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Chan
 2-55 Strategy Map (20 min)
There are a variety of possible answers to this question. Here is
an example.
Ownership Equity

Financial
Return
REturn on
Investment
Return on
Investment
Sales ABC-based
Reduce cost for
Revenue
Growth each unitcosts
product and for
growth
each value

Customer
Increase Improve
Reduce
Improve
number of customer
order
customer
new satisfactio
fillingtime
lead time
Internal
Processes Enhance Improve Increase number
product quality of new features
innovation and new products
Learning and
Improve skills Retain highly
needed for skilled
product employees
Growth
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