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BTS (band)

BTS (Korean:  방탄소년단; RR: Bangtan


Sonyeondan), also known as the
Bangtan Boys, is a seven-member
South Korean boy band formed in
Seoul in 2013. The septet co-writes
and produces much of their output.
Originally a hip hop group, their
musical style has evolved to include a
wide range of genres. Their lyrics,
often focused on personal and social
commentary, touch on the themes of
mental health, troubles of school-age
youth, loss, the journey towards loving
oneself, and individualism. Their work
features references to literature and
psychological concepts and includes
an alternative universe storyline.
Popular for their live performances, the
group have staged several world tours.
BTS

BTS for LG Electronics in 2018


Clockwise, from left: V, J-Hope, RM, Jin,
Jimin, Jungkook, and Suga

Background information

Also known as Bangtan Boys ·


Bangtan Sonyeondan
·
Beyond the Scene ·
Bulletproof Boy
Scouts

Origin Seoul, South Korea


Genres K-pop · hip hop ·
R&B · EDM

Years active 2013–present

Labels Big Hit ·


Pony Canyon ·
Def Jam Japan[1] ·
Columbia[2]

Website bts.ibighit.com

Members Jin
Suga
J-Hope
RM
Jimin

V
Jungkook

Korean name
Hangul 방탄소년단
Hanja 防彈少年團

Transcriptions

Revised Bangtan
Romanization Sonyeondan

McCune–Reischauer Pangt'an Sonyǒndan

Japanese name

Kanji 防弾少年団

Hiragana ぼうだんしょうねんだ

Transcriptions

Revised Hepburn Bōdan Shōnendan

Kunrei-shiki Bôdan Syônendan


The group initially formed as teenagers
under Big Hit Entertainment and
released their debut single album, 2
Cool 4 Skool (2013). Subsequent work
such as their first U.S. Billboard 200
entries The Most Beautiful Moment in
Life, Part 2 (2015), The Most Beautiful
Moment in Life: Young Forever (2016),
and Wings (2016) helped establish
BTS' reputation as a socially conscious
group. Wings became BTS' first album
to sell one million copies in South
Korea. By 2017, BTS crossed into the
international music market, leading the
Korean Wave into the United States
and breaking numerous sales records,
becoming the first Korean group to
receive a certification by the Recording
Industry Association of America (RIAA)
with their single "Mic Drop." The band
is the first and only Korean act as of
2019 to top the U.S. Billboard 200 with
their studio album Love Yourself: Tear
(2018) and have since hit the top of
the U.S. charts with their albums Love
Yourself: Answer (2018) and Map of
the Soul: Persona (2019), making BTS
the first group since The Beatles to
earn three number one albums in less
than a year. Love Yourself: Answer
also broke South Korea's Gaon Album
Chart's all-time monthly record
previously set by Love Yourself: Tear
and became the first Korean album
certified Gold in the United States.

Having sold over fourteen million


albums, BTS are the best-selling artist
in South Korea of all time, and hold the
best-selling album in Korean history
with Map of the Soul: Persona. BTS
were the second best-selling artists of
2018 worldwide according to the IFPI's
Global Artist Chart, as well as the only
non-English speaking artist to enter the
chart. The group has won Top Social
Artist three years in a row and Top
Duo/Group at the 26th Billboard Music
Awards. Featured on Time's
international cover as "Next Generation
Leaders," BTS has appeared in the
magazine's 25 most influential people
on the internet (2017–2019) and
Time's 100 most influential people in
the world (2019), with the outlet giving
them the nickname 'Princes of Pop'.
Forbes Korea named BTS the most
influential celebrities of Korea in 2018,
and BTS ranked 43rd in the Forbes
Celebrity 100 (2019) as one of the
world's top-earning celebrities. BTS
are worth more than $4.65 billion to
South Korea's economy each year,
attracting one in every 13 foreign
tourists that visit the country, and are
cited as one of the key acts boosting
global music sales to $19 billion in
2018, a figure not seen since 2006
after digital purchases gained
momentum.

Following their philanthropic efforts in


their Love Myself anti-violence
campaign in partnership with UNICEF,
BTS addressed the United Nations
73rd General Assembly and became
the youngest ever recipients of the
Order of Cultural Merit from the
President of South Korea due to their
contributions in spreading Korean
culture and language.

Name
The group's name, BTS, stands for the
Korean expression Bangtan
Sonyeondan (Korean:  방탄소년단;
Hanja: 防彈少年團), literally meaning
"Bulletproof Boy Scouts". According to
member J-Hope, the name signifies
the group's desire "to block out
stereotypes, criticisms, and
expectations that aim on adolescents
like bullets".[3][4] In Japan, they are
known as Bōdan Shōnendan (防弾少年
団), which translates similarly.[5] In July
2017, BTS announced that their name
would also stand for "Beyond the
Scene" as part of their new brand
identity.[6] This extended their name to
mean "growing youth BTS who is
going beyond the realities they are
facing, and going forward."[7]

Career
2010–2014: Formation and early
years

BTS in 2013 performing at the Incheon Music


Center.

BTS formed in 2010 after Big Hit


Entertainment CEO Bang Si-hyuk met
with group leader RM and was
impressed with his rapping.[8] BTS was
originally supposed to be a hip hop
group similar to YG Entertainment's
1TYM,[9] but between their initial
formation and their debut, Bang Si-
hyuk decided that the contemporary
youth needed instead "a hero who can
lend them a shoulder to lean on, even
without speaking a single word".[10]
The group was meant to debut in 2011
and featured on several tracks by
artists such as 2AM and Lee Seung-gi
before their debut was postponed and
the group was reorganized into a more
traditional idol group.[11] The lineup
was then finalized with Jin, Suga, J-
Hope, RM, Jimin, V, and Jungkook in
2012. Six months prior to their debut,
they began to gain attention for their
presence on various social media
websites, as well as song covers on
YouTube and SoundCloud.[12][13]

On June 12, 2013, BTS


We
released their debut single started to
album 2 Cool 4 Skool, the tell the
first installment in their stories
"school trilogy" series, that

simultaneously with its people


wanted
lead single "No More
to hear
Dream", which peaked at
and were
number 124 in Korea ready to
before quickly falling off hear,
the charts.[15][16] While the stories
album peaked at number that other

five in South Korea and people


could not
eventually sold over
or would
145,000 copies,[17] it was
not tell.
not a major hit, selling
We said
only 24,000 copies in what
2013.[18] Their subsequent other
single “We Are people
Bulletproof Pt. 2” failed were
feeling—
to chart. In 2 Cool 4 Skool,
like pain,
BTS employed an old-
anxieties
school hip-hop sound with
and
scratches from the 1980s- worries.
90s and excessively fierce That was
visuals.[19] From their our goal,
inception, BTS was to create

convinced that telling their this


story was the only way for empathy

the younger generation to that


people
relate to their music.[20]
can
The lyrics of the album
relate to.
primarily reflected on the
 —
misunderstanding and
Suga[14]
prejudice towards them,
criticism of the society
that diminishes their dreams, and their
anxiety and determination towards
their future.[19] During the production
of the album, Suga and RM rewrote
the lyrics of “No More Dream” more
than 20 times.[20] The single album's
release was followed by several
appearances on Korean music
shows.[21][22] Despite being
unpolished, these early live
performances demonstrated BTS'
potential with their intense and
charismatic stage presence.[21]
Expanding their endeavors to Japan,
"No More Dream" was later re-
recorded in Japanese and released in
June 2014.[23]

In September 2013, BTS released the


second part to their "school trilogy,”
the extended play O!RUL8,2?, along
with its single "N.O,” which peaked at
number 92 in Korea.[24] The EP
peaked at number four in Korea and
has sold over 160,000 copies to date,
including 34,000 copies in its release
year.[25] Musically, BTS did not
fundamentally change their sound as
compared with 2 Cool 4 Skool, utilizing
fiery rapping along with trap beats,
brass, and soulful melodies. Lyrically,
the EP expanded on the theme of
dreams and happiness, revealing their
frustration under the harsh Korean
education system and their
determination to confront the struggle
of proving themselves.[26] Despite
several performances on Korean
music shows, the single quickly fell off
the charts.[27] That same month, BTS
starred in their own variety show, SBS
MTV's Rookie King Channel Bangtan,
based on a fake broadcast station,
"Channel Bangtan", through which
members parodied variety shows such
as VJ Special Forces and MasterChef
Korea.[28] At the end of the year, BTS
was recognized with several New Artist
of the Year awards, including the 5th
Melon Music Awards, 28th Golden
Disc Awards and the 23rd Seoul Music
Awards.[29]

2014–2015: Moderate success


and first concert tour

Exterior of the nightclub Troubadour (photo taken


Exterior of the nightclub Troubadour (photo taken
2006) where BTS held their first concert in the
United States for free.

The last act to their "school trilogy", the


EP Skool Luv Affair,[30] was released in
January 2014 and topped the Gaon
Album Chart, selling 100,000 copies in
2014 and over 250,000 copies
overall.[31] It also marked BTS’ first
appearance on Billboard's World
Albums Chart, peaking at number
three.[30][32] The album was supported
by the singles "Boy in Luv" (Korean: 상
남자; RR: Sang-namja) and "Just One
Day" (Korean: 하루만; RR: Haruman),
which peaked at number 45 and
number 149 in Korea, respectively.[33]
While Skool Luv Affair musically
retained much of their hip-hop
influences with the incorporation of
R&B and hard rock, the album
coincided with a thematic shift from
dreams and happiness to love,
focusing on school-age and youthful
love.[34] Following Skool Luv Affair’s
release, BTS made several
appearances on Korean music shows
and held their first fan meeting that
March with an audience of 3,000 fans
in Seoul.[35][36] That July, BTS held
their first concert in the United States
in West Hollywood for free to an
audience of 200 fans.[37] In August,
the group also made their first
appearance at KCON in Los
Angeles.[38] Despite being the newest
artist on the list, BTS met such intense
crowd reaction that Billboard noted
they “wouldn’t be surprised to see a
U.S. tour announced soon.”[39]

In August 2014, BTS released their first


Korean studio album, Dark & Wild,
which peaked at number two in Korea
and sold over 200,000 copies total.[40]
It was supported by two singles:
"Danger" and "War of Hormone"
(Korean: 호르몬 전쟁; RR: Horeumon
Jeonjaeng), which peaked at number
58 and number 173 in Korea,
respectively.[41] The album served as a
narrative extension of the “school
trilogy” and a transition into their next
series. Musically, the album fused the
grungy electric guitar sounds of rock
within the framework of hip-hop and
continued to expand their sound
towards R&B. The central theme of the
album’s lyrics focused on expressing
the sentiments of maturing, youthful
desires, and impatience for
romance.[42] During production of the
album, BTS recorded their single
"Danger" in a makeshift studio in a
garage in Los Angeles.[43] Following
several appearances on Korean music
shows, [44] BTS embarked on their first
concert tour, 2014 BTS Live Trilogy
Episode II: The Red Bullet, from
October to December, held in various
halls and theaters in six cities: Seoul,
Kobe, Tokyo, Manila, Singapore, and
Bangkok.[45]

Their first Japanese studio album,


Wake Up (2014), released that
December, peaked at number three on
the weekly Oricon Albums Chart and
sold 28,000 copies.[46] Along with re-
recorded Japanese versions of older
songs, it also contained the original
tracks "Wake Up" and "The Stars."[47]
In support of the album, BTS held their
1st Japan Tour 2015 Wake Up: Open
Your Eyes in February 2015 to an
audience of 25,000 fans in four
cities.[48] After successfully ending
their Japan tour, BTS held their second
solo concert in Korea, BTS Live Trilogy
Episode I: BTS Begins, in March to a
crowd of 6,500 fans.[49]

2015–2016: Mainstream
breakthrough and commercial
success

Shifting their sound and image from


solely aggressive, masculine hip hop
to more diverse styles,[50] BTS wanted
to express the beauty and anxiousness
of "youth" and settled on the title of "花
樣年華" (Korean: 화양연화; RR:
Hwayangyeonhwa), loosely interpreted
to define "youth" as "the most beautiful
moment in life."[51] Their third EP, The
Most Beautiful Moment in Life, Part 1
(March 2015), explored the growth and
emotional agony of youth as well as its
playful and uplifting sides.[50] Fuse
included it as the only Korean album
on their list of the "27 Best Albums of
2015 So Far."[52] The EP has sold over
415,000 copies to date.[53] Its lead
single "I Need U" was BTS' first top five
hit in Korea[54] and garnered BTS first
ever music show win on SBS MTV's
The Show.[55] While its second single,
"Dope (Korean: 쩔어; RR: Jjeoreo)",
only peaked at number 44 in Korea,[56]
it peaked at number three on
Billboard 's World Digital Songs
Chart[57] and became their first music
video to accrue over 100 million views
on YouTube in October.[58] In May,
Twitter launched its first ever K-pop
emoji featuring BTS.[59] The group
began the world tour extension of their
Red Bullet Tour in June, titled 2015
Live Trilogy Episode II: The Red Bullet,
visiting cities throughout Asia, Oceania,
North America, and Latin America.[45]
Their fourth Japanese single, "For
You", was released on June 17 to
celebrate the first anniversary of their
Japanese debut and topped Oricon's
daily chart, selling over 42,000 copies
within its first day.[60] BTS later
performed at Japan's Summer Sonic
Festival on August 15 and 16.[61][62]

In November, BTS commenced their


third concert tour, 2015 BTS LIVE "The
Most Beautiful Moment in Life: On
Stage", debuting their new song and
the lead single from their fourth EP The
Most Beautiful Moment in Life, Part 2,
"Run", during the Seoul dates.[63]
Thematically, the EP focused more on
the serious and speculative aspects of
youth, touching on the pursuit of
success, loneliness, affection for their
origins, and the suffering of the
younger generation due to unfavorable
conditions in current society. Critically,
it was praised as the successful
merging of the style of The Most
Beautiful Moment in Life, Part 1 with
BTS' initial identity.[64] The album
topped the weekly Gaon Album and
Billboard World Albums charts and BTS
became the first K-pop act to remain
atop the latter for multiple
weeks.[65][66] It also marked their first
appearance on the Billboard 200 chart,
peaking at number 171 with over 5,000
copies.[67] BTS were awarded Best
World Performer at the 17th Mnet
Asian Music Awards in recognition of
their international fan base.
BTS performing at KCON France in Paris on June
2, 2016.

Their first Korean compilation album


and the finale to their "youth series",
The Most Beautiful Moment in Life:
Young Forever, was released in May
2016. It included three new singles: the
top 40 hit "Epilogue: Young Forever",
the top 10 hit "Fire" (Korean: 불타오르
네; RR: Bultaoreune), and the top 20 hit
"Save Me".[68][69] The album topped
Gaon Weekly Chart in Korea for two
consecutive weeks and peaked at
number 107 on the U.S. Billboard
200.[70][71][72] The Most Beautiful
Moment in Life: Young Forever later
won BTS' first major Korean award for
Album of the Year at the 8th Melon
Music Awards.[73] BTS embarked on
their Asia tour extension, 2016 BTS
LIVE "The Most Beautiful Moment in
Life On Stage: Epilogue", from May to
August, visiting 10 cities and
performing to 144,000 fans.[74] During
their tour, BTS held a landmark two-
day concert at the Olympic
Gymnastics Arena in Seoul in May,[75]
and performed as first time headliners
at both U.S. KCON shows held that
year in Newark (June) and Los
Angeles (July), to sold out
audiences.[76][77]

BTS win their first major Korean award for Album


of the Year at the 8th Melon Music Awards on
November 19, 2016.

In September 2016, BTS released their


second Japanese studio album
Youth.[78] It sold over 44,000 copies on
its first day of release and peaked at
number one in Japan.[79] Pre-orders
for their second Korean studio album
Wings, released in October 2016,
accumulated over 500,000 copies
within the first week.[80] Wings
combined the themes of youth
presented in their previous "youth
series" with temptation and adversity
and, for the first time as a major group
effort, included seven solo tracks that
demonstrated each members'
potential and individuality as
independent musicians.[81] The album
was generally well-received by critics,
with Rolling Stone naming it "one of
the most conceptually and sonically
ambitious pop albums of 2016,"[82]
while Fuse praised the "vulnerable and
honest song material" and diverse
tracks.[83] The lead single "Blood
Sweat & Tears" achieved a music
chart "all-kill" in South Korea[84] and
became their first number one hit on
the weekly Gaon Digital Chart.[85] Its
music video gained over 6 million
views within 24 hours, breaking the
previous record held on YouTube for
the highest number of views of a K-
pop group music video within 24
hours.[86] Wings opened at number 26
on the U.S. Billboard 200, the highest
chart ranking ever for a K-pop
album,[87] and BTS became the first
Korean group to top the Billboard
Social 50 chart that month.[88] It was
their first "million seller" album,[89]
moving over 1.5 million copies in South
Korea that year and became the best-
selling album in Gaon Album Chart
history at the time.[90] BTS were the
first artist not from a "Big Three"
entertainment company (SM, YG and
JYP) to win Artist of the Year at the
18th Mnet Asian Music Awards in
December.[91][92]

2017: International expansion and


collaborations

In February 2017, BTS released the


repackaged edition of Wings (2016),
entitled You Never Walk Alone. Pre-
orders of the repackage reached over
700,000 copies, breaking the record
for most albums sold in a month.[93][94]
The repackage included an additional
four tracks that offered consolation
and encouragement to its listeners.[95]
Its lead single, "Spring Day" (Korean:
봄날; RR: Bomnal) met critical praise as
"an intelligent, compelling and
elegantly restrained study of loss and
longing" that "deliberately avoids
cliché pomp and drama" by Dazed
Digital.[96] Embodying nostalgia and
sorrow, it opened a new chapter in
BTS' aesthetics and lyricism and
attracted fans across generational
boundaries.[81] Upon release, "Spring
Day" topped eight of the major South
Korean online music charts, as well as
Gaon,[97][98] and crashed Melon's
digital chart due to the high influx of
user traffic.[99] It also entered the U.S.
Billboard 's Bubbling Under Hot 100
singles chart at number 15 with "zero
promotions."[100] As evidence of its
staying power, "Spring Day" is the
longest-charting song on Melon by an
idol group to date.[101] "Spring Day"
later won Best Song of the Year at the
9th Melon Music Awards.[102][103]

BTS at their press conference in Seoul, South


Korea after winning Top Social Artist at the 24th
Billboard Music Awards on May 29, 2017.
In conjunction with the release of You
Never Walk Alone, BTS commenced
their second world tour, 2017 BTS Live
Trilogy Episode III: The Wings Tour,
from February to December. The tour
visited 12 countries including Brazil,
Australia, Japan, Hong Kong, and the
United States and gathered 550,000
fans.[104] On the tour, BTS began to
play progressively larger venues,
moving from halls into arenas and
domes. Tickets for the North American
leg sold out within minutes and two
additional shows were added due to
high demand, making BTS the first K-
pop act to sell out arenas in the United
States.[105][106] After completing their
North American leg, BTS attended the
24th Billboard Music Awards in May
and won Top Social Artist, becoming
the first Korean group awarded a
Billboard Music Award.[107]

Celebrating Korean music icon Seo


Taiji's 25th anniversary as a part of his
anniversary project "Time: Traveler",
BTS released a remake of Seo Taiji's
1995 classic "Come Back Home" in
July 2017, reworking the sound and
lyrics to similar sentiments toward
societal change that Seo Taiji argued
for in his songs.[108] BTS was later
invited by Seo Taiji to perform as
backup vocalists and dancers for eight
songs in his Seoul Olympic Stadium
concert held early September. During
the concert, Seo Taiji acknowledged
BTS' thematic similarities to his music
and recognized the group as his
musical successors, declaring, "This is
your generation now. Show
them."[109][110]

Following the depiction of growth and


temptation in Wings (2016) and
consolation in You Never Walk Alone
(2017), BTS embarked on their "Love
Yourself" series which sought the
enlightenment of self-love through the
"起承轉結" (Korean: 기승전결; RR:
Giseungjeongyeol) narrative sequence
of "beginning, development, turn, and
conclusion."[111] In September 2017,
BTS released the first part of the
series, their fifth EP, Love Yourself:
Her[112] and featured music from the
Chainsmokers' Andrew Taggart for the
track "Best of Me".[113] The EP was
supported by two singles: the lead
single "DNA" and a Steve Aoki remix of
their song "Mic Drop" featuring
American rapper Desiigner. In the
narrative sequence, the EP
represented the "承," or "development"
of the series and is considered by RM
to be one of the major turning points in
BTS' career.[114] Within the larger
narrative, Love Yourself: Her described
the joy and happiness of falling in
love.[111] Sonically, the EP served as "a
dual exploration of the group's electro-
pop and hip-hop leanings," with the
first half consisting of “dance tracks
that emphasize the group's vocals"
while in the second half "the act's hip-
hop side arrives in earnest...delivering
powerful rap performances."[115]

BTS at the 45th American Music Awards shortly


before making their debut performance on U.S.
television on November 19, 2017.
Commercially, BTS continued to hit
new career heights with the Love
Yourself: Her EP, debuting at number
seven on the Billboard 200 with 31,000
album-equivalent units.[116] In Korea,
the EP sold over 1.2 million copies on
the Gaon Album Chart in its first
month, achieving the highest monthly
album sales in the chart's history and
the highest on any Korean chart in 16
years, second to g.o.d's Chapter 4
album in 2001.[117] The single "DNA"
was released simultaneously with the
EP and debuted at number two in
Korea. Its music video broke the
previous record for most viewed K-
pop group music video within the first
24 hours with more than 20 million
views on YouTube.[118] "DNA" also
became the group's first entry on the
Billboard Hot 100 at number 85,
making BTS the first K-pop boy band
to do so and the second Korean act
with a Korean-language song.[119] The
following week, "DNA" rose to number
67 and became the highest-charting
song on the Billboard Hot 100 for a K-
pop group, beating Wonder Girls'
previous record at number 76.[120] The
following single "Mic Drop (Remix)"
peaked at number 28 on the Billboard
Hot 100, becoming the first top 40
entry for a K-pop group on the
chart.[121][122] Both "Mic Drop Remix"
and "DNA" were later certified Gold[123]
by the Recording Industry Association
of America (RIAA)[124] making BTS the
first and only Korean artist to receive
two certifications.[125] "Mic Drop" went
on to receive Platinum certification in
November 2018, making BTS the first
Korean group with a Platinum-certified
single in the United States.[126] In
December 2017, "DNA" and "Mic
Drop" were released as a triple-A side
single in Japan with the new song
"Crystal Snow",[127] which topped the
Oricon Chart[128] and became the
highest-selling single from a K-pop
artist within a week.[129] The single sold
more than 380,000 copies by the end
of the year and BTS became the only
foreign artist to have a single certified
double platinum by the RIAJ that
year.[130][131][132][133][134]

In November 2017, BTS became the


first K-pop group to perform at the
American Music Awards,[135][136]
raising their profile
internationally.[137][138] That same
month, Guinness World Records
revealed that BTS had earned a spot in
their 2018 edition for "having the
world's most Twitter engagements for
a music group".[139] In December, they
also became the first K-pop group to
perform on Dick Clark's New Year's
Rockin' Eve to welcome the new
year[140] and made their Japanese TV
music show debut on TV Asahi 's
Japan Music Station Super Live.[141] At
the end of the year, BTS won their
second Artist of the Year at the 19th
Mnet Asian Music Awards,[142]
becoming the first act to win the award
two years in a row.[143][144] They also
became the first artist outside of the
"Big Three" to win major awards at the
Golden Disc Awards[145] and the Seoul
Music Awards, respectively.[146]

2018: Worldwide recognition


In the lead up to their next album, BTS
released an original eight-episode
documentary series exclusively on
YouTube Premium entitled Burn the
Stage that ran from March until May
2018, offering a behind-the-scenes
look at the group's 2017 Wings
Tour.[147][148] In April, the group also
released their third Japanese studio
album, Face Yourself,[149] which
debuted at number 43 on the Billboard
200 as the third-highest-charting
Japanese album in the history of the
chart.[150] In conjunction with the
release of Face Yourself, the group
released a nine-minute short film titled
"Euphoria: Theme of Love Yourself:
Wonder," which featured the song
"Euphoria" and embodied the "起" or
"beginning" of the narrative
sequence.[151]

BTS at their press conference for Love Yourself:


Tear on May 24, 2018.

In May 2018, BTS released their third


Korean-language studio album, Love
Yourself: Tear in conjunction with an
appearance at the 25th Billboard
Music Awards.[152] At the show, BTS
debuted as performers with the
premiere of their lead single, "Fake
Love"[153] and won Top Social Artist,
making them the only Korean artist to
win the award two years in a
row.[154][155] In the narrative sequence,
the album coincided with the "轉" or
"turn" of the series, touching on the
tortuous enlightenment of loving
without being loved and
encouragement to those without
dreams.[156] It received generally
positive reviews from critics. Caitlin
Kelley from Billboard described the
album as "one of their most
thematically cohesive yet sonically
varied albums, with maximalist
production erupting against lyrics
about emptiness,"[157] while Sheldon
Pearce of Pitchfork wrote that the
album "formula is a slick, loosely
thematic album about love and loss,
with a stronger focus on rapping than
ever before" and that it "aims for
cohesion and produces fun, prismatic
songs in the process."[158]

Commercially, Love Yourself: Tear was


one of BTS' most successful albums,
bringing them to new heights both
domestically and internationally. The
album debuted at number one on the
U.S. Billboard 200 with 135,000
album-equivalent units (including
100,000 pure album sales), becoming
BTS' highest-charting and first number
one album in the US, the first K-pop
album to top the U.S. albums chart,
and the highest-charting album by an
Asian act.[159][160] Love Yourself: Tear
also became BTS' first top ten hit in
the United Kingdom, reaching number
eight on the UK Albums Chart.[161]
Their single "Fake Love" became their
first top ten hit at number 10 on the
Billboard Hot 100, becoming the
seventeenth non-English song to
reach the top ten and the first by a
Korean group.[162][163] "Fake Love"
later became their third single to attain
Gold certification by the RIAA that
August.[164]
As the conclusion of the Love Yourself
series, BTS released their second
Korean compilation album Love
Yourself: Answer in August 2018,[165]
which contained songs from the
previous Love Yourself releases along
with seven additional new tracks.[166]
The album was supported by the lead
single "Idol" and the alternative digital
release featuring Nicki Minaj.[167][168]
Thematically, Love Yourself: Answer
placed the songs of the Love Yourself
series within the narrative of beginning,
development, turn and conclusion to
illustrate the excitement of love, the
pains of farewell, and the
enlightenment of self-love.[169]
Critically, the album received generally
positive reviews, with Billboard calling
it a "masterful culmination of years of
work and rife with meaning" and
"undeniably a magnum opus from BTS
that that few other artists, boy bands
or otherwise, ever can hope to
achieve."[170]

Commercially, the record sold over 1.9


million copies on the Gaon Album
Chart in August 2018, breaking the
chart's all-time monthly record once
again.[171] The album became BTS'
second number-one album on the U.S.
Billboard 200 and their highest sales
week in the country at that time,[172]
making BTS the only K-pop act with
two Billboard 200 toppers and the first
pop act with two number one albums
in less than a year since One Direction
topped the chart with Midnight
Memories in 2013 and Four in
2014.[172] Love Yourself: Answer later
became the first Korean language
album to be certified Gold by the RIAA
in November.[126] In Canada, Love
Yourself: Answer became the band's
first number-one album on the
Canadian Albums Chart. In the United
States, "Idol" peaked at number 11 on
the Billboard Hot 100.[173] The single
"Idol" also reached number five on the
Canadian Singles Chart, marking BTS'
first top-ten hit in Canada.[174] The
music video for "Idol" received over 45
million views in its first 24 hours on
YouTube, breaking the record
previously set by Taylor Swift with
"Look What You Made Me Do".[175]

New York City's Citi Field, the venue for BTS' first
stadium concert in the United States, sold out in
20 minutes.

In conjunction with Love Yourself:


Answer's release in August 2018, BTS
commenced their third world tour, BTS
World Tour: Love Yourself, with a
landmark concert in the Seoul Olympic
Stadium, the largest stadium in South
Korea.[176] During their tour, BTS also
featured on Steve Aoki's single "Waste
It On Me" released that October, which
was their first and only all-English
language feature.[177][178] On tour, BTS
continued to play to progressively
larger venues from arenas to domes to
stadiums. For the final stop of the
North American leg, the band
performed at Citi Field, marking the
first time a Korean act has performed
at a U.S. stadium.[179] All 40,000
tickets for the stadium date sold out in
under 20 minutes.[180] According to
StubHub BTS was one of 2018's best-
selling concerts in international
markets outside the US, second to
only Ed Sheeran.[181] Vivid Seats
named BTS the 2018 artist of the year,
citing the group's history-making
concert at Citi Field.[182] The tour also
received generally positive reviews
from critics. Philip Cosores from
Uproxx described BTS' four nights at
the Staples Center as an "enormous,
multi-sensory experience" bringing an
"inclusive" and "multicultural
experience" where music is above any
language barrier,[183] while Crystal Bell
from MTV said "BTS have created an
experience so captivating, so inclusive,
and so visually stunning that it’s
cemented the boy band as one of the
most vital acts in pop music
today."[184] That October, with more
than a year remaining in their contract,
BTS renewed their contract with Big Hit
Entertainment through 2026.[185]

In early November 2018, a popular


Japanese music show cancelled BTS'
performance citing a T-shirt a member
wore the year before.[186] In the same
month the Jewish human rights
organization Simon Wiesenthal Center
(SWC) stated BTS owed victims an
apology for the shirt in 2017, clothing
with Nazi symbolism, and a flag.[187]
Big Hit Entertainment issued an
apology, saying that the images on the
clothing were not intended to be
hurtful to the victims of Nazism or
atomic bombings, and that the band
and management would take steps to
prevent future mistakes. They also
stated the flags were meant to be a
commentary on the Korean school
system.[188] The apology was
accepted by SWC and the Korean
Atomic Bomb Victim
Association.[189][190]

Crossing over to film, BTS released


Burn the Stage: The Movie in theaters
worldwide in November 2018 to
commercial success. In the United
States it accumulated $1.2 million on
opening day for a total of $3.54 million
over the three day weekend, breaking
the record for the highest grossing
event cinema musical production
which was previously set in 2014 by
the band One Direction. It ranked at
number ten in the box office despite
selling at only 620 locations compared
to the 2,000-4,000 locations for the
other top ten sellers.[191]

At the end of the year, BTS won their


third Artist of the Year at the 20th Mnet
Asian Music Awards in a row and
ranked number eight on Billboard's
year-end Top Artist Chart alongside
the likes of Drake and Taylor Swift and
were also the number two act of the
year in the Duo/Group ranking, only
behind Imagine Dragons.[192][193] They
also made the Bloomberg 50 due to
their "willingness to address social
issues, mental health, and politics,
despite being in a genre often painted
as bubble gum pop".[194] The group
sold more than ten millions albums in
South Korea alone, with five million
being sold in 2018 alone.[195]

2019: Map of the Soul: Persona,


stadium world tour and BTS World
In February 2019, BTS attended the
61st Grammy Awards as award
presenters.[196][197] It was their first
time attending the event following an
appearance by the group at the LA
Grammy Museum in 2018.[198][199]

In April, BTS became the first Asian act


to surpass 5 billion streams on
Spotify,[200] and Time named them as
one of Time 100's most influential
people of 2019.[201] Their sixth EP,
Map of the Soul: Persona, was
released on April 12 with the lead
single "Boy With Luv" (Korean: 작은 것
들을 위한 시; RR: Jageun geotdeureul
wihan si), featuring American singer
Halsey.[202] The EP's release was
followed by a performance on
Saturday Night Live, as the first Korean
act to do so.[203] The group's
appearance was anticipated as one of
the biggest in the show's history.[204]
Commercially, BTS reached new
career heights. Map of the Soul:
Persona became the first Korean-
language album to reach the number
one position in both the UK and
Australia[205][206] and the group's third
consecutive album to top the Billboard
200 and the third within eleven
months, joining the likes of The
Beatles, who achieved the same in
1995–96. The EP became the best
selling physical album in the USA for
the year of 2019, with 312,000
physical sales.[207] Map of the Soul:
Persona later became the best-selling
album ever in South Korea, with more
than 3.2 million sales in less than a
month. Prior to BTS, the best-selling
were dominated by late 90's albums,
making BTS the only act formed after
2000 to be featured in the top 10 best-
selling list.[208] "Boy With Luv" debuted
at number 8 on the Billboard Hot 100,
the highest in history for a Korean
group,[209] and its music video
became the most-viewed online video
within the first 24 hours as of 2019,
accumulating more than 74.6 million
views.[210] "Boy With Luv" was certified
in multiple countries, including
Australia where it was certified Gold
for selling 35,000 units, and the US
where the Recording Industry
Association of America certified it
Platinum for selling over one million
units.[211][212] Map of the Soul: Persona
also attained Silver in the UK, selling
over 60,000 units.[213]

BTS performing at the Rose Bowl in front of


60,000 fans.
Following their two wins at the 26th
Billboard Music Awards in May,
including a win for Top Duo/Group,
BTS embarked on their world tour
stadium extension, Love Yourself:
Speak Yourself, with dates in multiple
stadium venues including Wembley
Stadium, Stade de France, MetLife
Stadium, Rose Bowl, and Soldier
Field.[214] All dates sold out within two
hours, with second dates for all venues
added due to the high demand.[215]
During the tour, BTS performed on The
Late Show with Stephen Colbert[216]
and kicked off Good Morning
America 's 'Summer Concert Series' as
headliners at Central Park in
Manhattan.[217] They also performed
on the finale episode of The Voice[218]
and one of the semi-finals of Britain's
Got Talent.[219]

In the lead up to the release of their


new mobile game BTS World set for
June 2019, BTS released three
collaboration singles, "Dream Glow"
featuring English singer Charli XCX,[220]
"A Brand New Day" with Swedish
singer Zara Larsson,[221] and "All
Night" featuring American rapper Juice
Wrld.[222] The band also released the
song "Heartbeat" with a music video
from the game's official soundtrack,
titled BTS World: Original
Soundtrack.[223] Developed by South
Korean company Netmarble, the game
was released on June 26 to iOS and
Android systems in over 175
countries.[224] BTS tenth Japanese
single, and fourth original Japanese
song overall, "Lights", was released on
July 3.[225] Pre-orders for the double
A-side single surpassed 1 million
copies, breaking a 24 year old record
for foreign artists previously held only
by Celine Dion with her 1995 single "To
Love You More". This marked the first
time a Korean artist achieved a million
shipment for a single in Japan.[226][227]
In August 2019, Love Yourself: Her and
Love Yourself: Tear reached 2 million
copies in South Korea, making all three
albums of the Love Yourself series to
sold more than 2 million copies in
South Korea. Not just the sales
records, Love Yourself: Tear is
awarded the "Double Million"
certification[228] by Korea Music
Content Association after Love
Yourself: Answer awarded in October
2018, Love Yourself: Her surpassing its
successor Love Yourself:
Tear[229][230][231] in just nearly 16,000
copies difference. BTS World Original
Soundtrack has reached 500,000
copies and awarded the "Double
Platinum' certification[232], making their
first soundtrack album to have the
certification since Gaon launched the
certification last year.

Artistry
Influences

Play media

BTS member Jin (center) performing Freddie


Mercury's "ay-oh" chant at their first concert in
Wembley Stadium on June 1, 2019.
BTS has cited Nas, Eminem, Kanye
West, Drake, Post Malone, and Charlie
Puth as musical inspirations.[233] BTS
has also cited Queen as an influence,
saying they "grew up watching videos
of Live Aid.” During their concert at
Wembley Stadium in London, Jin paid
tribute to Queen by leading the crowd
in a version of Freddie Mercury’s "ay-
oh" chant from the band’s Live Aid
concert.[234]

BTS are also influenced by many


literary, psychological, artistic, and
philosophical mediums. Their album
Wings (2016) was inspired by
Hermann Hesse's coming of age
novel, Demian.[235] Their song "Blood
Sweat and Tears" references Friedrich
Nietzsche's Thus Spoke Zurathustra,
Herbert James Draper's The Lament
for Icarus, Pieter Bruegel's Landscape
with the Fall of Icarus, and Pieter
Bruegel's The Fall of the Rebel Angels
by quoting Nietzsche and featuring the
three aforementioned paintings in the
music video.[236] Their "Spring Day"
music video contains lyrical and visual
references to Ursula Le Guin's short
story The Ones Who Walk Away from
Omelas.[237] The Love Yourself series
was primarily influenced by Erich
Fromm's The Art of Loving,[238] while
their song "Magic Shop" of Love
Yourself: Tear' (2018) was inspired by
James R. Doty's memoir Into the
Magic Shop.[239] Their 2019 album
Map of the Soul: Persona gains its
name from Murray Stein's Jung's Map
of the Soul: An Introduction.[240]

Music

BTS co-writes, produces, and


composes much of their output, to
which some media outlets have
attributed their success.[241][242] Since
their inception, BTS have developed
and maintained a style of "fusion
music" with an emphasis on hip hop
as their musical base[243] largely due
to the influence of RM and Suga's
background as underground rappers[9]
and their main producer Pdogg.[244]
Rather than wanting to stick to a
specific genre, BTS have introduced
brand new elements into their musical
repertoire with each new album.[243]
BTS' sound began with old-school hip
hop influences heard on 2 Cool 4
Skool and O!RUL8,2?,[19] but evolved
to include R&B and rock with Skool
Luv Affair and Dark and Wild,[245][42]
orchestral strings and electronic dance
music with their The Most Beautiful
Moment in Life album series,[64]
moombahton, neo soul, and gospel in
Wings and You Never Walk
Alone,[246][81] and future bass, Latin
pop, and jazz hip hop in their Love
Yourself album series.[111]

Lyrics and themes

BTS' lyrics are known for their social


commentary, often incorporating
criticism of South Korean society.
Songs such as "No More Dream" and
"N.O" from their "school trilogy" were
deeply motivated by their experiences
with South Korea's emphasis on
education and called for change to the
education system and societal
expectations.[247] Their experiences
with youth culture in South Korea
inspired songs like "Dope" and "Silver
Spoon" (Korean: 뱁새; RR: Baepsae)
from their "youth series," referencing
generational disparity and the
millennial's giving up of romantic
relationships, marriage, children,
proper employment, homes, and
social life in the face of economic
difficulties and societal ills while facing
condemnation from the media and
older generations.[247] The song "Am I
Wrong" from Wings (2016) questioned
societal apathy towards the state of
current events—the lyric "We're all
dogs and pigs / we become dogs
because we're angry" referenced the
South Korean Ministry of Education
official Na Hyang-wook who was a
proponent of the caste system and
described the average person as
"dogs and pigs," and BTS performed
the song on television during the 2016
South Korean political scandal that led
to the impeachment of ex-President
Park Geun-hye.[247] RM and Suga's
personal struggles with mental health
inspired songs like "Tomorrow", "Intro:
The Most Beautiful Moment in Life",
"So Far Away", "The Last", and
"Forever Rain."[248][249] "Not Today"
from You Never Walk Alone (2017) is
an anti-establishment anthem, with
messages advocating for minority
groups,[250] while "Spring Day" was
created to memorialize the victims of
the Sewol Ferry tragedy.[251]

BTS' albums have recurring themes


that fall under the over-arching theme
of "reflection of youth."[7] Their "school
trilogy" explored "the troubles and
anxieties of school-age youth."[252]
Their "youth series" "tackled a subject
that the vast majority of youth
experience, but few pop musicians
articulate well: mental health and the
desire to belong in society."[252] Wings
(2016) focused on temptation and
sin.[253] The "Love Yourself" series
utilized a narrative form to illustrate the
excitement of love, the pains of
farewell, and the enlightenment of
self-love.[169]

Since their inception, BTS have held


the belief that telling their story is the
only way for the younger generation to
relate to their music.[20] Writing over
90 percent of their lyrics,[254] BTS try
to include experiences everyone has
felt in life, such as sadness and
loneliness, and turn them to something
more light and manageable. In regards
to their lyricism, RM states he tries to
not sound as if they're preaching or
reprimanding people in their songs as
everyone has different lives and
different destinies.[255] When asked if
it is difficult to write about things like
mental health, Suga responded,

"We feel that people who have


the platform to talk about
those things really should talk
more, because they say
depression is something where
you go to the hospital and
you’re diagnosed, but you can’t
really know until the doctor
talks to you. [...] More and
more, I think artists or
celebrities who have a voice
should talk about these
problems and bring it up to the
surface.[256]

BTS has been praised for "speak[ing]


honestly about topics they deem
important, even in a conservative
society" by Jeff Benjamin in Fuse
magazine.[95] South Korean president
Moon Jae-in, in a letter to BTS,
recognized their sincerity and inclusion
of diversity as key to their success,
writing, "Each of the seven members
sings in a way that is true to himself
and the life he wants to live. Their
melody and lyrics transcend regional
borders, language, culture, and
institutions."[257]
Impact and influence

BTS performing at the Korea-France Friendship


Concert in Paris on October 14, 2018.

BTS has been described as "easily the


biggest and most successful name in
K-pop in the world" that can "do things
no other name in their genre can."[258]
Time Magazine has given them the
nickname 'Princes of Pop'.[259] As the
first non-English speaking artist to
make the Global Artist Chart in 2018,
BTS had the second and third best-
selling albums worldwide and were the
second best-selling artists worldwide
in terms of physical, digital, and
streaming platforms, coming second
only to Drake.[260][261][262] In the United
States, BTS accounted for 72.7 percent
of the album consumption units
generated by K-pop acts in 2018 out
of a total of 17 acts.[263] In South
Korea, BTS accounted for 41.9 percent
of album sales in the first half of 2019,
up from their market share of 25.3
percent the previous year.[264]

BTS has appeared in various power


listings. The most tweeted-about
celebrities in the world in 2017 and
2018,[265][266] the band was included
in Time's list of the 25 most influential
people on the internet from 2017 to
2019,[267] featured on the magazine's
October 2018 international edition
cover as "Next Generation
Leaders,"[268] and was listed as one of
Time 100's most influential people in
2019.[269] BTS also appeared in
Bloomberg Market's 50 most influential
in 2018,[270] and Forbes Korea has
named them the fifth most influential
celebrities of Korea in 2017 and the
most influential celebrities of Korea in
2018.[271][272] In 2019, BTS ranked
43rd in Forbes' annual list of the 100
highest-paid celebrities with earnings
of $57 million.[273] Their influence has
led them to address the United Nations
at their 73rd General Assembly[274][275]
and to perform to 400 officials
including South Korean president
Moon Jae-in at the Korea-France
Friendship Concert in Paris, a summit
meant to show the friendly relations
between France and South Korea.[276]
In July 2019, BTS were ranked first in
the list of 'Top Rank Global Sustainable
Future Leaders' during an
announcement from the UN-
sponsored SDG association at the
United Nations headquarters, while
BTS' fanclub, ARMY, were noted as
the 'Top Rank Sustainable Global
group'. Other notable people included
in this list were Malala Yousafzai and
Bill Gates.[277][278][279] Due to their
contributions in spreading Korean
culture and language, BTS became the
youngest ever recipients honored with
the Order of Cultural Merit by the
President of South Korea in 2018.[280]

BTS has measurably revitalized the


Korean economy[281] and the global
music industry. Credited for the surge
in popularity of online purchases of K-
pop items[282] and the growth of the
Korean Wave between 2016 and 2018
by the Korea Customs Service and
Korea Foundation,[283] BTS was cited
as one of the main driving forces for
the recovery of South Korea’s music-
related sector to levels seen before
China’s 2016 ban on domestic
cultural contents over soured
diplomatic relations.[284] Yung Duk
Kim, vice president and chief operating
officer of the Korea Creative Content
Agency, stated K-pop has
“skyrocketed” since BTS' popularity
surged, creating jobs not only for BTS
and their team but other K-pop idols
as well.[285] Various news outlets
coined the term the "BTS effect" to
refer to the commercial effects of BTS'
influence, such as when KB Kookmin
Bank savings accounts increased six-
fold compared to the prior year
following BTS' endorsement and when
stock prices of entertainment
companies in South Korea shot up for
five days after BTS topped the U.S.
Billboard 200.[286][287][288] The effect
was also observed when companies
tied to BTS, such as Netmarble,
NetMark, Soribada, Key Shares, GMP,
Diffie, and Mattel had their stocks
rise.[289][290] Data firm SM2 Networks
estimated Hyundai Motor received
₩600 billion ($502 million) in
promotional results after
commissioning BTS as their
promotional models in 2018.[291]
Signed on as tourism ambassadors in
2017, the Seoul Metropolitan
Government credits BTS for the
recovery of Seoul's shrinking tourism
industry following the 2016 THAAD
controversy, bringing in an average of
790,000 tourists to Korea annually.[292]
In December 2018, the Hyundai
Research Institute estimated BTS was
worth more than $3.67 billion to the
Korean economy each year, attracting
one in every thirteen foreigners who
visit Korea.[293][294] As of June 2019,
BTS' economic effect on South Korea
is estimated to be over ₩5.5 trillion
($4.65 billion) per year.[295] Along with
Ariana Grande and Drake, BTS was
credited as a key act boosting global
music sales to $19 billion in 2018.
Such profit had not been seen since
2006 after digital purchases gained
momentum.[296]

BTS' work has influenced numerous


artists, including (G)I-dle,[297] D-
Crunch's Hyunho,[298] The Boyz'
Younghoon,[299] SF9's Zuho,[300] Euna
Kim,[301] Golden Child's Jaehyun,[302]
Wanna One,[303] IN2IT,[304] Park Ji-
hoon,[305] Kim Dong-han,[306][307]
Seven O'Clock,[308] Hyeongseop X
Euiwoong,[309] Noir,[310] Victon's
Sejun,[311] and Loona.[312] After BTS
released their single "Idol," the National
Gugak Center had to expand the
amount of Korean instrument sounds
available due to increased demand
from Korean and foreign producers
alike.[313] K-pop idol groups also
began changing the themes of their
lyrics from love stories to words such
as "looking for myself" following BTS'
"Love Yourself" era and RM's speech
at the United Nations.[314]

Awards and achievements


BTS have received many awards and
honors, including 15 Melon Music
Awards, 15 Mnet Asian Music Awards,
14 Golden Disc Awards, 12 Seoul
Music Awards, 10 Gaon Chart Music
Awards, 4 Billboard Music Awards (first
Korean group), 4 Korean Music
Awards, and one American Music
Award (first Korean group). In Korea,
BTS have 2 Multi-Million albums and
one Million album.[315] As the first
Korean group to receive RIAA
certification, BTS have two Platinum
singles, 3 Gold singles, and one Gold
album in the United States.[316] In
Japan, BTS have 2 Multi-Platinum
singles, one Multi-Platinum album, and
3 Gold albums.

BTS also have a large social influence


and as of 2019 have attained ten
Guinness World Records, including the
world record for most Twitter
engagements. To date they have spent
137 weeks at #1 on the Billboard
Social 50 chart.[317] In October 2018,
BTS was awarded a fifth-class
Hwagwan Order of Cultural Merit from
the President of South Korea for their
contributions in spreading Korean
culture and language.[318] The
members of BTS became members of
the Recording Academy in 2019 in
honor of their contributions to music
and as part of a push to help diversify
Grammy Award voters.[319][320]

Other ventures
Endorsements

BTS have maintained numerous global


endorsement deals in various
industries throughout their career.
Partnered with Puma since 2015, BTS
initially promoted their sportswear as
Puma Korea's brand ambassadors
before expanding to become global
ambassadors in 2018[321][322] and
promoting the remix of Puma's "Turin"
and "Sportstyle" line
worldwide.[323][324] BTS have also
served as global brand ambassadors
for LG Electronics to promote their LG
G7 ThinQ telephone,[325] and for
Hyundai Motors as part of the
company's promotions at the 2018 LA
Auto Show for its 2019 flagship SUV
the "Palisade."[326] Due to BTS'
endorsement, Hyundai struggled to
keep up with demand for the car,
having received almost double their
anticipated domestic order
volume.[327] As a draw for tourism,
BTS have worked as brand models for
Lotte Duty Free Shop since 2017[328]
and worked as honorary tourism
ambassadors for Seoul as part of the 'I
Seoul U' program. The group filmed an
advertisement produced by the Seoul
Metropolitan Government, which was
subsequently aired in over 100
countries, and released the
promotional song "With Seoul."[329]
They also collaborated with popular
Korean communication app Line to
create new Line 'characters', called
BT21, that serve as emojis, stickers,
clothing, and more.[330] The BT21
collaboration quickly swept the global
market, opening flagship stores in
Itaewon, Hongdae, Myeong-dong and
other tourist hotspots in Seoul, as well
as stores in Japan, Hong Kong and
Los Angeles.[331]

Fans shopping for BT21 goods at the Line


Friends store in Mapo-gu, Seoul.
BTS have also worked with numerous
companies in the entertainment sector,
publishing the webtoons Hip Hop
Monster and We On through the Nate
Webtoon portal, and the webtoon
Save Me in collaboration with LICO
and Line Webtoon.[332][333][334] In the
toy industry, Mattel created dolls
modeled off BTS' outfits from the
music video "Idol,"[290] Medicom Toy
created the "BE@RBRICK", a block-like
toy with the BTS logo and gold-hued
accents modeled after BTS' stage
clothes,[335] and Funko released BTS
versions of Funko Pops.[336] In the
gaming industry, Nexon released
character avatars based on BTS for
their RPG game Elsword,[337] and BTS
worked with DalcomSoft to release the
rhythm game Superstar BTS in January
2018,[338] as well as with Netmarble
Games for the story-based, mobile
simulation game BTS World released
in June 2019.[339]

In Asia, BTS have worked as brand


spokespersons for KB Kookmin Bank,
one of the top four largest banks in
South Korea.[340][341] Their
collaboration was highly successful,
generating the opening of over
180,000 accounts, and BTS extended
their contract with KB Kookmin Bank
through 2019.[342] Coca-Cola
Korea[343] signed BTS on as their new
campaign models for promotions
during the 2018 World Cup in
Russia.[344][345] In the beauty and
apparel industry, BTS has maintained a
relationship with uniform brand SMART
since 2016, having renewed their
contract with them through 2019.[346]
BTS has also promoted the face mask
brand Mediheal,[347] the cosmetics
brand VT Cosmetics,[348] and the
contact lens brand Play/Up.[349]

Philanthropy
In 2015, BTS donated seven tons
(7,187 kg) of rice to charity at the K-
Star Road opening ceremony held in
Apgujeong-dong.[350] The following
year they participated in ALLETS's
"Let's Share the Heart" collaboration
charity campaign with Naver[351] to
raise donations for LISA, a Korean
medical charity which promotes organ
and blood donation.[352]

Logo for BTS' Love Myself anti-violence


campaign
In January 2017, BTS and Big Hit
Entertainment donated ₩100 million
($87,915) to the 4/16 Sewol Families
for Truth and A Safer Society, an
organization connected to the families
of the 2014 Sinking of MV Sewol. Each
member donated ₩10 million and Big
Hit Entertainment donated an
additional ₩30 million. The donation
was intended to have been made in
secret.[353] Later that year, BTS
officially launched their Love Myself
campaign, an initiative dedicated to
funding several social programs to
prevent violence against children and
teens and to provide support for
victims of violence in partnership with
the Korean Committee for
UNICEF.[354][355] BTS donated ₩500
million ($448,000) from the members
and 100% of all sales of official goods
for the Love Myself campaign over the
next two years in addition to donations
collected from donation desks installed
by UNICEF[356] In addition, 3% of the
sales from each album in the Love
Yourself series (Love Yourself: Her,
Love Yourself: Tear, and Love Yourself:
Answer) were donated to the
cause.[355] Within two months of its
launch the campaign raised an
additional ₩106 million, taking the
worldwide funds total to ₩606
million.[357] In November 2018, UNICEF
Korea announced that the Love Myself
campaign had raised over ₩1.6 billion
($1.4 million).[358] By June 2019, it had
surpassed ₩2.4 billion.[359]

In April 2018, BTS participated in Stevie


Wonder's "Dream Still Lives" tribute to
Martin Luther King Jr. alongside other
celebrities.[360] That June, the group
donated to the ALS hospital building
fund.[361] In September, BTS attended
the United Nations 73rd General
Assembly for the launch of the youth
initiative "Youth 2030: The UN Youth
Strategy" and its corresponding
UNICEF campaign "Generation
Unlimited".[362][363] On behalf of the
group, BTS' leader RM delivered a six-
minute speech in English about self-
acceptance, as well as their Love
Myself campaign.[364][362] According
to UNICEF, the goal of the initiative is
"to provide quality education and
training for young people".[365] BTS
were selected to attend due to their
impact on youth culture through their
music and social messages, previous
philanthropic endeavors, and
popularity among the 15-to-25-year-
old age demographic.[362][363]

BTS Universe
Logo for BTS Universe

The BTS Universe, also known as the


Bangtan Universe or BU, is an
alternate universe created by Big Hit
Entertainment that winds through the
group's output. The webtoon Save Me
closely follows the story line, along
with their book HYYH: The Notes
1.[366][367] The chronology of the
universe began with the song "I Need
U" and spans to the present time.[368]
It tells the story of the seven members
in an alternate reality and depicts their
anxieties and uncertainties as they
confront their futures.[369][370]

Mariejo Ramos from The Inquirer said


about the universe "no other artists
have successfully mixed the same
literary technique to pop music in such
a scale." They used the alternate
universe and literary books, such as
The Ones Who Walk Away from
Omelas, as a framing device for their
albums.[371] Mixing the two has
created an interactive environment for
their fans who make theories when
new material or hints are
released.[372][373][374]
Members

Jin ( ) – vocalist[375]
슈가) – rapper
Suga ( [376]

J-Hope (제이홉) – rapper [377]

RM – leader, rapper[378]
Jimin ( 지민) – vocalist [379]


V ( ) – vocalist[380]
Jungkook ( 정국) – vocalist [381]

Discography
Korean-language studio albums

Dark & Wild (2014)


Wings (2016)
Love Yourself: Tear (2018)

Japanese-language studio albums

Wake Up (2014)
Youth (2016)
Face Yourself (2018)

Tours and concerts


Concert tours
The Red Bullet Tour (2014-2015)
Wake Up: Open Your Eyes Japan
Tour (2015)
The Most Beautiful Moment in Life
On Stage Tour (2015-2016)
The Wings Tour (2017)
Love Yourself World Tour (2018–
2019)

Filmography
Exhibitions
Year Title Country Ref.

2018 Korea [382]

"BTS Exhibition: 24/7=Serendipity (Five, Always)" China [383]


2019
[384]
United States

Film
Year Title Role Ref.
[385]
2018 Burn the Stage: The Movie
[386]
Love Yourself in Seoul Themselves
2019
[387]
Bring the Soul: The Movie

Television
Year Title Network Note(s) Ref.

Rookie King: Channel [388]


2013 SBS MTV BTS-based reality show, 8
Bangtan
Episodes
American Hustle Life Mnet [389]
2014
BTS GO! Mnet America BTS-based reality show, Episode 7 [390]

[391]
Run BTS! Mnet 8 Episodes
2018 YouTube Documentary on BTS' Wings tour, 8 [392]
Burn the Stage
Premium Episodes

Variety shows on V Live


Year Title Note(s) Ref.

2015 BTS Bokbulbok


[393]
2015–2017 BTS GAYO

2015–present Run BTS! 3 seasons [394]

[395]
2016–2018 BTS: Bon Voyage 3 seasons or 8 episodes each

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