STRATEGIC MAP OF WISH ANGEL'S

JUAN SEBASTIAN SABOGAL 2348689

generation

GRANJA AVICOLA RYR

Value

Environmental Social
Economic result
performance performance
ORGANIC CHICKENS
FROM FARM TO TABLE

Improve economic value-added for

shareholders and other key
Finance

stakeholders

Improve productivity (reduce costs

/ improve efficiency in the use of
Increase revenues
assets)

Customer satisfaction and loyalty through the value proposition:

Customer

Attraction of new customers Improve customer profitability

Customer retention
Operational Customer Product Commitment to (new markets / new products)
excellence relationship leadership Des. Sost.
Internal processes

Innovation process Operational process Service process

Identification of markets Production of the product /

Product creation Distribution Repair and service
generation of the service

Human capital Organizational capital Capital of information

Learning and growth

Attracting and Strategic skills and Organizational Alignment with the

structure and culture strategy Technological
retaining talent competences Information systems
infrastructure

Working conditions
and employee well- Knowledge Software applications to
Contribution to society improve processes
being management
Human Factor

Employee satisfaction and adherence

:
Participation in decisions and
Shared leadership Self-managed teams
Active results
Motivation Motivation Participation
communication