DIGITAL MEDIA

What is back link ?

● A backlink is like a referral on the internet.

● It's when one website links to another.
● Imagine you're talking about your favorite restaurant with a friend and
you give them the restaurant's address so they can check it out.
● In the same way, when one website links to another, it's like saying,
"Hey, check out this cool website!"
● These links are important because they can help a website rank
higher in search engine results, kind of like getting a thumbs-up from
the internet.

What is SEO and why is it done?

● SEO stands for Search Engine Optimization.

● It's like giving directions to a search engine, telling it what your
website is about so it can show it to people searching for related stuff.
● SEO is done to make sure your website appears higher in search
results, bringing in more visitors and potential customers.
● It involves using specific keywords, creating quality content, and
making your website easy to navigate, all to improve its visibility and
rank on search engines like Google.
Types of SEO ?

● On-Page SEO: This is all about optimizing individual web pages to

rank higher and earn more relevant traffic in search engines. It
includes factors like keyword optimization, content quality, meta tags,
and website structure.
● Off-Page SEO: Unlike on-page SEO, this type focuses on activities
outside of your website to improve its search engine ranking. It
involves building quality backlinks from other websites, social media
promotion, and online reputation management.
● Technical SEO: This is about optimizing the technical aspects of your
website to help search engines crawl, interpret, and index your site
more effectively. It includes tasks like improving site speed, fixing
broken links, optimizing for mobile devices, and creating a sitemap.
● Local SEO: If you have a physical business or serve customers in a
specific geographic area, local SEO is crucial. It involves optimizing
your website and online presence to attract more local customers,
such as through local listings, Google My Business, and
location-based keywords.
● Voice Search SEO: With the rise of voice-enabled devices like
smartphones and smart speakers, optimizing for voice search has
become important. This type of SEO focuses on understanding how
people speak their queries and creating content that answers those
queries concisely and conversationally.

How can a link juice be created?

● Link juice is like the energy or power that flows from one website to
another through hyperlinks. It helps boost a website's authority and
ranking in search engine results.
● Here's how link juice is created:
 ● Quality Content: Create awesome content that people want to read
and share. Good content attracts links naturally.
● Natural Links: When other websites find your content valuable, they
might link to it from their own sites. These natural links pass on link
juice.
● Internal Links: Link within your own website. When one page links to
another on the same site, it spreads link juice around, making your
whole site stronger.
● Guest Blogging: Writing guest posts for other websites is a great way
to get your content and links out there, spreading link juice.
● Social Media: Sharing your content on social media platforms can
generate traffic and attract attention, leading to more links and link
juice.

Case study on any brand and their digital marketing

strategies?

● Brand: HealthyBites
● Digital Marketing Strategies:
● Social Media Presence: HealthyBites maintains active profiles on
popular social media platforms like Facebook, Instagram, and Twitter.
They regularly post engaging content such as healthy recipes,
nutritional tips, and customer testimonials to connect with their
audience.
● Content Marketing: HealthyBites runs a blog on their website where
they publish articles about the benefits of healthy eating, exercise
routines, and success stories of customers who have used their
products. This content helps to educate and inspire their target
audience.
 ● Email Marketing: The brand collects email addresses from customers
who visit their website or make a purchase. They send out regular
newsletters with updates on new products, special offers, and
health-related articles. This helps to keep customers engaged and
encourages repeat purchases.
● Influencer Collaborations: HealthyBites partners with fitness
influencers and nutrition experts who promote their products to their
followers. These influencers create content featuring HealthyBites
products, which helps to increase brand awareness and credibility
among their target audience.
● Search Engine Optimization (SEO): HealthyBites optimizes their
website for relevant keywords related to healthy eating, nutrition, and
wellness. This helps their website rank higher in search engine
results pages (SERPs), making it easier for potential customers to
find them online.
● These simple digital marketing strategies help HealthyBites reach
and engage with their target audience, driving awareness and sales
for their brand.

What is SEM?

● SEM stands for Search Engine Marketing.

● It's a way for businesses to promote themselves online by increasing
their visibility in search engine results pages (SERPs).
● Basically, it involves using paid advertising to show up when people
search for specific keywords related to your business.
● So, when someone searches for something like "best pizza in town,"
SEM helps ensure that your pizza place's ad pops up at the top of the
search results, hopefully leading more people to click on it and visit
your website or store.
● It's like paying to be seen first in the online world!
Types of Google ads Metrics ?

● Clicks: This tells you how many times people clicked on your ad. It's
like counting how many times someone walked into your store.
● Impressions: This is how many times your ad was shown to
someone. It's like how many people glanced at your store from the
outside.
● CTR (Click-Through Rate): It's the percentage of people who clicked
on your ad after seeing it. It's calculated by dividing clicks by
impressions and multiplying by 100. It's like measuring how many
people walked into your store after looking at it from outside.
● Conversion Rate: This tells you the percentage of people who
completed a desired action after clicking on your ad, like making a
purchase or filling out a form. It's like how many people bought
something from your store after coming in.
● Cost Per Click (CPC): This is how much you pay each time someone
clicks on your ad. It's like how much you pay for each person who
walks into your store.
● These metrics help you understand how well your ads are performing
and how effective they are at bringing in customers.

Types of Search Engines?

● Crawler-Based Search Engines: These search engines use

automated software called web crawlers or spiders to scan the
internet and index web pages. When you search for something, these
search engines retrieve relevant pages from their index.
● Human-Powered Directories: Unlike crawler-based search engines,
human-powered directories rely on people to organize and categorize
websites. Users submit their websites to these directories, and
human editors review and organize them into categories. When you
 search in these directories, you're searching through human-curated
lists of websites.
● Hybrid Search Engines: Hybrid search engines combine elements of
both crawler-based and human-powered approaches. They may use
web crawlers to index most of the web but also incorporate human
editing or categorization for certain sections or results.
● Other Special Search Engines: These include specialized search
engines tailored to specific types of content or industries. For
example, there are search engines dedicated to searching academic
papers, images, videos, or even specific industries like healthcare or
finance.
● Each type of search engine has its own strengths and weaknesses,
but they all aim to help users find relevant information on the internet
in different ways.

What is Real time bidding?

● Real-time bidding (RTB) is like an auction for online ads.

● Imagine you have a website, and you want to show ads on it to make
money.
● Advertisers want to show their ads on websites where their target
audience visits.
● With RTB, when someone visits your website, your ad space goes up
for auction instantly.
● Advertisers bid in real-time to show their ad on your site.
● The highest bidder's ad gets shown, and you get paid for hosting it.
● It's like a lightning-fast auction for ad space on websites!
Brief on Keywords?

● Keywords are important words or phrases that summarize the main

points or topics in a piece of writing.
● They help readers understand what a text is about and can be used
to search for information quickly.
● In simple terms, keywords are like shortcuts that give you the main
idea of something without having to read everything.
● They're like signposts that guide you to the most important parts of a
text.

Define copyright act ?

The Copyright Act is a law that protects the rights of

creators by giving them exclusive control over how
their work is used and distributed. It covers things like
books, music, movies, and software. Basically, it stops
people from copying or using someone else's work
without permission.

How is content marketing helpful for brands writing a few

examples?

Content marketing is when brands create and share valuable content to

attract and engage their target audience. For example, a makeup brand
might create tutorials on how to apply their products, a food company might
share recipes, and a tech company might write articles about industry
trends. It helps brands build trust and loyalty with their customers while also
establishing themselves as experts in their field.
What is Technical SEO?

Technical SEO is all about optimizing your website for search engines to
help it rank higher in search results. This includes things like improving
website speed, fixing broken links, optimizing metadata, and making sure
your site is mobile-friendly. Basically, it's the behind-the-scenes stuff that
helps search engines understand and index your site better.

What is affiliate marketing?

Affiliate marketing is a way for companies to sell their products or services

through other people or companies (affiliates) who promote them and earn
a commission on sales. For example, a blogger might include affiliate links
to products they recommend, and if someone buys through that link, the
blogger gets a percentage of the sale.

Write 3 different types of affiliates?

Bloggers: They write about products or services and include affiliate links in
their content.

Influencers: They have a large following on social media and promote

products to their audience.

Coupon Sites: They offer discount codes or coupons for products and earn
a commission on sales made using those codes.

How is instagram used for digital marketing?

Instagram is used by brands for digital marketing through visually appealing

posts, stories, and advertisements. They showcase products,
behind-the-scenes content, influencer collaborations, and user-generated
content to engage with their audience and drive sales.
Difference between digital and traditional media?

1. Digital Media:

● Digital media refers to content that is stored in digital format, such as

text, images, videos, and audio.
● It can be accessed and distributed through electronic devices like
computers, smartphones, and tablets.
● Digital media allows for easy sharing, editing, and duplication of
content.
● It often involves interactive features, such as hyperlinks, clickable
buttons, and multimedia elements.
● Examples of digital media include websites, social media platforms,
mobile apps, and online streaming services.

2. Traditional Media:

● Traditional media includes forms of communication that existed

before the advent of digital technology, such as print (newspapers,
magazines), broadcast (television, radio), and outdoor advertising
(billboards, posters).
● Unlike digital media, traditional media usually involves physical
copies or broadcasts that require specific devices for access, such as
newspapers, TVs, or radios.
● Traditional media typically has limited interactivity compared to digital
media. For example, readers cannot directly engage with newspaper
articles, whereas digital media often allows for comments and
discussions.
● Distribution of traditional media often relies on physical infrastructure
like printing presses, broadcast towers, or distribution networks, while
digital media can be distributed instantly over the internet.
● Traditional media may have a slower production and distribution
process compared to digital media, which can be updated and
distributed in real-time.
What a brief on IT act And its amendments in 2008?

● The IT Act (Information Technology Act) is a law in India that deals

with electronic commerce, electronic governance, and cybercrime.
● In 2008, significant amendments were made to the Act to address
issues like cyberterrorism, data protection, and electronic signatures,
aiming to make online transactions more secure and reliable.

Brief on cyber security?

● Cybersecurity is the practice of protecting computer systems,

networks, and data from unauthorized access, cyberattacks, and
damage.
● It involves measures like installing firewalls, using encryption,
implementing strong passwords, and regularly updating software to
prevent breaches and keep information safe from hackers and other
cyber threats.

What is content marketing?

● Content marketing is a strategy used by brands to attract, engage,

and retain customers by creating and sharing valuable and relevant
content.
● This content can take various forms such as blog posts, videos,
infographics, podcasts, and social media posts.
● The goal is to provide useful information to the target audience,
establish the brand as an authority in its industry, and ultimately drive
profitable customer action, such as purchasing products or services.
Research on programmatic marketing?

● Programmatic marketing is using software to buy digital advertising,

instead of humans.
● It automates the process of buying ads, targeting specific audiences,
and optimizing campaigns.
● It helps advertisers reach their target audience more efficiently and
effectively.
● It can save time and money for advertisers.
● However, it requires data and technology to work well, and some
worry about privacy and transparency.

Trends in digital marketing?

● Video content is becoming more popular, especially on social media

platforms.
● Personalization is key, as customers expect tailored experiences.
● Voice search is growing, changing how people find information online.
● Influencer marketing is on the rise, as people trust recommendations
from individuals they follow.
● AI and machine learning are being used to analyze data and improve
marketing strategies.

How are memes used in digital marketing?

● Memes are funny images, videos, or text that spread rapidly online.
● Marketers use memes to connect with younger audiences and create
shareable content.
● They can help brands appear more relatable and engage with
customers in a lighthearted way.
 ● However, using memes can be risky if they're not relevant to the
brand or if they offend people.
● It's important for marketers to understand internet culture and use
memes appropriately.

What is Google analytics and it’s features?

● Google Analytics is a free tool by Google that helps website owners

track and analyze their website traffic.
● It shows where visitors come from, which pages they visit, and how
long they stay.
● Features include audience demographics, behavior analysis, and
conversion tracking.
● It helps businesses understand their audience and improve their
website performance.
● However, it requires some technical knowledge to set up and interpret
the data.

How is mobile marketing useful in digital world? With

example ?

● Mobile marketing is reaching customers through their smartphones or

tablets.
● It includes techniques like SMS marketing, mobile apps, and
mobile-friendly websites.
● Mobile marketing is useful because many people now use their
smartphones for shopping and browsing.
● For example, Starbucks sends mobile coupons to customers through
their app, encouraging them to make purchases.
 ● It allows businesses to target customers based on their location and
behavior.

What is importance of blog?

● A blog is a website where someone regularly posts articles or

updates.
● Blogs help businesses establish authority and credibility in their
industry.
● They provide valuable content for customers, answering questions
and providing insights.
● Blogs can improve search engine rankings, driving more traffic to a
website.
● They also give businesses a platform to share news, updates, and
promotions.

Brief on principles of blog writing?

● Write for your audience, addressing their needs and interests.

● Use clear and concise language, avoiding jargon or complex terms.
● Organize your content with headings and subheadings to make it
easy to read.
● Include images, videos, or infographics to make your posts more
engaging.
● Be consistent with your posting schedule to keep readers coming
back for more.
What is influencer marketing?

● Influencer marketing is when businesses partner with individuals who

have a large following on social media.
● These influencers promote products or services to their followers,
often in a natural and authentic way.
● Influencer marketing can help brands reach a larger audience and
build trust with customers.
● It's effective because people trust recommendations from people they
follow and admire.

How influencer marketing is useful ? Give some examples?

● Influencer marketing is like when you see your favorite celeb or social
media star promoting a product.
● It works because people trust and like these influencers, so when
they recommend something, others are likely to try it too.
● For example, if a fitness influencer posts about a protein shake they
love, their followers might buy it because they trust the influencer's
opinion.

What are advantages and disadvantages of Digital media?

Advantages:

● Wide reach: Digital media can reach a global audience instantly.

● Cost-effective: It's often cheaper than traditional advertising methods.
● Interactivity: Digital media allows for two-way communication
between businesses and customers.
 ● Targeting: Ads can be targeted to specific demographics, increasing
their effectiveness.
● Measurable results: Marketers can track metrics like clicks,
impressions, and conversions.

Disadvantages:

● Information overload: With so much content online, it can be hard for

businesses to stand out.
● Privacy concerns: Collecting data for targeted advertising raises
privacy issues.
● Technical issues: Websites can crash, ads can be blocked, and
algorithms can change, affecting marketing efforts.
● Competition: It's easy for competitors to enter the digital space,
making it harder to get noticed.
● Negative feedback: Social media allows for public criticism, which can
damage a brand's reputation if not managed properly.