Sekolah Monte Sienna

Learning experience

Introduction to Corporate Identity and Project

Overview

Unit: Q4 Corporate Identity

Author: Sefryanto Valentinus
Subjects: Design (ICT)
Duration: 1h 20m

Learning experience description

Know: Know the components of corporate identity including logo, colors, typography, etc.
Understand: Understand the importance of corporate identity in establishing brand recognition
and consumer perception.
Do: Apply knowledge of corporate identity principles to analyze and critique existing branding
materials.

Tuning In:
Objective: Generate interest in corporate identity and its role in branding.
Pose a question: "Why is corporate identity important in branding campaigns?"

Finding Out:
Objective: Explore the fundamental concepts of corporate identity.
Overview: Introduce components of corporate identity (logo, colors, typography,
etc.).
Examples: Provide examples of successful branding campaigns emphasizing
corporate identity.

Sorting Out:
Objective: Analyze and discuss the relevance of corporate identity in branding.
Hands-on: Analyze and critique corporate identity elements in existing branding
materials.

Going Further:
Objective: Encourage critical thinking about corporate identity application.
Advanced Concepts: Explore trends and innovations in corporate identity design.

Resources

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Week 2 PPT

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