest and most successful name in K-
pop in the world" that can "do things no other name in their genre can",[326] with
Time giving them the nickname "Princes of Pop".[327] Billboard Senior Vice
President Silvio Pietroluongo said that BTS are comparable and as influential to
the Beatles and The Monkees.[328] Nielsen Music Vice President Helena Kosinski
says that "although BTS weren't the first to open the doors to K-Pop worldwide,
they were the first to become mainstream. They don't just appeal to young people
but also to the 50s and 60s age demographic."[329] As the first non-English
speaking artist to make the Global Artist Chart in 2018, BTS had the second and
third best-selling albums worldwide and were the second best-selling artists
worldwide in terms of physical, digital, and streaming platforms, coming second
only to Drake.[330][331][332] In 2019, BTS were again named as one of the top 10
Global Recording Artists of the year by IFPI, for a second time, ranking #7. They
were the only non-English speaking act on that list.[333][334] In the United States,
BTS accounted for 72.7 percent of the album consumption units generated by K-
pop acts in 2018 out of a total of 17 acts.[335] In South Korea, BTS accounted for
41.9 percent of album sales in the first half of 2019, up from their market share of
25.3 percent the previous year.[336] In November 2019, Billboard ranked BTS at
#4 on their Top Social Artist of the 2010s list, making them the highest group on
the list. BTS was also ranked #45 on Billboard's Top Touring Artists of the 2010s
list. They are the highest-ranked Asian act on the list as well as the only non-
English speaking act.[337][338]

BTS have been often regarded as "the biggest boy band in the world".[339] They
have also appeared in various power listings. The most tweeted-about celebrities
in the world in 2017 and 2018,[340][341] the band was included in Time's list of
the 25 most influential people on the internet from 2017 to 2019,[342] featured on
the magazine's October 2018 international edition cover as "Next Generation
Leaders,"[343] and were listed as one of Time 100's most influential people in
2019.[344] The group was also listed as one of the most influential artists of the
decade by CNN, for "popularizing K-pop in the US".[345] According to a
JoyNews24 'Power People of 2019' survey among industry professionals, BTS
was chosen as #1 with 74 votes, with #2 being Parasite Director Bong Joon-ho
with 29 votes.[346] BTS also appeared in Bloomberg Market's 50 most influential
in 2018,[347] and Forbes Korea named them the fifth most influential celebrities
of Korea in 2017, and the most influential celebrities of Korea in 2018.[348][349] In
2019, BTS ranked 43rd on Forbes' annual list of the 100 highest-paid celebrities
with earnings of $57 million.[350] BTS also ranked first on the list of 'Top Rank
Global Sustainable Future Leaders' during an announcement from the UN-
sponsored SDG association at the United Nations headquarters, while BTS'
fanclub, ARMY, were noted as the 'Top Rank Sustainable Global group'. Other
notable people included in this list were Malala Yousafzai and Bill Gates.[351]
[352] In California, BTS inspired a teacher to have his school be the first in the
country to offer a Korean American Culture and Society course.[353] Kang
Soojung, exhibition manager at the Museum of Modern and Contemporary Art,
said that while preparing the 50th anniversary exhibition called “Square,” she
was greatly influenced by BTS's hidden track “Sea".[354]

The group's influence has led them to address the United Nations at their 73rd
General Assembly[355][356] and to perform before 400 officials including South
Korean president Moon Jae-in at the 2018 Korea-France Friendship Concert in
Paris, a summit meant to show the friendly relations between France and South
Korea.[357] Moon Hee-sang, Speaker of the National Assembly, said that "BTS is
doing most of our work,” attributing the results of his overseas trip to the credit
of the global group on an overseas trip to promote “sales diplomacy".[358] In
September 2019, president Moon Jae-in also mentioned BTS in his
announcement for his '3 major innovation strategies for the contents industry',
stating that BTS has pioneered innovative business models that communicate
directly with fans.[359] In October 2019, The Ministry of Culture, Sports and
Tourism selected BTS as a recipient for a 'Letter of Appreciation', for showing the
world the beauty of Korean traditional culture (Hangul, Hanbok, Gugak) through
creative re-interpretations in their music.[360] In December 2019, according to the
annual survey conducted by Gallup Korea, BTS were the most preferred artists of
2019 for a second consecutive year.[361] According to the "2019 South Korean
National Image" survey conducted by the Ministry of Culture, Sports and Tourism
and its affiliate the Korean Culture and Information Service among 16 countries,
BTS were chosen #2 with 5.5% votes.[362] Despite cultural medals traditionally
being given to recipients with more than 15 years of notable achievements, BTS
became the youngest ever recipients honored with the Order of Cultural Merit by
the President of South Korea in 2018 after five years after debuting, due to their
noteworthy contributions in spreading Korean culture and language.[363][364]

BTS have measurably revitalized the Korean economy[365] and the global music
industry. Credited for the surge in popularity of online purchases of K-pop
items[366] and the growth of the Korean Wave between 2016 and 2018 by the
Korea Customs Service and Korea Foundation,[367] BTS were cited as one of the
main driving forces for the recovery of South Korea's music-related sector to
levels seen before China's 2016 ban on domestic cultural contents over soured
diplomatic relations.[368] Yung Duk Kim, vice president and chief operating
officer of the Korea Creative Content Agency, stated K-pop has “skyrocketed”
since BTS' popularity surged, creating jobs not only for BTS and their team but
other K-pop idols as well.[369] Various news outlets coined the term the "BTS
effect" to refer to the commercial effects of BTS' influence, such as when KB
Kookmin Bank savings accounts increased six-fold compared to the prior year
following BTS' endorsement and when stock prices of entertainment companies
in South Korea shot up for five days after BTS topped the U.S. Billboard 200.[370]
[371][372] The effect was also observed when companies tied to BTS, such as
Netmarble, NetMark, Soribada, Key Shares, GMP, Diffie, and Mattel had their
stocks rise.[373][374] In October 2019, Mattel's international gross sales rose 10%
to $721.7 million, lifted by sales of dolls based on BTS.[375] Data firm SM2
Networks estimated Hyundai Motor received ₩600 billion ($502 million) in
promotional results after commissioning BTS as their promotional models in
2018.[376] The Bank of Korea Economic Statistics System stated that South
Korea's BOP for music and entertainment reached $114.7 million in the first
quarter of 2019, attributing this to an improved relationship between China and
South Korea, and the breakout global success of BTS, particularly in North
America.[377]

Signed on as tourism ambassadors in 2017, the Seoul Metropolitan Government

credits BTS for the recovery of Seoul's shrinking tourism industry following the
2016 THAAD controversy, bringing in an average of 790,000 tourists to Korea
annually.[378] In December 2018, the Hyundai Research Institute estimated that
BTS were worth more than $3.67 billion to the Korean economy each year,
attracting one in every thirteen foreigners who visited Korea.[379][380] BTS' two
day fan-meetings held in Seoul and Busan in June 2019 generated a total
economic effect of ₩481 billion ($408 million) to both cities, accounting for 1.6%
of Busan's 2018 GDP, and 0.9% of Seoul's 2018 GDP.[381] Their three-day concert
finale in Seoul for their Love Yourself World Tour in October 2019 was estimated
to have an economic value of almost ₩1 trillion ($862 million) and brought in
187,000 foreign visitors to South Korea.[382] As of June 2019, BTS' economic
effect on South Korea is estimated to be over ₩5.5 trillion ($4.65 billion) per year,
about 0.3% of South Korea's GDP.[383] This is comparable to Korean Air, the
flagship airline of South Korea, who's percent contribution to South Korea's GDP
is 0.7%.[384] The 2019 annual ticket sales data released by the Korean online
ticketing site, Interpark revealed that BTS' world tour "Love Yourself: Speak
Yourself" concert at the Seoul Olympic Stadium ranked No.1, with BTS topping
the ticket sales for the second consecutive year on Interpark.[385][386] Outside of
South Korea, BTS' concerts at Wembley Stadium were estimated to have brought
around ₩100 billion ($82 million) as a direct economic effect to the city of
London.[387] After BTS went to Malta for their show, 'Bon Voyage 3', the Malta
Tourism Authority reported a 237% increase of Korean tourists visiting the
country, crediting BTS as the reason for the increase.[388] Along with Ariana
Grande and Drake, BTS were credited as a key act boosting global music sales to
$19 billion in 2018. Such profit had not been seen since 2006 after digital
purchases gained momentum.[389]

BTS' work has influenced numerous artists, including (G)I-dle,[390] D-Crunch's

Hyunho,[391] The Boyz' Younghoon and Hwall,[392] SF9's Zuho,[393] Euna Kim,
[394] Golden Child's Jaehyun,[395] Wanna One,[396] IN2IT,[397] Park Ji-hoon,
[398] Kim Dong-han,[399][400] Seven O'Clock,[401] Hyeongseop X Euiwoong,
[402] Noir,[403] Victon's Sejun and Byungchan,[404] and Loona.[405] After BTS
released their single "Idol," the National Gugak Center had to expand the amount
of Korean instrument sounds available due to increased demand from Korean
and foreign producers alike.[406] K-pop idol groups also began changing the
themes of their lyrics from love stories to words such as "looking for myself"
following BTS' "Love Yourself" era and RM's speech at the United Nations.[407]
[408]

Awards and achievements

Main article: List of awards and nominations received by BTS
BTS has received many awards and honors, including 24 Mnet Asian Music
Awards, 23 Melon Music Awards, 20 Golden Disc Awards, 14 Seoul Music
Awards, 13 Gaon Chart Music Awards, 4 Billboard Music Awards, 4 Korean Music
Awards, 4 American Music Awards, and 2 MTV Video Music Awards. Having sold
over 20.3 million albums on the Gaon Music Chart, BTS are the best-selling artist
in South Korean history,[409][410] surpassing Shin Seung-hun's record of 17
million albums.[411] In South Korea, BTS hold four Multi-Million albums and three
Platinum streaming singles.[412][413] As the first Korean group to receive an
RIAA certification, BTS has one Platinum album, three Platinum singles, two Gold
singles, and one Gold album in the United States.[414] In Japan, BTS is the first
male foreign act to receive a Million certification for a single;[415] they also have
two Multi-Platinum singles, one Multi-Platinum album, one Platinum album and
four Gold albums.[416] BTS are also the first Korean group to receive
certifications in the United Kingdom, with one Silver single certification for "Boy
With Luv" and three Silver album certifications for Love Yourself: Tear, Love
Yourself: Answer and Map of the Soul: Persona.[417][418]

BTS have a large social influence and as of 2019, have attained eleven Guinness
World Records, including the world record for most Twitter engagements.[139] To
date, they have spent 172 weeks at #1 on the Billboard Social 50 chart.[419] In
October 2018, BTS was awarded a fifth-class Hwagwan Order of Cultural Merit
from the President of South Korea for their contributions in spreading Korean
culture and language.[420] In 2019, members of BTS were invited to become
members of the Recording Academy in honor of their contributions to music and
as part of a push to help diversify Grammy Award voters.[421][422]

On November 7, 2019, BTS became the first K-Pop act to remain on the Billboard
200 for a whole year. "Love Yourself: Answer" reentered Billboard's main albums
chart on Monday November 4 (No. 165), and as of November 2019, has remained
on the charts for 52 non-consecutive weeks, making it the first and currently only
K-pop album to do so.[423][424]

Other ventures
Endorsements
BTS have maintained numerous global endorsement deals in various industries
throughout their career. Partnered with Puma since 2015, BTS initially promoted
their sportswear as Puma Korea's brand ambassadors before expanding to
become global ambassadors in 2018[425][426] and promoting the remix of
Puma's "Turin" and "Sportstyle" line worldwide.[427][428] In 2019, BTS became
the first male pop group ever to collaborate with Dior, as the group sported Kim
Jones' Pre-Fall 2019 collection at their concert at Stade de France. Business of
Fashion called it "the K-Pop industry's most high profile sponsorship ever".[429]
In September 2019, Fila announced that BTS have signed an exclusive contract
with them to be their new models worldwide.[430]

BTS served as global brand ambassadors for LG Electronics to promote their LG

G7 ThinQ telephone,[431] and for Hyundai Motors as part of the company's
promotions at the 2018 LA Auto Show for its 2019 flagship SUV the "Palisade".
[432] Due to BTS' endorsement, Hyundai received almost double their anticipated
domestic order volume for the car.[433] In the tourism sector, BTS have worked
as brand models for Lotte Duty Free Shop since 2017[434] and as honorary
tourism ambassadors for Seoul as part of the 'I Seoul U' program. Promotional
advertisements produced by the Seoul Metropolitan Government, featuring the
group, aired in over 100 countries.[435] BTS also partnered with popular Korean
communication app Line, to create new Line 'characters' called BT21. The
collaboration initially produced emojis and electronic stickers, but later expanded
to include fashion apparel, footwear, accessories, and other merchandise.[436]
Line flagship stores opened throughout Seoul before spreading across the global
market into Japan, Taiwan, Hong Kong and the United States.[437]

Fans shopping for BT21 goods at the Line Friends store in Mapo-gu, Seoul.
In the entertainment sector, BTS published the webtoons Hip Hop Monster and
We On through the Nate Webtoon portal, and the webtoon Save Me in
collaboration with LICO and Line Webtoon.[438][439][440] In the toy industry,
Mattel created dolls modeled off BTS' outfits from the music video "Idol",[374]
Medicom Toy created the "BE@RBRICK", a block-like toy featuring the BTS logo
and accents modeled after BTS' stage clothes,[441] and Funko released BTS
versions of Funko Pops.[442] In the gaming industry, Nexon released character
avatars based on BTS for their RPG game Elsword,[443] and BTS worked with
DalcomSoft to release the rhythm game Superstar BTS in January 2018,[444] as
well as with Netmarble Games for the story-based, mobile simulation game BTS
World released in June 2019.[445] In November 2019, BTS announced they are
teaming with Casetify to globally launch a new tech accessory collection, which
contains accessories compatible with iPhone, Samsung devices, AirPods, Apple
Watch, MacBooks, iPads and more.[446]

In Asia, BTS have worked as brand spokespersons for KB Kookmin Bank, one of
the four largest banks in South Korea.[447][448] Their collaboration generated the
opening of over 180,000 accounts, and BTS extended their contract with KB
Kookmin Bank through 2019.[449] Coca-Cola Korea[450] signed BTS on as their
new campaign models for promotions during the 2018 World Cup in Russia.[451]
[452] In the beauty and apparel industry, BTS have maintained a relationship with
uniform brand SMART since 2016, having renewed their contract with them
through 2019.[453] BTS have also promoted the face mask brand Mediheal,[454]
the cosmetics brand VT Cosmetics,[455] and the contact lens brand Play/Up.[456]
In October 2019, Kyungnam Pharmaceutical announced that BTS are going to be
the new brand ambassadors for Lemona, a vitamin supplement company. The
company announced they are planning to expand to the global market with BTS
and release new vitamin drinks.[457]

In October 2019, ceramics company Kwangjuyo stated that they will collaborate
with BTS in releasing plates, mugs, and other pieces. The colors of the ceramics
were inspired by Map of the Soul: Persona, and the Plum Blossom pattern is used
to represent the message of hope and positivity that BTS brings.[458] Also in
October 2019, Tokopedia, an Indonesian e-commerce company, announced that
BTS will be their new brand ambassadors.[459] In December 2019, BTS were
announced as the new global ambassadors of ABB FIA Formula E Championship,
the electric street racing series, Formula E. Through the partnership, the South
Korean septet and Formula E will team up to promote how electric vehicles can
help combat climate change.[460]

In January 2020, Hyundai Motors announced that they would be partnering with
BTS to launch a new hydrogen campaign to promote their hydrogen fuel cell
electric SUV, "Nexo". Additionally, BTS were announced as the "Hyundai Motors
Global Brand Ambassadors".[461] In February 2020, Samsung Electronics
announced a partnership with BTS for marketing their new smartphones.[462]

Philanthropy
See also: Love Myself (campaign)
In 2015, BTS donated seven tons (7,187 kg) of rice to charity at the K-Star Road
opening ceremony held in Apgujeong-dong.[463] The following year they
participated in ALLETS's "Let's Share the Heart" collaboration charity campaign
with Naver[464] to raise donations for LISA, a Korean medical charity which
promotes organ and blood donation.[465]

Logo for BTS' Love Myself anti-violence campaign

In January 2017, BTS and Big Hit Entertainment donated ₩100 million ($87,915) to
the 4/16 Sewol Families for Truth and A Safer Society, an organization connected
to the families of the 2014 Sinking of MV Sewol. Each member donated ₩10
million and Big Hit Entertainment donated an additional ₩30 million. The
donation was intended to have been made in secret.[466] Later that year, BTS
officially launched their Love Myself campaign, an initiative dedicated to funding
several social programs to prevent violence against children and teens and to
provide support for victims of violence in partnership with the Korean Committee
for UNICEF.[467][468] BTS donated ₩500 million ($448,000) from the members
and 100% of all sales of official goods for the Love Myself campaign over the next
two years in addition to donations collected from donation desks installed by
UNICEF[469] In addition, 3% of the sales from each album in the Love Yourself
series (Love Yourself: Her, Love Yourself: Tear, and Love Yourself: Answer) were
donated to the cause.[468] Within two months of its launch the campaign raised
an additional ₩106 million, taking the worldwide funds total to ₩606 million.[470]
In November 2018, UNICEF Korea announced that the Love Myself campaign had
raised over ₩1.6 billion ($1.4 million).[471] By June 2019, it had surpassed ₩2.4
billion.[472]

In April 2018, BTS participated in Stevie Wonder's "Dream Still Lives" tribute to
Martin Luther King Jr. alongside other celebrities.[473] That June, the group
donated to the ALS hospital building fund.[474] In September, BTS attended the
United Nations 73rd General Assembly for the launch of the youth initiative
"Youth 2030: The UN Youth Strategy" and its corresponding UNICEF campaign
"Generation Unlimited".[475][476] On behalf of the group, BTS' leader RM
delivered a six-minute speech in English about self-acceptance, as well as their
Love Myself campaign.[477][475] According to UNICEF, the goal of the initiative is
"to provide quality education and training for young people".[478] BTS were
selected to attend due to their impact on youth culture through their music and
social messages, previous philanthropic endeavors, and popularity among the
15-to-25-year-old age demographic.[475][476]
In January 2020, Starbucks Korea partnered with BTS for their “Be the Brightest
Stars” campaign that included limited-edition beverages, food and merchandise
exclusive to South Korea. A portion of the profits from the campaign went
towards career and educational development programs for disadvantaged youth
as part of The Beautiful Foundation's Opportunity Youth Independence Project.
[479] Also in that month, BTS partook in the Grammy week charity auction event,
auctioning off a set of seven microphones used during their Love Yourself World
Tour. The lot sold for US$83,000 (the highest of the event) and all proceeds were
donated to MusiCares, a non-profit organization that focuses on human service
issues directly impacting the health and welfare of the music community.[480]

BTS Universe

Logo for BTS Universe

The BTS Universe, also known as the Bangtan Universe or BU, is an alternate
universe created by Big Hit Entertainment that winds through the group's output.
The webtoon Save Me closely follows the story line, along with their book HYYH:
The Notes 1.[481][482] The chronology of the universe began with the song "I
Need U" and spans to the present time.[483] It tells the story of the seven
members in an alternate reality and depicts their anxieties and uncertainties as
they confront their futures.[484][485] In a corporate briefing held on February 4,
2020, Big Hit also announced the upcoming release of its sequel HYYH: The
Notes 2, the recreation of five BTS songs into five picture books, and an
upcoming drama to be produced in collaboration with Chorokbaem Media and
renowned screenwriter Kim Soo-jin.[486][487] Speaking to Billboard, Michelle
Cho, an assistant professor of East Asian Popular Cultures at the University of
Toronto, said "As an audio-visual experience, "I Need U" inaugurated the Bangtan
Universe—the coming-of-age storyline that brilliantly integrates the Most
Beautiful Moment in Life [album] trilogy and continues in music videos, "concept
videos" (mini-films), and the multiform, open-ended narrative that's been
serialized in album liner notes and Twitter and Instagram posts."[488]

Mariejo Ramos from The Inquirer said about the universe "no other artists have
successfully mixed the same literary technique to pop music in such a scale."
They used the alternate universe and literary books, such as The Ones Who Walk
Away from Omelas, as a framing device for their albums.[489] Mixing the two has
created an interactive environment for their fans who make theories when new
material or hints are released.[490][491][492]
Learn Korean with BTS
On March 22, 2020, Big Hit Entertainment announced the launch of a video series,
"Learn Korean With BTS", on social media app Weverse, [493] intended to “make
it easy and fun for global fans who have difficulty enjoying BTS' music and
contents due to the language barrier.”[493][487] The idea for the project emerged
in reaction to fans asking for English subtitles for BTS's videos.[494] The series
consists of thirty three-minute lessons on Korean expressions and grammar
using footage from existing BTS content on Youtube and VLive, such as "Run
BTS!" and "Bangtan Bomb."[493] The videos were developed in collaboration
with experts at the Korean Language Content Institute and Hankuk University of
Foreign Studies. Big Hit Entertainment stated its intent to develop more
educational programs with other artists on its labels.[487] The first three
episodes were released on March 24, with subsequent videos posted weekly on
Mondays.[493]

Members

Jin (진) – vocalist[495]

Suga (슈가) – rapper[496]

J-Hope (제이홉) – rapper[497]

RM – leader, rapper[498]

Jimin (지민) – vocalist[499]

V (뷔) – vocalist[500]

Jungkook (정국) – vocalist[501]

Discography
Main articles: BTS albums discography and BTS singles discography
Korean-language studio albums

Dark & Wild (2014)

Wings (2016)
Love Yourself: Tear (2018)
Map of the Soul: 7 (2020)
Japanese-language studio albums

Wake Up (2014)
Youth (2016)
Face Yourself (2018)
Tours and concerts
Main article: List of BTS live performances
Concert tours
The Red Bullet Tour (2014-2015)
Wake Up: Open Your Eyes Japan Tour (2015)
The Most Beautiful Moment in Life On Stage Tour (2015-2016)
The Wings Tour (2017)
Love Yourself World Tour (2018–2019)
Map of the Soul Tour (2020)
Filmography
See also: BTS videography
Exhibitions
Year Title Country Ref.
2015 "Butterfly Dream: BTS Open Media Exhibition" Korea [502]
2018 "BTS Exhibition: 24/7=Serendipity (Five, Always)" [503]
2019 China [504]
United States [505]
Film
Year Title Role Ref.
2018 Burn the Stage: The Movie Themselves [506]
2019 Love Yourself in Seoul [507]
Bring the Soul: The Movie [508]
Television
Year Title Network Note(s) Ref.
2013 Rookie King: Channel Bangtan SBS MTV BTS-based reality show, 8
episodes [509]
2014 BTS China Job YinYueTai BTS-based reality show, 3 episodes [510]
American Hustle Life Mnet BTS-based reality show, 8 episodes [511]
BTS GO! Mnet America BTS-based reality show, episode 7 [512]
2018 Run BTS! Mnet 8 episodes [513]
2019 JTBC, JTBC2 [514][515]
Online shows
Year Title Network Note(s) Ref.
2015 BTS Bokbulbok V Live5 episodes [516]
2015–2017 BTS GAYO 15 episodes [517]
2015–present Run BTS! 3 seasons [518]
2016–present BTS: Bon Voyage V Live, Weverse 4 seasons of 8 episodes
each [519][520]
2018 Burn the Stage YouTube Premium Documentary on BTS' Wings tour, 8
episodes [521]
2019 Bring the Soul: Docu-series Weverse Documentary on BTS' Love
Yourself tour, 6 episodes[522]
2020 Learn Korean With BTS Weverse 30 episodes [523][524]
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