BUSINESS PLAN ON

Speedo ISP
INTERNET AT YOUR HOME

Report on Professional Practice

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Internet At Your Home
Submitted To:
Mr.Asad

Submitted By:
Hamza Tanveer(BCS-15-42)
Syed Shahan Ali (BCS-15-37)
M. Abdullah Khan (BCS-15-33)

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Internet At Your Home
 PREFACE
This report contains the business plan of the ISP (Internet
Service Provider) supply chain. This is like a map. Starting the
business without any plan is the same as a journey without a
map or guide. Business plan checks the reality and viability of
the proposed business. We have tried to justify the project by
analyzing the feasibility of business. This project also includes
the estimation of future income statements, cash flows , and
break-even analysis as well. The object of this project report is
to learn how to write a business plan and how to check the
feasibility of the proposed business.

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Internet At Your Home
 ACKNOWLEDGEMENT
It is really a matter of great pleasure for us to undertake and
present this creative and practical work, a project report on the
business development plan. This report has been prepared by
keeping in mind various aspects relating to market condition,
financial feasibility, and operational feasibility as well. We
undertake this opportunity to express our sincere thanks t o

Mr.Asad

We would like to thank Mr. Asad, who has guided us at each

step while developing the business plan. Finally, we would like
to thank our family and friends for their support and
encouragement.

Place: BZU Sub Campus, Sahiwal

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Internet At Your Home
Executive Summary:
Internet Service Provider will be a company which provides Internet to the customers at a
reasonable price and at their convenience. The company will be aiming for customer satisfaction
and retention rather than on expansion and huge growth. The customers do not mind paying the
extra price for the quality product at their home door, Speedo ISP will provide relief to the
customers from going and standing in for their requirements. The convenience and quality
products will ensure the customer's satisfaction and will be the seed for the company
development and growth.

Mission:

To become a market leader in the Internet Service Provider’s Market in Pakistan in the next 10
years.

Objective:

1. To provide home delivery and online services.

2. To provide internet daily to our customers
3. To provide qualitative services to consumers at a reasonable price.
4. To benefit from eliminating the limitations of existing traditional supply chain.

PRESENT STATUS AND MARKET POTENTIAL

Basic market Information:

Currently, there are some businesses of ISPs. Customers are now expecting that there should be
any facility of internet & services. Customers of the city also expect the quality products at a
reasonable price.

Expected Customers and Selected Areas:

The company is going to serve the major four areas of the Sahiwal EDEN Housing Society, Noor
Shah, Al-Haseeb etc. Combined these areas include around more than 2000 households. The
company is aiming to get 500 customers initially.

Annual Market Need:

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Internet At Your Home
The annual consumption of ISP in the Sahiwal can be estimated at around Rs. 5 crores annually.

Risk Factor:
1. Speedo ISP will have to strive hard to keep the delivery cost in control.

2. Procurement of the quality services and their quality maintenance while transit will also
require substantial system and efforts.

3. The price of internet srevices are very much volatile. The sudden price increase may couch on
the profit margin of the company.

Conclusion:

Though there are several competitors in the market of Sahiwal in ISP business, Speedo ISP will
be able to achieve success through its core focus on online and free delivery of the quality
product and high level of on-time commitment

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Internet At Your Home
 TYPE OF UNIT & SELECTION
Name of the unit:

SPEEDO ISP – INTERNET AT YOUR HOME

The home delivery system is one of our competitive edges. The system of home delivery will not
only help the customer, but it will also help us to reduce the wastage and efficient purchasing as
per the order.

Products:

The primary services of the company are internet services.

Address:

We will be operating in Sahiwal.

Type of unit:

The Speedo ISP will be a partnership firm. The Speedo ISP will fall under the category of Small-
Scale industry unit because its turnover, as well as the capital investment in fixed assets, is less
than Rs. 10 crores.

Techno-economic reasons for site selection:

Techno-economic factors must be considered before the selection of site because it is the
decision which is irrecoverable in nature and it is very hard to change the location. There are
many reasons for site selection. Our decision to site selection is based on the following economic
reason.

 Nearness to the customer base

 Easy for transportation
 Efficient time management

The requirement of land:

The basic activity of the Speedo ISP will be to provide internet services.

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Internet At Your Home
 Marketing feasibility
Positioning:

Whenever customers need Internet, ‘Speedo ISP’ must come first in their mind. Speedo ISP will
be positioned as the Internet provider for on-time delivery. Only qualitative services will be
provided. On time services schedule also will be strictly adhered. Service Management will be
negatively reinforced for on-time delivery to the customers. Management concentration will be
more on existing customer satisfaction and customer retention rather than on expansion.

Segmentation:

Target segment will be upper middle and upper-class people living in the targeted area. Target
customers would be those who do not want to move around for internet services.

Customer Relation:

Existing customers would be retained by providing fresh, hygienic and good quality fruits and
vegetables; timely delivery is also highly insisted for higher customer satisfaction. In case of
non-delivery of the goods; those goods will be delivered for free on the next day. The customers
will be allowed to change their order until 10 pm.

Competition:

Speedo ISP will have competition from different ISP Services like P.T.C.L and other Mobile
Services.

Competitive Advantage:

Speedo ISP will be able to deliver services at the customer’s home. Home Delivery Model has
ensured zero cost in real estate; which will help to serve customers at lower/reasonable price.
Loyal customer base creation will help for sustainable development/growth.

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 COST OF PROJECT

Particulars Amount
Building (1000000 * 2) 2,000,000

Shops development expenses (20000*3) 60,000

Motor Bike (67000*4) 2,68,000

Dispenser (15000*2) 30,000

Preliminary expenses (50,000*3) 150,000

Working capital 300,000

Software & It 30,000

Computers (25000*3) 75,000

Telephone (1500*3) 4500

Furniture (10,000*3) 30,000

TOTAL 2956525

MEANS OF FINANCE

Particulars Amount

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Promoter's contribution (4,00,000 Rs. by each partner) 8,00,000

Long term loan from Bank AL- Falah. LTD 4,00,000

TOTAL 12,00,000

PRELIMINARY AND PRE-OPERATIVE EXPENSES

Particulars Amount

Legal expenses 10,000

Project report preparation 5,000

Electrification & water deposits 30,000

Inauguration expenses & other expenses 45,000

Initial advertisement expenses 60,000

TOTAL 1,50,000

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