Startup Costs (Initial Investment):

1. Renovation and Interior Design:

 Renovation: 100 million VND
 Furniture and Decor: 50 million VND
 Total: 150 million VND
2. Equipment and Supplies:
 Espresso Machine, Grinders, Brewing Equipment: 120 million VND
 Kitchen Appliances: 30 million VND
 Initial Coffee Beans and Ingredients: 50 million VND
 Total: 200 million VND
3. Licenses and Permits:
 Business License, Health Permits: 20 million VND
4. Marketing and Branding:
 Signage, Menus, Branding Materials: 30 million VND
 Initial Marketing Campaign: 20 million VND
 Total: 50 million VND
5. Working Capital:
 Initial Salaries, Utilities, Miscellaneous: 50 million VND
Total Startup Costs: 500 million VND
Monthly Operating Expenses:
1. Rent:
 Assuming a monthly rent of 15 million VND (may vary based on location).
2. Utilities:
 Electricity, Water, Internet: 5 million VND
3. Staff Salaries:
 Baristas, Support Staff: 60 million VND
4. Raw Materials:
 Ongoing Coffee Bean and Ingredient Purchases: 40 million VND
5. Marketing and Promotions:
 Monthly Marketing Budget: 10 million VND
6. Maintenance and Repairs:
 5 million VND
Total Monthly Operating Expenses: 135 million VND
Revenue Projection:
1. Average Monthly Revenue:
 Estimating an average monthly revenue based on the pricing strategy and
customer flow. Let's assume 200 million VND.
2. Profit Margin:
 Assuming a 20% profit margin.
Estimated Monthly Profit: 40 million VND
Breakeven Analysis:
The breakeven point is achieved when the total revenue equals total expenses.
Breakeven Point:
 Total Fixed Costs (Rent, Utilities, Salaries, etc.): 135 million VND
 Breakeven Revenue = Total Fixed Costs / Profit Margin
 Breakeven Revenue = 135 million VND / 0.2 (20% profit margin) = 675 million VND
Breakeven Timeline:
 Breakeven could be achieved within the first 17 months of operation, assuming steady
growth.
 Financial Statement (Milions VND)
Investment Cost Expenses
Initial Cost 150,000,000
 Renovation 100,000,000
 Furniture and Decor 50,000,000
Equiment and Supplier 50,000,000
 Initial Coffe, Sapoche and other ingredients (last for 3 30,000,000
months) 20,000,000
 Kitchen Appliances
Licenses and Permits: 20,000,000
 Business License, Health Permits 20,000,000

Marketing and Branding: 50,000,000

 Signage, Menus, Branding Materials 30,000,000

Toal Investment Cost 250,000,000

Monthly Operating Expenses 21,000,000
Renting 10,000,000
Utilities (Electricity, Water, Internet) 3,000,000
Staff Salaries (1 people) 5,000,000
Marketing and Promotions 2,000,000
Maintenance 1,000,000

Revenue Projection:
Average Monthly Revenue:
The total students of Lien Ha High school is 1800 students
According to “TRANG THÔNG TIN ĐIỆN TỬ UBND XÃ LIÊN HÀ, HUYỆN ĐÔNG
ANH, TP. HÀ NỘI”, the total numbers of local people in the Lien Ha wards is 18100 people
with the pupolation of 1900 people/km2
With the target customer … of our café, we expect to reach average 25 of the Lien Ha’s
students coming for buying our products for each break session of a day and average 50 other
customers from other places in Lien Ha wards.
Average price/product = 25,000 VND
Average revenue per day = 25,000 * 75 = 1,875,000 VND
Average revenue per month = 1,875,000 * 30 = 56,250,000 VND
Total cost per month = 21,000,000 VND
Total profit per month = 35,250,000 VND
ROI = 35,250,000/250,000,000 = 14,1% (per month)
The break-timeline could be achived within 7 months of operation,