AK20403

PHOTO
COMMUNICATION

Dr Norhuda Salleh
Communication
Programme
Faculty of Social
Sciences & Humanities
2020/2021 Academic
Session
 PHOTOGRAPHY
+
COMMUNICATION
PHOTOGRAPHY
• Derived from Greek word ~ photo = light + graph = draw

To draw with light

3
photograph
y

4
Quote : khanfar (2013) ~ a tool to visually
communicate ideas

“Photography is my language; I only speak with my

eyes. The camera is my passionate pen, light is my
infinite ink, and film is my paper” (p.31)

Photography is to find answers to questions we mostly

ignore, learn the rhythms of nature and rituals of man.

5
Daily Graphic 4 March 1880
by Henry .J Newton
 WHO (sender)
Communi
cation SAYS WHAT (message)
lasswell’s CHANNEL (medium)
model, TO WHOM (receiver)
1948 WITH WHAT EFFECT
(feedback)
Photo communication
It is a specialized branch of publication, the art and
science of photography combined with the written
words.
Communication with the picture and/or illustration

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Nature-based solutions for climate change: from global
ambition to local action
Function of pictures
& illustrations
• To attract attention
• To beautify the page
• To complement, support and give
meaning to the news
• To illustrate a point in the story
Function of
pictures &
illustrations
• To tell a story itself through the help
of caption
• To tell a story in sequence of photos
or illustrations
• To give visual relief to the design or
make-up of the story
• To help the readers know how the
person or place mentioned in the
story look like
Classificatio
n of photos
News photography-to
record the external
world as it appears

Professional dancer Musa Motha, who dances on crutches, poses after a rehearsal in
Newtown, Johannesburg, South Africa.
PHOTO: LON SKUY, SOUTH AFRICA, SUNDAY TIMES
 News photography ~spot
Refers to breaking news events, unexpected, rapidly changing, newsworthy event of limited duration
Blue tears phenomenon in Pangkor Island Perak
 News photography ~general
Refers to newsworthy events and subjects that are planned, expected or predictable
https://www.bharian.com.my/berita/wilayah/2019/11/633268/bhplus
https://www.olympic.org/opening-ceremonies
News photography
~sport
Covers wide range of subjects including team,
individual competitive and personal sports
https://www.pinterest.com/pin/715650197009909309/?nic_v2=1a677VCtH
News
photography
~feature

Photos that is unbound

by time. Sometimes
called “evergreen”
because it does not fade
with season but remain
fresh
News photography
~picture story~
A set of images that work
together to tell a store or to
explore a subject. Sometimes
tells a sequence of events,
represent various aspect of
subjects-unrelated in time but
connected by underlying theme
or subject
 Documentary photography
Use for expressive, interpretive purposes. Photo taken to vividly, concretely and dramatically record events and people for the study of
history/science/technology or any other matters of human interest
“Desire” by Ya Kuang, China – 1st Place in the Documentary & Street Category at B&W CHILD 2019, First Half
 Commercial
photography
Used to encourage and direct consumerism – book,
magazine and others publication
WHAT MAKEs A
Photograph good?
ELEMENT OF EFFECTIVE
PHOTOS
1. Prominence Just like in a story itself, pictures of prominent
personalities attract to the interest of readers.
2. Action “Action speaks louder than words”
3. Human interest Pictures that show emotion
4. Drama Another form of human interest
5. Timeliness