E-MARKETING

PLAN

GLENN A. ASUNCION
MSIT
I. INTRODUCTION

Raizen’s Internet Cafe

SERVICES OFFERED

 Printing
 Online and Network Gaming
 Scanning
 Browsing
 Typing
 Rental
 Pisonet
II. SITUATIONAL ANALYSIS

Strength
* Friendly atmosphere and accomodation.
* Accessible to various establishments like school,
grocery stores, fastfood chains, and many more.
* High Speed Computer Units.
* Fast Internet Connection.
* Computer applications are always updated.
Weeknesses

* Can only accommodate 20 customers.

* No foods and drinks allowed inside the shop.
Opportunities

* Opportunity to expand.
* Looking forward to open 24 hours a day.
* Advertising campaigns.
Threats

* There are other same establishments nearby.

* No police station nearby.
* Increasing expenses.
III. OBJECTIVES AND STRATEGIES

The primary objectives of Raizen’s Internet Café

includes:

• To increase its yearly revenue by 20 percent.

• To provide affordable access to the resources of the
Internet and other online services.
• To educate the community on what internet can offer.
Raizen’s Internet Café has three main strategies.

• The first strategy focuses on expansion.

• The second strategy focuses on attracting more
customers especially the novice and first-time internet
users.

• The third strategy focuses on building a great

atmosphere of its social environment for the customers
IV. TACTICS

The first strategy of Raizen’s Internet Café which

focuses on expansion can be achieved by:

• Providing additional desktop computer units.

• Looking for a more spacious place to transfer.
• Build another computer shop in other places.
• Look for possible potential investors especially in the
provinces.
Raizen’s Internet Café’s second strategy on focusing to
attract more customers especially the novice and first-
time users can be achieved by:
• Providing the latest in computing technologies.
• Providing different computing services like printing,
scanning, editing and many more.
• Providing fast internet connection.
• Providing access to powerful software applications.
• Advertisements especially through digital marketing
channels.
The third strategy focuses on building a great
atmosphere of its social environment for the
customers.

Once inside the Raizen’s Internet Café, the customer

that came for the standard entertainment offerings will
realize the potential of entertainment value provided by
the internet.
 V. BUDGET
In order for Raizen’s Internet Café to achieve its objectives
and strategies, it will need the following budget:
Computer Shop (for expansion)  

Computer Units (20 units) P 500,000

Furnitures and Fixtures 100,000

Internet Connection and expenses 10,000

Rent (1 month deposit, 2 months advance) 30,000

Airconditioner 50,000

Equipments 40,000

   

  P 730,000

   

Advertisements P 10,000

   

Upgrading P 100,000

   

Total P 840,000