INTRAFOCUS

INTRAFOCUS
The Strategy Map
Presentational Templates
The Strategy INTRAFOCUS

Map
• A Strategy Map is a diagram that describes how a
company or organisation can create value by linking
strategic objectives in a cause and effect relationship.
• It is based on the four Balanced Scorecard Perspectives:
Financial, Customer, Internal Processes and Learning &
Growth.
• The key element of the Strategy Map is that it is linked to
the ‘scorecards’ that monitor the progress towards the
Strategic Objectives.
• The ‘scorecards’ will include: metrics, targets for the
metrics and strategic initiatives to drive
performance towards achieving the objectives.
The Balanced INTRAFOCUS

Scorecard
• The Balanced Scorecard is a strategic planning and
management method used to:
• align business activities to a vision and strategy of an
organisation
• improve internal and external communications
• monitor organisational performance against strategic goals.

• The design of Balanced Scorecard concerns itself

with:
• the identification of a small number of financial and non-
financial measures referred to as Perspectives
• setting targets for the measures and then
• measuring them on a regular basis to determine success or
failure.
 Strategy Map – Classic INTRAFOCUS

Kaplan/Norton
Productivity Strategy Growth Strategy
Financial Long-Term
Perspective Shareholder Value

Improve Cost Increase Asset Expand Revenue Enhance

Structure Utilisation Opportunities Customer Value

Customer Customer Value Proposition

Perspective
Price Quality Availability Selection Function Service Partnership Brand

Product / Service Attributes Relationship Image

Operations Management Customer Management Regulatory and Social

Internal Processes Processes
Innovative Processes
Processes
Perspective Supply Selection Opportunity Identification Environment
Production Acquisition R&D Portfolio Safety and Health
Distribution Retention Design / Develop Employment
Risk Management Growth Launch Community

Learning & Human Capital

Growth
Information apital
Perspective C
Organisational Capital
Culture Leadership Alignment Teamwork
Strategy Map - Generic INTRAFOCUS

example
Mission: Managing with greatness and strength, improving everything daily
Vision: Leading with inspiration and courage, passionate about future possibility and change
Financial
Perspective
Sustained Shareholder Value

Productivity Strategy Revenue Growth Strategy

Increase Enhance Expand

Improve Cost
Asset Customer Revenue
Structure
Utilisation Value Opportunities

Customer Customer Value

Perspective Proposition

Price Quality Availability Selection Service Partnership Brand

Function
Production Service Attributes Relationship Image

Internal
Operations Customer Management Regulatory and Social
Perspective Innovative Processes
Management Processes Processes Processes
Processes that produce Processes that create Processes that improve
Processes that enhance
and deliver products and new products and communities and the
customer value
services services environment

Learning &
Growth
Human Capital Information Capital Organisational Capital
Perspective
Skills
Training
+ Systems
Databases
+ Skills / Training
Knowledge
Knowledge Networks Teamwork
Example with ‘Strategic INTRAFOCUS

Themes’
Financial Increase Shareholder
Perspective Value

Leader in defined Markets Add New Revenue Achieve profitability Stream

Customer Intimacy Technology Driven Operational Excellence

Customer Consistently
Trusted Flexible Exceed
Perspective Solutions Expectations
Advisor
Deliver
All Complete Frequent
ds Solutions Repeat
Deliver
Satisfy Business

Nee
Added Value

Internal Capture a n Create Improve

Perspective Utilise Enterprise Resourcing
Build Lifelong d Solutions Services
Relationships Knowled
ge Effective
Cost
Integrate Improve
Build 3 Pa
rd Business
rty Processes Mgmt
Relationsh Solution
i ps Processes

Learning &
Growth Develop Improve Solution Improve Operational
Perspective Relationship Skills Management Mgmt Skills

Improve Industry More Successful

Knowledge Engender Innovation Career
Planning
Public sector INTRAFOCUS

example
Stakeholder Value to Taxpayer

Perspective
Customer
Support
Perspective Business and
Balance Budget
Commerce
Safe Clear and
Convenient Accurate Create Business Cases
Lower Cost of Bus
Bus Services Timetables and Secure Funding
On Time as Transportation Services
Promised

Relationship Innovation Operational

Easy to do
Management Drive Innovation in New Excellence
Business With
Transport Systems
Deliver World Class Bus
Streamline Services
Improve
Internal Processes

Sustainability of
Regulatory Accelerate
Communities Develop and
Approval Economic
Processes Introduce New
Development Provide Cost Optimise
Perspective

Transport
through Route Effective Availability
Technology
Open and Frequent Investment Solutions of Busses
Communication to Impacted
Customers

Improve All
Optimise Planning of Bus Understand New Route Aspects of Bus
Stop Position and Needs (and Old) Safety
Construction

Learning &
Growth Empowered Customer Service Integrated Knowledge
Highly Skilled Bus Drivers
Agents Management
Perspectiv Systems
e
 Empty INTRAFOCUS

template
Financial
Perspective
What are our most
important
financial
outcomes?

Customer
Perspective
How should we appear
to customers?

Process
Perspective
At what do we need
to excel to fulfill
customer
expectations?

Learning &
Growth
Perspective
How will we sustain our
ability to improve?
Focus on Internal INTRAFOCUS

Themes
Financial Perspective

Customer Perspective

Internal Perspective

Theme one Theme Two Theme Three

Learning and Growth Perspective

Focus on Internal INTRAFOCUS

Themes
Company VISON Statement

Company MISSION Statement

Financial Perspective

Customer Perspective

Internal Perspective

Theme one Theme Two Theme Three

Company Core Value Statement

Learning and Growth Perspective

Template with Mission, Vision and INTRAFOCUS

Themes
Mission: Company Vision:
Name

Strategic Themes
Theme One Theme Two Theme Three

Financial Strategic Objective 1 Strategic Objective 2

Strategic Objective 3
Customer

Internal

Learning
The Quickscore INTRAFOCUS

Application
• Software is not required to implement a Strategy Map
or Balanced Scorecard, but it does help.
• A good software tool will allow user to:
• create meaningful Strategy Maps with minimum fuss
• organise key metrics in a meaningful way
• display data and combinations of data
• provide management teams with a clear business
overview
• allow users to input data easily and frequently
• Provide the means to ‘drill down’ to the underlying data should
the need arise to question a specific activity

• Intrafocus recommends the Quickscore product to those

companies that want to take a structured approach to rolling out
Strategy Maps and Balanced Scorecards